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Tag: Tom Carroll

  • TBWA Worldwide ropes in Troy Ruhanen as president and CEO

    TBWA Worldwide ropes in Troy Ruhanen as president and CEO

    MUMBAI: Omnicom Group has a new leader. The media agency has appointed Troy Ruhanen as president and CEO of TBWA Worldwide. Ruhanen succeeds Tom Carroll who will continue as chairman of TBWA Group. Jean-Marie Dru will continue to serve as TBWA Agency Network chairman.

     

    “Under the leadership of Carroll, TBWA is recognised worldwide for its strong culture and award-winning creativity,” said Wren. 

     

    “At Omnicom, we place considerable emphasis on succession planning, and Tom and I have long agreed that Troy Ruhanen would be the right person to take the helm of TBWA.  His experience in leading Omnicom agencies across geographies and categories makes this a seamless leadership transition that will build upon TBWA’s capabilities and reputation as one of the best in the business,” he added.

     

    Ruhanen joins TBWA from parent company, Omnicom Group, where he was responsible for driving cross-agency collaboration for Omnicom’s largest clients. Prior to this, Ruhanen held multiple senior management positions at Omnicom Group agencies, including chairman and CEO, the Americas, BBDO Worldwide. In that role, he managed BBDO’s operations in North and South America including the Proximity direct, digital and CRM agency network. Previous posts at BBDO include deputy chairman, North America and managing director, New York. 

     

    “The opportunity to lead TBWA is a great honour because of the deep rooted creative culture and its unique strategic method in disruption. The willingness to break from convention and the expectation for fresh thinking creates an environment for bolder and more innovative platforms. This attracts talent, unlike others, and produces work that creates a competitive advantage,” stated Ruhanen.

     

    “I love this network and I’m very proud of what we’ve become and more importantly where we are going. Troy and I have worked closely across a number of initiatives this past year and he’s the perfect person to take us to the next level,” commented Carroll.

  • Nissan appoints TBWA for the return of Datsun

    MUMBAI: Nissan Motor Company has appointed TBWA as the global marketing agency for Datsun after a closely fought pitch. The appointment comes close on the heels of the announcement of the return of automobile brand Datsun.

    Global creative and strategic direction will be led by a combination of resources from TBWAHakuhodo and TBWALondon, supported by individual markets. The agency was appointed on the strength of the innovative ‘Riser’ brand platform developed for Datsun.

    Datsun is an automobile marque. The name was created in 1931 by the DAT Motorcar for a new car model, spelling it as “Datson” to indicate its smaller size when compared to the existing, larger DAT car. In 1934, after Nissan Motor took control of DAT Motorcar, the last syllable of Datson was changed to “sun”, because “son” also means “loss” in Japanese, and also to honour the sun depicted in the national flag, hence the name “Datsun”. Then later on in March 1986 Nissan phased out the Datsun brand. It is ow announcing the will revive the brand for use in Indonesia, India and Russia.

    Using this platform, TBWA will be responsible for developing the Datsun communications strategy, its global launch and local market activation.

    Datsun is due to launch in 2014, with initial focus on India, Russia and Indonesia, providing local products under a global brand to the young middle class in high-growth markets.

    Local TBWA offices will be responsible for delivering campaigns in their home countries – TBWAMoscow, TBWAMumbai, and TBWA and HAKUHODO Jakarta.

    TBWA Worldwide president and CEO Tom Carroll said, “We are honoured and delighted to be leading the Datsun launch. We are mobilising our key rising markets’ expertise and resources around the world to ensure that we have our very best people working on Datsun.”

    Datsun Business Unit corporate vice president Vincent Cobee added, “We are bringing the Datsun brand back, to provide a new experience to up-and-coming customers in high-growth markets. We are pleased to have TBWAWorldwide join us for the successful launch of this great Brand.”