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Tag: Tom And Jerry

  • The Indian Garage Co teams up with Warner Bros for superhero chic

    The Indian Garage Co teams up with Warner Bros for superhero chic

    MUMBAI: The Indian Garage Co (TIGC) has struck a deal with Warner Bros Discovery Global Consumer Products (WBDGCP), unleashing a new collection that’s a proper mash-up of superhero swagger and cartoon capers. It’s aiming to tickle the nostalgia bone of Gen Z, blending iconic characters with modern street style.

    Think Batman’s brooding aesthetic mixed with Looney Tunes’ lunacy, and you’re halfway there. The collection spans everything from DC superhero streetwear to Tom and Jerry’s playful designs, all aimed at the fashion-forward youth who want to wear their fandom on their sleeves – literally.

    Take a look:

    * DC Super Hero Collection: Embrace the power of Superman, Batman, The Flash, and Wonder Woman with high-quality DC Super Hero-inspired streetwear.
    * Batman Collection: Dark, minimal, and Gotham City inspired aesthetics for fans of the Dark Knight.
    * Superman Collection: Bold, powerful, and statement-making styles infused with strength and heroism.
    * Cartoon Network Collection: Nostalgic yet fashionable classics for those who love timeless characters.
    * Looney Tunes Collection: Fun, graphic-heavy streetwear featuring Bugs Bunny, Daffy Duck, and more.
    * Tom and Jerry Collection: Playful yet sophisticated styles that capture the timeless antics of this beloved duo.

    TIGC founder & chief executive Anant Tanted is quite kicked up about the partnership. “We’re pleased to bring this unique collection inspired by Warner Bros. Discovery’s IPs to our customers. This collaboration blends the magic of these iconic characters with our commitment to making high-quality, global trend-forward fashion accessible to all, especially the GenZ audience. We believe this collection will resonate with fans and fashion-enthusiasts of all ages, offering a fresh and exciting way to express their love for these timeless stories.”

    The collection boasts a smorgasbord of apparel, including comfy tees, polo shirts, shorts, jogger pants, and co-ord sets. It’s a proper wardrobe refresh for anyone wanting to inject a bit of cartoon chaos into their style.

    TIGC, established in 2012, has grown into a Rs 400 crore enterprise, with ambitions to hit Rs 1,500 crore in the next five years. It’s operating under a House of Brands  format, with menswear, womenswear, and plus-size menswear all under one roof. The aim is to be the go-to for gen-z fashion, and with this new collection, the company might just achieve it.

  • Cartoon Network to celebrate International Cat Day on 8 August

    Cartoon Network to celebrate International Cat Day on 8 August

    Mumbai: Cartoon Network has announced a slew of fun activities and special programming to celebrate International Cat Day on 8 August. Observed annually, this event is dedicated to raising awareness about cats.

    On account of the occasion, the network channel plans to transform itself into Cat-Toon Network – home of Tom! The superstar cat ‘Tom’ will be in the spotlight with back-to-back, all new episodes of ‘The Tom and Jerry Show’ this Sunday between 1 pm and 3 pm.

    Activities planned include the #CatToonNetworkChallenge that will viewers a chance to have fun with memes, riddles, and jokes while simultaneously learning more about feline traits and ways to take care of them. They can also join in-house cats Tom and Sylvester to encourage and spread the message – ‘Adopt Don’t Shop’!

    The brand will also be running a contest encouraging viewers to share the cheekiest and coolest photos of their dressed-up cats dancing to the Cat-Toon Network theme song.

    Several other initiatives have been planned in association with The Feline Club of India, Curious Cat Company and Cat Café Studio, to raise awareness around the event.

    All activities can be followed on Cartoon Network’s social media channels.

  • Cartoon Network greenlights ‘Lamput’ season 4 & ‘Lamput Meets Tuzki’ special

    Cartoon Network greenlights ‘Lamput’ season 4 & ‘Lamput Meets Tuzki’ special

    Cartoon Network has announced three new originals which are currently under various stages of development and production. These new originals will feature four animated icons, and it includes the development of a short-form Tom and Jerry pilot, which sees for the first time the classic cat-and-mouse duo transplanted to the Asia-Pacific region. 

