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Tag: Tokyo Olympics

  • SonyLIV roped in 100+ advertisers for India’s tour of Sri Lanka, Tokyo Olympics

    SonyLIV roped in 100+ advertisers for India’s tour of Sri Lanka, Tokyo Olympics

    Mumbai: OTT platform SonyLIV has seen a three-fold increase in viewership since mid-July, it said on Monday. This growth in viewership has been attributed to a packed sporting calendar including India’s tour of Sri Lanka, and the recently concluded 2020 Tokyo Olympics.

    According to the streaming platform, more than 100 advertisers came on board for India’s tour of Sri Lanka and Tokyo 2020 Olympic Games. SonyLIV reported clearing 99 per cent of the total advertising inventory on the back of tremendous support from advertisers.

    Sponsors comprised brands like Maruti Suzuki, LIC, JSW (Jindal Steel), WazirX, Vimal, Swiggy, Betway, Fresh to Home and MPL. Advertisers from various sectors like AMFI, Apple, Tata Motors, RBI, Hindustan Unilever Ltd, Amazon, Herbalife, Visa, Amul, TVS Eurogrip Tyres, NPCI, Accenture, Acer, Dafanews, CoinDCX, Abbott, Cars24, Medibuddy, Bridgestone, Raymond, Yamaha, Fastrack and GoDigit invested in the platform.

    The platform tied up with Google for their organised search results page (OSRP) to enhance consumer engagement. With this collaboration, users searched and watched their favourite team or athlete’s medal-winning performances, world record clips, medal event highlights, comprehensive day-wise India highlights, and more on Google OneBox in the form of SonyLIV VODs.

    The high-octane sports calendar continues to burn with India’s tour of England that started airing on 4 August.

    “While majority of the Euro 2020 advertisers continued their association, we boarded more than 100 advertisers. We are grateful to our partners who continue to extend support to all our sporting events. With sports consumption on the rise, we are confident of onboarding new brands for the India-England series”, said SonyLIV, senior vice president and head of ad revenue, Ranjana Mangla.

    “The association with Sony and SonyLIV has been truly outstanding – working with a team that is as passionate as JSW with regards to the Olympics has truly been a pleasure and is something we at the JSW Group hope to do again in the very near future”, said JSW Cement, JSW Paints managing director and JSW Sports and IIS founder, Parth Jindal.

    “Our association with SonyLIV as the co-presenting sponsor for the Tokyo 2020 Olympic Games has been very fruitful as it enabled us to connect with sports enthusiasts across the country.  For the first time in India, SonyLIV’ s coverage with 20 LIVE streams, has given the viewers a chance to watch their favourite sport and not miss any action. India has already won multiple medals and our association with ‘Tokyo 2020, India’s Top Moments’ and ‘Top Athletes’ segments helped achieve the desired engagement for the brand.  We look forward to the forthcoming sporting events on the platform”, said Maruti Suzuki executive director Shashank Srivastava.

    “Our partnership with SonyLIV India to co-present for the Euro 2020 and India Vs Sri Lanka cricket series through our #IndiakaBitcoinExchange campaign not only helped us land the right knowledge on crypto but also bust the misconceptions around crypto investments. It helped us stay true to our vision to make crypto mainstream in India”, said WazirX, chief executive officer WazirX, Nishcal Shetty.

  • BYJU’S announces Rs 2 crore for Olympic Gold winner Neeraj Chopra

    BYJU’S announces Rs 2 crore for Olympic Gold winner Neeraj Chopra

    New Delhi : The ed-tech brand BYJU’S on Sunday announced Rs 2 crore for the Olympic Gold winner Neeraj Chopra.

    Chopra achieved a historic feat on the penultimate day of the Tokyo Olympics 2020, after he won the first athletics Gold medal for India. He came out victorious in the Javelin throw competition.

    With a total of seven medals, Team India gave it’s best ever Olympics performance at the Tokyo 2020 event.

    Highlighting that BYJU’S is an ardent supporter of sports in the country, the brand said its making further strides into encouraging players across sports disciplines. It has also announced Rs 1 crore each for individual Olympic winners including Mirabai Chanu, Ravi Kumar Dahiya, Lovlina Borgohain, PV Sindhu and Bajrang Punia. 

    The accomplishments and the stellar achievement of India’s sports heroes at the Tokyo 2020 Olympics have been nothing but inspirational, despite the challenges posed by COVID-19 lockdown in 2020-2021. Not only has each one of them made the country proud but has also ignited hope and aspiration that our country can create many more Olympic champions in the future. 

