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Tag: Tonic Media

  • Roshan Salian joins Magnon Group as associate vice president – key accounts

    Roshan Salian joins Magnon Group as associate vice president – key accounts

    MUMBAI: Roshan Salian has been appointed associate vice president – key accounts at Magnon group, marking the latest step in a 15-year career in digital marketing.

    Salian, who has previously held leadership roles at Social Panga, Ogilvy, Schbang, Tonic Media and Gozoop, is known for crafting customer-first campaigns and building collaborative partnerships with digital-first brands.
    At Social Panga, he spent over three years as group head – brand solutions, overseeing client relations, creative strategy and integrated marketing. Earlier stints include account director at Ogilvy and group solutions manager at Schbang.

    With his new mandate, Salian is expected to drive strategic growth for key accounts at Magnon group, leveraging his expertise in campaign strategy, operations and brand development.

  • Tonic Media Wins 2015 Social Media Agency of the Year

    Tonic Media Wins 2015 Social Media Agency of the Year

    MUMBAI: Tonic Media, India’s leading independent digital agency, has been named 2015 Social Media Agency of the Year at the Big Bang Awards organised by the Ad Club, Bangalore on Friday, the 25th of September.The agency was nominated across 10 categories with 14 shortlisted entries and bagged 12 awards including five golds, five silvers and one Bronze.

    Over 987 entries were submitted across 58 categories by 72 agencies. Honorees were selected by a jury comprising of 46 Senior Advertising, Marketing, Media, PR and digital professionals from all over India, based on the nominations filed by the respective agencies. The awards re-emphasized the strengths of Tonic Media across social and creative platforms with the agency winning Best Use of Facebook, Twitter, LinkedIn as well as Community Development under separate campaigns.

     

    “We are excited that Tonic has had such a successful year in terms of performance and receiving appreciation for the same.” said Chetan Asher, CEO, Tonic Media. “The awards are a testament to the pace and commitment of the Tonic team. We aim to build the best-in-class services and focus on producing better creativity year on year.”

     

    Tonic received the following titles at The Big Bang Awards:

     

    Winner

     

    ·     Social Media Agency of the Year

     

    Gold

     

    ·     Best Use of Twitter for Aditya Birla Group

    ·     Best Use of LinkedIn for Sony Entertainment Television

    ·     Best Community Development for Sony Mix

    ·     Best Corporate Communications Campaign for Aditya Birla Group

    ·     Best CSR Campaign for Aditya Birla Group

     

     

    Silver

     

    ·     Best Corporate Website of the Year for Little Millennium

    ·     Best Use of Facebook for Sony Entertainment Television

    ·     Best Use of Twitter for Sony Max2

    ·     Best Community Development for Sony PIX

    ·     Best Social Game/App/Contest for Aditya Birla Group

     

     

    Bronze         

     

    ·     Best Use of Facebook for Sony PIX

  • Vijeeth Shetty to head Tonic Media’s new initiatives portfolio

    Vijeeth Shetty to head Tonic Media’s new initiatives portfolio

    MUMBAI: Tonic Media has roped in Vijeeth Shetty as its new initiatives head. In his new role, Shetty will lead new initiatives at Tonic that includes InvenTonic, a dedicated practice that partners start-ups and venture capital funds to accelerate growth.

     

    Under his aegis, InvenTonic has already commenced its journey by adding three new clients – the first one being digital media duties of the search and discovery platform Xploree, along with Flexiport and BillBachao.

     

    Shetty will also lend his expertise on strengthening the digital research cell, which aims to fill the void of a digitally driven research agency. He comes with a decade of experience in digital media with stints at agencies like GroupM, Pinstorm and a short stint at Angel Broking.

     

    Having worked on several award-winning campaigns, his core areas of expertise include digital media, search, mobile and consumer research.

     

    Shetty said, “It’s an extended adventure for me. I’m quite excited at the prospect of bringing a ‘limitless possibilities’ approach to strategic planning for clients – having traversed the entire spectrum myself. The digital business is undergoing tectonic shifts and the challenge is to master the change for business success. My focus will be on guiding our clients and helm our talent to effectively navigate these changing trends to our advantage.”

     

    Tonic Media co-founder and CEO Chetan Asher added, “I am delighted to welcome Vijeeth to Tonic at this strategic moment in our journey. As our business gets more dynamic and interconnected every day, we are constantly looking for leaders who can guide our new talent and enable a better, more integrated creative digital strategy for our clients. And Vijeeth seems the right person for it.”

  • Tonic Media looks to boost brands’ growth on social media

    Tonic Media looks to boost brands’ growth on social media

    MUMBAI: Traditional marketing comprised being heard on radio and television and being seen on print and Out of Home (OOH) as part of brand campaigns. However, today a brand campaign is considered incomplete without a presence on social media. After this, sustenance through constant engagement too is key as new brands make inroads. In a scenario of clutter and cutthroat competition, digital agency Tonic Media has been aiding brands to achieve this and more. The portfolio for Tonic is quite diverse ranging from entertainment, FMCG, to quick service restaurants.

