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Tag: Tommy Hilfiger

  • CXO commands brands with AI power play

    CXO commands brands with AI power play

    MUMBAI: When brands juggle data, design and listings, things can get messy, but Streamoid’s new AI command centre, CXO, is here to tidy it all up. Launched in Bengaluru on 14 October 2025, CXO promises to help small teams run global commerce with the efficiency of a billion-dollar operation.

    The platform tackles the root of a common problem, poor product data. Incomplete or inconsistent data disrupts everything from search and recommendations to planning and conversions. CXO fixes quality at the source and carries it seamlessly through design, studio shoots and catalogue execution.

    CXO is battle-tested in fashion and lifestyle, but its reach spans any product sold online, from apparel and accessories to home and beauty. It is expanding to support commerce, planning and content activation across retail sectors.

    The platform is built around three core modules. Artifax turns trends and sales signals into concept boards and factory-ready tech packs, compressing design cycles. Photogenix orchestrates shoots, enforces brand guidelines and produces on-model and lifestyle imagery and short-form video, even for tricky categories like kidswear. Catalogix ingests internal and approved external data, enriches product content with AI, and publishes consistent listings across every channel.

    Context-aware AI agents automatically choose the best models for each task, while humans retain full editing control. Every adjustment trains brand-specific models, improving quality over time without losing oversight.

    “CXO is the command centre for modern brands,” said Streamoid co-founder Rohan Manthani. “It enables small teams to design the right products, generate on-brand visuals and publish accurate listings everywhere, all from one place.”

    Brands already using CXO include Target, Allbirds, Farfetch, Gap and Tommy Hilfiger. Early adopters report up to 70 per cent faster time-to-market and up to 50 per cent lower operational costs, thanks to automated data enrichment, design briefs, studio orchestration and multi-channel listings.

  • Lucien Laviscount returns as face of Tommy Hilfiger SS25 watch line

    Lucien Laviscount returns as face of Tommy Hilfiger SS25 watch line

    MUMBAI: Tick, style, tock. Tommy Hilfiger is giving timepieces a dose of star power and this one comes with a British accent and signature smirk. Actor and Tommy Family brand ambassador Lucien Laviscount is once again the face of Tommy Hilfiger’s Spring Summer 2025 watch campaign. Following his Fall 2024 debut, Laviscount continues to bring “effortless cool and natural charisma” to the brand’s evolving vision of American classic-meets-modern swag.

    “It’s chic, elegant and hits all the right notes,” Laviscount said, waxing lyrical on the collection. “That’s pure Tommy through and through.” He’s not wrong.

    The SS25 men’s lineup hits the fast lane with the Bank, a motorsport-inspired model featuring a red aluminium pusher guard and an integrated silicone strap for peak performance. It’s style with speed on the wrist. Meanwhile, the TH85 Carbon Chronograph leans into the luxe lane with enamel dials, sub-dials, monograms, and Cordura straps that scream sport-meets-slick.

    Not to be outdone, the women’s range plays with poise and punch. From tank-shaped silhouettes with sculpted metal bracelets and sunray dials, to crystal-dotted “boyfriend watches” with sport-luxe vibes, these watches are all about timelessness with a wink.

    The SS25 collection is available across India via Titan World, Helios, Shoppers Stop, Lifestyle, Tommy Hilfiger stores and other premium outlets. And of course, it’s all over Instagram.

    Whether you’re racing against deadlines or fashionably late to everything, these timepieces make every second count with Lucien Laviscount, quite literally, in your corner.

  • Tommy Hilfiger hits Mumbai runway with Hindi cinema glam and fashionable chatter

    Tommy Hilfiger hits Mumbai runway with Hindi cinema glam and fashionable chatter

    MUMBAI: Mumbai had its fashion radar dialled to high style as Tommy Hilfiger touched down in the city on 15 April 2025, blending American chic with Hindi cinema glitter. The day saw Mumbai’s fashion elite and top celebrities mingling amid bold styles and vibrant banter, underlining the designer’s deepening ties with India’s fashion capital.

