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Tag: Tollywood

  • Prime Video unleashes Ram Charan’s Game Changer in a global premiere!

    Prime Video unleashes Ram Charan’s Game Changer in a global premiere!

    MUMBAI: The wait is over! Prime Video is set to electrify audiences worldwide with the exclusive global streaming premiere of Game Changer, featuring none other than global star Ram Charan. Directed by the legendary S. Shankar – yes, the mastermind behind some of Indian cinema’s biggest spectacles – this political-action thriller is produced by Dil Raju under Sri Venkateswara Creations and promises an adrenaline-fueled ride through the murky corridors of power.

    Starring Charan in a dual role (because one is never enough), the stellar cast includes Kiara Advani, Anjali, S.J. Suryah, Srikant, Sunil, Jayaram, and Samuthirakani, each bringing their A-game to this powerhouse of a film. Streaming begins 7 February in Telugu, with dubs in Tamil and Kannada – because great cinema deserves to travel.

    At the heart of Game Changer is Ram Nandan, a fiercely principled IAS officer from Visakhapatnam. His mission? To dismantle a corrupt political system that thrives on greed, deception, and unchecked power. But standing in his way is the formidable Bobbili Mopidevi, a ruthless politician determined to seize the chief minister’s throne – ethics be damned. As Charan peels back the layers of deceit, he uncovers a deep-rooted nexus willing to go to any lengths to protect its empire. The battle is fierce, the stakes are sky-high, and the punches – both literal and metaphorical – land hard.

    With breathtaking action sequences, a gripping narrative, and the unrelenting charisma of Charan, Game Changer isn’t just a film; it’s a statement.

    This high-voltage thriller joins Prime Video’s power-packed lineup, reaffirming the platform’s commitment to delivering blockbuster entertainment straight to your screens. Prime members in India and across 240 countries and territories can gear up for a cinematic spectacle unlike any other – all included in a single Prime membership for just Rs 1499 a year. Now that’s what we call a blockbuster deal!

     

     

     

     

  • Guest Column: Think globally, advertise locally: The key to reaching local customers

    Guest Column: Think globally, advertise locally: The key to reaching local customers

    Mumbai: Although an American brand, Colgate is the only brand in India purchased by more than half of all households. Another interesting fact about the brand is that even though Colgate products target the mass population, the middle class is where most of its sales come from. Colgate’s understanding of the target market and developing region-specific marketing strategies are among the many driving forces behind its success. To give you a perspective, Colgate uses Bollywood celebrities for advertising in North & West India and Tollywood celebrities for South & East India. Not only that, when promoting online, the brand uses region-specific influencers to attract gen z. Why so? In this highly developed era, brands like Colgate, Coke and Hero Honda understand that the non-metros relatively rule the Indian economy. Hence, they build their promotion strategy in a way that suits the needs and requirements of tier two and three consumers.

    As a marketer, one needs to do more than what Colgate does. In order to get through, brands need to get even more vernacular. This is particularly true in India, which is home to over 120 officially recognised languages and more than 19,000 dialects. However, promotions in tier two and three cities have become the biggest challenge to marketers today, who have to skillfully communicate with a much larger but scattered audience characterised by language, culture, and lifestyle variations. Brands have to adopt the principle of multinational companies, i.e., think global, act local, and understand that people cannot be influenced by faces they don’t relate to. Therefore, brands must have a localised marketing/promotional strategy targeting regional audiences to reach local customers.

    Here is how it can be achieved ~

    Speak the language of your customers

    In India, reaching local customers is only possible by vernacular word-of-mouth marketing. The ingredients to a perfect regional marketing strategy are discovering your local market and understanding your customers and their community. This includes deploying region and language-specific social media campaigns featuring local ambassadors and connecting with their peers. Another suitable option is being updated with the traditions and values of mass consumers and planning the marketing strategies accordingly. Until you know who you are catering to, you will not be able to sell properly. Take the example of Bisleri, which carries the brand name in both English and local languages to ensure that the end consumer gets Bisleri and does not mistake any other brand for Bisleri.

    The unsaid power of word-of-mouth marketing

    A brand’s region-specific customer advocate is more likely to influence the people within their region than a ‘one face for all’ celebrity campaign. This is because people trust the opinions or recommendations of an “insider” over a popular face telling them what to do. Marketing strategies in tier two and three cities are most effective when personal selling is involved. As in the case of Hero Honda, they appointed regional sales representatives to go to the major areas and talk with the people and tell them the benefits and features of the bikes. Such a strategy not only builds relationships and trust but also organically enables word-of-mouth marketing.

