MUMBAI: When heritage meets herb, the result is a wellness wave in a bottle. In a move that blends Ayurvedic wisdom with cutting-edge consumer health innovation, Yohan and Michelle Poonawalla have poured capital and confidence into TOVA, a mass-premium beverage brand known for its immunity-boosting, herb-infused packaged water. The strategic investment by the Poonawalla Group signals a bold endorsement of India’s evolving wellness market, where ancient traditions are being smartly reimagined for modern palates.
Founded in 2022 by Lakshmi and PS Srinivasan under Ayushkalki Wellness, TOVA has been bottling centuries of Ayurvedic knowledge into light, flavourful sips aimed at daily immunity and wellbeing. With formulas backed by R&D from top Indian food tech institutes, the brand champions a more inclusive, mass-premium approach to healthy hydration without the synthetic buzzwords or elitist price tags.
“Investing in TOVA is an extension of our belief in promoting a healthier future,” said Poonawalla Group chairman Yohan Poonawalla. “We are excited to support ventures that combine traditional wisdom with modern innovation. TOVA’s vision of bottling the benefits of Ayurveda in a convenient and appealing form is perfectly aligned with today’s wellness-conscious consumer, and we look forward to mentoring and supporting their journey towards becoming a household name.”
The Poonawallas’ interest in health, sustainability and innovation is well documented spanning sectors from engineering to green energy. With this new backing, TOVA is poised to scale up R&D, expand its distribution, and step more confidently into India’s health-forward mainstream.
“We see immense potential in TOVA’s unique approach to health and wellness. Their focus on research, quality, and innovation resonates with our values. This partnership not only aligns with our broader commitment to sustainability and wellness but also provides an opportunity to impact lives positively on a mass scale,” said Poonawalla Group director Michelle Poonawalla.
From school runs to boardrooms, wellness is no longer niche and TOVA taps directly into that shift. Whether it’s Ashwagandha-infused water for calm or Tulsi-laced hydration for immunity, the brand offers functional, natural solutions in a form that fits busy, urban lives.
“We are deeply honoured to have the support of the Poonawalla Group,” said TOVA co-founders Lakshmi and PS Srinivasan. “Their belief in our vision and commitment to nurturing innovation will play a critical role in accelerating TOVA’s growth. This partnership empowers us to strengthen our R&D, expand our distribution, and deepen our impact on promoting everyday wellness.”
With 14 million households now actively seeking Ayurvedic solutions, the timing couldn’t be better. And with the Poonawallas on board, TOVA isn’t just riding the wellness trend, it’s bottling a movement.
Wellness just got a new signature flavour and it’s Poonawalla-approved.