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Tag: Toothpaste

  • Dabur launches Herb’l kids toothpaste with Iron Man and Elsa

    Dabur launches Herb’l kids toothpaste with Iron Man and Elsa

    MUMBAI: In a world brimming with chemicals, today’s parents often find themselves longing for the same thoughtful care their elders trusted.

    Just as Dabur won hearts across generations with the timeless goodness of Chyawanprash, they’re now extending that legacy of trust to the tiniest smiles in the family.  

    Introducing Dabur Herb’l Kids Toothpaste—crafted for tiny teeth with no added chemicals, a strawberry-sweet promise of cavity protection, and the playful charm of Iron Man and Elsa from Frozen.

    It’s not just toothpaste; it’s Dabur’s way of saying they’ve got your little ones’ backs, just like they had ours all along.

    The toothpaste, crafted with natural ingredients, aims to motivate children to brush regularly while ensuring their oral health. It is free from fluoride, parabens, peroxide, triclosan, and SLS, making it a safe choice for parents.

    Dabur India Limited, EVP – marketing, Abhishek Jugran highlighted the product’s purpose, “We are very happy to enter the kids’ toothpaste category with ‘Dabur Herb’l Kids Toothpaste.’ The two toothpaste variants have been designed specifically for boys and girls. Enamel on kids’ teeth is much thinner than that of an adult’s teeth, making them naturally prone to cavities. The new Dabur Herb’l Kids toothpaste, specially formulated for kids with all-natural ingredients, forms a protective layer over their enamel and fights decay-causing germs and bacteria. This new product will help motivate kids to brush and inspire parents to further instill healthy oral care habits at an early age.”

    Priced at Rs 195 for 80g, the toothpaste is available in two variants: Iron Man for boys and Elsa for girls. This collaboration with Disney Consumer Products ensures the toothpaste appeals to fans of these iconic characters, making brushing a fun and engaging activity.

    Dabur India Ltd., marketing head – oral care, Prashant Agarwal added, “Dabur continues to set a benchmark in the oral care industry by merging herbal wisdom with scientific innovation to provide effective solutions for oral health needs. The toothpaste has been made with researched herbal remedies and has 0% Fluoride, Paraben, Peroxide, Triclosan, and SLS. It protects against cavities, restricts bacterial growth, and promotes healthy teeth and gums. We are confident that the new Dabur Herb’l Kids Toothpaste will be loved by kids and trusted by parents. Each pack also has a QR Code enabling parents and kids to play a game, and lucky winners can get Iron Man and Elsa collectibles.”

    Dabur Herb’l Kids Toothpaste is now available on e-commerce platforms and will soon be stocked in modern trade outlets. With its emphasis on safe, natural care and an exciting brushing experience, Dabur is set to redefine oral care for kids.

  • Colgate’s latest offering: A toothpaste for diabetics

    Colgate’s latest offering: A toothpaste for diabetics

    NEW DELHI: After experimenting with active salt and lemon, Colgate-Palmolive India has come up with a new toothpaste packing the power of Ayurvedic herbs – Colgate for Diabetics, specifically targeting people with diabetes in collaboration with dentists and diabetes experts.

    “Colgate for Diabetics aims to bring attention to the bidirectional link between diabetes management and oral health management and provide an effective solution for oral health problems faced by diabetics in an effort to help overall diabetes management,” the company said in a press statement.

    The Research Society for the Study of Diabetes in India (RSSDI) and the Indian Society of Periodontology (ISP) came together to study the link between diabetes and oral health. This study has been jointly published by these institutions with clear findings that the right oral care solutions, in addition to lifestyle changes, are crucial in overall diabetes management.

    The toothpaste is a clinically proven formula with a blend of ayurvedic ingredients such as madhunashini, neem, jamun seed extract, and amla – a special formula which the company claims kills anaerobic bacteria in the mouth, which is the root cause for many oral health problems for diabetics. This Ayurvedic blend is FDA approved and is available for sale at pharmacies both online and offline.

    Colgate-Palmolive India VP – marketing Arvind Chintamani noted that people with diabetes have special oral health needs and there is a two-way connection between oral care and diabetes care.

    “India has witnessed a worrying increase in diabetes and unfortunately there is low awareness of the connection between oral health management and diabetes management. Colgate has worked closely with diabetes experts and oral health experts to develop this special daily-use toothpaste simply called Colgate for Diabetics. We are very excited and are looking forward to bringing this terrific innovation to people with diabetes across India,” he added.

    The current number of diabetics in India is 77 million, with around 43.9 million estimated left undiagnosed, making the country rank second worldwide, with the largest number of adults and children with diabetes.

  • Sensodyne launches first TV ad for its toothbrush portfolio

    Sensodyne launches first TV ad for its toothbrush portfolio

    NEW DELHI: Sensodyne, an oral health brand from the house of GSK Consumer Healthcare has launched its first-ever TV campaign to push its toothbrush portfolio. The effective & gentle care campaign attempts to break the common perception that hard brushing is imperative for effective cleaning and educates people on the importance of choosing the right toothbrush like Sensodyne.

    The campaign has been brought alive with a simple storyline in eight languages. The film begins with a woman vigorously brushing her teeth and showing some concern for her oral health. The TVC goes on to introduce Sensodyne brush, which is specially crafted with soft round tip bristles – which not only cleans effectively but is also gentle on teeth and gums.

