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Tag: Trackier

  • Ad Tech Today is back with its second edition of EMERGE

    Ad Tech Today is back with its second edition of EMERGE

    MUMBAI: Ad Tech Today is back with its second edition of EMERGE. After the grand success in Mumbai last year, EMERGE 2025 is all set to take place on 07 August at Welcomhotel by ITC Hotels, Delhi (Gurugram).Gurugram will play host to one of India’s most refreshing marketing events — EMERGE 2025, a celebration of independent thinking, bold creativity, and innovation across digital, media, and tech.

    Presented by Adtech Today, EMERGE 2025 is where leaders from agencies, brands, and platforms come together to decode what’s really driving growth today. With Kargo as Premium AdTech Partner, Trackier as Managing Partner, Annimmoov as Creative Partner, Wingreens as Gifting Partner, and Treize Communications as PR Partner, the event promises ideas worth spotlighting and conversations worth joining.

    The day-long event will feature bold panel discussions, each curated around future-ready themes. A session on Short-form Content & Commerce will be there on short-form content’s growing influence. Niti Kumar (Starcom) will moderate a conversation featuring Nikita Malhotra (Woodland), Naresh Gupta (Bang in the Middle), Nisha Khatri (Libas), Sindhu Biswal (Buzzlab), Megha Marwah (White Rivers Media), and Neha Kant (Clovia)  diving into how creators, commerce, and content converge.

    The panel “Thriving Independently: Adapting to Tech, Media Shifts & Competing with Giants” will be moderated by Mimi Deb (Madison Media Plus). Panelists include Sajit Gopal (Domino’s), Sini Magon (Grapes), Sumon Chakrabarti (Buffalo Soldiers), Sonal Shrivastav (Kenstar), Tufayl Merchant (Howl), and Vishnu Sharma (Efficiency Worldwide) decoding how independent agencies and new-age marketers are collaborating and competing at scale.

    Another session will be on The Future of Performance Marketing, which will be moderated by Kumar Awanish (Cheil India). This panel will explore the evolving dynamics of performance-driven marketing. Panelists include Chirag Jagwani (Fixderma), Shweta Srivastava (Dr. Reddy’s), Dr. Ashish Bajaj (Narayana Health), Sachin Vashishtha (Paisabazaar), Vikram Singh (ITC Hotels), and Rahul Pant (Trackier) offering practical and strategic insights for marketers.

    The panel “Unfiltered: What It Really Takes to Run an Independent Agency Today” brings together honest perspectives from both agency and brand leaders. Moderated by Dr. Kushal Sanghvi, the session features Nasheet Shadani(Nash8), Anadi Sah (Tgthr.), Pratik Lalwani (CrayWings), Shubh Bajaj (Lyxel & Flamingo) and Manas Gulati (ARM Worldwide), who share raw insights into the indie agency journey.

    EMERGE 2025 will also throw Spotlight on Visionaries with a new segment called The Founder’s Spotlight, that will recognize bold, rising entrepreneurs from across marketing and media. Adding depth to this showcase is a review panel of seasoned leaders Ishank Joshi (Mobavenue), and Gandharv Sachdev (Hybrid) and Karanbir Bhatia (Yugo Capital) who will share their perspectives on leadership, innovation, and the future of independent growth.

    Keynotes That Cut Through

    In a hard-hitting keynote, Nabajit Nath, Sales Director – India at Kargo, will address “Ad Fraud 2.0: The Growing Threat of MFA in India”. Also on stage, Srikanth Rayaprolu ,CEO of Adtech Today will deliver a forward-looking keynote: “Eastward Bound: Strategic Expansion for Independent Agencies in ME & SEA.”

    An integral part of the event, The EMERGE Awards will look to honor excellence across independent agencies, publishers, and tech platforms. With categories spanning display, video, influencer, and data-led campaigns, these awards are curated to spotlight outstanding digital work.

    Chaired by Dr. Kushal Sanghvi and K.V. Sridhar (Pops), with select editorial oversight, the awards ensure that credibility, creativity, and impact stay at the heart of every recognition.

  • Trackier soars in FY 2023: 25 per cent employee growth, 500 new clients

    Trackier soars in FY 2023: 25 per cent employee growth, 500 new clients

    Mumbai: 2023, the year where B2B startups struggled to maintain a steady pace in business, an India-based bootstrapped startup Trackier summed up financial year 2023 with 25 per cent rise in headcount growth, and registered 500 new clients including D2C brands, ad networks and agencies. In November 2023, the company clocked its seven years with an offsite celebration in Hanoi, Vietnam.

    Marking the beginning of FY 2024, the company announced several announcements including its headcount doubling since its inception in 2016. This is a remarkable achievement for a non-funded company, especially during times like this, with volatile market conditions. Trackier was able to unlock this achievement owing to its core ideology centered around customer satisfaction, which is reflected in the company’s unparalleled customer support and its feature-on-request model which is a novelty in the B2B startup landscape. 

    What’s Trackier’s secret to achieving year-over-year growth since 2016?

    It all comes down to the fact that Trackier has figured out the secret sauce of B2B success, and that is making their customer a ‘king’. For the past seven years, the company has worked relentlessly towards offering top-notch experience to their customers with a technology-powered platform that is intuitive, user-friendly, and at the same time efficient.

    Also, Trackier’s strong network with technology providers helps them ensure seamless integration with their clients’ existing marketing tools, maximizing the effectiveness of their affiliate programs.

    Currently, Trackier is integrated with over 150 third-party platforms via API, including Salesforce, Shopify, Flipkart, WooCommerce, Rakuten, MoEngage, and many more.

    “It’s impossible to single out one or two individuals for this success.  The entire Trackier team has played a vital role in our growth, just as every cog in a machine ensures its smooth operation. 2023 hasn’t been a straight line for us – we saw our fair share of challenges. Of course, we weren’t untouched by the economic environment, but I believe the time was kind to us. I am utterly grateful to our team, my friends and partners Udit Verma, Hemant Mann and Mukul Kaushik, for standing together no matter how rocky the road ahead is,” said Trackier CEO & co-founder Faizan Ayubi.

    What’s more at Trackier?

    Recently, Trackier elevated Mukul Kaushik, from VP-sales to chief Revenue Officer, on account of his exceptional performance in the fiscal year. Under his leadership, the company grew five times in terms of revenue and expanded its client base across performance marketing, mobile marketing, and the iGaming product directory. He also expanded Trackier’s footprints in Brazil, Africa, and Nigeria with the help of local resources and set up two new offshore entities in the UAE and Singapore under his leadership.

    On the product side of things, the company is all set to soft launch its novel iGaming platform for iGaming brands and operators in the European and American markets. This fiscal year, Trackier is also working towards expanding its market hold as an MMP provider in the South East Asian region.