    User-generated content

    Due to initiatives like Digital India, small towns in the country now have access to the internet and are consuming content via social media. It has also led consumers to become increasingly savvy about the tactics marketers use to reach them and they can quickly tell organic from paid. Brands can instead leverage the online presence of potential local consumers through targeted user-generated content and incentivise local advocates to create content that will gain the traction of local audiences and direct them toward the brand’s social media page.

    Celebrities vs local brand advocates

    Certain connotations get associated with a brand when a celebrity endorses it. For example, people perceive that since a rich celebrity promotes the brand, it must be expensive or not readily available in their small town. However, when a localite endorses the same brand, the result is the stark opposite. Since the customers and the promoter are of the same socioeconomic level, the phrase “If he/she can do it, so can I” works its magic. It pushes potential customers to try out the brand at least once, and after a good customer experience, they join the chain of word-of-mouth, bringing in more customers. Another example from the pages of Hero Honda’s marketing strategy is based on building relationships with people who have a strong influence in the area, such as teachers, doctors, etc., to advocate for them.

    In the mistrust society, word-of-mouth is an easy, effective, and quick way to gain the trust of local customers. They are naturally inclined toward listening to and making a purchasing decision based on the genuine feedback of local brand advocates. The flexibility and adaptability of word-of-mouth marketing can get your brand in front of a broader local audience. The age-old tradition of increasing business by word-of-mouth is the way to reach locals in India’s tier two and three cities. The simplicity and community-oriented approach of word-of-mouth make it the best practice to attract local customers.

    The author of this article is Brandie co-founders Pranav Kosuri & Douglas Andersson.

  • TCH 2022: Language no barrier to consume South content, only quality

    TCH 2022: Language no barrier to consume South content, only quality

    Mumbai: The unending reservoir of talent emerging from the South across languages like Malayalam, Telugu, Tamil and Kannada indicates that language is no longer a barrier in the consumption of content, only quality. Experts discuss the implications of the South content market boom at Viacom18 presents The Content Hub Summit 2022 organised by Indiantelevision.com.

    What genres and stories are directors and producers from the South working on? The answer to this lies in a panel discussion that brought together the prominent creators of south-based content.

    The Content Hub Summit 2022 is co-powered by Applause Entertainment and IN10 Media Network. Aaj Tak Connected Stream is the association partner. Industry partners are Fremantle India, Hill+Knowlton Strategies, One Take Media, Pratilipi, Pocket FM and The Viral Fever. The Indian Motion Pictures Producers’ Association (IMPPA) is our community partner.

    The session was on the topic ‘The South Content Mantra: Regionalization at its Best’ and was chaired by 91 Film Studios founder and CEO Naveen Chandra. He was joined by Indian film producer and Guru Films founder and CEO Sunitha Tati, MMTV CEO P.R. Satheesh and AHA head-non-subscription Nitin Burman.

    The session moderator, Naveen Chandra opened with the question, “how can a 3.5 crore audience-Malayalam film industry make a 100-crore film? For that we need to find out how consumer habits transformed and what changes happened during the pandemic.”

    Panellists think that pandemic has changed the consumption habits dramatically and the growth of OTT platforms has bridged the gap between the masses and South India content.

    AHA head-non-subscription Nitin Burman opined that the craze for South movies is not recent. It has been there for a long time but it’s the numbers which have notably spiked now. “Earlier, access to this content was not there for the general audience,” he added.

    Indian film producer and Guru Films’ Sunitha Tati said that the way we look at the content is changing. “Post-pandemic, we distinguish between stories on whether it’ll draw audiences to the theatres or do we need to take it to the people on OTTs,” she said. Talking about the unique marketing strategy she remarked, “we actually learnt marketing from Bollywood, but we took it to the next level.”

    Talking about the growth of the South content industry MMTV CEO P.R. Satheesh said that people are now very particular about the quality of content. He noted, “it’s no longer about language. Language is no longer a barrier- it’s the quality of content that matters. And as we talk about the quality of content, the South industry is in its best stage right now,” he added.

    Watch the complete video of the discussion below.

