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Tag: Tokyo Olympics

  • Adani Sportsline and Indian Olympics Association (IOA) join hands as principal sponsor partners

    Adani Sportsline and Indian Olympics Association (IOA) join hands as principal sponsor partners

    Mumbai: The sports arm of the Adani Group, Adani Sportsline has become an official partner with the Indian Olympics Association (IOA) for the upcoming Birmingham Commonwealth Games 2022, Hangzhou Asian Games 2022, and Paris Olympic Games 2024. This is the second time that the Adani Group has come on board with IOA. The earliest association was in 2021, when the group sponsored the Indian Contingent during the Tokyo Olympics.   

    The partnership is an extension of the Adani Group’s sports portfolio that focuses on building a world-class ecosystem to nurture sporting talent, accelerate the sports economy, and play the role of an enabler in India’s journey to becoming a leading sporting nation.  

    Speaking on the partnership, IOA secretary general Rajeev Mehta said, “We are delighted to welcome Adani Sportsline’s participation in our journey of representing Indian athletes across the global platforms. Corporate participation will help emerging sports stars, allowing India to genuinely become a sporting nation.”

    Adani Enterprises director Pranav Adani added, “It is our privilege to support our athletes’ journeys in their quest to bring glory to India. We celebrate this journey through our initiative #GarvHai. The association with IOA is a natural extension of expressing our support for the Indian Contingent.” 

    Adani Sportsline has supported over 28 athletes through its athlete support initiative, #GarvHai, across a variety of sports. Six of these athletes represented India at the Tokyo Olympics in 2021, and among them was wrestler Ravi Kumar Dahiya, who brought home a silver medal in the 57 kg division. Dahiya has been a part of the #GarvHai Initiative from 2019. 

    Adani Sportsline also owns teams with prominent Indian and global platforms, including Pro Kabaddi League, Ultimate Kho Kho League, Big Bout Boxing League, and International League T20 (Cricket). It also organises the annual Adani Ahmedabad Marathon, which has now moved up to be among the top four marathons in India. 

  • At 1824 mn seconds, 2021 ad volumes spike 22% over 2020: Barc Think Report

    At 1824 mn seconds, 2021 ad volumes spike 22% over 2020: Barc Think Report

    Mumbai: 2021 has bounced back with a substantial double-digit spike, delivering an all-time high of 1824 million seconds of ad volumes during the year. This translated into a 22 per cent and 18 per cent growth over 2020 and 2019, respectively. The Top 10 advertisers accounted for 780 million seconds of ad volumes, and the next 40 accounted for 340 million seconds. The data was shared by Barc India, which recently launched its Think Report, 2021 – A Voluminous Year (Yearly Ad Volume Report 2021) analysing television advertising volumes for the past year.

    According to the report, FMCG brands continued to lead in share across categories and Hindi channels continued to dominate across languages. New advertisers and brands consistently jumped in throughout the year, thus playing an important role in the advertising volume growth witnessed throughout 2021. 2020 was a subdued year for television advertising, leading to a decline in total ad volumes across the year despite the record stay-at-home rise in viewership.

    “2021 certainly brought in much needed cheer to the broadcast industry. The year started off on a positive note and also ended on a high with the festive quarter,” remarked Barc India head – client partnership and revenue function Aaditya Pathak. “Year on year, despite pandemic impediments, television has repeatedly proved effective for every penny spent for advertisers and brands. 2021 saw over 9000 advertisers turn to television with a significant number of new entrants. Overall, 2021 was a positive year for the industry as a whole that witnessed growing value for both advertisers and broadcasters.”

    Advertisers & Brands Count

    TV had a total of 9239 advertisers and 14616 brands advertising on the medium in 2021, of which, 49 per cent i.e, 4483 were either new advertisers or returning ones. Similarly, for brands, 51 per cent i.e, 7470 were new or returning brands.

    Categories

    The FMCG category continued to lead with an enormous share of 1117 million seconds of ad volumes in 2021, followed by e-commerce with 185 million seconds and building, industrial, & land materials/equipment with 60 million seconds. Television also understandably continued to be an important medium for the corporate brand image category which registered two times growth over 2019, with 24 million seconds.

    The e-commerce category had a total of 587 advertisers in 2021 of which 65 per cent were new entrants or earlier advertisers returning to TV in 2021, registering a growth of 51 per cent over 2020 and 26 per cent over 2019. Media/entertainment/social media, education, online shopping, matrimonials and financial services were the top five sub-categories within e-commerce. Ad volumes for education grew by 461 per cent and financial services by 153 per cent over 2020.