    BYJU’S founder and CEO Byju Raveendran said- “Sports has a critical role to play in nation building and it’s time that we celebrate our olympic heroes, not just once in four years, but every single day.  They deserve all the adoration they get, and after this historic achievement at Tokyo 2020 we are rewarding the players for their efforts, sacrifices and achievements.”

    He added, “We hope that this small gesture will help them in their journey going forward to win more laurels for the country and also encourage many more youngsters to dream big. India has a huge potential to produce many more sporting champions and it is important to celebrate successes like this and make them heroes so that we transform ourselves from a Sport loving nation to a sport playing nation.”

  • Shree Cements to honour India’s Olympic winners with special gesture

    Shree Cements to honour India’s Olympic winners with special gesture

    Mumbai: With Mirabai Chanu opening the medal tally at the 2021 Tokyo Olympics, the nation waits anxiously for India to bag more medals at the world’s biggest sports event. In a bid to celebrate India’s medal winners at the ongoing Games, Shree Cements today announced a special reward for the sportspersons. The company will offer free cement to the medalists in order to help them build their dream homes.

    “India’s athletes are competing at the highest level of sporting prowess and making us proud,” said Shree Cements Ltd, managing director, H M Bangur. “As both an Indian and a sports enthusiast, I feel that it is important to give back a little something for all that they are doing.”

    With this special gesture of honouring the sportspersons who make the country proud, the company has taken its commitment to sports a notch higher.

  • ASICS India launches new campaign to kickstart upcoming sports season

    ASICS India launches new campaign to kickstart upcoming sports season

    MUMBAI: As the world’s most-awaited quadrennial sporting event commences on 23 July, Japanese multinational sports equipment brand, ASICS launched its ‘Celebration of Sport’ campaign.

    Featuring youth icons and ASICS brand athletes who are representing India at the Tokyo Olympics – Manika Batra, Bajrang Punia, Ravindra Jadeja, Sakshi Malik, Karman Kaur Thandi, Rohan Bopanna, T. Gopi and Bhuvneshwar Kumar, apart from actor Tiger Shroff, the campaign attempts to build on the brand’s belief of achieving ‘Sound Mind In A Sound Body’. 

    Designed to defy convention and inspire today’s youth to choose well-being above anything else, Celebration of Sport is a series of three short films and highlights athletes celebrating the power of sports in the brand’s newly launched collection. Timed with the Tokyo Games and the upcoming sports season, the brand also wishes to highlight its commitment to nurturing the world’s youth through sports in order to contribute to society.

    ASICS India and South Asia managing director Rajat Khurana said, “ASICS has been a proud partner in the success journey of several athletes. Each athlete has specific requirements and we work towards it to ensure that our association helps them reach newer heights and fame. While sports and games vary, the core spirit for us remains the same. Our brand films have been developed to create a positive impact of movement not just on the body, but also on the mind. It also highlights the overall well-being of winning at all costs spirit. We are happy to see many athletes from the ASICS family bringing glory to the nation on different stages around the world.”

    Titled under the campaign, the sports brand also unveils its Autumn Winter’ 21 collection that encompasses more than five different sports, celebrating the power of all sports to uplift the mind. 

  • ABP News’ ‘Jeetega India’ captures emotions of Indian athletes ahead of Tokyo Olympics

    ABP News’ ‘Jeetega India’ captures emotions of Indian athletes ahead of Tokyo Olympics

    Mumbai: ABP News hosted a special e-conclave ‘Jeetega India’ yesterday (22 July) to mark the occasion of the Olympic Games set to commence from today in Tokyo. At this e-conclave, various honorable dignitaries from the Indian sports fraternity presented their views and expectations on the Tokyo Olympics 2021.

    The ‘Jeetega India’ e-conclave witnessed a distinguished line-up of talented and successful Indian athletes, many of whom have previously won at World Championships & Olympic Games. These included P.V. Sindhu, Bajrang Punia, Karnam Malleswari, Gagan Narang, Yogeshwar Dutt, along with the first Indian fencer to qualify for the Olympics, C.A Bhavani Devi, National record holder and Tokyo Olympics-bound race walker, Priyanka Goswami, India’s highest-ranked table tennis player and nine-time Seniors National Champion, Sharath Kamal.