    The production of Lamput Meets Tuzki, a special starring two well-known characters hailing from India and China, has also commenced, while the network has confirmed that work will soon begin on the fourth season of Lamput.

    "Audiences have been laughing at Tom and Jerry’s chase antics for over 80 years. But this is the first time we’re looking at transporting the frenemies to our region, and reimagining their antics in an authentic and distinctly local context. We are working closely with Warner Bros Animation and Cartoon Network Studios in Burbank to bring these new adventures to life," said WarnerMedia head of kids APAC Leslie Lee. 

    In 2020, the legendary tales of the cat-and-mouse duo were launched in India with a first ever “thought-over” commentary in regional languages of Hindi, Tamil and Telugu. The local-language narration track added another layer of immersive, localised storytelling and was met with a great response from fans.

    Lamput Meets Tuzki is a seven-minute special that brings together for the first time two legendary WarnerMedia IP created in India and China. Tuzki, a Chinese rabbit, is a hit with young adults and has found a wide following on instant messaging apps, consumer products and through an animated series. In 2018, celebrated Indian fashion designer Manish Arora created a Tuzki-inspired lifestyle collection that premiered at the prestigious Paris Fashion Week. The collection was available in China and India, expanding Tuzki’s popularity well beyond its homeland.

    Lamput, a gooey orange blob, and master of disguise, is an Emmy-nominated Cartoon Network original property born in India. This non-dialogue, slapstick chase comedy by Mumbai-based Vaibhav Studios won the Best Children’s Programme at Asian Academy Creative Awards 2020, for the third time in a row. It was also nominated for an International Kids Emmy award, a first for any Indian production.

    “Guided by Carlene Tan, who heads up our original productions for kids APAC, these two milestone projects are testament to our commitment to authentic storytelling. We look forward to continuing to champion Cartoon Network’s mission to unify our fans through more laughter, and even bigger and bolder adventures,” added Lee. 

    The Lamput Meets Tuzki special is scheduled for mid-2021, with more Lamput adventures to come. Cartoon Network Asia Pacific has also greenlit a brand new fourth season of Lamput, which will go into production in the second half of 2021.

  • Content play of India’s kids channels

    Content play of India’s kids channels

    MUMBAI: Kids from 90s that grew up watching Aladdin, Duck Tales, The Flintstones, Tom and Jerry and Dexter’s Laboratory among others will cherish the memories of being couch potatoes during their childhood. Until 2008, when Chhota Bheem, a dhoti-clad boy chomping laddoos made an entry in the industry, all eyes were glued to foreign content dubbed in local languages.

    With the evolution of the animation industry in India and the change in financial strategies, broadcasters are now focusing on India-made characters and shows, moving beyond international syndications.

    Back in 2007, Sun TV’s kids’ channel, Chutti TV, dedicated for Tamil-speaking audience was launched in India. Later in 2009, Khushi TV was launched for Telugu viewers and since then, Chintu TV, a Kannada channel and Kochu TV for Malayalam audience have been added.

    Though the regional space is the most happening one now, kids’ channels are primarily Hindi with just regional audio feeds.

    Indian animation studios and companies are moving up the value chain and have started to create their own intellectual property rights. Global conglomerates such as Sony, Walt Disney and Warner Brothers have also seen the benefit in outsourcing animation characters and special effects to Indian companies.

    Moreover, in 2014, the average ratio for acquired versus local content was 60:40 for most broadcasters against 90:10 in 2008. Hindi broadcasters today are keen on creating their own IPs while the regional broadcasters bank on dubbed content. Gloomy Bear, Talking Tom, Garfield, and Dora are some of the shows that work well with the south Indian audience. The network only has one property involved named Happy Kids, which is an animated series launched for the Kerala market.

    Considering the fact that anything that is made for the own territory is far more expensive than syndicated content, the amount of money required to produce a show for the regional audiences is comparatively lower than the Hindi market. Animation production is far more expensive than general entertainment channels as well. The type of content and the investment in it also attracts the right kind of sponsors. Low budget content will only get a handful of sponsors, while big budget and sponsors will require the storyline to be universal.