    Languages

    While Hindi continues to play a dominant part of the language mix, regional language channels recorded strong growth as well across 2021. Ad volumes for Bhojpuri language channels doubled over 2019 and Punjabi, Marathi, Gujarati and Assamese language channels posted over 40 per cent growth over 2019. South language channels (Tamil, Telugu, Malayalam, and Kannada) grew by 26 per cent over 2020.

    2021 – Quarterly Analysis

    Q1 2021 kickstarted on a positive note having registered 24 per cent growth over 2020 and 21 per cent growth over 2019. Despite the sporadic and partial lockdowns on account of the second wave of Covid-19, ad volumes for Q2’ 21 were relatively higher at 417 million seconds as compared to Q2’19 which recorded 399 million seconds. Q4’21 brought in cheer for broadcasters with a bumper festive season that recorded 489 million seconds of ad volumes, the highest quarter ever. New advertisers continued to flock to television for effective communication with Q4’21 welcoming 2156 new advertisers or earlier ones returning to the medium, the highest for the year.

    After a marginal decline in Q2 2021 on account of the lockdowns, regional language channels experienced steady growth in Q3 and Q4.

    SD and HD Channels

    Ad volumes for HD channels in 2021 grew by 11 per cent over the previous year and SD channels grew by 22 per cent in 2021 over 2020 and by 20 per cent over 2019.

    TV Commercials

    TV commercials with an average commercial duration of under 30 seconds, were most favoured by advertisers while spots more than 60 seconds were least preferred. The average commercial duration has been reducing Y-O-Y. The prime-time band, i.e, 20:00 hours to 24:00 hours enjoyed the maximum share of ad volumes at 27 per cent. The share of ad volumes for the four time bands, viz 08:00 – 12:00 hrs, 12:00-16:00 hrs, 16:00-20:00 hrs and 20:00-24:00 hrs, continued to stay the same since 2019. TV commercials in local languages on regional channels are consistently increasing since 2019.

    IPL 2021

    IPL 2021 registered a total of 1680 thousand seconds of ad volumes with 119 advertisers and 228 brands in all. There were 59 new advertisers and 158 new brands for the season. The top 10 advertisers for the season contributed 35 per cent of the ad volumes.

    Tokyo Olympics

    With 466 thousand seconds, ad volumes for the Tokyo Olympics were almost at par with the Rio Olympics that was held in 2016. There were 34 advertisers and 61 brands that advertised during the Tokyo Olympics. Significantly, 31 per cent of the ad volumes during the Tokyo Olympics featured olympians.

  • Neeraj Chopra dons new avatar in Cred’s latest ad

    Neeraj Chopra dons new avatar in Cred’s latest ad

    Mumbai: Credit card bill payment platform Cred has unveiled the first ad of its IPL 2021 campaign featuring India’s Olympic hero Neeraj Chopra. The latest edition of the sports extravaganza resumed on Sunday.

    After the viral campaign with Rahul Dravid earlier this year, this new ad highlights Cred’s features and rewards system. In this new ad, the 23-year-old javelin gold medalist from Tokyo Olympics can be seen donning the hat of a reporter, a producer among others.

    The campaign was conceptualised by Tanmay Bhat, Devaiah Bopanna, Puneet Chadha, Deep Joshi, and Vishal Dayama and written by EarlyMan Film. Karan Malhotra lent his expertise to compose the music for the films. “With IPL coming back, we are excited to collaborate with India’s favorite heroes and make them do quirky things for Cred,” said EarlyMan Film director and co-founder Ayappa.

    “We are happy to continue our partnership with IPL as it returns this year,” said Cred founder and CEO Kunal Shah. “At Cred, our vision is to build a trustworthy community. In this campaign, we aim to solidify our message of financial literacy and educate the viewers on the benefits of practicing responsible financial behaviour,” he added.

    “I am very happy to be associated with Cred, which aims at building a community of disciplined, trustworthy, and creditworthy people,” said Chopra. “Playing the part in this ad-film was a totally different and entertaining  experience and I hope the audiences enjoy this side of me!”

  • Neeraj Chopra’s social media valuation reaches Rs 428 cr: JSW Sports

    Neeraj Chopra’s social media valuation reaches Rs 428 cr: JSW Sports

    Mumbai: More than a month after Olympic sensation Neeraj Chopra created history by bagging the sole gold medal for India in the 2020 Tokyo Olympics, the athlete’s stock has been on a perpetual upward trajectory. The win has turned Chopra into a household name overnight across the country. His stellar on-field performance has now spilled over seamlessly onto the digital arena, catapulting the 23-year old javelin-thrower into the social media spotlight.

