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Tag: TotalEnergies

  • TotalEnergies sets Guinness Record for largest influencer dance challenge

    TotalEnergies sets Guinness Record for largest influencer dance challenge

    MUMBAI: TotalEnergies, in partnership with Goat (part of WPP) and Xley by Mad Influence, has secured a Guinness World Record for the most videos of people dancing to the same song uploaded to Instagram in one hour. Over 400 unique videos were shared within 60 minutes, making it one of the largest influencer-led activations in history.

    The record-breaking campaign marked the launch of the LambaChalega anthem, promoting TotalEnergies’ hi-perf engine oil. The track, symbolising endurance and performance, was brought to life through an energetic dance challenge led by Varun Dhawan, alongside influencers such as Awez Darbar, Amol Kamble, Kheshavi Chhetri, and RJ Tripti.

    More than 400 influencers from across India participated in the launch, demonstrating the vast reach of digital marketing. The initiative will expand to over 3,000 influencers, spanning nano, micro, macro, and celebrity tiers, to maximise engagement across categories such as fitness, biking, food, travel, and lifestyle.

    Goat, a global influencer marketing leader within WPP, spearheaded the strategy and execution, ensuring seamless participation and widespread impact. Xley by Mad Influence played a crucial role in influencer selection and campaign execution, leveraging AI-powered discovery, real-time tracking, and content management.

    Following strict verification, a Guinness World Records adjudicator confirmed the achievement and presented the official certificate on-site.

    Xley by Mad Influence founder & CEO, Gautam Madhavan stated, “This is a historic moment for influencer marketing. This campaign proves that influencer marketing is no longer just about collaboration—it’s about creating movements that redefine brand engagement globally.”

    By merging Goat’s execution expertise, Xley’s technology, and TotalEnergies’ vision, this initiative has set a new benchmark for large-scale influencer-driven campaigns.
     

  • Totalenergies revs up nostalgia with the return of ‘Lamba Chalega’ campaign

    Totalenergies revs up nostalgia with the return of ‘Lamba Chalega’ campaign

    MUMBAI: There’s nothing quite like the feeling of cruising down the open road, wind in your hair, and a bike that just won’t quit. Recognising India’s deep-rooted love for two-wheelers, Totalenergies has reintroduced its much-loved ‘Lamba Chalega’ campaign, blending nostalgia with innovation. Conceptualised and executed by Havas Creative India, the campaign underscores Totalenergies’ commitment to keeping riders on the road longer, smoother, and stress-free.

    India moves on wheels—whether it’s the bustling streets of Mumbai or the quiet, winding roads of a village. Amidst the explosion of mobility solutions, biking remains an unwavering symbol of freedom and connection. And what fuels this passion? A high-performing engine oil that keeps the journey going without a hitch.

    The campaign champions the brand’s Hi-Perf engine oil, designed to enhance engine durability, offer superior protection, optimise cooling, and improve mileage. For those who believe that the ride matters just as much as the destination, Hi-Perf ensures that every trip lasts longer.

    One of the campaign’s standout elements is its foot-tapping melody—an energetic, unforgettable jingle that resonates across generations. Nothing brings back nostalgia like a catchy tune that sticks with you long after the ad ends.

    Speaking about the campaign, Totalenergies Marketing India Pvt. Ltd. (TEMIPL) VP – public affairs, communication & CSR, Kanchan Dahiya shared, “We are thrilled to announce the launch of the second edition of the ‘Lamba Chalega’ campaign. Partnering with Havas Creative India, we’ve created a melody that cuts across generations and genders, making it relatable to all. Our Hi-Perf engine oil is engineered to improve engine durability, enhance cooling, and provide better mileage. This campaign is a true testament to our dedication to innovation and customer satisfaction.”

    Echoing the sentiment, Havas Creative India joint MD & CCO Anupama Ramaswamy said, “As humans, we seek reassurance in every choice we make. Our new Hi-Perf engine oil TVC builds on this universal insight. With a catchy song, relatable moments, and memorable characters, we tell a compelling story of performance, reliability, and consistency.”

    The ‘Lamba Chalega’ campaign is a nod to every biker who wants more miles, less hassle, and a riding experience that’s smoother than ever. With Hi-Perf engine oil, the road is yours to conquer.

  • Wavemaker India crafts new campaign for TotalEnergies’ Hi-Perf lubricants

    Wavemaker India crafts new campaign for TotalEnergies’ Hi-Perf lubricants

    Mumbai: TotalEnergies brought Wavemaker India on board to produce and promote the launch of its new integrated marketing campaign for Hi-Perf lubricants. The campaign titled #LambaChalega features actor Pankaj Tripathi and promotes TotalEnergies’ range of high-performing motorcycle engine oil.

    Through this new campaign, TotalEnergies aims to create awareness and conversations around the product range Hi-Perf lubricants and thereby driving engagement within its target group – mechanics, retailers, and two-wheeler owners, said the brand in a statement. “Since its launch, the campaign has met with great success, achieving over 200 million+ impressions and over 31 million views on digital, in just 14 days,” it added.

    The 45-second film reaffirms the product brand’s dual promise of 82 per cent better wear engine protection (against industry test limit) and optimal engine performance for your motorcycle. The campaign has been crafted for widespread outreach across TV and digital platforms and a range of on-ground activations in key markets.

    “We are extremely thrilled to be associated with TotalEnergies right from conceiving the idea to executing and producing it under Wavemaker Films,” said Wavemaker India chief content officer Karthik Nagarajan. “Through their latest campaign ‘Lamba Chalega,’ TotalEnergies wanted to strengthen the trust and belief within consumers. We designed an integrated campaign spread across traditional, online media, social media, supported by advocacy outreach to drive our messaging consistently across all relevant touchpoints.