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Tag: Toloy Tanridagli

  • Slow and swirlious as Kwality Wall’s scoops luxury with The Dairy Factory

    Slow and swirlious as Kwality Wall’s scoops luxury with The Dairy Factory

    MUMBAI: Hold the fast melt, it’s time to chill out the slow way. Kwality Wall’s, the legacy name behind generations of freezer favourites, is turning down the tempo and dialling up the decadence with The Dairy Factory, a brand-new line of slow-churned ice creams aimed at bringing a luxe, at-home scoop experience to Indian freezers.

    Launching with four evergreen flavours Vanilla, Butterscotch, Mango, and Chocolate, The Dairy Factory range serves up velvety richness in generous party packs and indulgent tubs. But this isn’t just about nostalgia in a tub, it’s a technical upgrade. The ice creams are made using a slow-churn technique, blending air into the mix at a gentler pace, which breaks down ice crystals and makes every spoonful smoother, creamier, and closer to that made-by-hand feel.

    HUL head of ice cream business Toloy Tanridagli said, “We are on a mission to put smiles on people’s faces and have been consistently investing in innovations so that we have something for everyone. Today, Kwality Wall’s provides a complete and varied range of delights to address consumer needs, right from luxurious ice creams to accessible multi-format frozen desserts and more. The Dairy Factory’s slow churned ice creams are a wonderful innovation range made with real dairy and premium ingredients which come together through a slow churn process. The differentiated technology enhances the experience, marrying traditional nuances with modern preferences.”

    Crafted in small batches with 100 per cent real dairy, The Dairy Factory is all about slowing down to savour the good things whether it’s a family celebration, IPL match night, date night, or just a Sunday that calls for comfort.

    This move also signals a strategic play by Kwality Wall’s to corner the premium segment of India’s rapidly evolving frozen dessert market. With summer vacation just around the corner, the launch couldn’t be better timed.

    So whether you’re a dessert aficionado or just someone who takes ice cream very seriously, The Dairy Factory is here to remind you: some things are better when you take it slow.

  • Magnum launches pistachio flavour, Kareena Kapoor Khan stars in campaign

    Magnum launches pistachio flavour, Kareena Kapoor Khan stars in campaign

    MUMBAI:  Magnum, that purveyor of posh popsicles, has finally unleashed a new flavour after an eight-year drought. The new Magnum Pistachio, a creamy concoction of pistachio ice cream swaddled in thick Belgian chocolate and sprinkled with roasted pistachios, aims to tickle the tastebuds of India’s premium ice cream aficionados. And who better to front this nutty venture than Kareena Kapoor Khan, who’s been sweet on the brand for a decade?

    Kareena Kapoor Khan, brand ambassador for Magnum purred: ” This year marks 10 years of devouring my favourite Magnum ice creams, one irresistible flavour at a time! I have had a great association with the brand and Magnum is everything I love and always a temptation worth giving into. I’m so happy to launch Magnum’s latest creation – the all-new Magnum Pistachio! Rich, pistachio ice cream wrapped in thick Belgian chocolate and roasted pistachios – pure bliss! So, step inside my PleasureStudio and have a taste. I hope you love it as much as I do.”

    HUL ice-cream business head Toloy Tanridagli stated, ” With Magnum Pistachio, we are bringing an ingredient that defines luxury and one of the most trending flavours globally to Indian consumers. Magnum has always been lauded for its expertise in chocolate crafting and sophisticated ice cream credentials, and we are committed to bringing this to India. The premium ice cream market in India is growing steadily, with consumers seeking indulgent and unique experiences. We aim to tap into this market with an exciting line-up in 2025, starting with the biggest – Magnum Pistachio. With the expansion of our portfolio, we remain committed to offering moments of pure pleasure through our innovative new launches.” 

