ITV

Tag: toll free

  • MIB sets up toll free call centre for seamless transition of DAS

    MIB sets up toll free call centre for seamless transition of DAS

    MUMBAI: The Ministry of Information and Broadcasting (MIB) has set up a Toll Free Telephone Number 1-800-180-4343 to answer queries of stakeholders, including consumers, for seamless transition to digitisation. To begin with the queries can be answered in 8 Indian languages – Hindi, English, Bangla, Gujarati, Marathi, Telugu,Tamil & Kannada. 
     

    After the completion of first two phases of cable TV digitisation, which covered 4 metros (Delhi, Mumbai, Kolkata and Chennai) and 38 cities having populations of more than 10 lakh each, Phase III of digitisation is underway. It would cover all the remaining urban areas in the country and is to be completed by 31 Dec 2015. 

    The MIB has been facilitating the smooth switchover to digitisation. In this connection a list of urban areas to be covered in Phase III has been finalised in consultation with the state/Union Territory Governments. A Task Force has been constituted which is meeting every month to take stock of the progress. State and Union Territory Governments have nominated state level and district level nodal officers for coordination work. 10 workshops have been conducted by the Ministry of I&B at regional level to sensitise the nominated nodal officers about their role in the digitisation process.

     

    Twelve regional units have also been set up by the MIB for effective coordination. Secretary (I&B) has requested all the Chief Secretaries to set up monitoring committees to review preparedness for digitisation. Broadcasters as well as Multi System Operators (MSOs) have launched public awareness campaign. MIS software has been made operational for collection of seeding status of Set Top Boxes (STBs) online from registered MSOs, Direct To Home (DTH) and Headend In the Sky (HITS) operators. 

  • AIR introduces toll free number to connect with advertisers

    AIR introduces toll free number to connect with advertisers

    NEW DELHI: In a major initiative to push its commercial revenues, All India Radio is launching a Toll Free – 15102 – to connect with advertisers.

     

    This first of its kind initiative in a bid to provide a one-stop window for those looking for an easy way to advertise with AIR’s various stations will be launched on Independence Day, 15 August. 

    The toll free number will connect the stations of AIR and it will become faster to answer and tackle the problems encountered by advertisers in reaching the pubcaster.

     

    It will also provide an avenue for those who want to expand their business but have a limited budget to publicise and indulge in other promotional activities.

     

    Since AIR has maximum penetration as well as reach at both domestic and international levels, advertisers can gain a lot without spending too much. AIR programmes through its 413 stations and 584 transmitters reach nearly 92 per cent of the country’s area and 99.19 per cent of the total population in 23 languages and 146 dialects.

    Senior Prasar Bharati officials say, “As we are essentially working for the betterment of the country and public at large, our charges are basic and coverage is the best. An advertiser will certainly be better off with this toll free number.”
     

    These officials claim that this was one of the many steps being taken by Prasar Bharati to stay connected with the public and have a more dynamic public face so that they can serve better.