    According to a report by research consultancy firm YouGov Sport, Neeraj Chopra recorded over 2.9 million mentions from over 1.4 million authors, making him the ‘most mentioned’ athlete globally on Instagram during the 2020 Tokyo Olympics. These numbers also represent a whopping 1401 per cent and 2055 per cent increase in his mentions from separate authors online, respectively. As a result, Chopra’s reach on social and digital media has come to a staggering 412 million, spanning several geographies over the world. These numbers have combined to take the athlete’s social media valuation to a total of Rs 428 crore.

    “Neeraj has been a consistently outstanding performer in his discipline over the last five to six years, resulting in his phenomenal success at the Tokyo Olympics. He has now become a recognisable personality for the Indian masses on a scale that was hitherto unseen. This, in turn, has brought about a growing interest from brands and institutions looking at a long-term sustainable collaboration,” said JSW Sports head of sales and marketing Divyanshu Singh. 

    The agency which represents the javelin thrower and manages Chopra’s endorsements shared that the athlete has created inroads into mainstream commercial success as a result of his performances on the field, and his growing popularity off it. 

    According to the report by YouGov Sport, Chopra’s total interactions on social media since bagging the gold medal have risen to 12.79 million, at a rate of 86.3 per cent. A key factor in the increased engagement on the athlete’s profile has been the steady increase in his video views, which is recorded at 4.05 million, nearly thrice the average for an elite Indian athlete on social media. Naturally, the number of account followers for Neeraj Chopra has also seen a swift upswing, with his Instagram following now recorded at 4.4 million, representing a 2297 per cent increase in his followers.

    Chopra has presently eclipsed even established international cricketers like KL Rahul and Rishab Pant in terms of total interactions and overall reach on social media, as per JSW Sports.

    The Olympic gold medallist last week signed his first set of endorsement deals after the Tokyo Games, which include edtech firm Byju’s, Tata AIA Life Insurance, and a top pharma brand. Welcoming Chopra on board, Tata AIA Life Insurance executive vice president and chief distribution officer Venky Iyer said, “As a VSM awardee in the army and a national icon today, Neeraj symbolises incredible passion for excellence and a great commitment to serving the nation. For us at Tata AIA, his sports journey echoes greatly with our vision of enabling dreams and inspiring healthier and happier lives.”

    According to reports, JSW Sports is in advanced talks to finalise more deals with luxury auto and apparel brands in the coming weeks and a series of digital-only pacts, at fees ten times higher than what Chopra charged before the Games. 

    The fact that the 23-year-old can deliver value has been well established in the days since his remarkable success. This has opened a new opportunity with brands that can innovate with strategies built around the young sensation.

  • Neeraj Chopra signs first brand endorsement with Tata AIA post Tokyo win

    Neeraj Chopra signs first brand endorsement with Tata AIA post Tokyo win

    Mumbai: Tata AIA Life Insurance has announced the signing of a multi-year brand partnership with Indian athlete and Olympic gold medallist Neeraj Chopra as its brand ambassador on Wednesday. This association marks the very first brand partnership to be signed with the champion javelin thrower post his historic Olympic win.

    Chopra closely embodies Tata AIA’s vision of enabling dreams and inspiring healthier and happier lives and its core value of passion for excellence, said the company in a statement. Over the next few years, he will support Tata AIA’s efforts in offering life protection and health & wellness solutions to its consumers across the country, it added.

    The ongoing Covid-19 pandemic has also underlined the need for life and health insurance, more emphatically than ever. With a premium-to-GDP penetration of less than 3.5 per cent in India (as per Swiss Re Sigma report on World Insurance, 2021), there is a clear and urgent need to fast-track the insurance journey in the country.

    Chopra’s association with Tata AIA stems from his own experience and understanding of the need for adequate life and health cover and timely planning for one’s key life milestones, stated the brand. 

    Welcoming Chopra on board, Tata AIA Life Insurance, executive vice president and chief distribution officer, Venky Iyer said, “As a VSM awardee in the Army and a National icon today, Neeraj symbolises incredible passion for excellence and a great commitment to serving the nation. For us at Tata AIA, his sports journey echoes greatly with our vision of enabling dreams and inspiring healthier and happier lives. And quite like we observe in Neeraj’s journey, passion for excellence, and an obsession to do the best for our consumers, the people of India, are among the core values at Tata AIA.”