     

    Speaking to Indiantelevision.com, Tonic Media founder and CEO Chetan Asher says the agency had a first mover advantage since it launched in India when the digital space had not really grown here. “We did a lot of work outside the country as we have a presence in the Middle East. Trends generally break in the western part of the world first. We picked up those trends and started applying it here,” he informs.

     

    Some of the brands that complete its roster include the Multi Screen Media bouquet of channels including Sony Pix, AXN, Sony Max, Sony Entertainment Television and Sony Mix. It also works with the National Basketball Association (NBA India), eBay India, McDonald’s India and Neutralite amongst others. Tonic also works with various mobile apps and websites.

     

    Elaborating on how the team goes about designing a digital campaign, Asher says that each campaign is different and they closely work with clients as partners. “There is a lot of understanding on how inter departments work. For example, we work very closely with Sony Entertainment Television with their programming and marketing teams. They also bring in their consumer insights and research. We have a common creative pool that then brings together solutions that can be applied,” informs Asher.

     

    Tonic Media prides itself on coming up with a number of firsts like the browser – mobile integrated game for Pix. One could play a game on the browser using their mobile phones. On the ninth anniversary for eBay, it did a live interactive show with Suresh Menon, wherein he donned the hat of a bouncer and in order to get invited to a party, fans had to make him laugh. “He would personally respond to each comment and tweet that came. It was live streamed. We have done a lot of creative work, which is a first of sorts. That differentiates us from the rest,” he states.

     

    Asher is of the opinion that other digital agencies largely execute but they don’t go beyond a strategy or research that is handed over by a client. Tonic Media, on the other hand, has already built capabilities to do research and deep dives a lot into the target audience and then comes up with a robust strategy. “We have also got a lot of main line learnings and applied it to digital as finally it is about communication but the medium might differ,” Asher says.

     

    In the Middle East, Tonic Media has a team of five people while in India, it boasts of 62 employees. At any given point Tonic Media works with close to 20 to 25 brands each year. Industry experts suggest that each digital account win is approximately Rs 1 crore per year. Going by this figure, Tonic Media most likely sees minimum revenue of Rs 20 – 25 crore per year.

     

    Asher credits his young and energetic millennial team at spotting various trends.

     

    According to Asher, Tonic Media witnessed a growth of 100 per cent last year. “With some big brands already on board and our presence in the Middle East, our plan is to grow these aspects. We will also be focusing on local and international acquisitions,” he informs.

  • Tonic Media bags digital media duties of ItzCash

    Tonic Media bags digital media duties of ItzCash

    MUMBAI: Independent digital marketing solutions Tonic Media has added another client to its roster of brands as it won the digital media duties of holistic payments solutions company, ItzCash.

     

    The mandate comprises managing the company’s presence on digital and social media platforms including Facebook, LinkedIn, Twitter, Website Management and SEO. The account was won following a multi-agency pitch.

     

    “This win establishes our foothold in the e-solutions industry and also creatively challenges us to work towards building the brand. As a digital partner, it will be our aim to create strong brand equity for ItzCash in the online space and promote the unique product features of ItzCash. With a robust integrated digital strategy, we have great aspirations for this brand,” said Tonic Media co-founder Chetan Asher.

     

    ITZ Cash Cards VP head of marketing and corporate communications Mudit Bhatnagar added, “ItzCash has been a pioneer in payment solutions in the country using electronic and digital platforms and has been continuously innovating to offer its customers, products and services in the most convenient and seamless manner. Our association with Tonic Media would strengthen our digital initiatives and take them to the next level.”

     

    Tonic will work towards creating and executing content revolving around the central belief of the company of delivering robust technology-driven service and delivery platforms to provide world-class prepaid payment solutions for the future. It will also create product-specific content for their unique offerings under the payment solution category in order to utilize the ever-growing populace of the digital space.

  • Mahesh Narayanan joins Tonic Media’s advisory board

    Mahesh Narayanan joins Tonic Media’s advisory board

    Mumbai: Digital agency Tonic Media has appointed of Mahesh Narayanan to its advisory board. Formerly with Google India as Mobile country head, Narayanan is credited with taking mobile advertising in India to the next level and also seen as one of the pioneers in the digital media space.

    Commenting on the new appointment, Tonic Media CEO Chetan Asher said, “Tonic has been growing at an incredible momentum and it is time we took it to the next level with a vision of dominating the digital space. We are honored to have someone of Mahesh’s stature bringing his invaluable experience. Together, we can add value to our clients’ businesses with new brand-building strategies.”

    Narayanan comes with over 15 years of experience across businesses in the mobile, adtech and consumer internet spaces. Speaking on this development, he stated, “Tonic Media has been successful in establishing themselves as a digital powerhouse with a great roster of clients across various industries. I look forward to sharing my technology and digital advertising experience with the Tonic team to help them become market-leaders.”

    Narayanan has held various senior leadership positions across global technology media companies such as Google, AdMob and Sociomantic. He spent seven years at Google India as the founding member of Google India’s direct sales operations in 2005 and helped lay the architecture for the growth of Google in India. He joined AdMob as the Country Manager for India in 2009 and moved back to Google after the acquisition of AdMob.

