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Tag: Tony Navin

  • Snapdeal unveils the nextgen ads platform to empower its 300,000 strong seller community

    Snapdeal unveils the nextgen ads platform to empower its 300,000 strong seller community

    NEW DELHI: Online marketplace Snapdeal today launched the next generation version of its advertising platform assist sellers to improve their brand visibility.

    Snapdeal Ads, developed entirely in-house, will also help measure results instantly and drive online business with the help of advanced advertising tools.

    Snapdeal Ads enables sellers to target the right customers, based on their browsing behavior, geo-location and purchase history. Along with driving product discovery and revenue, Sellers will now be able to curate ad campaigns for specific customer groups through targeted advertising and can even participate in auction based buying of ads inventory, view detailed reports and simultaneously promote products through a range of different ad campaigns. 

    Snapdeal senior vice president of Partnerships and Strategic Initiatives Tony Navin said:“Snapdeal Ads will allow sellers to reach their customers in a more precise manner,   help build targeted campaigns, measure impact and return on investment on a real-time basis. With this next generation platform, we have addressed the marketing challenges faced by our sellers by providing a simplified advertising panel to fulfill their diverse business requirements”.

    About 30,000 plus sellers are already advertising on Snapdeal ads, and have witnessed an average of 2X increase in business in comparison to others.

    Sellers on Snapdeal can access Snapdeal Ads by simply visiting ads.snapdeal.com.

  • Snapdeal unveils the nextgen ads platform to empower its 300,000 strong seller community

    Snapdeal unveils the nextgen ads platform to empower its 300,000 strong seller community

    NEW DELHI: Online marketplace Snapdeal today launched the next generation version of its advertising platform assist sellers to improve their brand visibility.

    Snapdeal Ads, developed entirely in-house, will also help measure results instantly and drive online business with the help of advanced advertising tools.

    Snapdeal Ads enables sellers to target the right customers, based on their browsing behavior, geo-location and purchase history. Along with driving product discovery and revenue, Sellers will now be able to curate ad campaigns for specific customer groups through targeted advertising and can even participate in auction based buying of ads inventory, view detailed reports and simultaneously promote products through a range of different ad campaigns. 

    Snapdeal senior vice president of Partnerships and Strategic Initiatives Tony Navin said:“Snapdeal Ads will allow sellers to reach their customers in a more precise manner,   help build targeted campaigns, measure impact and return on investment on a real-time basis. With this next generation platform, we have addressed the marketing challenges faced by our sellers by providing a simplified advertising panel to fulfill their diverse business requirements”.

    About 30,000 plus sellers are already advertising on Snapdeal ads, and have witnessed an average of 2X increase in business in comparison to others.

    Sellers on Snapdeal can access Snapdeal Ads by simply visiting ads.snapdeal.com.

  • Snapdeal partners Microsoft for online store

    Snapdeal partners Microsoft for online store

    MUMBAI: Snapdeal and Microsoft have inked a partnership to launch the official Microsoft online store on Snapdeal. The brand store on Snapdeal will enable consumers in India to enjoy the global Microsoft store experience, while purchasing a range of Microsoft products. 

     

    Merchandise available on the brand store will include the full range of Microsoft products such as phones, tablets, PCs and software.

     

    “We are pleased to be partnering with Microsoft in opening their online store on Snapdeal. This unique, self-contained store built by Snapdeal will allow users seamless accessibility of Microsoft’s unified portfolio of phones, tablets, PCs and Microsoft software, all from the comfort of their homes. We work closely with our partners to enhance our mutual operating environments. With this initiative, we are taking another definitive step towards building India’s most impactful digital ecosystem,” said Snapdeal SVP, electronics and home Tony Navin. 

     

    The store has been curated keeping in mind the finer nuances associated with the Microsoft brand. The layout of the store has been customized to offer an integrated Windows customer experience. The store enables Microsoft to manage product selection, promotions and launches as per need/requirement and basis the analytics shared by Snapdeal.

