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Tag: Togglehead

  • Schbang elevates Neel Gawde to chief business officer

    Schbang elevates Neel Gawde to chief business officer

    MUMBAI: Digital agency Schbang has promoted Neel Gawde to chief business officer, marking his rise from national head of business development. Gawde, who joined the firm in 2018, has been instrumental in driving client acquisition and expanding Schbang’s solutions, media and events portfolio.

    A marketing specialist with a track record of more than 700 pitches and 300 closures, Gawde earlier worked at Togglehead and Activ Eight Dimensions. He began his career in social media management before moving into business development.

    At Schbang, he credits founder Harshil Karia’s mentorship and his team’s “relentless pursuit of excellence” for the agency’s momentum. In his new role, Gawde is tasked with accelerating growth and shaping the next phase of Schbang’s expansion in India’s fiercely competitive digital market.

  • Hypothesis to power Togglehead’s influencer marketing campaigns with AI solutions

    Hypothesis to power Togglehead’s influencer marketing campaigns with AI solutions

    Mumbai: Hypothesis, a comprehensive one-stop AI-enabled influencer marketing platform, has partnered with Togglehead, one of India’s leading independent digital agencies. Hypothesis will bolster Togglehead’s data-driven approach to execute the agency’s robust marketing campaigns. The partnership will see Hypothesis empower Togglehead to make proactive decisions and support the entire campaign management pipeline by serving as a central platform of information, insights and tools.

    Increasingly, more brands are considering working with creators and influencers as an integral part of their overall marketing strategy. However, in this largely unorganised space, agencies often find it daunting to discover the right talent that aligns with their clients’ brands. This is where Hypothesis comes in with its cutting-edge social prediction engine that enables agencies and brands to discover the right creator with detailed creator and audience filters, conduct outreach, and automate campaign performance tracking – all on one platform.

    The partnership between Hypothesis and Togglehead represents a significant step towards constantly evolving and innovating the agency’s approach to influencer marketing by simplifying and streamlining the complex process. Hypothesis will enable Togglehead to make smarter decisions by providing actionable insights across all facets of a marketing campaign.  This includes the ability to use advanced filters such as demographics, growth rate, and interest-based targeting to identify the most suitable influencers, automate creator and content recommendations, accurately forecast creator performance, and granular tracking of each content type and format – to optimise their client’s campaign ROI most efficiently.

    Hypothesis Sr VP – product & analytics Himani Agrawal said, “We are thrilled to partner with Togglehead, a fast-paced independent agency. By leveraging decades of knowledge gathered from bringing creators and brands together, we are committed to empowering Togglehead with an innovative AI-enhanced tool that focuses on enabling influencer marketing with data driven processes in a super easy to use interface. Hypothesis is a first-of-its-kind platform that tackles the pain point of limited access to verified creator information and the challenge of navigating through ‘the many’ to find ‘the one’. This, along with automated campaign tracking, makes it well positioned to save time and drive efficiencies in the entire influencer marketing journey.”

    Togglehead co-founder & director – digital business Aatef Bham added, “We are thrilled to announce our strategic partnership with Hypothesis, a cutting-edge AI-powered influencer marketing tool. At Togglehead, we’ve always been committed to staying at the forefront of digital innovation, and this collaboration with Hypothesis exemplifies that dedication.

    In the dynamic landscape of digital marketing, leveraging artificial intelligence is crucial to stay ahead of the curve. Hypothesis brings a new dimension to our influencer marketing team and capabilities, allowing our marketers to analyse and optimise campaigns with unprecedented precision. This collaboration empowers Togglehead to offer our clients a more strategic, data-driven approach to influencer marketing.”

    Through this partnership, Hypothesis will play a significant role in bringing a paradigm shift in the overall synergy between creators and agencies.

  • Togglehead launches an in-house production division, Togglehead Studios

    Togglehead launches an in-house production division, Togglehead Studios

    National: Scaling new heights, Togglehead, a leading independent digital agency in Mumbai recently announced the launch of an in-house production division, Togglehead Studios.

    Commenting on the development, Akshay Popawala, Co-founder and Director of Digital Communication/Strategy, Togglehead says, “Since inception, we’ve always gone the extra mile towards ensuring a creative and integrated digital solution to our brands. The launch of a production team stems from this endeavor. We now have a robust team on board to design story-driven messages that deliver a multi-sensory experience.”

    “From a business stand-point, this recent addition in our team definitely opens the door to numerous unexplored avenues for us, especially now with the increasing significance of video marketing,” adds Aatef Bham, Co-founder and Director of Business Development, Togglehead.

    To introduce the team behind the scenes, Prashant Gaikwad is now at the forefront of the department as an Executive Creative Director. His stints across some of the leading agencies have earned him a remarkable experience of 13 years with brands like Maruti, Hindustan Unilever, Tanishq, Idea Cellular, Tata Group, and many more.

    Sharing his views on the newly formed team, Prashant says, “Our team has had a great start with work that has not only been appreciated by our brands but has also been recognized in the industry. A recent example of this would be #ThankYouBhaiya, a film conceptualized and produced for Gits Foods that encapsulates the essence of Raksha Bandhan and Independence Day. We look forward to maintaining and building on this standard in the future as well.”