    According to the FICCI report 2018, the Indian share in the global animation industry is less than one per cent. However, it is expected to increase in the coming years. Yet, international projects account for 70-80 per cent of the Indian industry revenues. The animation industry is 70 per cent art and only 30 per cent technology, leading to small enterprises driven by the passion of art bagging prominent deals.

    On one side, there is the Hindi speaking market making an effort to shift the kids’ preferences towards Indian original shows, while on the other side there is the regional space feeding them with syndicated content. Will the regional players also take a lesson from the Hindi market and go for local content or will their bombardment of international shows hold back the kids from wanting more?

  • Pogo.tv relaunched with ‘Downloadables’

    Pogo.tv relaunched with ‘Downloadables’

    MUMBAI: Pogo TV relaunched a completely remodelled and redesigned online presence this month in response to the constantly evolving demands of its users. The site has a brand new interactive interface equipped with a refreshed look, easy navigation and a de-cluttered, responsive experience on mobile, tablet and desktop screens. The website has a new feature called ‘Downloadables’ that includes fun wallpapers and masks of prominent Pogo characters.

    Another new feature is the ability to watch exclusive short clips of Odd Bods prior to telecast on the channel. In addition, the website will have more content from popular shows Mighty Raju, Tom and Jerry, Mr. Bean and Looney Tunes.

    In conjunction with the revamp, Pogo.tv will host a month long, fun-filled interactive championship in association with the upcoming T20 World Cup and Indian Premier League for sports enthusiasts. Participants will stand a chance to win prizes such as gaming consoles, PSPs and merchandise.

    Speaking about the relaunch Turner India managing director Siddharth Jain commented, “Today’s generation of kids expect their favourite brand and shows to be accessible on multiple platforms and screens. Pogo’s newly revamped website offers our fans an enhanced and totally immersive experience with a rich universe of content and interactivity, wherever and whenever they want to be engaged.”

    Through the new website and other recent innovations, Pogo says that continues to deepen its engagement with fans. Pogo has many other new announcements lined up for this year – watch this space to find out more.

  • Pogo.tv relaunched with ‘Downloadables’

    Pogo.tv relaunched with ‘Downloadables’

    MUMBAI: Pogo TV relaunched a completely remodelled and redesigned online presence this month in response to the constantly evolving demands of its users. The site has a brand new interactive interface equipped with a refreshed look, easy navigation and a de-cluttered, responsive experience on mobile, tablet and desktop screens. The website has a new feature called ‘Downloadables’ that includes fun wallpapers and masks of prominent Pogo characters.

    Another new feature is the ability to watch exclusive short clips of Odd Bods prior to telecast on the channel. In addition, the website will have more content from popular shows Mighty Raju, Tom and Jerry, Mr. Bean and Looney Tunes.

    In conjunction with the revamp, Pogo.tv will host a month long, fun-filled interactive championship in association with the upcoming T20 World Cup and Indian Premier League for sports enthusiasts. Participants will stand a chance to win prizes such as gaming consoles, PSPs and merchandise.

    Speaking about the relaunch Turner India managing director Siddharth Jain commented, “Today’s generation of kids expect their favourite brand and shows to be accessible on multiple platforms and screens. Pogo’s newly revamped website offers our fans an enhanced and totally immersive experience with a rich universe of content and interactivity, wherever and whenever they want to be engaged.”

    Through the new website and other recent innovations, Pogo says that continues to deepen its engagement with fans. Pogo has many other new announcements lined up for this year – watch this space to find out more.

  • Boomerang bounces into Malaysia on HyppTV

    Boomerang bounces into Malaysia on HyppTV

    MUMBAI: Boomerang, the global kids’ brand and companion channel to Cartoon Network, has launched in Malaysia on HyppTV with a two-month free preview available from 1 August, 2015.

     

    Boomerang is an all-animation network with a line-up of household names and contemporary cartoons programmed for both kids and their families. The channel offers exclusive, first-run content including new episodes of timeless favourites such as Tom and Jerry, Looney Tunesand Scooby-Doo, as well as premium acquisitions including Garfield, Pink Panther, Strawberry Shortcake, My Little Pony, Mr. Bean, Inspector Gadget, DreamWorks’ Turbo FAST and two Dragons series.