    He was named the Mobile Marketing Person of the Year at the Indira Marketing Excellence awards in 2011 and has also been featured in the Digital Power 100 list as one of the icons of India’s Digital ecosystem in 2012 by Impact – a leading advertising, media and marketing publication.

     

  • Tonic Media takes digital experience to a new level with Skyfall on Sony Pix

    Tonic Media takes digital experience to a new level with Skyfall on Sony Pix

    MUMBAI: The landscape of digital marketing in India is changing at a rapid pace. Smart marketers are on top of this dynamic trend, as they mirror their strategies to consumer behavior.

    Sony Pix is one such example, creating a unique, engaging digital experience for their audience every time. Its latest campaign for the Skyfall’s television premiere on 27 October used innovative technologies to glue their audience.

    Devised by Tonic Media, its digital agency, the campaign aimed to bring about the biggest Skyfall Bond experience ever! Through this campaign, the user was given a taste of Bond’s secret missions. It was an opportunity for them to become a special agent under MI6, and win a trip to Bond in Motion London. Similar to the plot of Skyfall, the crux of these missions were to save people the users were close to (from their Facebook accounts).

    Using integrated communication not just limited to social media, the users were led to the Skyfall game on the Sony Pix Facebook tab, where they were tested through a series of skill drills required to be a secret agent.

    Apart from testing their focus and control skill in the first level of the bomb diffusion game, the most unique proposition was that, the users could convert their mobile phones into a remote control gun and directly play interacting with their desktops/PC’s.

    The gaming experience was extended to innovative rich media banners on leading platforms like Yahoo India, MSN India and Times of India’s digital platform. Users coming to these platforms were given an experience of converting their mobile phone into a remote control gun and directly shooting in the Banner eliminating the villians.

    And, the last phase of the secret mission was to enter secret codes flashed during the television premiere/telecast of Skyfall on Pix. This ensured sustained interest till the day of the premiere driving viewership on the grand finale day. Appointment viewing on television was taken to the next level.

    On the digital campaign Tonic Media CEO Chetan Asher said: “The objective was to use digital experiential marketing and create excitement and buzz for Skyfall on Pix leading to viewership. Using innovative properties, we successfully used digital to bring alive the experience across all digital platforms.”

  • Pune Marriott awards social media mandate to Tonic Media

    MUMBAI: Pune Marriott Hotel and Convention Centre has appointed Tonic Media to handle its social media duties.

    The agency will assist Pune Marriott to take the brand to newer heights on social media using some innovative properties online. Social media will not only target prospects but also look at creating long lasting relationships with its guests.

    Pune Marriott GM Jatin Khanna said, “Pune Marriott has always been a thought leader and trendsetter in its category. With most of the Target Group now present on social media, digital plays a very important role for the hotel to form brand loyalists and increase positive word of mouth.”

    Mumbai-based Tonic Media, which also handles social media marketing for Ramada, Dubai, McDonalds India, Baskin Robbins India and some other F&B outlets in Middle East, will apply their global digital marketing experience to Pune Marriott‘s online presence on social platforms.

    Tonic Media CEO and founder Chetan Asher said, “We are very excited to work with the Marriott brand. We will be leveraging our vast experience in F&B and service industry to establish the property as a leader on social media. We have planned a phased strategy to build engagement and involve the user on an ongoing basis. In the coming days, some of these activities will begin to roll out across various social media platforms.”

  • Tonic Media gets Unmisha Bhatt as director, global strategy

    MUMBAI: Unmisha Bhatt has been roped in by Tonic Media as director – global strategy. She will be responsible for driving planning and strategy functions as well as business globally starting with the Middle East.

    Bhatt will divide her time between the agency‘s Mumbai and Dubai offices. She will focus on integrating digital effectively with clients overall communication mix leveraging her experience of integrated brand communication.

    Prior to joining Tonic Media, Bhatt was with Bajaj Electricals as DGM – advertising and brand development. She joined Bajaj Electricals in September 2010 and led 360 degree advertising across three strategic businesses units; viz, Bajaj Appliances, Bajaj Lighting and Bajaj Fans.

    She has comprehensive experience of 12 years in Branding, Corporate Communication and Integrated Brand Communications across all consumer touch points. Her specialities include understanding consumer behaviour, defining brand essence and developing communication strategy accordingly. Her planning and strategic knowledge will add value to following a scientific approach towards digital communication.

    She has a total of 12 years‘ experience in the media industry having worked on both the agency and clients‘ side. She started her career as an ad sales executive with Reminiscent India Television Ltd in 2000. After a couple of years there, she moved on to Star India Pvt. Ltd. (Radio City 91 FM) – Mumbai as senior executive ad sales. She then went over to the agency side with Leo Burnett‘s Black Pencil where she worked for a year and a half before moving to Ogilvy and Mather as account director in 2006. In 2008, she moved to Kotak Investment Advisors as associate VP before going back to O&M in 2009 as client services director.

    She was also founder and principal consultant at Unified Brand Architect (UBA) which specialises in developing a single brand identity across all mediums thus creating a brand persona and equity.