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Tag: ‘Top of the Pops

  • BBC Magazines’ ‘Top Gear,’ ‘Top of the Pops’ boost circulation

    BBC Magazines’ ‘Top Gear,’ ‘Top of the Pops’ boost circulation

    MUMBAI: BBC Magazines’ Top Gear and Top of the Pops are two of the publisher’s success stories as part of a strong performance across its portfolio, according to the latest ABC circulation figures released in the UK.

    Total circulation for BBC Magazines is up 5.9 per cent year on year. Top Gear broke through the 200,000 circulation barrier for the first time, at 200,286, an increase of 5.4 per cent year on year. Top of the Pops magazine shows the biggest growth in the teen market, with 124,852, an increase of 18.9 per cent. Preschool titles are up 8.3 per cent at 605,290, with In the Night Garden reaching over 100,000 copies. The magazine had launched in September 2007.

    BBC History also shows growth at 58,395, up 8.6 per cent, its highest ever ABC. Radio Times though is slightly down at 2.6 per cent. As far as the BBC Food titles are concerned, Olive is up 25 per cent at 90,236 and Good Food is at 365,978 up 4.4 per cent. 

    BBC Magazines MD Peter Phippen says, “I am delighted with yet another great set of results for BBC Magazines. I believe this shows that when you offer consumers informative, quality titles with clearly defined propositions, demand for magazines in this multi-media age is stronger than ever.”

    Top Gear magazine associate publisher Simon Carrington says, “Top Gear magazine has delivered its highest ever ABC cracking the 200k copies mark – an exceptional total representing the magazine’s tenth consecutive period of growth.

    “Top Gear’s latest ABC of 200,286 has been achieved by a series of great covers, a successful marketing programme and a huge public demand for the brand. This result means that we now outsell our nearest motoring rival What Car? by 92,474 copies.

    “Subscription sales, a great benchmark for success, have also performed fantastically for Top Gear. The magazine now has over 50,000 loyal UK readers subscribing on a monthly basis. It’s also great to see a good performance from the general motoring market which continues to show stability, proving that there remains a strong consumer appetite for motoring titles.”

  • BBC launches a digital version of ‘Top Of The Pops’ magazine

    BBC launches a digital version of ‘Top Of The Pops’ magazine

    MUMBAI: UK publisher BBC Magazines has launched an online edition of its Top Of The Pops magazine in conjunction with Zinio Systems.

    The company says that Top of the Pops is the UK’s number one teen entertainment title selling almost 120,000 copies every four weeks (ABC Jan-Jun 06) and this digital edition marks another significant step in the title’s digital strategy designed to capture teen interest in new media and technology.

    The digital edition will offer an enhanced and more interactive reading experience in tandem with the newsstand version offering extras such as Rich Media exclusives of the Pussycat Dolls and Neyo music videos. As well as offering increased reach, advertisers will be afforded the unique opportunity of enhancing their print creative like never before with live linking to web addresses and auto-play audio/visual content.

    Following the first complimentary edition, readers can sign up for an annual subscription to the digital edition for just £9.99. Subscribers to the digital version will have the unique opportunity of receiving the online version of the magazine five days before it hits the newsstands. In a market where the immediacy of gossip is so crucial, this will be seen as particularly attractive to the average teenager.

    BBC Magazines Teen Group associate publisher Duncan Gray says: “We’re really excited to be the first teen title to enter this side of the digital marketplace. We see this digital edition as a complimentary purchase that offers up a whole new way for readers to enjoy the magazine by incorporating a range of interactive features.

    “Our readers love the celebrity interviews, fashion, gossip, cringes and real life stories and the digital edition enables us to deliver this directly to their inbox and bring elements of them to life with enhanced interactive content such as embedded music videos and film and TV trailers.”

    Readers can also receive details on downloading the digital edition through the magazine’s website and it will also be promoted through its recently launched email newsletter which has already attracted over 3000 members. Zinio will be promoting the magazine on www.zinio.com and through it’s vast digital database aiming at international sales.