  • IMAX’s ‘KGF: Chapter 2’ poster has a rugged Rocky in fierce look

    IMAX’s ‘KGF: Chapter 2’ poster has a rugged Rocky in fierce look

    Mumbai: IMAX has released an exclusive poster for the most awaited sequel of Kannada period action thriller “KGF: Chapter 2.” The special edition poster features a determined Rocky, the film’s protagonist, with an even fiercer look with weapons in both hands with chaos and goons in the background. 

    The Prashanth Neel directorial will be released across IMAX screens in Kannada, Telugu, and Hindi, on 14 April.

     Produced by Vijay Kiragandur under Hombale Films, “KGF: Chapter 2” is a fictional story based on the happenings in the blood-soaked land of Kolar Gold Fields in Karnataka. 

    IMAX VP of international development and distribution Christopher Tillman said IMAX is known for offering audiences a larger-than-life experience and it is only apt for them to release an action-packed film like “KGF: Chapter 2.” “We are sure that the IMAX experience will offer audiences an opportunity to live and be a part of this captivating film. India is home to strong and diverse storytelling and talent and the release of KGF: Chapter 2 is in line with our commitment to present the most visually stunning and emotionally compelling stories in IMAX,” he added.

    Hombale Films partner and co-founder Chaluve Gowda is also delighted on releasing this action film in IMAX. He said, “We are elated and proud to announce that KGF: Chapter 2 is going to be the first Kannada film to be showcased on IMAX.”

    Speaking on their partnership with IMAX, he added, “This partnership is in line with our vision to offer entertainment with the best available technology to our fans. The response of the fans has been incredible and the excitement levels have reached fever pitch.”

    Gowda shared that Hombale films have also tried to expand their distribution network and this augurs well for them as they are confident that this movie will be a historic one. “Our pursuit for excellence has resulted in films that have been critically acclaimed while enjoying great commercial success.  Our association with IMAX is in line with our thoughts and we hope that with this association we are able to bring a world-class offering for our fans worldwide. We will continue to work closely with the team at IMAX to strengthen our partnership in the years to come,” he concluded.  

  • ‘RRR’ brings tsunami at the box office, signalling normalcy in film business

    ‘RRR’ brings tsunami at the box office, signalling normalcy in film business

    Mumbai: Star filmmaker SS Rajamouli’s latest magnum opus “RRR” opened to a terrific response across 7,000 screens in India and globally on Friday. The fantasy-drama film recorded the highest opening numbers after “Baahubali: The Conclusion,” the filmmaker’s last outing. Trade pundits believe that it is the glowing word of mouth that helped “RRR” to become immensely popular amongst moviegoers within just three days of its release.

    “RRR” is the first film after two continuous years of instability to have a 100 per cent opening in terms of occupancy. Reportedly, the film overtook “Baahubali 2” with the first day’s earnings and has earned Rs 580 crore till Sunday evening.

    On its debut day, the film earned Rs 18 crore in the Hindi belt alone. On the second day, the film continued to rake in Rs 24 crore. On the global front, the film is doing well in Australia and USA as well. It earned Rs 223 crore worldwide. In India, the film earned Rs 156 crore, while in the USA, the film minted Rs 42 crore and in the non-US market, it nabbed Rs 25 crore, which takes the total to a solid Rs 223 crore. 

    Rajamouli’s marketing strategy did the magic for “RRR”

    The marketing team of “RRR” has done a tremendous job to create a buzz around the film even before its release. While being a visual masterpiece, “RRR” has been in talks since 2018, when the shooting schedule was planned.

    “RRR” was never meant to be a Tollywood film. As a pan India film, it targeted gen-Z and millennials by using social media applications like Snapchat.

    Movie business returning to normalcy

    Experts believe that full-year FY23 box office revenue should be in line with pre-Covid levels as of now. Even on a like-to-like basis – while comparing March 2019 too, there is a 30 per cent + growth in box office revenue for exhibitors, estimated by Elara Capitals before the release of “RRR.”

    With back-to-back hits, including “RRR,” “The Kashmir Files,” “Gangubai Kathiawadi,” March 2022 has seen Hindi box office revenue growth of at least 30-35 per cent versus pre-pandemic levels of March 2019.

    Elara Capital’s Taurani expects this momentum to accelerate from April 2022 onwards.

    Bollywood business growth for 2022 is backed by promising content lineup

    If we see the trend so far, the year opened with “Badhaai Do,” a comedy-drama crafted around the LGBTQI+ community and same-sex relationships.