    Speaking on the association, Chopra said, “Joining the Tata AIA family was a logical step for me. I firmly believe that there is a need to educate Indians, especially the youth, about the need for life insurance and to help them plan for their financial goals, at the right time. Further, the pandemic has made us realize the key need to pursue physical and emotional wellbeing in our day-to-day life.”

  • Women Olympians dominated TV ads during Tokyo Games: BARC

    Women Olympians dominated TV ads during Tokyo Games: BARC

    Mumbai: Women Olympians dominated TV ads during the telecast of the Tokyo Olympic Games 2020, according to data provided by Broadcast Audience Research Council (BARC) India. 31 per cent of ads on TV during the telecast of the Olympics featured Indian athletes, out of those, 69 per cent featured female Olympians, it said.

    The most visible athletes included pistol shooter Manu Bhaker, badminton player PV Sidhu, wrestlers Yogeshwar Dutt and Bajrang Punia, professional archer Deepika Kumari, sabre fencer Bhavani Devi, boxer Mary Kom, table tennis player Manika Batra and field hockey player Rani Rampal.

    PV Sindhu and Bajrang Punia brought home a bronze medal from the Tokyo Olympics in women’s singles badminton and freestyle wrestling (65 Kg) respectively.

    Weightlifter Mirabai Chanu (silver), boxer Lovelina Borghohain (bronze), wrestler Ravi Kumar Dahiya (silver), track and field athlete Neeraj Chopra (gold) and the Indian men’s hockey team (bronze) brought home five medals for India. Lovelina Borghohain, Ravi Kumar Dahiya and Bajrang Punia made their debut in the Olympics this year.

    The Indian men’s hockey team comprised PR Sreejesh, Harmanpreet Singh, Rupinder Pal Singh, Surender Kumar, Amit Rohidas, Birendra Lakhra, Hardik Singh, Manpreet Singh, Vivek Sagar Prasad, Nilakanta Sharma, Sumit, Shamsher Singh, Dilpreet Singh, Gurjant Singh, Lalit Kumar Upadhyay, Krishan Pathak, Varun Kumar, Simranjit Singh under the captaincy of Mandeep Singh and guidance of coach Graham Reid.

    Notably, the women’s hockey match against Great Britain for the bronze medal garnered 311.3 million viewing minutes which was higher than the final men’s hockey match against Germany that garnered 260.9 million viewing minutes.

    Source: BARC data – L/T Tokyo 2020 Oly-21 | Hockey Bronze Medal Matches | 5 August 2021 – men’s hockey | 6 August 2021 – women’s hockey | Channels Sony SIX (HD)(v), Sony SIX (v), Sony Ten 1, Sony Ten 1 HD, Sony Ten 2, Sony Ten 2 HD, Sony Ten 3, Sony Ten 3 HD, Sony Ten 4 (HD)(v), Sony Ten 4 (v),  DD Sports / *Ads by duration (secs)

  • adidas announces Mirabai Chanu as face of ‘Stay In Play’ campaign

    adidas announces Mirabai Chanu as face of ‘Stay In Play’ campaign

    Mumbai: Sportswear major adidas has announced Olympic medallist Mirabai Chanu as the face of its ‘Stay In Play’ campaign as it unveiled its latest product innovation designed to keep more menstruators in sport in a bid to tackle one of the greatest taboos faced by women in sports.   

    The brand’s new TechFit Period-Proof tights feature an absorbent layer to help protect against leaks when worn with a tampon or pad, giving women athletes the confidence to stay in play throughout their menstrual cycle, said adidas.

    The sports brand found that teenage girls are dropping out of sport at an alarming rate, with one of the key reasons being fear of period leakage. Using these insights, adidas set out to create a product that helps athletes stay in sport throughout their cycle by giving them an added layer of protection.

    Talking about the new campaign launch, adidas – India senior director, Sunil Gupta said, “It is our commitment to revolutionise our product offering and services to better support the needs of our diverse women community. Our ambition with this product is to keep women in sport by giving them the confidence to train during their period.”

    Excited about the launch campaign, Mirabai said, “I am thrilled to see the products which will help girls break barriers and be in action. The desire to stay in play no matter what the situation has always been my priority. Seeing these product innovations from adidas, I feel confident that we will help girls all over the world to stay in sport.”

