ITV

Tag: Total TV viewership

  • Total TV viewership grows by 24% in week 18

    Total TV viewership grows by 24% in week 18

    MUMBAI: Total TV viewership has grown by 24 per cent in week 18 over pre- Covid2019 period and recorded 1.1 trillion viewing minutes. The highest viewership was recorded in week 13. TV viewership is still higher than pre-Covid levels, according to the edition 8 of BARC India & Nielsen.  

    Individuals watching TV all seven days a week was 239 million in the pre-Covid2019 period. It peaked 363 million in week 15 and is at 332 million in week 18.

    During week 18, total TV consumption increased by 24 per cent all India.  

    Prime-time viewing has come down in week 18, most prominent dip being in the south.

    For the Hindi GEC segment, the viewership share of top three channels has dropped vs peak levels attained in week 13, courtesy the lack of original programmes. However, viewership share is stable for Hindi news and Hindi movies. 

    Genre-wise, news and movies share started to stabilize but continues to operate at higher levels.

    Lockdown impact on consumer sentiment

    The pandemic is having an impact on public sentiments. According to the report, 85 per cent of Indians are extremely concerned about personal or family's safety. And 82 per cent are concerned about overall public health.

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  • Total TV viewership sees drop in week 16: BARC-Nielsen

    Total TV viewership sees drop in week 16: BARC-Nielsen

    MUMBAI: Total TV viewership in week 16 saw a 6 per cent drop from week 15, standing at 1.16 trillion viewing minutes, as per BARC-Nielsen data. It says that the drop is driven by rural India and can be attributed to the summer impact. The drop is also because week 15 was a festive season in South India which had spiked ratings for that week.

    Comparing week 16 (lockdown week 6) with the pre-Covid time, there is a 31 per cent increase. While week 15 saw 1.239 trillion viewing minutes, the pre-COVID time had just 0.887 trillion viewing minutes.

    Additionally, the average daily reach also saw a drop of one per cent since week 15. Week 16 recorded 619 million average daily reach while week 15 had 627 million. However, week 16 has a 11 per cent jump from the pre-Covid time when it was just 560 million. 

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