     

    Microsoft India group OEM director Sharlin Thayil added, “Increasingly consumers are going online to shop for a number of things, including mobiles, tablets, laptops and software. We therefore see tremendous opportunity in delivering Microsoft products and services through our online store to these customers. Our latest store on Snapdeal will help us reach more such customers and offer excellent choice, value and service that customers expect from Microsoft stores.”

  • Vespa launches online store on Snapdeal

    Vespa launches online store on Snapdeal

    MUMBAI: E-commerce is slowly but surely catching the fancy of brands galore. While until now brands selling clothes, accessories, shoes, furniture, books and the likes have been active in the online market place, in a first of sorts premium scooter brand Piaggio Vespa has launched its online store on Snapdeal.com in India.

     

    Vespa’s partnership with Snapdeal is targeted towards a younger segment of consumers who are digitally active and prefer instant purchases.

     

    Piaggio Vehicles, which is an Indian subsidiary of the Italian Piaggio Group, has partnered with Snapdeal to reach out to its Internet savvy customers. The brand store, which is an exclusive in itself, will showcase the entire range of Vespa scooters. Vespa fans will now be able to book their Vespa on a click of a button.

     

    The European best seller in the two-wheeler category has been successful in creating a niche ‘premium’ audience for their scooters since their presence in India in April 2012.

     

    Vespa has launched a special offer for the first 100 customers of the store. The store will offer the entire range of Vespa models available at a booking amount of Rs 5000 and the models include Vespa, VX, Vespa S and Vespa Elegante.

     

    Piaggio Vehicles EVP two wheeler business Sanjeev Goyle said, “Today’s generation loves online shopping and prefers brands that provide buyer friendly shopping options. Hence we decided to launch a virtual store that will offer the fastest possible Vespa buying experience. Snapdeal is India’s largest online marketplace and hence it was the best platform for us to launch our first online store. Through this collaboration, we aim to take our relationship with our consumers to the next level. This initiative of ours will be an integral part of our larger marketing strategy.”

     

    “Automotive category on Snapdeal has grown at a phenomenal pace in the last 12 months. We have seen a tremendous customer response towards this category. With the Vespa Brand Store, on the Snapdeal platform, we want to create a unique shopping experience for our consumers where they have access the entire Vespa Scooters’ portfolio from the comfort of their homes,” said Snapdeal SVP electronics and home Tony Navin.

     

    The store has been created keeping in mind the nuances associated with the brand. The store enables Piaggio to manage their product selection, promotions and launches as per their need and basis the analytics shared by Snapdeal.

  • Snapdeal enters into Hospitality segment; launches ‘Hotel and Catering supplies’ Category

    Snapdeal enters into Hospitality segment; launches ‘Hotel and Catering supplies’ Category

    MUMBAI: India’s largest online market place, Snapdeal.com announces its entry into the hospitality segment by launching the category of ‘Hotel and Catering supplies’. Snapdeal currently has close to 500 diverse categories listed on its website, such as- Furniture and Hardware, Mobiles and Tablets, Fashion and Lifestyle and Automotive to name a few. 

     

    This latest initiative by the company is an endeavor towards assisting upcoming restaurateurs and individuals and groups who are handling (current or in future) catering businesses. Consumers can shop for an assortment of products including Baking & Pizza Supplies, Bar Accessories, Chaffing Dishes, heavy gauge cutlery glassware, professional knives among many others. The products listed, also cater to the needs of households who are looking to use chef recommended cookware and utensils. The category includes products that are used in a restaurant kitchen, right from preparation to serving and buffet display.

     

    “This launch will further strengthen Snapdeal’s leadership as a marketplace and a shopping destination for all kind of products across categories which fulfil customers’ both home and business requirements. They can now shop for the widest range of kitchenware, utensils, cutlery and glassware at the comfort and convenience of their homes. In future we also plan to integrate a whole range of hotel linen (Mattresses, Pillows, Bed Linen & Bath Linen) into the category and thereby meet all the needs of a hotel/ restaurant”, said Tony Navin Senior Vice President – Electronics & Home at Snapdeal.com.

     

    For further information, please click on http://www.snapdeal.com/products/home-kitchen-catering-equipment