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Tag: Tourism Ministry

  • Tourism Ministry denies removing Aamir Khan as Incredible India’s brand ambassador

    Tourism Ministry denies removing Aamir Khan as Incredible India’s brand ambassador

    MUMBAI: The Tourism Ministry has denied removing Aamir Khan as the brand ambassador of the Incredible India ad campaign.

     

    In response to media reports citing that Khan would no longer be endorsing the campaign in light of the ‘intolerance’ controversy that broke out late last year, the Tourism Ministry has clarified that “there is no change in the stand of the ministry in this matter.” 

     

    The Ministry further clarified that at present it had a contractual agreement with creative agency McCann Worldwide to produce social awareness campaign and the said campaign featured Khan.

     

    It may be recalled that at a public event last year, Khan said that his wife Kiran Rao fears for the safety of their child and was mulling the option of leaving the country.

     

    However, as of now it looks as if Khan will continue to be the face of the Incredible India brand campaign.

  • Tourism Ministry launches new ‘Atithi Devo Bhava’ TVCs starring Aamir Khan

    Tourism Ministry launches new ‘Atithi Devo Bhava’ TVCs starring Aamir Khan

    NEW DELHI: A new series of television commercials (TVCs) on the theme of ‘Atithi Devo Bhava’ with actor Aamir Khan were launched here by the Tourism Minister Mahesh Sharma.

     

    A brochure titled “India – the Land of Yoga” was also launched at the function organized in New Delhi.

     

    The four films made on the theme of “Atithi Devo Bhava” spread awareness about ways to extend hospitality to tourists visiting India by adopting an honest and helpful attitude, as well as maintaining cleanliness and hygiene. 

     

    Khan is the brand ambassador for these films, which have been directed by adman Prasoon Joshi. 

     

    Joshi said, “‘Atithi Devo Bhava’ is the core of our culture and we must promote is as our USP for the purpose of tourism.” 

     

    The four films launched today will be telecast on various television channels to spread the message across the country. The films also aim to educating people about the importance of tourism and touristic values. 

     

    While launching the brochure “India- the Land of Yoga”, Dr Sharma said that the celebration of International Yoga Day is a matter of pride for India and many countries of the world are supporting us in this endeavour. The brochure on Yoga includes details of Yoga destinations, which will help to promote Yoga as a tourism product.

     

    Dr Sharma thanked Khan and Joshi for making these films and helping in boosting the image of tourism in India. He said that security, hospitality and cleanliness are the main strengths of tourism in India and the Ministry is working on a mission mode to achieve these objectives. 

     

    The Minister also said that the Indian Government has launched a Helpline 1363 or 1800-111-363 to help the foreign tourists and guide them on their arrival in India. The helpline will be available in 12 foreign languages within a month to facilitate the foreign tourists. Currently, the Helpline is available in Hindi and English. 

     

    The Minister also announced the setting up of a National Medical and Wellness Tourism Board to boost medical tourism in India. “The Board will help to bring together and showcase on an international platform the various streams of medicine available in India including Ayurveda, Yoga, naturopathy, Unani and low cost allopathic treatments,” Dr Sharma added.

     

    In another important step to promote tourism, Dr Sharma announced four new theme based circuits under the Swadesh Darshan scheme that will be developed in the next year. These four circuits are Wildlife Circuit, Spiritual Circuit, Desert Circuit and Ramayana Circuit. These four circuits will be in addition to the five circuits already being developed by the Ministry of Tourism.

  • App launched by Tourism Ministry for Incredible India to help tourists

    App launched by Tourism Ministry for Incredible India to help tourists

    NEW DELHI: The Tourism Ministry has launched an Android mobile application of Incredible India’s official trip planning and destination discovery App Tripigator.com.

     

    Being the first and only instant travel planning engine Tripigator.com, the app creates personalised itineraries matching user preferences.  It has integrated maps and geo-location based discovery of details which further improves travelers’ in-destination experience. Being a first of its kind personalised traveler planning engine, Tripigator.com instantly generates personalised travel itinerary on fewer inputs and significantly reduces user’s effort by replacing 10 tabs to 1 tab. The website www.tripigator.com is already an official travel planner of the Ministry and is available on Incredible India’s website. 

     

    Tripigator helps both domestic and international travelers in planning their trips seamlessly by asking basic inputs such as timeline, budget, areas of interest (adventure, romantic, nature etc.) and destinations of choice. The technology creates a range of travel itineraries in no time and ranks them as per users’ experience. 

     

    Tripigator offers a seamless user experience and visually appealing user interface, which complements the core technology. Tripigator aggregates the information from all over the web to create structured travel data and applies decision science and remarkable technology to create personalised holiday itineraries with live prices.

     

    It not only creates personalised itineraries, but also helps users to share them with their travel companions, enabling greater collaboration in travel planning process.

     

    During the launch Ministry Secretary Parvez Dewan said the Android application offers travelers a unique planning experience, and travelling to and within India will be at the tourists’ fingertips.  The price sensitivity feature offered in the software will help people to plan holidays as per their budget, he said. 

     

    The app can be downloaded from:          

                                        

    https://play.google.com/store/apps/details?id=com.worthyourholidays.tripigator

     

    Launched in partnership with Incredible India of the Ministry in May this year,  www.tripigator.com has so far assisted one lakh users from over 40 countries to plan holidays in India.  