    Hilfiger’s day kicked off at the Tommy Hilfiger store at Jio World Drive in Bandra Kurla Complex, Mumbai’s go-to luxe address. He joined a lively panel discussion with actress and philanthropist Manushi Chhillar and creative dynamo Sarah-Jane Dias. The trio exchanged insights on global style trends and cultural interplay, much to the delight of fashion enthusiasts.

    As night fell, the fashion fiesta moved to the iconic Taj Chambers at the Taj Mahal Palace Hotel. With views of the Arabian Sea and Gateway of India, the dinner was an intimate affair, brimming with glamour and cultural flair. Hindi cinema A-listers such as Karan Johar, Sara Ali Khan, Ibrahim Ali Khan, Aditya Roy Kapur, cricketer Shikhar Dhawan, and singer Guru Randhawa added star wattage to the exclusive guest list.

    Infused with Hilfiger’s hallmark energy and a splash of Mumbai’s unique style quotient, the evening highlighted the designer’s commitment to India’s vibrant fashion and entertainment landscape.

  • Technology is central to our strategy: Abhinav Kumar

    Technology is central to our strategy: Abhinav Kumar

    Mumbai: BAGLINE House of Luxury Bags has announced the opening of its second store in Pune, enhancing the city’s vibrant shopping scene. Located on Jungli Maharaj Road in Deccan, Pune, the store offers an exquisite range of luxury bags and accessories for Pune’s discerning consumers.

    Each brand of theirs offers unique qualities and functionality, ensuring our customers discover the perfect blend of style and utility for both daily use and travel adventures.

    Indian Television caught up with Brand Concepts Ltd Whole-time director and CEO Abhinav Kumar where he shared a brief overview of his journey and much more.

    Edited excerpts

    Could you share a brief overview of your journey with Brand Concepts Ltd and how you came to lead Bagline?

    My journey with Brand Concepts Ltd. began in 2007 when I co-founded the company along with Mr. Prateek Maheshwari, to revolutionize the luggage and travel gear industry by infusing it with fashion. Drawing on a strong foundation in luxury brands and a deep passion for the retail industry, we initially focused on character licensing before strategically shifting towards building a fashion-forward portfolio. This portfolio now includes iconic global brands like Tommy Hilfiger, United Colors of Benetton, and Aeropostale, Juicy Couture alongside our innovative brands, The Vertical and Sugarush.

    BAGLINE, House of Luxury Bags, launched as a retail destination for Brand Concepts Ltd., to transform travel gear and bags into a premium lifestyle accessory. Leading BAGLINE has been an inspiring journey, as we’ve successfully positioned it as a leading multi-brand retail destination, offering premium and fashionable travel gear to discerning customers across India. It’s been incredibly rewarding to witness BAGLINE’s growth and its emergence as a significant player in the Indian retail landscape.

    Bagline has become one of India’s leading multi-brand retail destinations in the Travel Gear and Lifestyle Accessories domain. What were the key strategies that contributed to this success?

    BAGLINE’s success as a leading multi-brand retail destination in India’s Travel Gear and Lifestyle Accessories domain can be attributed to several key strategies:

    Fashion-forward portfolio: We aligned with global fashion brands like Tommy Hilfiger, United Colors of Benetton, Juicy Couture and Aeropostale, transforming luggage, handbags and accessories into stylish lifestyle products.

    Design excellence: By blending functionality with aesthetics, our in-house design team ensures our products resonate with contemporary trends and consumer aspirations.

    Omnichannel expansion: We’ve integrated digital technology into our retail model, offering a seamless shopping experience across online platforms and physical stores, including innovative digital stores.

    Sustainability focus: Incorporating eco-friendly practices in our operations and product lines has appealed to environmentally conscious consumers, setting us apart in a competitive market.

    What are some of the major challenges you have faced in expanding the brand’s reach across India, and how have you addressed them?

    Expanding BAGLINE’s reach across India has presented several challenges, particularly in catering to the diverse consumer preferences across different regions. We’ve addressed this by implementing a hyper-localized strategy, our licensed brands used GLOCAL strategy following those guidelines we customized our product offerings and marketing efforts to resonate with Indian tastes. Establishing a strong supply chain, especially in tier 2 and 3 cities, has also been challenging. To tackle this, we’ve formed strategic partnerships with local distributors and logistics providers to ensure efficient product delivery. Additionally, our digital transformation initiatives have played a crucial role in streamlining operations and enhancing our reach in these markets.

