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Tag: tournament

  • Sony Sports to broadcast ‘Badminton Asia Championships 2022’

    Sony Sports to broadcast ‘Badminton Asia Championships 2022’

    Mumbai: Sony Sports Network will broadcast the upcoming Badminton Asia Championships 2022. The tournament will take place between 26 April and 2 May 2022. The network will get exclusive TV and digital rights to the tournament. The event will be broadcasted in India and the subcontinent, including Pakistan, Afghanistan, Bangladesh, Bhutan, Maldives, Nepal, and Sri Lanka.

    Badminton Asia Championships, rechristened version of the Asian Badminton Championships, will make its comeback in 2022, after being called off in 2020 and 2021 due to the ongoing COVID-19 pandemic. The tournament will be held in Manila, Philippines.

    The tournament will be televised between 29 April 2022 and 1 May 2022 with matches starting from 1:30 pm on April 29 and 10:30 am on the remaining two days.

    The high-octane matches will be available on Sony TEN 2 channels, as well as live-streamed on Sony Picture’s Networks’ on-demand OTT platform SonyLIV.

    India will be represented by Kidambi Srikanth in the men’s singles events. The women’s singles will see PV Sindhu and Saina Nehwal representing the country. The men’s doubles will have prominent Indian duos like Satwiksairaj Rankireddy & Chirag Shetty, Arjun M.R & Dhruv Kapila and Krishna Prasad Garaga & Vishnuvardhan Goud Panjala. The women’s double will feature Simran Singhi with Ritika Thaker and the Mixed Doubles tournament will witness Indian participation with Ishaan Bhatnagar & Tanisha Crasto and Venkat Gaurav Prasad & Juhi Dewangan.   

    Sony Pictures Network’s Chief Revenue Officer and Distribution and Head – Sports Business, Rajesh Kaul said, “The following for badminton is steadily growing with strong performances by Indian players like PV Sindhu, Kidambi Srikanth and others in global marquee tournaments in the last few years.”

    “And badminton fans will once again get to see these players in action at the Badminton Asia Championship on Sony Sports Network. Broadcasting the Badminton Asia Championships will not only serve fans of the sport but also foster a multi-sport viewing culture in the country.”
     

  • Wolf777 to sponsor Barbados Royals in CPL T20 ’21

    Wolf777 to sponsor Barbados Royals in CPL T20 ’21

    Mumbai: With the Caribbean Premier League (CPL) 2021- the annual Twenty20 cricket tournament held in the Caribbean- set to unleash the best in T20 sporting entertainment, online gaming platform Wolf777 has signed a deal to become the official sponsor of the Barbados Royals team.

    The Barbados Royals, the 2014 and 2019 CPL champions boast of a cracking line-up of players – including the dependable all-rounder who revved-up up a storm in the Indian Premier League, Jason Holder, Sri Lankan seamer Thisara Parera and leg-break bowler Hayden Walsh. The partnership with Wolf777 promises to be a compelling mix of sports and entertainment and a celebration of cricket in the Caribbean.

     “This marks the beginning of an incredible season,” said Wolf777 chief marketing officer Harry Blackburn. “It was evident that our vision to revitalise the cricketing experience for fans was aligned with the Barbados Royals. Together, we want to make the CPL T20 2021 an incredibly engaging and entertaining spectacle.”

    Recently, Wolf777 had announced its association with the Jamaica Tallawahs as the title sponsor.

    The Jamaica Tallawahs will feature some of the most charismatic players in their line-up this season, including the gritty Andre Russel who is best known for his fiery performance in the Indian Premier League, the hard-hitting Carlos Brathwaite, and the paceman Fidel Edwards.

    CPL T20 2021 is scheduled to start on 26 August, with the final on 15 September.

  • 9stacks ropes in Suresh Raina as brand ambassador

    9stacks ropes in Suresh Raina as brand ambassador

    MUMBAI: Online gaming platform 9stacks has signed on cricketer Suresh Raina as their brand ambassador. The partnership will see the cricketer in the brand’s upcoming campaigns and promote 9stacks through various engagement activities.

