Highlights:
• Oral Hygiene Sector Advertising on TV accounted for 29% growth during Jan – Dec 2013 in comparison with Jan – Dec 2012
• Tooth Paste is the highly advertised category within Oral Hygiene Sector Advertising on TV during Jan – Dec 2013
Note:
• The analysis is based on Ad Volume in Seconds
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• Oral Hygiene Sector Advertising on TV accounted for 29% growth during Jan – Dec 2013 in comparison with Jan – Dec 2012
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• Tooth Paste is the highly advertised category within Oral Hygiene Sector Advertising on TV during Jan – Dec 2013
• Tooth Brush advertising contributed to 13% of Oral Hygiene Sector Advertising on TV during Jan – Dec 2013
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• Colgate Palmolive India Ltd was the top advertiser within Oral Hygiene Sector Advertising during Jan – Dec 2013
Ashvini Khandekar
Manager – Communications
TAM Media Research Pvt. Ltd
9th Floor, Hincon House (Tower B)
247 Park, LBS Marg,
Vikhroli (West)
Mumbai – 400 083
India
Tel: +91 22 66531213
E-mail: ashvini.khandekar@tamindia.com
Website: www.tamindia.com