     

    The channel is available in both English and Bahasa Malaysia, and is aimed at all kids aged 4-9 and their families. This year, audiences can expect a surge of new shows and episodes of familiar favourites with fresh, premium content from Warner Bros. Studios, including the recently-announced new series Wabbit and Bunnicula.

     

    “Boomerang provides light-hearted and fun moments for a whole new generation of viewers with iconic characters. It is hugely popular content presented in a safe environment for both boys and girls to feel happy, relaxed and to laugh. It’s entertainment that parents can trust and enjoy together with their children. With the best comedy and imaginative fun of young ones, Boomerang celebrates today’s family and how they have fun together. Boomerang is already extremely popular in many countries around the world, and I’m confident Boomerang will soon be one of the best-loved channels for kids and families in Malaysia too,” said Turner International senior vice president and managing director for Southeast Asia Pacific and North Asia Phil Nelson.

     

    The channel launches as part of HyppTV’s Jumbo Pack and will also be available on an á-la-carte basis. Existing Jumbo Pack subscribers will automatically receive Boomerang Channel on HyppTV Channel 555. The channel will be available for free to all HyppTV subscribers starting August 1 until the end of September. Plans to roll-out a complimentary app for mobile devices that hosts both video and gaming content are well underway.

  • Turner Broadcasting & Warner Bros. sign global multi-series deal for Boomerang

    Turner Broadcasting & Warner Bros. sign global multi-series deal for Boomerang

    MUMBAI: Turner Broadcasting and Warner Bros. the two Time Warner companies have decided to deepen their ongoing partnership with a global agreement that will build on the company’s two-network strategy by strengthening the pipeline of original content being developed for the recently rebranded Boomerang.

     

    The agreement, which represents the first-ever original content being developed exclusively for Boomerang, includes nearly 450 half-hours of programming from Warner Bros. Animation. The content will premiere on all Boomerang channels worldwide and on some Cartoon Network channels internationally, along with potential crossover with Turner Broadcasting’s Pogo and Toonami in Asia, and Boing and Cartoon Network in other territories.

     

    The partnership also extends Boomerang’s access to the classic animation portfolio from the Hanna-Barbera, MGM and Warner Bros. Animation collection, a total of 3,500 titles. Drawing upon the vast resources of the world’s largest animation library which includes contemporary classics from Cartoon Network Studios, Boomerang’s on-air schedule will continue to feature timeless favorites like Tom and Jerry, Looney Tunes and Scooby-Doo!, programming that has multi-generational appeal and great co-viewership.

     

    “Turner Broadcasting has a very strong kids and family business around the world and our exciting new partnership with Warner Bros. presents a number of new opportunities that will help strategically grow the Boomerang brand,” said Cartoon Network president and general manager, Boomerang adult swim Christina Miller. 

     

    “Through this expanded relationship with our corporate partners, we will create new content that will engage fans across a variety of screens and platforms and further grow these timeless franchises that we’ll leverage not only across Boomerang but also our global kids and family portfolio of businesses,” added Miller.

     

     Warner Bros. Animation and Warner Digital Series president Sam Register said, “With the television landscape becoming more and more crowded, we are extremely fortunate to have one of the largest animation libraries, with some of the world’s most iconic and revered characters, and to be embarking on this important new partnership with Turner and Boomerang. This deal presents an exciting creative opportunity to explore this vast collection, to develop new and compelling programming based on these beloved characters, and to introduce them to new generations of families.”

     

    Premiering this autumn will be the first of Boomerang’s new original series from Warner Bros. Animation. Bunnicula is an all-new animated comedy series based on the bestselling children’s book of the same name. The series follows the paranormal comedy adventures of Bunnicula the vampire rabbit, who – instead of drinking blood – drains the juice of carrots and other vegetables to boost his supernatural abilities. Be Cool Scooby-Doo! is an all-new 22-minute animated comedy series featuring the Scooby gang, back with a modern comedic twist on the beloved classic. This time, the gang is working as hard to solve their own personal problems as they are to solve the endless, mind-bending mysteries that await them. In Wabbit – A Looney Tunes Production, Bugs Bunny is starring in all-new shorts that find the iconic carrot-loving rabbit matching wits against – and getting the best of – classic characters like Yosemite Sam and Wile E. Coyote, along with brand new foes.

