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Tag: Top Advertisers BARC

  • BARC week 22: Dettol products top list of brands

    Mumbai: The Broadcast Audience Research Council (BARC) has released its week 22 report in which Dettol Range of Products is the advertising brands list topper with 474.53 (000 secs) ad volume. 

    Dettol Toilet Soaps also bagged the second spot with 423.92 (000 secs) ad volume followed by Amazon Prime Video with 385.97 (000 secs) and Veet Hair Removal System with 342.36 (000 secs) holding on to the third and fourth spots respectively. The BARC list for week 22 includes Harpic Bathroom Cleaner, Dettol Antiseptic Liquid, Surf Excel Easy Wash, Horlicks, and Dettol Liquid Soap. 

    Disinfectant cleaner Lizol is in the 10th spot with 273.47 (000 secs) ad volume. It should be noted that Lizol had topped the BARC’s list of most advertised brands last week with 573.05 (000 secs) ad volume. 

    Hindustan Lever Ltd topped the list of advertisers with 4234.36 ad volume. Reckitt Benckiser India which was on the top spot last week is in the second spot in week 22 with 4162.47 ad volume. 

    Other advertises named in this list released by BARC includes, Brooke Bond Lipton India Ltd (722.19), Colgate Palmolive India Ltd (520.71), Procter and Gamble (497.41), Amazon Online India Pvt Ltd (417.89), ITC Ltd (371.22), Wipro Ltd (363.72), Google (354.72), and Pepsi Co (330.45). 

  • COVID-19 effect: Dettol Toilet Soap tops BARC list in week 20

    COVID-19 effect: Dettol Toilet Soap tops BARC list in week 20

    Mumbai: As people in India became more aware of personal and home hygiene due to the coronavirus pandemic, antiseptic soaps and cleaning liquid brands topped the advertising charts released by the Broadcast Audience Research Council (BARC). As per its data for top brands and advertisers between 15 May and 21 May, 2021 (Week 20), Dettol Toilet Soaps led the chart with 555.13 (000 secs) of ad volume, followed by Vanish Oxi Action in second place with 489.52 (000 secs) of ad volume.

    Disinfectant surface cleaner Lizol is in third spot with 489.43 (000 secs) of ad volume, while Dettol Liquid Soap and Dettol Antiseptic liquid bagged fourth and fifth spots with 474.86 (000 secs) and 448.53 (000 secs) of ad volume respectively. 

    While the list is purely dominated by antiseptic and disinfectant brands, streaming platform Amazon Prime Video garnered the sixth spot with 431.33 (000 secs) of ad volume. Unlike its competitors including Netflix and Disney+Hotstar, Amazon Prime Video has spent a lot on advertising, especially on general entertainment channels (GEC) over the past few months. 

    Dettol Intense Cool Soap, Harpic, and Moov Strong Diclofenac Gel bagged hours for the seventh, eighth, and ninth positions with 408.34, 3882.42, and 350.89 (000 secs) of ad volume respectively. Harpic Power Plus 10X Max Clean held on to the tenth spot with 330.86 (000 secs) in ad volume. 

    Reckitt Benckiser India led the advertiser’s list in week 20 by registering 5509.47 (000 secs) advertising volume followed by Hindustan Lever Limited with 4807.86 (000 secs) ad volume. The third position has been grabbed by Brooke Bond Lipton India Limited with 878.64 (000 secs) ad volume, while Colgate Palmolive India Limited stood at the fourth spot with 709.34 (000 secs) ad volume. 

    Other advertisers who bagged their spots in the top ten list are Procter & Gamble (629.21), ITC Limited (614.42), Cadburys India Limited (588.89), Pepsi Co (562.24), Amazon Online India Pvt Limited (541.51), and Smithkline Beecham (365.62). 

  • HUL top advertiser, Lizol top brand in BARC week 13 data

    HUL top advertiser, Lizol top brand in BARC week 13 data

    MUMBAI: The Broadcast Audience Research Council (BARC) India has released its data for top advertisers and brands for the period between 23 March 2019 and 29 March 2019.

    The data reflects top 10 advertiser and brands across genre on Indian television, including OOH screen, (U+R): 2+, Individuals NCCS All, demonstrating ads that were inserted the most in week 13 of 2019.

    Top advertisers

    In week 13 of 2019, Hindustan Unilever Ltd took the top advertiser spot with 155743 ad insertions on TV during the period. It was followed by Reckitt Benckiser (India) Ltd, which owns a large portfolio of products like Dettol, Veet, Durex condoms, Strepsils, Air Wick, and Harpic, with 131189 insertions.

    The third position was secured by ITC that has varied products, like Sunfeast, Candyman, Vivel, Classmate, and Engage, in its portfolio. It made 40143 insertions.

    The fourth and fifth spots were secured by Cadbury’s India Ltd and Brooke Bond Lipton India Ltd with 27093 and 23394 insertions, respectively.

    Top brands

    Cleaning and disinfecting product by the Reckitt Benckiser company, Lizol secured the top position in the brands’ category, in week 13, with 20203 ad insertions on TV.

    The second spot was taken by Lalitha Jewellery, which made 17385 ad insertions during week 13 of 2019. Following it was Parle Agro’s sparkling apple drink, Appy Fizz with 12698 insertions.

