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Tag: Tonic Worldwide

  • Tonic Worldwide wins social media mandate for Warner Music India

    Tonic Worldwide wins social media mandate for Warner Music India

    MUMBAI: Following a competitive multi-agency pitch, Tonic Worldwide has bagged the social media mandate for Warner Music India. This follows Warner Music Group’s expansion plans in the country as detailed earlier this year. The account will be handled from Tonic Worldwide's Mumbai office.

    The agency will also help Warner Music India with digital strategy and execution to strengthen brand recall and build a strong community of digital followers.

    Tonic Worldwide CSO Unmisha Bhatt said, “It is a pleasure to be associated with a global music brand like Warner Music. India is a country of music lovers and streaming services are witnessing unprecedented growth. Our strategic and creative strengths, together with the team's passion helped us win the mandate for this iconic brand. It is an exciting opportunity, and we are looking forward to creating a strong and engaging consumer base for them on digital platforms.”

  • Tonic Worldwide partners with Stoppress to expand further in south India

    Tonic Worldwide partners with Stoppress to expand further in south India

    NEW DELHI:  Digital-first creative agency Tonic Worldwide has joined forces with Chennai-based digital marketing firm Stoppress Communications as part of its expansion plans across the country. Through this collaboration, both agencies will be creating a stronger expanded offering by combining their technological and creative expertise.

    This collaboration will allow Tonic to extend its specialised services like their video content division TWIP, research & insights division Gipsi, and creative tech-led services to brands from the southern region of India, and help them strengthen their offering of language-based content to their current national clients. Tonic Worldwide and Stoppress will continue to operate as distinct brands and organisational structures while working together. 

    Tonic Worldwide CSO and director – India and MENA region said: “Bharat is seeing the maximum surge in growth in digital users and as digital partners to brands, we are looking at bringing deeper cultural insights and understanding of each region for our brands. With Stoppress’s understanding of the southern market and consumers, we are excited to bring the expertise for our clients and help them boost their business across regions. After Bengaluru, we have been eager to cover the rest of south with the diversity that the region holds.”

    "The idea of being a part of creating award-winning digital initiatives and scaling up and growing our business spurred us to explore this collaboration. We look forward to work on large national campaigns and enhance our portfolio of offerings,” said Stoppress Communications founder and CEO Krithika Balasubramanian.

  • Tonic Worldwide launches personalised video marketing solution for brands

    Tonic Worldwide launches personalised video marketing solution for brands

    NEW DELHI: Tonic Worldwide, a digital-first creative agency, has launched an AI-driven Personalized Video Marketing Solution for brands, as an extension of its already existing snackable video content division 'TWIP' – Tonic Worldwide Intuitive Programming. The collaboration with Vidz.ai will enable TWIP to extend customisation and personalisation in videos under TWIP.

    Personalisation adds more context and relevance to brand videos and is key to helping them grab more and more eyeballs as well as increasing engagement. Realising the potential for such hyperlocal customised videos, Tonic Worldwide’s TWIP will now create and distribute numerous such custom-made videos in seconds, for brands. TWIP is also built to deliver a seamless experience for brands, right from personalized video content creation & interaction to dissemination & detailed watch analytics powered by Vidz.ai. 

    Tonic Worldwide chief business officer  Sudish Balan says, “In the new normal, video content consumption has drastically increased on all platforms. Brands and businesses are gearing up to make up for the lost time and as agency partners we would want to equip them with effective and agile solutions. This mass personalization of videos with AI enables us to do that and can play a great role in garnering consumer trust and attention, as well as make it contextual to their needs and interests. This personalized video marketing solution can also be used to enhance effectiveness at every stage, right from awareness to action.” 

    Adding to this Vidz.ai Partner & co-founder   Rajesh Goyal says, “Marketing is transforming rapidly in the digital world. Vidz.ai is happy to partner with Tonic to enable them with Hyper personalisation, customization in videos. This will enable brands to have a seamless customer experience with video interaction and stay true to TWIPs promise of ‘Intuitive’ communication backed by customer data.”

  • This Mother’s Day, Glucon-D salutes #EnergyGharKi

    This Mother’s Day, Glucon-D salutes #EnergyGharKi

    MUMBAI: Zydus Wellness Ltd and Tonic Worldwide have rolled out a new Mother’s Day campaign for Glucon-D. The campaign, #EnergyGharKi celebrates and applauds these superwomen for their unwavering energy. 

    For the first time ever, the brand will replace its name “Glucon-D” in logo unit on all digital platforms with name of a mother because Glucon-D believes that a mother is epitome of infinite energy and is the only one who can match Glucon-D's energy. Through this campaign, users on social media will be able to create virtual packs with their mother’s name embedded with a personalised picture instead of Glucon-D's logo and share with friends and family. The brand has also launched a video highlighting the mother’s high energy. 