    After over two years of development and rigorous testing carried out at each stage of the journey, the TechFit Period-Proof tights were developed using new adidas Flow Shield technology, with the aim to give athletes added confidence whilst training through their period. A wicking layer, absorbing layer and leakproof layer work together to provide protection, whilst a bonding frame holds each layer together and keeps the tights in place, the brand said in a statement.

    The collection is made available in India from 15 August on adidas website and select brand stores. 

  • SGF India announces lifetime reward for 127 Indian Olympians

    SGF India announces lifetime reward for 127 Indian Olympians

    Mumbai: SGF India (Spice Grill Flame) has conveyed thanks to all Indian Olympians who qualified for the Tokyo Olympics 2020 in a delicious way! The vegetarian restaurant chain announced free meals for a lifetime for all 127 Indian athletes at any SGF outlet across the country.

    SGF founder Kewal Ahuja said, “This gesture is a small way to appreciate and applaud all our athletes who have made the entire nation so proud through their hard work and effort. We at SGF are full of joy in joining the celebration of this tremendous feat.” He further added saying that, “The motto at SGF has always been ‘health first’, we are positive that the athletes will enjoy the tasty, healthy and nutritious food.”

    SGF India managing director Rajeev khakhra said, “We are full of pride to join the national celebration. We hope to add value to the journey of the athletes with this gesture. They are surely going to love the variety and taste.”

    Launched in 2015, SGF is known for its vegetarian delicacies.

  • adidas, Mirabai Chanu inspire more women to join weightlifting

    adidas, Mirabai Chanu inspire more women to join weightlifting

    Mumbai: With her latest win at Tokyo Olympics 2020, India’s star weightlifter Mirabai Chanu has emerged as an inspiration for countless women who shy away from sports such as weightlifting that are perceived as being male-dominated. Breaking the norm, Chanu chose to go with her strength and passion and took it as a challenge to overcome this bias.

    The sports superstar recently visited the adidas store at Vasant Kunj Promenade mall in Delhi, where she met four aspiring women weightlifters to share with them her narrative of ‘Impossible Is Nothing’. During the interaction, Chanu spent time hearing out their aspirations, the challenges they face and what inspired them to take up weightlifting as a sport.

    Sharing her journey and experiences to motivate them, the Olympics medalist said, “My journey from a remote village to representing our country at an international sporting event clearly showcases that sport doesn’t care about gender or stereotypes. In our society, weightlifting has always been perceived as a male-dominated sport. It took a lot of courage and hard work to break such stereotypes. I want women to dream and believe in themselves to be able to see possibilities.”

    Commenting on Chanu’s victory at the Games, adidas India – senior director, Sunil Gupta added, “We are extremely proud of Mirabai’s success, and it gives us immense pleasure to be a part of her incredible journey. Our aim is to enable all athletes including our partners to achieve their ‘impossible’ by providing them with the best products in training and competition. I hope her success inspires young girls to believe in their dreams and see possibilities of fulfilling them.”

  • Prasar Bharati garners 12.2 million digital views for Tokyo Olympics 2020

    Prasar Bharati garners 12.2 million digital views for Tokyo Olympics 2020

    Mumbai: Prasar Bharati on Friday said it garnered 6.6 million views and 2.6 lakh hours of watch time and 5.6 million views and 1.4 lakh hours of watch time for the Tokyo Olympics 2020 via its YouTube channels DD National and PB Sports, respectively.

    The public service broadcaster brought the games live to the screens of millions of viewers through its broadcasting and digital platforms. It reached households through TV, radio, and smartphones.

    The event was broadcast live every day on DD Sports with supporting coverage on the channels DD National, DD News, and DD India. It was also broadcast on All India Radio (AIR) including all AIR capital stations, FM Rainbow, Digital Radio Mondiale (DRM), and other interested AIR stations. The programming was available on their YouTube channels (DD National and PB Sports), DTH, and NewsOnAir mobile app within the territory of India.  

    “The accessible coverage on DD Sports and All India Radio Sports network was hugely popular among Indians across age-groups, gender, class and regions is evident in the multi-million digital viewership clocked together by multiple YouTube channels and NewsOnAir app of Prasar Bharati,” said the public broadcaster in a statement.

    Prasar Bharati hired 14 sign language artists who presented 240 hours of live coverage of the Tokyo Olympics. For listeners, the broadcaster brought together 16 All India Radio commentators to draw a vivid picture of different Olympic events.

    Apart from live Olympic sporting events, its coverage included live broadcast of opening and closing ceremonies, exclusive virtual conclave with top Indian sports personalities, biographies and success stories of members of the Indian Olympic contingent, and celebrations of their victories across the country.