    Dettol Toilet Soaps came in fourth with 12039 insertions and the fifth spot went to Hotstar Specials, the originals platform of OTT service provider Hotstar, which made 11719 ad insertions on TV.

  • Lalitha Jewellery takes top spot in BARC week 5

    Lalitha Jewellery takes top spot in BARC week 5

    MUMBAI: The Broadcast Audience Research Council (BARC) India has released its data for top advertisers and brands for the period between 26 January 2019 and 1 February 2019.

    The data reflects top 10 advertiser and brands across genre on Indian television (U+R): 2+ Individuals demonstrating ads that were inserted the most in week 5 of 2019.

    Top Advertisers:

    In the fifth week of 2019, Hindustan Unilever Ltd maintained its top position in the BARC advertisers’ list. The owner of a vast portfolio including top products like Lux, Lifebuoy, Surf Excel, Rin, Wheel, Fair & Lovely, Pond's, Vaseline, and Lakmé, HUL made 115998 insertions.

    Reckitt Benckiser, holding a portfolio of diverse products like Strepsils, Air Wick, Durex condoms, Dettol, and Harpic, remained unmoved from the past few weeks’ position of number two making 60043 insertions.

    ITC Ltd also held the last week’s position on the third spot with 38255 insertions. Following it are Cadburys India Ltd., and Smithkline Beecham with 29135 and 22506 insertions.

    Top Brands:

    Interestingly, Lalitha Jewellery ranked first in the brands’ category of BARC eek 5 rankings. It left behind all the top shot brands and made 15347 ad insertions in the week.

    Dettol Liquid Soaps maintained its second position with 11649 insertions, followed by Santoor Sandal And Turmeric that made 10428 insertions.

    Lux Toilet Soap slightly improved its last week’s position and climbed up a spot to become number 4 with 9648 insertions. Horlicks came in fifth with 9093 insertions.

  • PolicyBazaar.com becomes top brand in BARC week 4 data

    PolicyBazaar.com becomes top brand in BARC week 4 data

    MUMBAI: The Broadcast Audience Research Council (BARC) India has released its data for top advertisers and brands for the period between 19 January 2019 and 25 January 2019.

    The data reflects top 10 advertiser and brands across genre on Indian television (U+R): 2+ Individuals demonstrating ads that were inserted the most in week 4 of 2019.

    Top Advertisers:

    In week 4 of 2019, Hindustan Unilever Ltd once again took the top spot in the advertisers list. It made 130232 ad insertions on TV during the period.

    The second position was once again secured by Reckitt Benckiser, which owns a large portfolio of products like like Dettol, Veet, Durex condoms, Strepsils, Air Wick, and Harpic, with 61190 insertions.

    Following it is ITC Ltd, holding a portfolio of varied products including Sunfeast, Candyman, Vivel, Classmate, and Engage, still strong on the third spot with 37906 insertions.

    Amazon Online India made a fresh entry on to the fourth spot with 28230 insertions and Cadbury India Ltd stood fifth with 27925 insertions.

    Top Brands:

    PolicyBazaar.com replaced Dettol Liquid Soaps from the top position in the brands’ category after two weeks. The former made 12738 insertions while the latter came a close second with 12123 insertions.

    Santoor Sandal and Turmeric held on to the third position with 10565 insertions. Godrej Expert Rich Creme Hair Colour slipped two spots down from the past week’s ranking and stood fourth with 10224 insertions. Lux Toilet Soap came in fifth with 9692 insertions.

  • HUL, Dettol Liquid Soaps maintain top positions in BARC week 3

    HUL, Dettol Liquid Soaps maintain top positions in BARC week 3

    MUMBAI: Broadcast Audience Research Council (BARC) India has released its data for top advertisers and brands for the period between 12 January 2019 and 18 January 2019.

    The data reflects top 10 advertisers and brands across genre on Indian television (U+R): 2+ Individuals demonstrating ads that were inserted the most in week 3 of 2019.

    Top advertisers:

    Hindustan Unilever Ltd has remained unmoved from its top advertiser spot even after several weeks. In week 3 of 2019, the brand made 131698 insertions.

    Reckitt Benckiser, which owns a large portfolio of products like Dettol, Veet, Durex condoms, Strepsils, Air Wick, and Harpic, is also holding strong to its second position and made 81596 insertions in week 3 of 2019.

    Following it is ITC Ltd, holding a portfolio of varied products including Sunfeast, Candyman, Vivel, Classmate, and Engage, was still strong in the third spot with 42964 insertions.

    Godrej Consumer Products Ltd has replaced Procter & Gamble from last week’s fourth spot, with 33414 insertions. Ponds India remains in the fifth position with 28360 insertions.

    Top Brands:

    Dettol Liquid Soap held strong to its freshly acquired top spot in the brands' category with 18629 insertions. Godrej Expert Rich Creme Hair Colour made a new entry on the second spot with 13888 insertions.

    Santoor Sandal and Turmeric has stepped up one spot from its last week’s rankings and is on the third position with 10168 insertions.

    Dettol Toilet Soaps has once again slipped to its fourth spot (from last week’s second) after a week’s gap and had made 9662 insertions in week 3.

    Trivago has slipped further down to fifth position (it was on number one spot for the past few weeks before slipping to the third spot in week 2) with 9661 insertions.