  • Cartoon Network ‘Move It Movement’ puts a fun twist to exercising

    Cartoon Network ‘Move It Movement’ puts a fun twist to exercising

    MUMBAI: It was a day full of energy, gusto and lots of fun as Kris from Roll No. 21 and his friends at Cartoon Network organized a fun run event in Mumbai as a part of their ‘Move It Movement’ campaign. The Cartoon Network Go Active Fun Run held at MMRDA grounds, Bandra-Kurla Complex, witnessed participation from over 6000 enthusiastic kids and their parents.

     

    The Fun Run was organized around the premise of kids and parents joining Kris and Cartoon Network’s superheroes as they overcame fun obstacles like storm fans, smoke machines, and bubble machines laid in their path by the evil principal Kanishk (from Roll No. 21) and other notorious villains. For the event, Cartoon Network pulled out its entire entourage of popular toons such as Ben 10, Kris, Kanishk, Scooby Doo, Johnny Bravo, The Powerpuff Girls, Tom and Jerry, Oggy and the Cockroaches who not only put up spellbinding performances but also involved kids in fun workout routines before the run. Kids also had the chance to play several games and win Cartoon Network goodie bags.

     

    In addition to this, Cartoon Network also organized a 5-city School Contact Program (SCP) across Delhi, Mumbai, Chennai, Kolkata and Bangalore targeting 150,000 students. The SCP was themed on its global ‘Move It Movement’ campaign, with the games and activities aimed at encouraging students to be fit and active in a fun and exciting way.

     

    The Cartoon Network Go Active Move it Movement initiative in India stems from an extremely popular international franchise called Cartoon Network Move It Movement Tour, launched in United States. The initiative is an exciting interactive event that motivates, energizes, and educates kids and families about living an active lifestyle.

     

  • Turner rebrands Boomerang globally

    Turner rebrands Boomerang globally

    MUMBAI: Turner Broadcasting has declared that its second leading kids brand, Boomerang, will be re-launched worldwide. The channel will be repositioned as an all-animation and youth-centric network with a list of all-time, modern cartoons suitable for family co-viewing. The official rollout began in Latin America on 29 September 2014 and it will be launched in Australia on 3 November 2014. As for Southeast Asia, the US and EMEA, the launch will take place in early 2015.

     

    The announcement was mutually made today by Turner Broadcasting System International president Gerhard Zeiler and Cartoon Network, Adult Swim and Boomerang (US) president and GM Christina Miller.

     

    In association to the above, Zeiler commented, “The re-launch of Boomerang as a second flagship channel is a testament to its global appeal.”

     

    “We are extremely proud to see this channel move into its next incarnation – with a look and feel that conveys its quality and contemporary position. This represents a further step in our strategy to build on the success of our international kids network”, he added.

     

    Boomerang’s on-air schedule in Australia will boast of timeless favourites such as Tom and Jerry, Looney Tunes and Scooby-Doo. The channel will also showcase a line up of newly-acquired modern series’ including Mr Bean. It will also feature vast resources of the world’s largest animation library consisting of Warner Bros, Hanna-Barbera, Cartoon Network and MGM Studios television and theatrical shorts, series and specials.

     

    “Boomerang has always been a timeless favourite with multi-generational appeal,” said Miller.

     

    She added, “We see this as a unique opportunity to not only redefine the family co-viewing experience, but to grow and leverage our overall global kids’ portfolio and position it across all platforms in conjunction with Cartoon Network.”

     

    Adding a brand new on-air feel, Boomerang, for the very first time, will offer exclusive original content across its 13 international feeds.

     

    Beyond its on-air presence, Boomerang will be supported with refreshed digital and mobile platforms, including a newly refaced website that features exclusive activities, free games and content to provide a full immersion experience for all visitors.