    The Olympics has the world’s largest sports audience, and unlike other sporting events, it attracts massive viewership. ‘Jeetega India,’ with its specific focus on the youth, opens up sponsorship opportunities for businesses wanting to interact with a wide range of viewers, the channel said in a statement.

    One of the key objectives of this e-conclave was to encourage youngsters to pursue their sporting ambitions and contribute towards the growth of the sporting culture in India, it added.

    Speaking about the e-conclave, ABP Network CEO Avinash Pandey said, “The ‘Jeetega India’ e-conclave is the first of many programming initiatives planned for the 2021 Tokyo Olympics. At ABP News, we are committed to practicing and exhibiting our journalism in innovative and compelling ways. Our aim with such initiatives is to bring the entire country together in supporting our Olympics-bound athletes and encourage more youngsters to step into the exciting world of sports.”

    Winner of multiple Grand Slam titles, Leander Paes spoke on the e-conclave about how COVID-19 would have a massive impact on the 2021 Tokyo Olympics. “Due to a delay of one year, a lot of things have changed. Rankings have changed. Players have had to reinvent themselves, elongate their trainings and what not. For a 100 metre race, athletes have to wait for 4 years for just 9 seconds. But such is life and such is sports. We have to continuously adapt ourselves,” Paes said.

    Olympic silver medalist and World Badminton champion P.V. Sindhu revealed at the conclave that Carolina Marin from Spain is her top rival, who is not playing in the Tokyo Olympics. “It is unfortunate that Carolina would not be a part of the tournament. But it is still not going to be easy. This time the challenges will be severe as we are in a very unique situation. Every day, we will have a COVID test. Masks will have to be worn at all times,” Sindhu said.

    “I was an underdog during Rio Olympics 2016 but now everyone recognises me and thinks that if I play, I will bring back the medal. So, the pressure is surely there but I just want to play the game with utmost focus,” she added.

    Talking about the competition level this year, three-time Wrestling World Championship medalist Bajrang Punia said that most of the participants are very talented and would definitely pose a major challenge, “I would play every match like it is the final one,” he said.

    Olympics bronze medalist shooters Yogeshwar Dutt and Gagan Narang had a heart-to-heart conversation with Kapil Dev during the e-conclave. Dutt said with a lot of confidence, “Indian wrestlers are all ready for the tournament and are likely to win at least three medals.”

  • News18 India announces special programming for Tokyo Olympics

    News18 India announces special programming for Tokyo Olympics

    Mumbai: Amidst the global pandemic, the Tokyo Olympics will be like no other with sombre celebrations and no spectators. Committed to bringing all the major world events for their viewers, News18 India has announced ‘Jeeto India’, special programming capturing all the action and updates right from ground zero.

    On 23 July, News18 India will telecast a live preview show with eminent sportspersons, journalists, and experts who will share insights on the events featuring Indian athletes and their chances of winning at the Games. Hosted by News18 India’s top anchors Anand Narasimhan and Amrit Anand, the show will also feature renowned personalities such as Sakshi Malik, Yogeshwer Dutt, Malay Nirav to name a few. 

    From 24 July onwards, each day through the course of the competition, the programming will bring news on the performance of the athletes, their journey, and other records being created at the biggest sporting event in the world. 

    The programming aims to build up excitement and cheer the country’s athletes as they compete at the biggest global stage. Incidentally, India has sent its largest contingent ever to the Olympics this time.

  • MPL Sports Foundation launches campaign to cheer Indian Olympic contingent

    MPL Sports Foundation launches campaign to cheer Indian Olympic contingent

    Mumbai: MPL Sports Foundation, the community arm of gaming platform Mobile Premier League (MPL), has launched an advertising campaign featuring some of the biggest Indian Olympic stars. 

    This is part of a nationwide fan campaign to rally the 1.3 billion Indians to become fans of the Indian contingent at the 2020 Tokyo Olympics that begins this Friday, said the foundation in a statement on Tuesday.

    As part of this movement, the foundation will release a campaign called #FanBannJaaoge across mediums like TV, digital, and print media. The campaign features a film in multiple languages with some of the stars of the Indian contingent such as PV Sindhu, wrestler Bajrang Punia, fencer Bhavani Devi, shooter Manu Bhaker, and others. The term #FanBannJaaoge itself encapsulates the idea of this movement, which conveys that these athletes have such inspiring and decorated lives, that every Indian would undoubtedly become their fan.