    Soon after, Bollywood saw two big historical films – “Gangubai Kathiawadi” and “The Kashmir Files.” The two films turned out to be a great surprise not just for the audience but for producers too by collecting Rs 150 crore and Rs 250 crore, respectively.

    Along with the huge openings in the first quarter, big-budget films like “Jersey,” “Brahmastra,” “Heropanti 2,” “KGF 2,” “Tejas,” “Ram Setu” are also lined up for release in the next few months.

    Looking at the content lineup for the next nine months of 2022, it can be said that the present growth will sustain and 2022 will manage to match pre-Covid levels leading to normalcy in the film business.

    What is the story of “RRR”

    Set in the 1920’s, “RRR” is based on the lives of Telugu freedom fighters, Alluri Sitarama Raju (played by Ram Charan) and Komaram Bheem (Jr NTR). Bankrolled by DVV Danayya, “RRR” was reportedly made on a massive budget of Rs 450 crore. Alongside the lead turn from Ram Charan and Jr NTR, the film also features Ajay Devgn and Alia Bhatt in extended cameos.

  • West Bengal TV successfully resumes shooting with strict compliance norms

    West Bengal TV successfully resumes shooting with strict compliance norms

    MUMBAI: The Bengali TV industry is one of the first to have resumed shooting and successfully started off with compliance protocols. The single most confidence-building step was to make sure that every artist and technicians participating in shoot have been provided with an insurance cover. 

    Despite reeling under the impact of Covid2019, and having witnessed one of the worst cyclones ever, a major part of Tollywood industry returned to the sets on 11 June 2020. The Bengali television industry has been working collaboratively towards the best possible solutions to make the age-old habit of television experience a fantastic one for the audience. The immense love towards the return of their favourite shows reflects the success of the shows in the very first week itself.

    SVF  co-founder and director Mahendra Soni  said, “Initially, we too like everyone, were sceptical on starting the shoot, but I must congratulate everyone and especially leaders at federation,  artist forum and broadcaster for working together and setting detailed guidelines and also assuring everyone that we will stand by everyone affected by the crisis. I think it's a great example on how to fight back in scary times like this by staying together and resuming life in ‘new normal’.”

    The state government announced earlier this month that shoots can be resumed indoors with a maximum of 35 people in TV and film shoots, respectively, following all health and safety protocols. While most of the filmmakers are waiting for further easing of restrictions, the shoots of the popular TV serials resumed from 11 June. From regularising the shoot timings to following sanitation guidelines, the producers and channels have undertaken several safety measures to run the show smoothly. The Federation of Cine Technicians & workers of Eastern India had been very supportive to extend every possible support to run the shoots adhering to safety protocols.

     Actor turned director and writer Parambrata Chatterjee said, “I think it’s been a success, the resumption of the shoot at least so far. I know many had reservations. All of us were apprehensive, to begin with but I think getting back to work was necessary for a lot of people and we realised that. A lot of deliberations were done about SOPs and other verticals. Managing the insurance for artistes and technicians wasn’t an easy task, especially for a so-called regional industry.  Films and web will start soon, fingers crossed. I would like to thank the efforts of everyone, from the administration to the respective guilds and the individual artists and technicians.”

    While it was slow to start with, as everyone was learning to operate in the new normal, artistes and technicians in two weeks have adapted to the new pace of shooting. There are specific timelines within which the shoots are wrapped up each day. Everybody on the set is cognizant of the fact that safety measures need to be followed strictly, social distancing norms are to be maintained and so on. 

    President of Cine Technicians and workers association Swarup Biswas said, “We are living in the ‘new normal’ world now, hence, we have to keep that in mind when we step out for our daily chores. It’s essential for us to ensure the safety of our artistes and technicians on resuming the shoots of TV shows. Thanks to all the producers, channels and partners for their collaborative efforts. With the new insurance scheme in place, we can build on this new normal to deliver the best of content as we always do. It’s my pleasure to reveal that our TV shows are performing well and audiences are appreciating the effort being put behind the making of them. It's been 15 days now that the TV show shoots have been going on successfully through these hard days of Covid2019 pandemic looming fiercely on our society, yet the hard struggle, determination and commitment of all manpower involved in the team-of producers, channels, artists, technicians, and FCTWEI, that we have overcome the hurdles and presented good teamwork in the face of the formidable challenge and presented to the audience some good productions. We hope this resilience and tenacity to overcome the obstacles, to face the challenge as a team is the essence of a sphinx and that we would be able to bring back that old ‘normal world’ once again and hope that those days are not far off.”