    GSK Consumer Healthcare area marketing lead – oral care Anurita Chopra elaborated, “People want to choose the best for their oral health. However, there are still many misconceptions regarding the choice of toothbrush & brushing technique. Being a trusted oral health care brand, we want to educate consumers on the importance of choosing the right toothbrush. This campaign attempts to dispel the common perception that hard brushing is needed for effective cleaning and positions Sensodyne toothbrush as a specialist brush for best care of teeth and gums”.

    GSK Consumer Healthcare introduced low-cost Sensodyne daily care toothbrushes with premium credentials in 2018 in India. Overall India's toothbrush market is extremely big with a lot of organised and unorganised players operating at multiple price-points.

  • Colgate Palmolive net profit for Q2 20 grew by 12.7%

    Colgate Palmolive net profit for Q2 20 grew by 12.7%

    New Delhi: Colgate-Palmolive (India) has reported net sales of Rs. 1,277.6 crore for the quarter ended September 30, 2020, an increase of 5.3 per cent over the same quarter of the previous year.

    Domestic net sales for the quarter reported 7.1 per cent growth. Reported net profit after tax for the quarter was Rs. 274.2 crore as against the net profit of Rs. 244.1 crore for the same quarter of the previous year. Excluding the one-time impact of tax rate change in the previous year, the net profit growth is 32 per cent.

    H1 2020-21: Net sales for the half year ended September 30, 2020 was recorded at Rs. 2,311.3 crore, an increase of one per cent over the same period of the previous year. Reported net profit for the same period was Rs. 472.4 crore, an increase of 14 per cent over the preceding period.

    Dividend: The board declared a first interim dividend for the financial year 2020-21 of Rs. 18 per share of Re 1 each (face value). The dividend pay out to the shareholders will be Rs. 489.6 crore and will be paid on and from 17 November 17 2020 to those shareholders whose names are on the Register of Members of the Company as on 22 November 2020.

    Colgate Palmolive MD Ram Raghavan says, “We are very pleased with our performance as we continue to see momentum strengthening across the portfolio with domestic revenue growing at 7.1 per cent this quarter. Our resilience and disciplined approach to managing all revenue and cost drivers, despite all the uncertainties and challenges around us drove improvements in key financial metrics with gross margins and EBITDA at 67.9 per cent and 32 per cent respectively.

    We are pleased that we were able to increase shareholder value while we continue to drive innovation that meets the needs of our consumers. All categories saw positive growth this quarter with toothpaste continuing its accelerated performance, driven by strong brand fundamentals and household penetration. The quarter also saw some exciting innovation. We launched Colgate Visible White Instant, with its unique optical brighteners technology that starts whitening from the first brushing itself.

    The new Colgate Gentle line of toothbrushes offers an effective yet gentle clean. Launched across price points, it offers solutions to different consumer preferences. We also relaunched our flagship toothbrush, Colgate Zig Zag, with unique anti-bacterial bristle technology.

    Another first from our stable, was the launch of our Colgate Vedshakti mouth spray. A pocket sized solution that offers instant germ kill with a refreshing minty saunf flavour, that consumers love.

    Our sharp focus aimed at fulfilling demand and ensuring uninterrupted access ensured agile and innovative approaches, specifically in our supply chain and distribution efforts. As an organisation we continue to live our values and remain unwavering in our focus to improve the health and well-being of our consumers. We are thankful to our customers, business partners and employees for their continued support.”

  • Price cuts, higher ad spend fail to buoy Colgate’s sales

    Price cuts, higher ad spend fail to buoy Colgate’s sales

    MUMBAI: The price of Colgate-Palmolive Co’s shares plummeted on Friday after the company reported lower-than-expected quarterly sales despite spending more on advertising and cutting prices.

    The world’s largest toothpaste maker said gross margins fell to 59.8 percent in the fourth quarter from 60.4 percent a year earlier, hit by higher costs for raw materials and packaging according to a Reuters report.

    Colgate said it expects sales growth in 2018 but the forecast did nothing to shake the impression of stagnation that has dogged Colgate and other consumer goods producers in the past year.

    Organic sales improved sequentially, but the rate of improvement was less than expected, the company said in a post-earnings conference call.

    For 2018, Colgate forecast mid-single digit percentage net sales growth and low- to mid-single-digit organic sales growth, and double-digit earnings per share growth.

  • Madison Media to handle Sri Sri Tattva account

    Madison Media to handle Sri Sri Tattva account

    MUMBAI: Madison Media has won the mandate of Sri Sri Tattva, which will be handled from their Bangalore office. The agency will handle the planning and buying assignment for print, TV, radio, cinema and outdoor for the FMCG advertiser.

    Madison Media Omega COO Dinesh Rathod says: “We are looking forward to building their brand further in the Indian market.”

    Sri Sri Tattva comes with a goal of promoting health and wellness to every household and has developed multi-dimensional capabilities across the Ayurveda value chain.

    Its key products include Ojasvita (herbal health drink), Sudanta (herbal) Toothpaste, Cookies, Cow’s Pure Ghee, Honey, and a range of certified organic products and ready-to-eat snacks.

    Sri Sri Tattva’s Tej Katpitia says, “Our common values and passion to excel will create great synergy and yield excellent results in spreading good health and wellness across the country.”