    “The Olympics is the world’s biggest sporting stage and truly a sports movement that cuts across all boundaries. The athletes representing us come from the length and breadth of India and we want the entire country to rally behind them as they seek to bring us laurels. We hope this movement galvanises all Indians to become fans of the Indian Olympic team,” said MPL co-founder & CEO and MPL Sports Foundation trustee, Sai Srinivas.

    MPL Sports Foundation has also put together the Indian Olympic Fan Army with the fans to cheer for the team, watch the matches and submit their fan moments through photographs, videos, emojis, and illustrations. Some of the most iconic sports clubs, franchises, and organisations across India like Kolkata Knight Riders, Ultimate Table Tennis, Cricket Fauj, and others have joined hands to create a 31 million-strong fan club.

  • Tokyo Olympics: BPCL celebrates Indian athletes in the latest campaign

    Tokyo Olympics: BPCL celebrates Indian athletes in the latest campaign

    Mumbai: Bharat Petroleum Corporation Limited (BPCL) has launched a series of campaigns under the title ‘Jeet Ka Padak’ to support and celebrate Indian sportspersons at the Tokyo Olympics 2020. A total of seven BPCL employees will represent India in the Games scheduled to begin from 23 July.

    Olympic Games are watched by an incredibly broad range of people and the sense of nationality that the Olympics fosters is what turns the Games into a worldwide phenomenon. BPCL has lined up series of campaigns to take the brand to people during Olympics, said BPCL chief general manager, PR and brand, Abbas Akhtar.

    A special digital campaign ‘Humans of Bharat Petroleum’ narrates the inspiring stories of seven BPCL sportspersons Deepika Kumari and Atanu Das who will represent Indian Archery, and Lalit Upadhyay, Virendra Lakra, Harmanpreet Singh, Vivek Sagar Prasad, Varun Kumar are the members of Men’s Hockey team.

    BPCL has a rich history of supporting budding sports talents, inducting about 250 sportspersons in various sporting disciplines in the last several decades. “Among oil & gas PSUs, BPCL has the largest presence in Tokyo Olympics 2020. We, at BPCL, have always identified, inducted, and nurtured talent in various sporting disciplines,” Akhtar added.

    Other components of the ‘Jeet Ka Padak’ campaign will include an Olympic trivia quiz, videos on archery and hockey; inspiring stories of players on social media platforms, and on-ground activities including a ‘selfie’ booth at BPCL’s fuel stations. The company has planned for traditional BTL campaigns, social media campaigns, integrated campaigns, as well as reaching out to employees through in-house communication mediums.

  • PUMA India signs 18 athletes ahead of Tokyo Olympics

    PUMA India signs 18 athletes ahead of Tokyo Olympics

    MUMBAI: In a move signifying its substantial investment in Indian sports, global sportswear Puma announced that it has signed 15 Indian athletes and three para-athletes, who will represent the country in national and international events at the upcoming Tokyo Olympics.

    In addition to ace boxer Mary Kom and national sprinter, Dutee Chand, the brand has signed boxer Pooja Rani, track and field athlete Tejinder Singh, shooter Manu Bhaker, and swimmer Srihari Nataraj among others, as a part of its latest brand campaign ‘Only See Great’.  The athletes ranging from multiple sporting disciplines like hockey, table tennis, discus throw, and badminton are set to participate in the much-awaited international multi-sport event that begins on 23 July.

    Through the  ‘Only See Great’ campaign, the sportswear giant sheds light on how these athletes have strived to achieve greatness during these extraordinary times. With this, the sportswear giant aims to push boundaries and celebrate diversity in sports in order to bring about a mindset transformation towards equality in sports. In its bid to support diverse talent, the brand has also tied up with para-athletes like shooter Avani Lekhara, table tennis champ Bhavina Patel, discus throw athlete Ekta Bhayan.

    The brand’s roster of athletes includes hockey players Rupinder Pal Singh, Harmanpreet Singh, Mandeep Singh, Gurjant Singh, Savita Punia, Sushila Chanu, Navneet Kaur, Navjot Kaur, Vandana Katariya, Gurjit Kaur, and Udita Duhan.

    “We are thrilled and honored to sign some of the country’s finest athletes. As they continue to lead the way with their strength and athleticism, it’s equally important to work with them to break down barriers on the field of play. As a brand, we strongly believe that being unique is a great strength and our unwavering commitment to inclusivity in sports is testament to this,” said PUMA India & Southeast Asia managing director Abhishek Ganguly.