    Producer Saibal Banerjee said, “Everybody was sceptical in the beginning but as days passed by we gained confidence. We have tried to sketch a foolproof SOP and everyone is strictly adhering to it. We have a strong monitoring cell keeping vigil on day to day activity. Artists are feeling safe with the new arrangements in the make-up rooms and the safety standards maintained by the make-up artists. We are using fumigation techniques to sanitize costumes and makeup materials. New techniques are adapted for master shots to give an illusion of more artists in the set. Mannequins are used for giving a feel of proximity. In other words, we are innovating new ways and not compromising with the storyline. Technicians too are feeling safe with the adequate safety arrangements.”

    Meanwhile, exhibitors in India are hopeful that the government will soon permit the reopening of cinemas halls in the next few months. Even though movie theatres are shut and the film industry at a standstill, the producers, distributors and exhibitors have been putting guidelines in place to ensure that they are ready to start functioning, in full compliance with health and safety norms.

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  • Star Jalsha to host 10-hour long super audition for Super Singer

    Star Jalsha to host 10-hour long super audition for Super Singer

    MUMBAI: Star Jalsha is all set to host the super auditions for Super Singer, the newest addition to its weekend primetime. An explosion of talent and entertainment will follow as the auditions will bring the biggest names from Bollywood and Tollywood to kickstart this musical extravaganza.

    For the first time, Bengali television will be privy to a 10 hour long super audition. Earlier, Super Singer Junior had enthralled the viewers with its momentous 10-hour long super finale.

    Taking forward the legacy of that monumental occasion, the channel is ready showcase the super auditions of Super Singer which will comprise 28 musical talents who have been chosen from the length and breadth of Bengal. The 10-hour long spectacle promises to be a gala affair with scintillating performances and by the likes of one and only Asha Bhosle along with Sadhna Sargam, Shaan, Kunal Ganjawala, Udit Narayan and Monali Thakur. Bengal’s very own will be seen performing on a medley with his group comprising of renowned Bengali singers like Rupankar, Lopamudra, Emon, Raghav, Somlata, Surojit, Jayati and Anwesha, during the extravaganza as well.

    These experts will join hands with judges – Kumar Sanu, Kavita Krishnamurthy and Jeet Ganguli to handpick the rising stars of tomorrow. The multi-faceted Jisshu U Sengupta will also be seen taking charge as the show’s host.

    The show is being produced by none other than Subhankar Chatterjee Productions who has changed the dynamics of Bengali television with their diverse and innovative nonfiction shows.

    Super Singer producer Subhankar Chatterjee said, “With the super audition, we begin our search for Bengal’s next singing superstar. We have some very exciting surprises and stellar performances for the audience during the course of the show. And I hope they enjoy them thoroughly.”

    Star Jalsha & Jalsha Movies channel head & EVP Sagnik Ghosh said, “We are extremely excited to have the maestros of the music industry to flag off the journey of Super Singer. We believe in presenting new and unique concepts to our audience. The grand audition is one such effort which we promise will captivate our viewers. This is just a sneak peek of the exciting journey which will be witnessed by the audience during Super Singer. We can’t wait for them to embark upon this journey with us.”

    Shortlisted contestants from the auditions held in 12 districts of Bengal, will be seen battling it out for a spot in the show and only 14 will be selected for the journey ahead. The mega music carnival will start on 12 January 2020 from 1 pm onwards only on Star Jalsha SD & Star Jalsha HD.

  • South Indian films dominate airtime on TV

    South Indian films dominate airtime on TV

    MUMBAI: With larger-than-life and good stories, the southern movies industry has been spurting to a new high as around 860 hours of the run time of movies have been consumed by the audience on the small screen in the last one year period from November 2018 to October 2019.

    The report released by THiNK in association with BARC focuses on the movies released from four southern states of India – Andhra Pradesh/Telangana (Tollywood), Tamil Nadu/Pondicherry (Kollywood), Karnataka (Sandalwood) and Kerala (Mollywood).

    The report said that around 43 per cent of movies belonged to the south – Telugu (11 per cent), Tamil (9 per cent), Kannada (6.1 per cent) and Malayalam (5.6 per cent), whereas the dubbed Hindi movies contributed to at least 11 per cent.

