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Tag: Toys R Us

  • Mythik names Preeti Vyas president to steer content and partnerships

    Mythik names Preeti Vyas president to steer content and partnerships

    MUMBAI: Mythik, the tech-first entertainment upstart styling itself as the “Disney from the East”, has hired Preeti Vyas as president of content strategy, partnerships and consumer products.

    Vyas, who previously served as president and chief executive of Amar Chitra Katha, brings three decades of experience across publishing, retail and entertainment. At Amar Chitra Katha, she engineered the heritage brand’s revival, taking it from nostalgia act to profitable modern player while driving readership tenfold to over 6 million globally.

    Her career has spanned founding Fun OK Please publishing, the company behind children’s favourites like Toto the Auto, to senior stints at Future Group, Sony Music, Toys R Us and Crossword. She also piloted transmedia adaptations of franchises such as Tinkle and built licensing deals that expanded their reach.

    At Mythik, she will spearhead efforts to package mythology, history and folktales from the East for a global audience, tapping into new-age distribution and consumer products.

    Mythik, founder and chief executive, Jason Kothari called Vyas “a rare combination of strategic acumen and creative vision” and said her track record of transforming heritage brands would be key to realising the company’s global ambitions.

    Vyas herself described the role as “an opportunity to present stories from our ancient past at a scale never attempted before”.

    Alongside her corporate career, she sits on industry bodies including the Media & Entertainment Skills Council and the Advertising Standards Council of India, giving her a perch at the intersection of policy, talent and content. 

  • Disney unveils character-themed digital cameras ‘Disney Pix’ in the US

    Disney unveils character-themed digital cameras ‘Disney Pix’ in the US

    MUMBAI: Disney Consumer Products, the merchandising segment of The Walt Disney Company has launched a new line of Disney Pix digital cameras specifically designed for kids and tweens.

    Available in a variety of styles and character-themed designs for all ages, the new Disney Pix line features digital cameras, camcorders and peripherals that allow young users to shoot, edit, print and share their own digital photographs.

    “Today’s kids expect photography to be digital and see film as antique. They want to see their photos instantly, share them digitally, and modify them in all sorts of creative ways. The Disney Pix line was designed specifically to let this new generation use photos to unleash the power of their imaginations,” said Disney Consumer Products, Global Electronics vice president Chris Heatherly.

    The starting price for the range is $19.99. Disney’s imaging products also come with the Disney Pix software, designed to inspire a child’s creativity and imagination. This proprietary, interactive and easy-to-use editing software suite allows users to customise their photos with Disney characters, stamps, frames and more. A video editing version is also available for digital camcorder products, informs an official release.

    “Until now, digital cameras have been too complicated for kids and have generally been priced out of reach. The Disney Pix line delivers the functionality and creative play that kids are looking for in a variety of stylish designs at affordable price points that parents can say `yes’ to,” adds Heatherly.

    Designed by Disney in partnership with its manufacturer, Digital Blue, the Disney-themed designs include Disney Chrome, High School Musical, Pirates of the Caribbean, Cars, Little Mermaid, Disney Princess and Tinker Bell.

    The new Disney Pix line features eight products including:

    — Disney Pix Micro Digital Camera: An ultra-small camera (6.5″w x 10″h x 2.5″d) for easy, on-the-go pictures — perfect to hang from a backpack or handbag. Features CIF digital resolution, storage capacity of 24 photos, status LCD display, requires 1 AAA battery (not included) and comes with camera strap and Disney Pix software CD-ROM. (SRP $19.99)

    — Disney Pix Click Digital Camera: Loaded with many options, this camera features a 1″ color LCD screen, VGA digital resolution (640 x 480), stores up to 200 photos, a 2X digital zoom, built-in auto flash, TV output (NTSC/PAL compatible), requires 2 AA batteries (not included). The Disney Pix Click comes with a camera strap, Disney Pix(TM) software CD-ROM, USB cord and two interchangeable face plates with stylish character graphics. (SRP $49.99)

    — Disney Pix Max Digital Camera: Fully loaded with high performance options for optimum picture taking, features a three Mega Pixel digital resolution, a 1.5″ color LCD screen that allows users to view their photos enhanced with Disney images utilizing innovative digital custom photo frames available directly on the screen. Also includes a 4X digital zoom, expandable memory card slot, built-in auto flash, TV output (NTSC/PAL compatible), requires 2 AA batteries (not included). The Disney Pix Max comes with a camera strap, Disney Pix(TM) software CD-ROM and a USB cord. (SRP $79.99)

    — Disney Princess Digital Movie Maker: Girls can now star in their very own Disney Princess movie with this new digital camcorder featuring 32MB of built-in memory, 640 x 480 video resolution and a built-in microphone. With easy-to-use Disney Pix software included, girls can edit their own videos and add music, animation, sound effects, titles and credits. The Disney Princess Digital Movie Maker comes with a wrist strap, a docking station, Disney Pix software CD-ROM and a USB cord. (SRP $79.99)

    — Disney Keychain Digital Brag Book: The perfect way to share your photos on the go, this ultra-small digital photo album keychain features a 1.1″ LCD screen and stores up to 50 photos. The Disney Keychain Digital Brag Book comes with a USB cord and requires two AAA batteries (not included). (SRP $29.99)

    The Disney Pix line is available at retailers in the US including Target, Best Buy, Circuit City, Limited Too, Claire’s, Toys ‘R’ Us, KB Toys, Ritz Camera among others, adds the release.