    How has technology played a role in enhancing your product offerings and customer experience?

    Technology is central to our strategy, enhancing both our product offerings and the customer experience. We’ve integrated advanced analytics to gain deep insights into consumer behavior, enabling us to personalize product recommendations and marketing initiatives. Our e-commerce platform utilizes AI-driven tools for intuitive navigation, effortless product discovery, and streamlined checkout processes. We have also integrated Quick Commerce and Endless Aisle store formats to mirror our phygital strategy, ensuring a seamless and efficient shopping experience. Our digital stores offer an omnichannel experience, allowing customers to explore our complete inventory, bridging the gap between online and offline shopping.

    How do you incorporate eco-friendly practices into your business operations and product development?

    At Brand Concepts Ltd., sustainability is a key pillar of our operations and product development. We’ve integrated eco-friendly practices across our business, including the use of recycled and sustainable materials in our products and minimizing plastic consumption. Our manufacturing processes emphasize energy efficiency and we are committed to further reducing our carbon footprint by optimizing our supply chain and logistics. We’ve also transitioned to biodegradable and recyclable packaging, ensuring our practices align with the growing demand for eco-conscious choices among our consumers. Our approach not only supports environmental conservation but also strengthens our brand’s resonance with fashion-forward, sustainability-minded customers.

    What are some of the current trends you see shaping the future of the travel gear and lifestyle accessories industry?

    Several trends are driving the future of the travel gear and lifestyle accessories industry. To start, the shift towards integrating fashion into luggage and accessories is gaining momentum, with companies like Brand Concepts leading the way in transforming traditional travel gear into style statements. This trend is evident as more people move away from conventional black and grey bags, opting instead for vibrant colors and unique designs that enhance their airport look. There is a growing emphasis on sustainability and ethical production, as consumers seek brands that reflect their values. Additionally, the adoption of smart technology in travel gear, such as GPS tracking and smart locks, enhances functionality and security. The industry is witnessing a rise in versatile, multi-functional products designed to meet the demands of today’s dynamic, on-the-go lifestyles. Lastly, the digital-first approach is reshaping consumer interactions, with e-commerce and social commerce becoming crucial channels for product discovery and purchase.

    What are your top priorities for Bagline over the next five years?

    Over the next five years, our top priorities for BAGLINE include adding more international brands to diversify our portfolio and expanding our reach through exclusive brand outlets (EBOs) and dedicated Bagline stores. We’re focused on increasing market share while building strong brand loyalty, which we aim to boost through an enhanced loyalty program that encourages repeat purchases. Innovation in our product line, particularly with a focus on sustainable and eco-conscious products, is crucial to our strategy. Additionally, we are committed to digital transformation at every touch point, both in B2C and B2B channels, to create a seamless and modern customer. 

  • Sociowash kickstarts campaigns for Titan’s licensed fashion brands

    Sociowash kickstarts campaigns for Titan’s licensed fashion brands

    Mumbai: Integrated advertising agency Sociowash announced its strategic collaboration with Titan Company Limited, a renowned name in the world of watches, jewellery, and lifestyle, to manage the media mandate and performance advertising for two iconic international watch brands, Kenneth Cole New York and Tommy Hilfiger. The Indian giant has exclusive marketing, distribution, and retailing rights in India for the watches category for these global brands and with the long-standing relationship with the partners, the company is growing these brands in the country, in line with their international portfolio of products.

    Sociowash initiated media and performance marketing campaigns for Kenneth Cole New York Watches and Tommy Hilfiger Watches. Both brands have launched new collections, Sociowash is tasked to execute innovative tactical digital strategies to generate awareness, excitement, and drive sales across various digital channels.

    Sociowash Co-founder Pranav Agarwal expressed enthusiasm about the collaboration, saying, “We are thrilled to join forces with Titan Company Limited to elevate the digital presence of Kenneth Cole New York Watches and Tommy Hilfiger Watches. These iconic brands deserve campaigns that reflect their unique identity and resonate with the discerning tastes of their audience. We, at Sociowash, are committed to delivering tactical and impactful strategies that will take these brands to new heights in today’s digital market.”