  • Mobile app launched by Tourism Ministry for tourists guidance

    Mobile app launched by Tourism Ministry for tourists guidance

    NEW DELHI: An ‘Incredible India’ mobile application has been launched that will assist international and domestic tourists to access information about facilities recognised by the Tourism Ministry.

     

    Launched by Tourism Secretary Parvez Dewan, it lists tourism service providers, approved Inbound Tour Operators, Adventure Tour Operators, Domestic Tour Operators, Tourist Transport Operators, Travel Agents, Regional Level Guides, Classified Hotels available in respective cities / Tourist centers. Details of the same will be given through this application to the tourists on their mobile phones based on their current location. Tourists can also query similar details for any other city he plans to travel to in future. In addition to this, the application will provide places of interest.

     

    This mobile application has been developed as part of the initiative of the new government in taking important positive decisions, especially, affecting the general public since its taking over the charge.

     

    This new application developed by the National Informatics Centre (NIC) will help the tourists in seeking services from government recognised service providers and receive quality and reliable services from them.

     

    The app demonstrates the Tourism Ministry’s commitment to use the technology for service delivery.  Incredible India Mobile Application is available for the Android phones on the Google Play store and for i phone this will available in App Store during the coming week.

  • Tour De India announces John Abraham as its brand ambassador

    Tour De India announces John Abraham as its brand ambassador

     As Godrej Eon Tour De India races ahead in its second edition, the property is ready to deliver the ultimate punch of dynamism and energy with the brand ambassador. The cycling event in the country which is being promoted by Maharashtra Cycling Association, Tourism Ministry, UCI, Cycling Federation of India (CFI) and ID Sports has announced John Abraham as its brand ambassador.

     

    John, who recently made to headlines for becoming a brand ambassador for National Geographic Channel, is making all the right moves.  

     

    John’s quintessential blend of challenging his own limits make him an ideal connect with Tour De India, which stands to believe ‘You are the Engine’. Godrej Eon Tour De India has shot an advertising campaign that showcases your vigor to ride a cycle. With John Abraham as the new face, Godrej Eon Tour De India is reinforcing its strong bond and connects with cycling enthusiasts through creativity, commerce, education and technology.

     

    Speaking ahead of the race 2013, ID Sports chairman and managing director Akil Khan exults: “Committed to drive participation and aiming to make cycling, a national sport, Godrej Eon Tour de India in 2013 could not be more proud to welcome John into the Godrej Eon Tour De India family. In the first year of Godrej Eon Tour de India we saw celebrity grand prix at F1 Circuit and this year we are excited about John being a part. John symbolises all that Godrej Eon Tour De India stands for.”

    He further adds: “He is a representation with intelligence, grace and a trendsetter who has always stood by his passion for sports along with an incredible blend of warmth with a vivaciousness and untiring charm. His connect with the common man and the highest segment of personalities shows his incredible versatility and makes him fit seamlessly into Godrej Eon Tour De India.”

     

    Expressing his excitement, John Abraham asserts: “It is a pleasure to lend myself to India’s noisiest and biggest cycling event that makes its presence felt. Godrej Eon Tour De India (TDI) stands for redefining the evolution of cycling and it is a great privilege for me to be associated with it. I tend to endorse brands very selectively as I need to relate to the brand and believe in it in my heart.”

    Godrej Eon Tour De India’s new campaign underlying ethos is about the spirit of the multi-faceted achiever who is the best in the world and hence deserves the best of all that the world has to offer. It deals with all the attributes associated with John which act as a representative of this changing face of the Indian youth be it health, sporting spirit or enjoyment. Moving forward ID Sports will be announcing the presenting sponsor soon.

  • I&B, Tourism Ministry work jointly to promote film tourism

    I&B, Tourism Ministry work jointly to promote film tourism

    NEW DELHI: The Information and Broadcasting Ministry has promoted Incredible India and Cinemas of India as a sub-brand of Incredible India at four international festivals since it entered into an agreement with the Tourism Ministry in February 2012.

     

    These are the Cannes Film Festivals in 2012 and 2013, the European Film Market in Berlin, and the International Film Festival of India in Goa in 2012.

     

    Tourism Minister K. Chiranjeevi told Parliament that I&B Ministry had constituted on 15 April 2013 an Inter-Ministerial Committee for promotion and facilitation of film production with the objective to facilitate shooting permission in India.

     

    The MoU on 16 February 2012 was to create and build upon a film tourism vertical of ‘Incredible India Campaign’ by promoting Cinemas of India as a sub-brand of Incredible India, with emphasis on its linguistic/cultural/regional diversity.

     

    The aim was also to promote India as a film destination, both for international and domestic film producers; participate in various international and domestic film festivals, markets and events; frame policies and guidelines for facilitating shooting of international films in India;  maintain dialogue with the state governments and union territory administrations for development of locations for film shooting and promotion of tourism; and constitute a national level committee for coordination with various stakeholders for promotion of India as film and tourism destination and for facilitating visas for film units from overseas.

  • Nehru’s ‘Tryst with Destiny’ speech on YouTube

    Nehru’s ‘Tryst with Destiny’ speech on YouTube

    NEW DELHI: The historic ‘Tryst with destiny’ speech of India’s first Prime Minister Jawaharlal Nehru has been put on YouTube.

    This has been done by the Tourism Ministry under instructions of Minister K Chiranjeevi, who wants the Ministry to upload all archival audio and video material in its possession.

    The speech has been digitally restored and can be heard at the end of the sound and light show on Red Show. It is followed by a historic recording of the National Anthem.

    These can been viewed on www.youtube.com/india.