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Tag: Tom Lu

  • Champions League T20 2014 gets two key sponsors

    Champions League T20 2014 gets two key sponsors

    MUMBAI: The sports, entertainment and content arm of GroupM; GroupM ESP has enabled key deals for the upcoming Champions League T20 2014.The pivotal title sponsorship with Oppo India and central associate sponsor with Birla White was facilitated and closed by the ESP Mumbai and Delhi team.

     

    Commenting on this achievement GroupM ESP national director of sports and live practice Vinit Karnik said, “CLT20 marks the beginning of festive season in India where brands are looking to increase their share of voice need clutter breaking and engaging platform to occupy consumer mind space. GroupM ESP is delighted to announce Oppo mobiles as the title sponsor and Birla White as associate sponsor of CLT20 2014. We are confident that the league will help brands achieve their desired marketing communication objectives. What really makes this clutter breaking is the new entrant brands like Oppo who aim to get the reach and visibility through a game like cricket.”

     

    Oppo mobiles India CEO Tom Lu said, “We are truly fortunate to have won the title sponsorship rights for such a prestigious and popular cricket tournaments. We are sure, with Oppo Champions League T20, more and more Indian users will get to know about our brand, the technology and the experience our smart phones deliver.”

     

    UltraTech Cement general manager marketing services Kedar Rele commented, “CLT20 offers a unique platform to reach out these followers which will help promote the Birla White brand and hence the association. Whenever consumers’ think of painting or any interior beautification, our brand should be top of the mind. CL T20 will help us drive this!” 

  • OPPO India to sponsor Colors’ ‘Bigg Boss 8’

    OPPO India to sponsor Colors’ ‘Bigg Boss 8’

    MUMBAI: OPPO India, a global technology brand with presence in North America, Europe and Asia has associated with Bigg Boss season eight as ‘Powered By’ sponsor.

     

    The partnership with OPPO India is a strategic decision, which creates synergies between both brands as they reach out to their respective target audiences.

     

    OPPO Mobiles India CEO Tom Lu said, “It’s been our endeavour to establish a closer connect with the Indian society ever since we became a part of it. A hugely popular show like Bigg Boss on Colors will give us a platform to come closer to the Indian masses. During the show, viewers will get to know more about OPPO’s commitment to designing beautiful technology products with an open attitude and how OPPO’s range of innovative smartphones help create fun memorable moments. We wish the show enormous success.”

     

    Colors CEO Raj Nayak said, “We are happy to announce our association with OPPO India as the powered by sponsor for Bigg Boss season 8 and are glad that OPPO has chosen the show as a platform to launch its newest campaign. We look forward to building a positive relationship with the brand and strengthening our association.”

     

    The Chinese smartphone brand made its entry into the Indian market in early 2014 with its flagship device OPPO N1.

     

    Hosted by Salman Khan, Bigg Boss brings together celebrities from different walks of life as they remain isolated from the outside world while experiencing many twists and turns during their stay in the Bigg Boss house for over three months.