    Titan Company Limited head – international licensed brands Reema Vazirani expressed her excitement about the collaboration stating, “The industry is dynamic and requires a digital strategy that aligns with the essence of our brands. Sociowash demonstrated a deep understanding of our vision and presented a compelling plan to enhance the digital presence of these prominent brands. We are confident this collaboration will result in innovative and impactful campaigns for the Kenneth Cole New York Automatic Watch Collection launched in December and the FW 23 collection of Tommy Hilfiger Watches.”

    This collaboration between Sociowash and Titan Company Limited is poised to bring a fresh perspective to the digital marketing strategies of these brands, ensuring that their legacy continues to thrive in the digital era.

  • Arjun Rampal stars in Bagline’s ‘EVOLVE’ campaign as brand ambassador

    Arjun Rampal stars in Bagline’s ‘EVOLVE’ campaign as brand ambassador

    Mumbai: Bagline- ouse of Luxury Bags, the multi-brand retail store which specialises in travel gear and lifestyle accessories and features international brands like Tommy Hilfiger travel gear, United Colors of Benetton, Aeropostale, is delighted to unveil its newest campaign, ‘EVOLVE’. This new campaign is in partnership with Bollywood superstar and style icon Arjun Rampal. This exciting campaign marks a significant milestone in the brand’s journey, further solidifying its position as a trailblazer in the world of fashion, travel gear, and lifestyle accessories.

    A premium destination for luxury bags, Bagline has gained recognition for its commitment to delivering trendy, innovative, and high-quality products. Specialising in travel gear, handbags, and lifestyle accessories, the brand has over 35 stores across 20 cities in India and a strong online presence, making its products accessible to a wide audience.

    Its latest campaign ‘EVOLVE’ is more than just a fashion endeavour- it’s a celebration of individuality and the diverse preferences of modern India’s discerning clientele. Rooted in the belief that customers seek a multitude of choices to express their unique style, this campaign empowers individuals to make a fashion statement with confidence. Arjun Rampal, who is known for his impeccable style, perfectly embodies Bagline’s fashion philosophy. His association with the brand adds a touch of glamour and sophistication to the campaign, making it a must-watch for fashion enthusiasts.

    As part of the EVOLVE campaign, Bagline will introduce the latest Fall/Winter 2023 styles of Tommy Hilfiger Travel Gear, ensuring that customers have access to the latest trends in the industry. Additionally, the brand will showcase a new collection of Travel Gear from United Colors of Benetton (UCB), offering customers top-quality accessories and luxury bags such as trolleys, backpacks, crossbody and duffle bags, that combine style with functionality.

    The ‘EVOLVE’ campaign will be launched during the highly anticipated World Cup, maximising its reach and impact among a global audience of fashion-conscious individuals. Bhargav Krishna, the creative genius behind the campaign, brings a wealth of experience and creativity to Bagline’s marketing efforts. His innovative concepts and keen understanding of advertising have contributed to the campaign’s distinctive appeal. For the stunning campaign visuals, Bagline collaborated with renowned photographer Arjun Mark, whose work captures the essence of the campaign beautifully.

    “We are thrilled to have Arjun Rampal as the face of our ‘EVOLVE’ campaign for Bagline,” said Brand Concepts Ltd whole-time director and chief executive officer Abhinav Kumar. “Arjun’s style, charisma, and his ability to effortlessly redefine fashion align perfectly with our brand’s vision. With ‘EVOLVE,’ we aim to inspire our customers to embrace their unique style and make a statement with our diverse range of luxury bags.”

    Arjun Rampal shared his excitement about the campaign, stating, “Bagline’s ‘EVOLVE’ is a celebration of individuality and style, something that I take very seriously. It’s about embracing your uniqueness and making a personal statement with your fashion choices. I am proud to be a part of this journey, and I hope that this campaign will inspire everyone to express themselves authentically through fashion.”

    To explore the latest Tommy Hilfiger travel gear styles and new UCB travel gear collection, visit Bagline’s stores and online platform.

