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Tag: Tonic

  • Amazon India launches ‘We Are Amazon’ campaign ahead of Diwali

    Amazon India launches ‘We Are Amazon’ campaign ahead of Diwali

    Mumbai: Amazon has rolled out a new campaign to celebrate its people who play a key role in delivering a delightful festive season for its customers.

    The campaign spotlights Amazon employees, associates, and partners who are making sure that customers have a brighter and safer festive season.

    At Amazon, there is a peculiar sense of togetherness and warmth that permeates everything that the Amazonians do. This is reflected in every department, every function, and every delivery. All Amazon employees are unique, but still one in spirit, and they have an opportunity to grow personally and professionally while being their authentic selves while contributing to a greater vision.

    Sharing her thoughts on the campaign, Amazon Stores India & EM vice president of people & experience technology Deepti Varma said, “At Amazon, people are at the heart of all our decision making and we believe that it’s not only good for society but also good for business. “WeAreAmazon” is a simple effort to exhibit gratitude to all our employees who, with their exceptional and unconventional roles, have become builders, innovators, and have successfully delivered services to customers. We are thankful to all these remarkable people who work relentlessly to delight customers while having fun at work, which is in line with our efforts to become “Earth’s Best Employer” and a “Great Place to Work.”

    During the festive season, Amazonians come together to serve customers and offer an exceptional shopping experience while ensuring the safe and reliable delivery of customer orders. The season brings in fun, joy, happiness, and warmth across the organisation where each individual, while gearing up for the festive season, is making sure easy processes for their peers, customers, sellers, and partners.

    There are Amazonians from diverse backgrounds who have been working for many years and have been part of the celebrations each year at Amazon.

    Senior Manager, Amazon Prime, India senior manager Pallavi Singh believes that teams at Amazon connect deeply and bond with each other, imbibing trust and camaraderie in whatever they do. Amazon India program manager II-payment risk tools Tanujit, who owns tools that help the company prevent bad debt and preserve a risk-free environment for our customers, increased customer shopping during the festive season. It is a crucial time for him and his team to work towards providing customers with a safe shopping experience.

  • Tonic Worldwide bags integrated digital mandate for car&bike

    Tonic Worldwide bags integrated digital mandate for car&bike

    Mumbai: Tonic Worldwide has bagged the integrated digital mandate for Mahindra First Choice’s car&bike. The mandate was won following a multi-agency pitch. The account will be handled out of the agency’s Mumbai office.

    As part of the mandate, Tonic Worldwide will be managing the social media, paid media for car&bike .

    car&bike is a consumer-facing brand for used multi-brand-retail from the house of Mahindra. The brand brings together the best from the world of automobiles—new cars, used cars, new bikes, and the most appealing content. car&bike endeavours to help you with all of that. Additionally, car&bike also strives to keep its users updated with the latest from the global automotive industry, including car prices, car reviews, car dealerships, and new bikes.

    With technology at its core, it is supported by the country’s largest and widest physical network of used car retail outlets across 400+ cities. car&bike also has the country’s most comprehensive used car warranty programme from Mahindra First Choice.

    Speaking on the win, Tonic Worldwide co-founder and chief strategy officer Unmisha Bhatt said, “We are excited to partner with car&bike from Mahindra First Choice in their integrated digital marketing efforts. The opportunity is immense given that the category itself is growing at a fast pace. The untapped opportunity lies with consumers that have been overlooked because they aren’t currently in the market and the digital strategy would be to own their journey beginning with aspiration to intent. Look forward on doing some exciting work together and creating success stories for the brand.”

    “Mahindra First Choice has big goals with its brand car&bike. We plan to become India’s leading one stop multi brand retail destination for all things cars & bikes. And we are thrilled to have Tonic Worldwide as our digital partners to make car&bike as the go to brand for anyone seeking to buy used cars or anything else related to automobiles. Through a multi-agency pitch we zeroed down on Tonic for their brilliance in customer-first strategic and creative thinking. The digital world is the new battle ground for all new age brands. We welcome Tonic Worldwide as our partner in achieving our vision of enabling both the new & current generation of India to the world of cars & bikes,” added Mahindra First Choice brand head Saniel Bhelekar.

  • Tonic Media takes digital experience to a new level with Skyfall on Sony Pix

    Tonic Media takes digital experience to a new level with Skyfall on Sony Pix

    MUMBAI: The landscape of digital marketing in India is changing at a rapid pace. Smart marketers are on top of this dynamic trend, as they mirror their strategies to consumer behavior.

    Sony Pix is one such example, creating a unique, engaging digital experience for their audience every time. Its latest campaign for the Skyfall’s television premiere on 27 October used innovative technologies to glue their audience.

    Devised by Tonic Media, its digital agency, the campaign aimed to bring about the biggest Skyfall Bond experience ever! Through this campaign, the user was given a taste of Bond’s secret missions. It was an opportunity for them to become a special agent under MI6, and win a trip to Bond in Motion London. Similar to the plot of Skyfall, the crux of these missions were to save people the users were close to (from their Facebook accounts).

    Using integrated communication not just limited to social media, the users were led to the Skyfall game on the Sony Pix Facebook tab, where they were tested through a series of skill drills required to be a secret agent.

    Apart from testing their focus and control skill in the first level of the bomb diffusion game, the most unique proposition was that, the users could convert their mobile phones into a remote control gun and directly play interacting with their desktops/PC’s.

    The gaming experience was extended to innovative rich media banners on leading platforms like Yahoo India, MSN India and Times of India’s digital platform. Users coming to these platforms were given an experience of converting their mobile phone into a remote control gun and directly shooting in the Banner eliminating the villians.

    And, the last phase of the secret mission was to enter secret codes flashed during the television premiere/telecast of Skyfall on Pix. This ensured sustained interest till the day of the premiere driving viewership on the grand finale day. Appointment viewing on television was taken to the next level.

    On the digital campaign Tonic Media CEO Chetan Asher said: “The objective was to use digital experiential marketing and create excitement and buzz for Skyfall on Pix leading to viewership. Using innovative properties, we successfully used digital to bring alive the experience across all digital platforms.”