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Tag: Toto Wolff

  • Signify partners with Mercedes-AMG PETRONAS Formula 1 team

    Signify partners with Mercedes-AMG PETRONAS Formula 1 team

    Mumbai: Signify has announced a new partnership with the Mercedes-AMG PETRONAS F1 team. Connected by their shared passion for technological innovation and sustainability, the partnership will drive forward the team’s vision of becoming one of the world’s most sustainable professional sports teams.

    “We are proud to partner with Mercedes-AMG PETRONAS F1, a team that is determined to lead both on and off the track. We share a passion for responsible innovation to drive progress in our industries and beyond. Our joint commitment to act responsibly will lead us to develop transformative and disruptive new technologies that elevate performance to the benefit of people and the planet.” said Signify CEO Eric Rondolat.

    Rondolat continued: “We are excited to have the opportunity to support the winning objective of Mercedes-AMG PETRONAS F1, providing human-centric lighting innovations that can enhance the team’s performance. We are honored to associate our brands with one of the strongest in the world and to deliver unforgettable racing experiences for fans at the track, as well as watching and gaming at home. With many collaborations already begun, I am eager to see this partnership grow.”

    Mercedes-AMG PETRONAS F1 team, team principal and CEO, Toto Wolff commented: “Innovation and performance are at the heart of everything we do. We are also conscious of our wider social responsibilities and therefore embed sustainability in every action. Partnering with Signify is an exciting step that will help us make further progress in both of these areas. Their world-leading lighting technology already powers several night races and their pioneering commitment to climate action is inspiring. We look forward to working together to establish synergies in this area and their support in our ambition to become one of the world’s most sustainable sports teams. We also believe that well-being is linked closely with performance. Signify’s lighting technology and innovation will ensure optimal conditions for our team members, and we are excited to explore how we can optimise these opportunities further.”

    Mercedes-AMG PETRONAS F1 team chief commercial officer Richard Sanders added: “We are thrilled to welcome Signify into our partner family. We are already privileged to collaborate with some of the most innovative companies in the world. Adding another world-leading business to our partner ecosystem in Signify is therefore fantastic. We are excited to collaborate with them through their innovative technology and commitment to sustainability. Together, we are confident that we will create a partnership with a profound impact and lasting legacy.”

    Signify and Mercedes-AMG PETRONAS F1 are committed to responsible innovation, founded on a shared belief that performance should not come at any cost and that sustainability does not compromise on performance. As both teams continue to drive the transformation of their industries, responsible innovation elevates performance and leads to sustainable outcomes.

    Environmental responsibility

    Signify has led the transformation and decarbonisation of the lighting sector, and recently announced its 2040 climate transition plan, setting out its vision to reach net-zero by 2040. The company has reduced GHG emissions across the full value chain by 50 per cent since 2019 and continues to advocate for energy efficiency and an accelerated energy transition. With the new partnership, comes a commitment from Signify to share knowledge and expertise to support Mercedes-AMG PETRONAS F1 Team in developing its Climate Transition Plan.

    Well-being and performance

    To win in Formula One, every member of the team must perform to their full potential at every moment. Signify’s lighting innovations will augment the team’s efforts to create optimal conditions for drivers, engineers and team members, helping them see, feel, and perform at their best. NatureConnect, EyeComfort and other technologies will bring the power of daylight indoors to aid concentration with light that is comfortable for the eyes and, support the body’s natural rhythm and ability to adjust to a challenging global schedule.

    Unforgettable experiences

    Signify’s lighting on night-circuits in Singapore and Las Vegas, ensures the fastest show on earth is perfectly lit. And for those not at the track, Signify delivers immersive TV and gaming surround lighting to transport fans at home to the heart of the action.

  • WhatsApp launches new race car emoji with Mercedes-AMG PETRONAS F1 team

    WhatsApp launches new race car emoji with Mercedes-AMG PETRONAS F1 team

    Mumbai: WhatsApp is lighting up the Empire State Building green and launching a new race car emoji to celebrate its rapid growth in the United States, announcing double-digit growth in both daily users and messages sent on WhatsApp in the U.S.

    Today, WhatsApp released the new custom race car emoji that over two billion users will be able to use immediately in their chats, just in time for the Miami Grand Prix this coming weekend. Mercedes-AMG PETRONAS F1 driver Lewis Hamilton, and CEO and team principal Toto Wolff, together flipped the Empire State Building’s famous light switch and turned the building’s iconic tower lights a bright WhatsApp green. The lighting was followed by a dynamic light show takeover of the building’s façade, which featured an animated projection of the new emoji racing through New York City.

    The celebration continues tomorrow, when WhatsApp and Mercedes-AMG F1 will bring the emoji to life as it shuts down Fifth Avenue for the first-ever demonstration of a Formula One car in Manhattan. Hamilton will be at the wheel of the speed demo, taking place alongside a life-sized replica of the emoji race car.

    Will Cathcart, Head of WhatsApp said: “Year after year WhatsApp is gaining solid ground in the U.S. because people want a private and secure way to communicate across platforms. WhatsApp is not only the best way to chat about a race with friends around the world, but also within the U.S. too, and we’re excited to celebrate this growth together with Mercedes and the Empire State Building.

    Mercedes-AMG PETRONAS F1 team CEO and team principal Toto Wolff said: “In recent years, our sport and WhatsApp have both been on an impressive growth journey in the United States. The partnership between ourselves as a team and WhatsApp, our official messaging partner, is therefore a natural fit. We rely daily on WhatsApp for the privacy and security it affords in our communications, which is vital in F1.

    “We are also both passionate about connecting people through shared experiences, committed to telling incredible stories, and setting the benchmark in our respective fields. As we prepare for the first stateside Grand Prix this year, it is fantastic to celebrate our collaboration with several iconic moments and activations in New York City that are certain to get people talking.”

    Lewis Hamilton said: “I’ve always felt a special connection with the United States. I remember going to

    New York as a kid and dreaming about living in the city and I’ve been fortunate to spend a lot of time here since then. I’ve had many incredible experiences and connected with many amazing people in New York, but to drive an F1 car down Fifth Avenue and light up the Empire State Building is incredibly special. It’s something I never thought would be possible and it’s been even better to do it in partnership with WhatsApp, an app that keeps my connection to the US alive by making it easy to stay in touch with so many people stateside.”

    WhatsApp has become the leading choice for private cross-platform communication in the U.S.. No matter what phone you or your friends have, you can always share HD photos and videos, react in realtime in group chats that aren’t broken by blue-bubble/green-bubble, make voice and video calls to each other, all with the privacy and security of end-to-end-encryption. And now, you even access Meta’s most advanced AI from right within WhatsApp. Coinciding with the massive and growing popularity of Formula 1 in the United States, WhatsApp late last year announced a partnership with the Mercedes-AMG PETRONAS F1 Team. As the official messaging partner for the team, WhatsApp is committed to bringing fans even closer to the sport.