    Zydus Wellness CEO Tarun Arora said, “Glucon-D is the brand synonymous with instant energy and this Mother's Day with #EnergyGharKi, we want to celebrate each and  every mother by honouring their unmatched energy.” 

    Speaking on the campaign, Tonic Worldwide chief strategy officer Unmisha Bhatt says, "A mother never seems to run out of energy. Taking care of everyone and everything, her energy is not defined by the time on the clock. Glucon-D is the only one who can come close to her limitless energy and that's how we came up with the idea of applauding mothers by replacing the iconic logo with their names." 

    Surprise your mother too by creating a virtual pack: https://glucon-d.com/

    Watch the Video here:https://www.instagram.com/p/B_85HkLnpkN/?igshid=1v4r5rz92mly  

  • Tonic Worldwide launches TWIP – a video programming division

    Tonic Worldwide launches TWIP – a video programming division

    MUMBAI: Tonic Worldwide, an independent digital agency has announced the launch of (TWIP) Tonic Worldwide Intuitive Programming, an exclusive data driven video programming division which will enable brands leverage data better for creating snackable video content.

    This follows the launch of Gipsi in 2019, the AI and HI driven research division at Tonic. TWIP is a video content practice which will be powered by Gipsi’s data driven dashboards and insights.

    With more than thousands of pieces of content being discovered by a user across platforms on a daily basis, brands are struggling to get noticed and engaged. With the launch of TWIP, brands will be able to produce intent based content, which means content that consumers are looking for, rather than the other way around and content that will resonate with the TG.

    Tonic Worldwide chief business officer Sudish Balan said, “These are rapidly changing times with video taking up most of the content in digital media. Campaign bursts by brands will have to be supplemented with a more consistent approach to get discovered when consumers are looking for the content and publish these videos almost on a daily and weekly basis. With TWIP, we intend to power brands with a consistent and continuous video led programming approach, which will be less expensive and generate more effective leads.”

  • Tonic Worldwide selected as Finalist for Best Use of Images in the Shorty Social Good Awards

    Tonic Worldwide selected as Finalist for Best Use of Images in the Shorty Social Good Awards

    MUMBAI: Tonic Worldwide, an independent digital agency, has been selected as a Shorty Social Good Award Finalist for Aditya Birla Group’s – Art Made out of Air Pollution in the Best Use of Images Category.

    The Shorty Social Good Awards honor the social good initiatives brands, agencies & nonprofits are taking to make our world a better place. While the Shorty Awards have long-honored the best of social media, this competition includes efforts made by organizations to improve sustainability and diversity internally, foster globally-minded business partnerships and increase employee community and civic engagement.

    Finalists were selected by members of the Real Time Academy of Short Form Arts & Sciences, comprised of luminaries from advertising, media, entertainment and technology. The group includes Ogilvy Vice President of Social Change Kate Hull Fliflet, Matchfire Founder and CEO Chris Noble, Former White House Creative Director and Digital Strategist Ashleigh Axios, ATTN: Partner Brad Haugen, and more. Social Good Award winners will be announced and honored at the ceremony on Thursday, November 14th, in New York City.

  • Tonic Worldwide wins digital mandate for House of Hiranandani

    Tonic Worldwide wins digital mandate for House of Hiranandani

    MUMBAI: Tonic Worldwide, one of India's leading independent digital agencies, has bagged the digital mandate for House of Hiranandani, the renowned real estate company that is transforming the skylines of Bengaluru, Chennai, Mumbai and Hyderabad with their signature styled neighbourhoods, which offer holistic living experiences to residents.

    As part of their mandate, Tonic Worldwide will handle the social media presence, digital engagement, digital strategy and online reputation for House of Hiranandani. The account was won following a multi-agency pitch and will be handled out of Tonic Worldwide's Mumbai office. The agency will also help House of Hiranandani leverage their online presence to identify leads among a diverse group of internet-savvy consumers and also execute multiple digital campaigns across the next few months to amplify House of Hiranandani’s brand and upcoming projects pan-India.

    Commenting on the new win, Chetan Asher, CEO, Tonic Worldwide, says “We are extremely pleased to secure this mandate as it underlines our strong intent to develop our portfolio of real estate brands. House of Hiranandani has exemplified consistency and excellence in terms of their properties and we will translate these characteristics into a robust online presence for one of India’s most distinguished and acclaimed real estate firms.”

    Speaking on the association, Prashin Jhobalia, Vice President – Marketing Strategy, House of Hiranandani, says, “Today brand identities are created at an incredible pace in the digital sphere – new as well as established brands cannot ignore social media platforms in their bid to stay relevant to their audience. House of Hiranandani has been a pioneer in creating communities with its distinct architecture, construction techniques and customer friendly approach and we now want to create like-minded communities on digital platforms through digitized personal engagements and conversations. This connect with existing and prospective customers will be a continuous brand exercise to replicate the physical brand in the digital space. Through this partnership we look forward to achieve a strong digital identity that is synonymous with the existing identity of the brand.”

