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Tag: Toshiba India

  • Toshiba India celebrates cricketing legend Sachin Tendulkar

    Toshiba India celebrates cricketing legend Sachin Tendulkar

    MUMBAI: Well, it’s been sometime that the Indian cricketing legend retired from the international format of the sport, but not just his brand value but even his charm among his fans remains the same. That seems to be the reason for electronic manufacturer Toshiba India that it has brought an initiative to connect with Tendulkar for whom it has been few months to have retired from all the international formats of cricket.

     

    Toshiba India announced the ‘WeAreSachin’ – a consumer initiative to celebrate Sachin’s unprecedented contribution to the world-cricket. This initiative will give fans a chance to be a part of one of the largest ‘fan mosaics’ tailor-made for Sachin Tendulkar. Five lucky winners will also get a chance to meet the God of Cricket in person.

     

    ‘WeAreSachin’ – is a three-week long activity, which will continue till February 15, 2014. Fans from across the country can participate in the activity to be a part of the magnificent fan mosaic of Sachin Tendulkar which will be created by famous artist Viveek Sharma – an artist awarded with the Maharashtra State Award for Artistic Excellence in 1994.

     

    To participate in the campaign, one needs to log in to http://bit.ly/wearesachin and upload his/her picture for the fan mosaic. Alternately, users can also participate directly through their Facebook account, by simply liking the Toshiba IndiaFacebook page and allowing Toshiba India to their profile picture for the mosaic. 

     

    Talking about the campaign, Toshiba India Country Head-DS Division Sanjay Warke, commented, “Toshiba has already established itself as a Thought Leader and front runner with the launch of World’s first Cricket TV co-created with Sachin under its ‘Cricket Series’. This initiative is yet another attempt by Toshiba to bring its consumers and cricket fans closer to the game and it’s most iconic player. ‘WeAreSachin’ is our way of paying tribute to the living cricketing legend, Sachin Tendulkar. Our aim is to give the fans a chance to meet their idol Sachin Tendulkar and we invite fans to participate and be a part of one of the largest fan mosaics which will be remembered for generations to come.”

  • Dentsu Marcom wins creative mandate for Toshiba India

    Dentsu Marcom wins creative mandate for Toshiba India

    MUMBAI: The Dentsu India Group has moved Toshiba India DS division‘s creative duties to Dentsu Marcom. The pitch process began in May and the partnership was sealed in June. The account was earlier handled by Hakuhodo Percept.

    Dentsu India Group, executive chairman, Rohit Ohri

    Talking on this development, Dentsu India Group, executive chairman, Rohit Ohri said, “Toshiba India is now gearing up for its next phase of aggressive growth in India. We‘re delighted with this opportunity to partner the company on this exciting new journey. Our integrated communication thinking will be at the centre of our communication approach. We will deploy our best capabilities to, hopefully, produce work that is an industry benchmark.”

    Dentsu is looking at a brand with a fresh pair of eyes and plans to have a strong brand communication for Toshiba in the market.

    The agency‘s Delhi branch will handle the TV and Laptop accounts. Work on both has begun with a print campaign for the brand‘s laptops called ‘Awesome Inside Out‘. Dentsu will carry out this campaign to other mediums as well.

    “Post the print campaign, we plan to spread out to outdoor, digital and print medium. Television will be considered in the second phase.” added Ohri.

    Toshiba India (DS division) country head Sanjay Warke said, “Innovation is at the core of our brand and with our brand communication, we aim to inspire our audiences. For our communication efficacy, it is important to have a partner that emulates similar brand values of unparalleled quality, high performance & reliability embedded in its DNA. Dentsu‘s understanding of this industry, their skills and the ability to translate consumer insights into unique media touch points, made us choose them as our creative partner.”