  • Myntra launches new international brand campaign #JustArrived

    Myntra launches new international brand campaign #JustArrived

    MUMBAI: Myntra announced the launch of a new international brand campaign called ‘#JustArrived’. The campaign is aimed at showcasing Myntra as the go-to destination for the latest in global fashion from top international brands. Already known for being a ‘house of best fashion brands’, Myntra has further strengthened its portfolio by adding 25+ iconic international brands with over 11000 unique styles, available over the last 15 months.

    The television commercial with 30 and 45 seconds duration, demonstrates style and fashion of top international brands by using a metaphorical Myntra airport setting where passengers (symbolic of the brands) have #JustArrived and are getting checked, stamped and welcomed warmly on the Myntra platform. The visuals are tantamount to a fashion show of the latest trends and collection of apparel, footwear and accessories, at the airport. The TVC is directed by Sachin Khotre, produced by Asylum Films and conceptualized by Happy Creative Services.

    A four week campaign, the TVC will be aired extensively across 25+ TV channels, spanning Hindi GEC, Hindi movies, English entertainment, English movies, youth and music channels, and English news channels. The campaign will also be promoted in outdoor mediums in Delhi, Mumbai and Bangalore starting 4 April and through brand’s digital platforms.

    While most International brands are focused on metros, there is a growing awareness and demand for international brands, not only from top cities but also from Tier II and III cities. However access to these brands continues to be a constraint. Currently, over 50 per cent of revenue for international brands at Myntra comes from Tier II and III cities. Understanding the growing aspirations of Indians today, Myntra has been at the forefront of working with international brands to help them launch, grow and become more accessible to the masses.

    Commenting on the launch of campaign, Myntra CMO & head of International brands Gunjan Soni,said, “Myntra has over 8 million fashion shoppers, who see us as a destination of choice for their favorite brands. By adding a wide range of International brands, we have further strengthened our fashion leadership. With this campaign, we now want to bring the best of international fashion to the doorstep of every aspiring Indian, going beyond just the metros, and showcase our carefully curated International selection.”

    Recent additions have been iconic global brands such as M&S, Forever 21, Timberland & Jeep among others, being retailed online exclusively through Myntra platform. The company expects international brands to account for 15 per cent of its revenues in the next 12-18 months as it adds more global labels to its portfolio which currently includes Ferrari, Harley Davidson, Cole Haan, DKNY, The North Face, Mango, Tommy Hilfiger and CK, to name a few.

     

  • Myntra launches new international brand campaign #JustArrived

    Myntra launches new international brand campaign #JustArrived

    MUMBAI: Myntra announced the launch of a new international brand campaign called ‘#JustArrived’. The campaign is aimed at showcasing Myntra as the go-to destination for the latest in global fashion from top international brands. Already known for being a ‘house of best fashion brands’, Myntra has further strengthened its portfolio by adding 25+ iconic international brands with over 11000 unique styles, available over the last 15 months.

    The television commercial with 30 and 45 seconds duration, demonstrates style and fashion of top international brands by using a metaphorical Myntra airport setting where passengers (symbolic of the brands) have #JustArrived and are getting checked, stamped and welcomed warmly on the Myntra platform. The visuals are tantamount to a fashion show of the latest trends and collection of apparel, footwear and accessories, at the airport. The TVC is directed by Sachin Khotre, produced by Asylum Films and conceptualized by Happy Creative Services.

    A four week campaign, the TVC will be aired extensively across 25+ TV channels, spanning Hindi GEC, Hindi movies, English entertainment, English movies, youth and music channels, and English news channels. The campaign will also be promoted in outdoor mediums in Delhi, Mumbai and Bangalore starting 4 April and through brand’s digital platforms.

    While most International brands are focused on metros, there is a growing awareness and demand for international brands, not only from top cities but also from Tier II and III cities. However access to these brands continues to be a constraint. Currently, over 50 per cent of revenue for international brands at Myntra comes from Tier II and III cities. Understanding the growing aspirations of Indians today, Myntra has been at the forefront of working with international brands to help them launch, grow and become more accessible to the masses.

    Commenting on the launch of campaign, Myntra CMO & head of International brands Gunjan Soni,said, “Myntra has over 8 million fashion shoppers, who see us as a destination of choice for their favorite brands. By adding a wide range of International brands, we have further strengthened our fashion leadership. With this campaign, we now want to bring the best of international fashion to the doorstep of every aspiring Indian, going beyond just the metros, and showcase our carefully curated International selection.”