    Lowe Lintas  executive creative director Vishal Bagade said: “ Our aim was to evoke luxury and pleasure through storytelling, which was an enjoyable ride given the fact that industry giants like Kareena Kapoor Khan and Bob (Shashanka Chaturvedi) were involved. We ended up creating ‘Pleasure Studio’, which is not just an ad but an ode to indulgence.”

    The new flavour, a nod to the internet-breaking Dubai chocolate trend, promises a symphony of creaminess and nuttiness. Magnum, known for its opulent partnerships and Cannes shenanigans, is banking on this new launch to keep its crown as the king of indulgent ice cream. 

    Here’s the link to the Kareena Kapoor Khan ad

  • Kwality Wall’s twister pops into India’s summer heat

    Kwality Wall’s twister pops into India’s summer heat

    MUMBAI: Kwality Wall’s, has introduced its global brand, Twister, to the Indian market, offering a unique three-layered ice lolly designed to combat the summer heat.

    Twister, a popular Unilever brand enjoyed in over 25 countries, arrives in India with two new flavours, Twister Mango, featuring mango and vanilla swirls around a strawberry core, and Twister Pineapple, combining pineapple and lemon swirls with a strawberry core.

    Targeted at young Indian consumers seeking a novel refreshment, Twister boasts real fruit juice and a multi-layered design, delivering a burst of flavour in each serving, with less than 65 calories per lolly.

    To enhance the summer launch, Kwality Wall’s is running a national promotion, giving away ‘30 Lakh Free Ice Candies’, redeemable at over 100,000 stores across India. A supporting multi-media campaign and promotional film will also be released.

    HUL head of ice cream business Toloy Tanridagli stated, “We are thrilled to bring one of our iconic global brands, Twister to India in two exciting and refreshing flavours. Refreshments are a huge category, over 6.6 billion Euros and consumers are seeking new and exciting refreshments options during hot Indian summers. As a top-selling brand in the Unilever portfolio and a global favourite, our goal in India is to offer a delightful treat that resonates with young consumers and adds a fun twist to their summer. Our unique summer promotion will undoubtedly elevate the experience for Indians.”

    DDB Mudra group chief creative officer & executive director Rahul Mathew added, “With Kwality Wall’s Twister, we wanted to capture the essence of refreshing indulgence and joy. The ad is a celebration of spontaneous fun the kind that makes you forget everything else and just savor the moment. The swirling visuals and vibrant energy mirror the irresistible twist of flavors, making it an experience that’s as playful as it is delicious.”

    The launch of Twister in India represents a significant step for Kwality Wall’s, aiming to establish the product as a summer staple.

     

  • Magnum to debut a luxurious new flavour at Lakme Fashion Week x FDCI

    Magnum to debut a luxurious new flavour at Lakme Fashion Week x FDCI

    MUMBAI: Magnum, is set to create a stir at Lakmē Fashion Week x FDCI with the unveiling of its newest indulgent flavour. Taking place from 26 to 30 March 2025 at the Jio World Convention Centre, the brand promises a lavish celebration of fashion, luxury, and pleasure.

    Bringing its signature chocolate dipping bar to the prestigious event, Magnum will treat guests to an array of decadent experiences. The highlight of the celebration will be the Magnum party, an exclusive evening of glamour and indulgence, attended by the crème de la crème of the fashion industry.

    Indian designers Falguni Shane Peacock, Amit Aggarwal, and Shantnu Nikhil will craft bespoke Magnum bars inspired by their signature styles. Each creation will reflect their distinctive design aesthetic, elevating the ice cream into a work of edible art.

    Magnum will introduce a limited-edition candle collection in collaboration with designer Ritika Mirchandani. The candles, inspired by the brand’s signature flavours, will capture the essence of indulgence through scent, offering a multi-sensory experience that extends beyond taste.

    HUL head of ice cream business Toloy Tanridagli said, marking 25 years of Lakmē Fashion Week. “We are proud to be part of this landmark celebration, bringing new levels of luxury and pleasure to the Indian market. From the exclusive party to creative collaborations, we aim to offer unforgettable experiences that blend taste with fashion.”