ITV

Tag: tonight

  • ‘The Contender’ comes to a close tonight on AXN

    MUMBAI: Action oriented broadcaster AXN will air the final episode of NBC’s boxing based reality show The Contender tonight 25 May at 10 pm.
     

    The last two contenders – Sergio Mora and Peter ManfredoJr – will slug it out to grab the prized belt of The Contender from executive producer Sylvester Stallone.
     
     

    Peter is affable, likes to laugh and is generally a happy guy but does not take criticism well. He knows the world of boxing, his place in it and is confident in his chances in this competition.

    Sergio’s dream is to make enough money boxing to allow his mother to quit her job working at a warehouse and send her traveling the world without his brothers.

  • Pepsi to unveil summer campaign tonight

    Pepsi to unveil summer campaign tonight

    MUMBAI: Pepsi’s summer campaign, boasting a casting coup of actors will launch on television from tonight.

    Conceptualised by Pepsi’s ad agency JWT, the TV spot has been directed by 28-year old Shaad Ali, who directed Saathiya. The ad, shot over four days in Mumbai, is set to be aired on all mainline TV channels in 50-sec spots, and subsequently in 30-sec spots.

    According to a MindShare commissioned study done by Indian Marketing Research Bureau (IMRB), brand Pepsi had 47 per cent top-of-mind recall during the World Cup, which is way ahead of competition products in the same category, claims Pepsi.

    The ads brings together Kareena Kapoor, Preity Zinta, Fardeen Khan and Saif Ali Khan for its new summer campaign. The stars have been carefully chosen for this ad. Fardeen Saif, Kareena and Preity have been cast in a way that makes them real and approachable.the guys and gals next door, says Pepsi.

    Set against the backdrop of summer, the new ad campaign epitomizes the uniquely irreverent Pepsi attitude. The action takes place in an apartment complex where the guys are shacking up together and two girls move in next door. And when their paths cross, the fun begins because the guys will do anything for their Pepsi, even if it means being quite “besharam” to outwit the cool babes, says an official release.