    Recent additions have been iconic global brands such as M&S, Forever 21, Timberland & Jeep among others, being retailed online exclusively through Myntra platform. The company expects international brands to account for 15 per cent of its revenues in the next 12-18 months as it adds more global labels to its portfolio which currently includes Ferrari, Harley Davidson, Cole Haan, DKNY, The North Face, Mango, Tommy Hilfiger and CK, to name a few.

     

  • Tommy Hilfiger announces Rafael Nadal as brand ambassador

    Tommy Hilfiger announces Rafael Nadal as brand ambassador

    MUMBAI: Tommy Hilfiger has announced that tennis star Rafael Nadal will be its brand ambassador for its fall 2015 underwear and tailored collections.

    The fall 2015 Tommy Hilfiger underwear collection refreshes classic styles with updated fits, revamped fabrics and elevated details whereas the tailored collection features sharp silhouettes, modern tailoring and rich textures.

    “Rafael Nadal has been a longtime personal friend and supporter of our brand, and I’m continuously inspired by his dedication and passion for his sport,” said Tommy Hilfiger. “This exclusive partnership brings one of the greatest athletes of this generation into our Tommy family. Rafael embodies an effortless sense of style that exemplifies and reflects our brand spirit – he’s confident, fun and cool.”

    The campaign imagery will be photographed in early 2015 in Spain and it will break globally in fall 2015. To further support the global initiative and collaboration, Nadal will attend exclusive Tommy Hilfiger launch events in North America, Europe and Asia.

     “I’ve always admired Tommy Hilfiger’s cool, all-American designs which are sophisticated and easy to wear, and I’m excited to be partnering with the brand,” said Nadal, the 14-time Grand Slam winner.

     

  • Arvind signs Indian JV with PVH for Calvin Klein

    Arvind signs Indian JV with PVH for Calvin Klein

    NEW YORK and BANGALORE: PVH Corp. [NYSE: PVH], the owner of the Calvin Klein trademarks worldwide and Arvind Limited announced that Arvind Brands and Retail Limited, a subsidiary of Arvind Limited, has replaced PVH’s prior joint venture partners in Premium Garments Wholesale Trading Private Limited, the licensee of the Calvin Klein trademarks in India.  In connection with the transaction, Calvin Klein, Inc., a wholly owned subsidiary of PVH, entered into a new license with Premium Garments to distribute Calvin Klein Jeans apparel and accessories and Calvin Klein Underwear products in India.

     

    This new arrangement takes advantage of PVH’s control of the brand vision for these two Calvin Klein product categories resulting from its acquisition of The Warnaco Group, Inc. in February 2013 and Arvind’s operational expertise in the region, and is intended to maximize the market opportunities for these product categories throughout India.

     

    The joint venture will focus on the expansion and enhancement of the existing Calvin Klein Jeans apparel and accessories (including belts, bags, and small leather goods) and Calvin Klein Underwear (including sleepwear and loungewear) businesses.

     

    PVH and Arvind are also partners in a joint venture that licenses PVH’s Tommy Hilfiger brand in India.

     

    “By having Arvind – a true leader in the Indian apparel industry and established PVH business partner – join this venture, we believe we are well-positioned to execute against and expand upon the growth strategy for the Calvin Klein brand in India,” said Tom Murry, Chief Executive Officer of Calvin Klein, Inc.

     

    Mr. Sanjay Lalbhai, Chairman & Managing Director of Arvind Limited said, “Calvin Klein is one of the strongest fashion brands in the world and we are delighted to be JV partners with PVH for Calvin Klein in India. This relationship also strengthens our 20 years association with PVH, which started with the ARROW license and since has been extended to our joint venture with PVH for the Tommy Hilfiger business and the license for IZOD”.

     

     “Calvin Klein substantially strengthens our rich portfolio of brands, said J. Suresh, Managing Director and CEO, Arvind Lifestyle Brands Ltd. “By combining the strengths of the Calvin Klein brand and Arvind’s operational capabilities in the Indian market, we believe we can build Calvin Klein into India’s largest lifestyle brand over the next five years.”