ITV

Tag: Trade

  • PVR Cinemas partners with Cinionic to provide 100 percent laser projection

    PVR Cinemas partners with Cinionic to provide 100 percent laser projection

    MUMBAI: PVR Cinemas has announced an expanded preferred partnership agreement with Cinionic, the world’s leading provider of laser cinema solutions, to power 500 screens with Barco Series 4 4K laser projection. On completion of the rollout on new and existing screens, PVR will be the first exhibition chain in India to go 100 percent 4K RGB laser projection. The announcement was made at CineEurope, a European convention and trade show for major, regional and independent cinema exhibitors, which is taking place this week in Barcelona.

    The Barco Series 4 family from Cinionic features next generation 4K laser projection that supports sustainability with reduced waste, lower energy consumption, and an extended lifetime. The thoughtfully designed Series 4 moves away from the use of consumables, utilizing reusable components like air filters, and the laser light source eliminates the need for lamps and their subsequent replacement and disposal. All models within this leading laser projection range are also exceptionally efficient, reducing power consumption with smart power management, minimized heat dissipation, and increased operational efficiency.

    PVR chairman & managing director Ajay Bijli said, “PVR is aligned to the Climate Action SDG goal of the United Nations and has committed to lower its emission and reduce its carbon footprint. The BARCO Series 4 4K RGB laser projectors is a sustainable investment from PVR as part of its endeavor to make changes in operational practices for reducing emissions and conserve energy for a sustainable future”.

    This announcement continues a long-standing partnership between PVR and Cinionic as together they work to elevate the cinematic experience for audiences in India. Laser Projection by Cinionic delivers exceptional presentation quality with vivid colours, high brightness, and clear on-screen images. Through the expanded agreement with Cinionic, PVR will also benefit from Cinionic’s enhanced services with Cinionic Cloud, a digital platform for managed services through remote connectivity, improving the performance and optimizing the cost of operation over time. Cinionic services help to ensure worry-free operations for cinemas, by monitoring the health of the projector, predicting service interventions in advance, and minimizing screen downtime.

    “PVR continues to enhance the theatrical experience for India, offering cinematic excellence and a commitment to a sustainable future. We are proud to expand our strong relationship with PVR to deliver a fully laser-powered theatrical experience. The eco-friendly Barco Series 4 offers audiences across India a greener way to go to the movies” said Cinionic CEO Wim Buyens.

    In observing evolving trends in the cinema exhibition industry, energy-efficient and eco-friendly product designs are gaining momentum. Energy is no longer simply an internal cost factor. Today’s leading exhibitors are looking for ways to reach their sustainability goals without sacrificing quality and identifying how every part of their cinema value chain can contribute towards supporting a greener value proposition.

  • Trade in music and movies shows decline in digital age, but India moves into top ten cultural exporters

    Trade in music and movies shows decline in digital age, but India moves into top ten cultural exporters

    New Delhi, 24 March: Although trade in cultural goods doubled during the period 2004-2013 despite a global recession, there was a decline in both music and movies because of the massive shift among consumers towards web-based services.

    Trade in recorded music products, for example, declined by 27 percent from 2004 to 2013, and trade in movies fell by 88 percent during the same period; however, audio-visual services as a whole steadily gained ground.

    Despite the downturn in the trade of print products, reflected by the decline in newspapers, books held their ground as an important cultural export in some regions, growing by 20 percent from 2004 to 2013.

    A new report from the UNESCO Institute for Statistics (UIS), The Globalisation of Cultural Trade: A Shift in Cultural Consumption–International flows of cultural goods and services 2004-2013, takes an in-depth look at the export and import of cultural goods and services around the world.

    “Trade in cultural goods totaled $US212.8 billion in 2013, nearly double the amount in 2004,” said UIS Director Silvia Montoya. “This is further evidence of the critical role cultural industries play in today’s global economy.”

    However, India and Turkey moved into the top ten countries among emerging markets and exporters of cultural goods.

    From 2004 to 2013 the “dematerialisation”, or the digitisation of products, such as music, movies and newspapers, had an enormous impact on these industries, as their products moved into the realm of cultural services, often sold as web-based subscriptions.

    As more and more cultural goods move from the tangible to the digital, the report notes that obtaining accurate data on the flow of these goods is becoming more challenging.  Finding new sources of data and cooperation between international organizations in the promotion and improvement of cultural trade statistics, especially in the developing world, will help improve the understanding of the real contribution of the trade in cultural goodsto the global economy.

    China is now the lead exporter of cultural goods, followed by the United States. In 2013, the total value of China’s cultural exports was US$60.1 billion; more than double that of the United States at US$27.9 billion.

    While the US has lost its position as the top exporter of cultural goods, it remains the top importer of these goods. In general, developed countries play a smaller role in cultural exports, but still dominate imports.

    Art and crafts have moved up in the ranking of the ten most traded cultural goods, fueled by gold jewelry — a safe harbour in uncertain times.Gold jewelry exports represented more than $US100 billion in 2013.

    Statues, statuettes and paintings also gained ground. Their share of the trade in art and crafts was worth US$19 billion in 2013.

  • Trade in music and movies shows decline in digital age, but India moves into top ten cultural exporters

    Trade in music and movies shows decline in digital age, but India moves into top ten cultural exporters

    New Delhi, 24 March: Although trade in cultural goods doubled during the period 2004-2013 despite a global recession, there was a decline in both music and movies because of the massive shift among consumers towards web-based services.

    Trade in recorded music products, for example, declined by 27 percent from 2004 to 2013, and trade in movies fell by 88 percent during the same period; however, audio-visual services as a whole steadily gained ground.

    Despite the downturn in the trade of print products, reflected by the decline in newspapers, books held their ground as an important cultural export in some regions, growing by 20 percent from 2004 to 2013.

    A new report from the UNESCO Institute for Statistics (UIS), The Globalisation of Cultural Trade: A Shift in Cultural Consumption–International flows of cultural goods and services 2004-2013, takes an in-depth look at the export and import of cultural goods and services around the world.

    “Trade in cultural goods totaled $US212.8 billion in 2013, nearly double the amount in 2004,” said UIS Director Silvia Montoya. “This is further evidence of the critical role cultural industries play in today’s global economy.”

    However, India and Turkey moved into the top ten countries among emerging markets and exporters of cultural goods.

    From 2004 to 2013 the “dematerialisation”, or the digitisation of products, such as music, movies and newspapers, had an enormous impact on these industries, as their products moved into the realm of cultural services, often sold as web-based subscriptions.

    As more and more cultural goods move from the tangible to the digital, the report notes that obtaining accurate data on the flow of these goods is becoming more challenging.  Finding new sources of data and cooperation between international organizations in the promotion and improvement of cultural trade statistics, especially in the developing world, will help improve the understanding of the real contribution of the trade in cultural goodsto the global economy.

    China is now the lead exporter of cultural goods, followed by the United States. In 2013, the total value of China’s cultural exports was US$60.1 billion; more than double that of the United States at US$27.9 billion.

    While the US has lost its position as the top exporter of cultural goods, it remains the top importer of these goods. In general, developed countries play a smaller role in cultural exports, but still dominate imports.

    Art and crafts have moved up in the ranking of the ten most traded cultural goods, fueled by gold jewelry — a safe harbour in uncertain times.Gold jewelry exports represented more than $US100 billion in 2013.

    Statues, statuettes and paintings also gained ground. Their share of the trade in art and crafts was worth US$19 billion in 2013.