    “Our athletes have time and again proven their mettle. I am sure with their grit and determination they will continue to outperform themselves. I wish them good luck in their pursuit to achieve greatness and make our country proud,” he added.

    With their eyes set on the challenge, each athlete will be showcasing their prowess as they set out to achieve their own moment of greatness in the sport. The ‘Only See Great’ campaign puts the spotlight on them as they strive for greatness, listening to their hearts, and finding a vision that no one else can see.

    Commenting on the association, Mary Kom said, “I have been associated with PUMA for over two years now and I am proud of the fact that the brand has always been at the forefront of encouraging the spirit of sports. For any athlete, grit, passion, and hard work are the key ingredients to success. My boxing journey has not been that easy, but with years of practice, hard work, and determination, I achieved the improbable. I am glad to represent India in the international sports circuit after such a long time.”

    Dutee Chand shared, “PUMA was my very first brand association and will always be very close to my heart. I’m thrilled and proud to see the brand encourage athletes across sporting fields and support them in their journey to achieve greatness. Despite the challenges posed by the pandemic, I believe that my hard work has brought me closer to my goal. My single focused aim is to win more laurels for the country in national and international sporting events.”

    Para-athlete Ekta Bhayan said, “Everybody has the right to dream, don’t let disability define you. I hope my sporting journey sets an example for others that nothing can stop them. I am so thrilled to be associated with PUMA at this juncture in my sporting career. It’s great to see the brand continuing to break stereotypes and champion inclusivity in sports.”

  • Rin celebrates India’s first Olympic fencer in its latest TVC

    Mumbai: Rin, one of the oldest detergent brands from the house of Hindustan Unilever has unveiled its latest commercial celebrating the rise of India’s first woman fencing champion, C.A. Bhavani Devi. Earlier in March, Devi scripted history by becoming the first-ever Indian fencer to qualify for the Olympics to be held in Tokyo next month.

    The TVC dwells on the Chennai-born athlete’s journey of grit and determination through the struggles to keep her sporting dreams alive. Fencing being an expensive sport, she had no access to good equipment during her initial years. The ad conceptualised by Ogilvy India showcases the sacrifices made by her parents so she never had to compromise on her training. In the one-minute-long film, Bhavani, who is the youngest of five siblings recounts how her mother pawned her jewellery when the going got tough so that she did not have to give up on her passion for fencing.

    Narrating her story, the video begins with the fencing champion addressing the viewer with a disarming question ‘Have you ever given away gold to earn gold?’ Hailing from a middle-class background and having chosen a relatively lesser-known sport of fencing, Bhavani had to endure not just financial hindrances but also gender stereotypes and jibes from society on nurturing ‘affluent ambitions’.

    The film showcases Bhavani Devi clinching the gold medal in the Sabre event at the Senior Commonwealth Fencing championship 2018 held in Canberra, Australia. In the process, Devi also became the first Indian to win a gold medal in the Commonwealth championship.

    The ‘Ab Waqt hai chamakne ka‘ (Now’s the time to shine) campaign concludes with her triumphant, but heartwarming declaration, “Dekho maa, main sona vapis le aayi.” (Look mom, I got your gold back).

    The film, produced by Little Lamb Films and directed by Bauddhayan Mukherji, showcases the athlete’s stubborn confidence in herself and her ability to make it big, despite humble beginnings.

    Commenting on the campaign launch, Hindustan Unilever Ltd Home Care- executive director & VP Prabha Narasimhan says, “Rin has been an integral part of Indian households for over five decades now and has stood for people who are unwilling to be defined by preset roles and have the courage to pursue their dreams, undeterred by their socio-economic backgrounds. The brand stands for supporting and celebrating the progress seeker, individuals who pursue their dreams and demonstrate courage to rescript their destiny. Through our latest campaign, ‘Ab Waqt hai chamakne ka‘, we endeavoured to showcase the glorious journey of Bhavani Devi, her mother’s sacrifices, and their collective success and in the process inspire millions of others to keep persevering in their dreams, despite the odds. The essence of our brand aligns beautifully with such extraordinary stars who have risen from ordinary lives.”

    He adds, “We salute Bhavani for her dedication and wish her good luck as she prepares to represent India in Olympics 2021.”

    Having booked her berth for the Olympics, the champion fencer is now all set to make her mark in the international event.