  • Flying Machine launches F-Lite collection in collaboration with BBoying champ Arif Chaudhary

    Flying Machine launches F-Lite collection in collaboration with BBoying champ Arif Chaudhary

    MUMBAI: Tonic Worldwide, an independent digital agency, has launched a campaign to introduce F-Lite, the latest collection from the popular denim wear brand Flying Machine, in collaboration with the reigning Indian BBoying champ, Arif Chaudhary.

    In this campaign, Arif is sporting the new F-Lite range, which gives denim a whole new perspective thanks to its super stretchable, flexible and extra light qualities. This latest collection from Flying Machine will resonate with today's youth, who are looking for clothing that scores high on style as well as comfort. The BBoying moves by Arif also help display the functionality of the new F-Lite collection.

    As part of this campaign, various digital media platforms have been employed to reach a wide audience. The campaign has also been witnessing high engagement on Tik-Tok.

    Tonic Worldwide managing partner Suraj Nambiar says, “We are extremely enthusiastic about the launch of the new F-Lite collection. Flying Machine has always led the way with launch of innovative products for the youth who follow their passion and in turn inspire others. The aim is to strengthen the brand proposition with the millennials and convert them into brand loyalists and this time Arif plays a key role for the same.”

    “Flying Machine lives and breathes youth culture. Their latest F-Lite collection is engineered to give its wearers a degree of flexibility and lightness that's been hitherto unknown in the denim world. The Indian youth is smart. They won't just believe if the brand just says its light and flexible. So, we decided to put the denim through its paces with Arif Chaudhary – India's biggest BBoy artist. ‘Hey, if it's good enough for BBoying, it's good enough for anything!’” says Tonic Worldwide managing partner & creative head Shourya Ray Chaudhuri.

  • Akanksha Singhal joins Tonic Worldwide as business head – North

    Akanksha Singhal joins Tonic Worldwide as business head – North

    MUMBAI: Independent digital agency, Tonic Worldwide has announced the appointment of Akanksha Singhal as its business head – north. Singhal will be leading the agency's operations in North and will be based out of its Delhi office.

    With more than 13 years of experience in both the agency and brand side, Singhal is an experienced professional with a demonstrated history of working in the marketing and advertising industry. Prior to Tonic, Singhal worked at Cheil Worldwide, DigitasLBi and Reprise Media. She has worked with brands across many industries including Samsung, Coca Cola, Microsoft, Axis Bank, Dabur, Reckitt Benckiser, Adidas, Bata, Jet Airways, Mothercare, ThumsUp, Kotak Mahindra Bank, Meizu, InFocus, Jockey and many more.

    Commenting on the appointment, Tonic Worldwide founder and CEO Chetan Asher said, “Akanksha’s deep understanding of the medium and her entrepreneurial spirit makes her the ideal person to build our Delhi operations while keeping our human focused approach at the core. We plan to grow our Delhi office aggressively this year and Akanksha coming on-board will give new impetus.”

    Talking about her new assignment, Singhal said, “Eclecticism converges at Tonic Worldwide, where multifaceted teams have consistently created memorable, business-driving work. I’m honoured and elated to join the team.”

  • Kotak 811’s initiative of inclusiveness on digital gets support

    Kotak 811’s initiative of inclusiveness on digital gets support

    MUMBAI: The #IndiaInvited campaign by Kotak 811 builds on the insight of inclusiveness for everyone irrespective of personal or physical characteristics and draws attention to how 811, just like a bench, does not discriminate against anyone and the messaging was led by the Bollywood Superstar Ranveer Singh.

    The campaign, conceptualised and executed by Tonic Worldwide, extended an invitation to all Indians to be a part of the movement through various innovations.

    The digital campaign showcases the real stories of people who have faced discrimination in the face of opportunity. Later, every Indian who wanted to support the cause, got a chance to participate by sharing the frame with Ranveer Singh using a custom-made Kotak 811 AR filter. The idea was to use technology on one of the most popular social media platforms and simplify participation for users.

    In the next phase, people were invited to share their perspectives of how they could take inspiration of non-discrimination by emulating the Bench in the story ‘Bench Ki Aatmakatha’. From poems to rap songs, shayaris to mini stories, the 500+ video entries that featured on the brand’s page were both interesting and humorous, while being aligned to the brand campaign.

    The contest was judged by the famous stand-up comedians- Sourabh Pant and Sonali Thakker.

    The Bench of Unity is a community formed by over 2.5 lakh Indians in the digital space who believe that they can be the change the society needs to put an end to the judgemental attitude. Invitations were sent out to people who have created a unique identity for themselves by achieving great feats, despite facing discrimination and judgments from the society. Bharti Singh and Geeta Phogat were also a part of the initiative and became members of the Bench of Unity.