    Meanwhile, the report also mentioned that the movies originating from south clocked at least 135 billion hours of viewing minutes annually, which is 2.6 billion hours per week on average. And, 26000 unique movies were broadcasted over 279 channels across 16 languages last year, the report added.

    The report quotes that the overall movies clocked 17 per cent of airtime out of 4.9 millions of programming hours on television annually, in which the south languages have taken the larger share from the overall air time in terms of movie that contributed 23 per cent.

    Contribution of movies to total viewership on television is around 30 per cent from 17 per cent of airtime, and alone south languages movies contribute to 42 per cent viewership from 23 per cent airtime, also added the report.

    With one third viewership of movies, it is a winning content on television as it is positively indexed over airtime and this index is higher for some languages vis-à-vis others given the differing nature of television viewing and content preference across audiences and geographies.

    Meanwhile, the report also suggests the reasons how viewership is southern India is different from others. It said: “Average daily tune-ins in each of the southern states are higher than the national average; number of channels showing movies are higher than in other regional languages.”

    Similarly, “Regional language viewership share is highest in the southern states; and almost half of total unique titles (12429 out of 26143) aired are from the four south languages,” the report also said.

    Apparently, out of the total 193 channels that telecast movies on television, more than half (104) belong to the four South languages; the major share came from Tamil and Telugu movies.

    When comparing the per capita movie consumption across movies of different languages, southern languages topped the list with each of the four clocking more than 200 hours per capita per annum (PCPA). In which, Telugu was highest at 415 hours, which roughly translated into 2- 3 movies weekly per person in the universe, on an average, followed by Tamil at 293 hours.

  • Yupp TV gets into bed with Silly Monks

    Yupp TV gets into bed with Silly Monks

    MUMBAI: A new courtship has just been concluded. YuppTV Bazaar, India’s leading online marketplace for high quality premium video content, has entered into a strategic alliance with Silly Monks. As a creative agency, Silly Monks has established a strong foot holding in the content production domain with its premium regional content.

    Following the partnership, users of YuppTV Bazaar will now be able to easily access new and refreshing Hindi, Telugu, Tamil and Malayalam content. Under the arrangement between the two, the duo is set to make movie trailers, music videos, interviews and events in the Tollywood, Mollywoood and Kollywood film industry available at YuppTV Bazaar.

    Users will now be able to access South Indian entertainment and celebrity gossip on the go and also follow the popular and first ever Telugu web series, Mudda Pappu Avakai.

    Says Yupp TV Founder & CEO Uday Reddy: “We are excited to be partnering with Silly Monks and further extending our assortment of curated content on YuppTV Bazaar. We are affirmative that users will enjoy the new addition in our bouquet of entertaining content.”

    Echoing the same thought Silly Monks Entertainment founder & managing director Sanjay Reddy adds: “We are proud to be associated with YuppTV Bazaar and present our content on the platform. Owing to the massive reach of YuppTV, we hope to reach out to and entertain hither to unexplored users. We expect tremendous advantages for both the companies resulting out of this synergy.”

  • Yupp TV gets into bed with Silly Monks

    Yupp TV gets into bed with Silly Monks

    MUMBAI: A new courtship has just been concluded. YuppTV Bazaar, India’s leading online marketplace for high quality premium video content, has entered into a strategic alliance with Silly Monks. As a creative agency, Silly Monks has established a strong foot holding in the content production domain with its premium regional content.

    Following the partnership, users of YuppTV Bazaar will now be able to easily access new and refreshing Hindi, Telugu, Tamil and Malayalam content. Under the arrangement between the two, the duo is set to make movie trailers, music videos, interviews and events in the Tollywood, Mollywoood and Kollywood film industry available at YuppTV Bazaar.

    Users will now be able to access South Indian entertainment and celebrity gossip on the go and also follow the popular and first ever Telugu web series, Mudda Pappu Avakai.

    Says Yupp TV Founder & CEO Uday Reddy: “We are excited to be partnering with Silly Monks and further extending our assortment of curated content on YuppTV Bazaar. We are affirmative that users will enjoy the new addition in our bouquet of entertaining content.”

    Echoing the same thought Silly Monks Entertainment founder & managing director Sanjay Reddy adds: “We are proud to be associated with YuppTV Bazaar and present our content on the platform. Owing to the massive reach of YuppTV, we hope to reach out to and entertain hither to unexplored users. We expect tremendous advantages for both the companies resulting out of this synergy.”