    To celebrate the deal, the homegrown poker portal has organised the ‘Raina Freeroll Tournament’ on 27 October 2020 at 7 pm. The pool prize money for the tournament is one lakh rupees and the entry is free for all. 

    Raina will anchor the brand with his sports charisma and help in creating a higher brand recall amongst the key target audience.

    9stacks co-founder Sudhir Kamath said, “It’s been a month since we roped Raina as our brand ambassador and we are super delighted to see the response we have received from our users both existing and new ones.”

    Founded by Sudhir Kamath, Pratik Kumar and Rishab Mathur in 2017, 9stacks has emerged as a leading online poker gaming platform. With around 350,000 users, 9stacks currently offers Texas and Omaha variants of poker that engage both experienced players and learners.

  • TenTenTen to work with BCCI to extend the IPL Fantasy League to CLT 20

    TenTenTen to work with BCCI to extend the IPL Fantasy League to CLT 20

    BENGALURU: Champions League T20 is not just about to kick off cheering wars among cricket fan tribes across cricketing nations, but is also extending the frenzy online with the immensely popular IPL Fantasy League. Pitched battles among virtual teams created by fans, saw over 500,000 people play the fantasy league during IPL 2013. Now, fans get to replay this excitement for the latest CLT20 as well.

    The official Fantasy League was conceptualised, created, designed, implemented and managed by TenTenTen Digital Products. “The objective of the product was to increase the reach of the IPLT20 website and to increase the involvement of people in the tournament. The game is now being extended to CLT20 to add stickiness to it,” said TenTenTen founder Ramesh Srivats.T

    The digital products company says that the CLT20 Fantasy League has been updated with new features such as the opportunity to pick variable role players and locking of teams only after the first ball is bowled. The CLT20 Fantasy League is expected to add more fun to the tournament and bring in more international ‘players’ to the fantasy league.

    TenTenTen says that the IPL Fantasy League had over 500,000 users and saw nearly 15 million site visits and over 100 million page views in its very first year. The success of the league and the social buzz that it generated has led to the game being extended to CLT20.

    The winners of the CLT20 league stand a chance of winning tickets to the matches, official team jerseys, special cricket bats signed by the players of the winning team and CLT20 memorabilia.

  • Star India’s sports push

    Star India’s sports push

    KOLKATA: In a bid to expand its footprint beyond film, Star India’s Bengali movie channel, Jalsha, has acquired exclusive broadcast rights of two football events: the Calcutta Football League (CFL) and IFA Shield Tournament.

    The CFL, which enjoys the distinction of being the oldest football league in Asia, will be broadcast live on Jalsha Movies starting 8 September, 4:00 pm onward. The upcoming season of the prestigious IFA tourney too will be aired with the aim of ushering a new era in Bengal’s much loved sport.

    When contacted, business head Jalsha Movies Kevin Vaz confirmed the news and added, “The acquisition of broadcast rights of CFL and IFA Shield is a step towards ensuring an even more engaging relationship with our viewers. We are excited to partner with IFA in making CFL a bigger extravaganza and we will bring in expertise from our sports channels to create a state-of-the-art product.”

    While on the subject of sports, highly placed industry sources told this correspondent that Star India plans to launch a Bengali sports channel.

    “Star India is looking forward to working with sports authorities and boards, and making local Bengali sports like swimming, hockey and football popular,” a source revealed.

    Apparently, Star India is looking to expand beyond cricket into sports such as hockey and kabaddi, and producing sports programming in regional languages is part of the plan. “The channels’ focus on sporting activities clearly indicates that Star India is betting on this segment for growth,” pointed out the source.

    A sports analyst observed, “Star India aims to make sports the new religion, looking at the fact that there are 650 million cricket-crazed consumers in India. Knowing this, the entertainment channel has earmarked a huge investment in sports.”
    The shows will be marketed through a multi-media campaign with effective use of television, print, out of home and digital. The marketing campaign is focused on innovations as it will help in creating the required noise in the markets and also establish the shows.