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Tag: Todd Pendleton

  • Dolby & BTS’s Jin team up for ‘I’ll Be There’ in Dolby Atmos sound

    Dolby & BTS’s Jin team up for ‘I’ll Be There’ in Dolby Atmos sound

    Mumbai: Dolby Laboratories has collaborated with Jin from BTS for the ‘Love More in Dolby’ global campaign. Jin stars in a commercial for his new single ‘I’ll Be There,’ now available worldwide in Dolby Atmos.

    Jin’s first solo album, Happy, will release in Dolby Atmos globally on 15 November.

    “When I first heard my new music in Dolby Atmos, I was truly amazed by the incredibly vivid and immersive experience. It felt like you are right inside the music,” said Jin. “The theme of this new single and the new album is ‘happiness.’ I wanted ARMY (BTS’ fandom) to fully experience the unique flavors of happiness through each song. Now, with Dolby Atmos, I believe fans around the world will feel the exact emotions that I wanted to share, more deeply.”

    “Jin has captivated audiences worldwide through his incredible performances and extraordinary ability to convey emotion through his music,” said Dolby Laboratories SVP and chief marketing officer Todd Pendleton. “With Dolby Atmos, fans will feel even more connected to Jin as they are drawn into the fun sing-along moments and musical details of ‘I’ll Be There’ and his upcoming album.”

    Dolby Atmos offers a new way to create and experience music, immersing listeners inside songs with clear, detailed sound that deepens connections between artists and fans. The format reveals every musical detail, from instruments moving around to a singer’s breath, creating a unique listening experience.

    Directed by Grammy-nominated Colin Tilley, the campaign’s commercial shows how Dolby Atmos can transform ordinary moments by bringing fans into music scenes where Jin delivers powerful performances.

    This commercial is part of Dolby’s ‘Love More in Dolby’ campaign, celebrating immersive entertainment through Dolby Vision and Dolby Atmos in music, movies, gaming, and more.

  • Dolby launches ‘Love More’ global campaign

    Dolby launches ‘Love More’ global campaign

    Mumbai: Dolby Laboratories (NYSE: DLB), a leader in immersive entertainment experiences, is launching the next chapter of the “Love More in Dolby” global brand campaign with a new commercial celebrating the cinematic experience of watching movies in Dolby Atmos at your local movie theater.

    Watching movies in Dolby Atmos at your local movie theater unlocks the full emotional impact of the film, allowing audiences to be fully immersed in the story. Whether it’s a blockbuster action film or award-winning drama, and every genre in between, Dolby Atmos brings the story to life through incredible immersive sound, creating a thrilling way to enjoy your favorite movies.

    “Dolby Atmos transports fans into the heart of their favorite stories with sound that moves all around them,” said Dolby Laboratories senior vice president and chief marketing officer Todd Pendleton. “Dolby Atmos elevates the emotional connection to stories the way the creators intended, enabling an immersive experience that makes fans feel like they stepped directly into the movie.”

    Directed by GRAMMY-nominated music video director and filmmaker Colin Tilley, the commercial explores the transformative experience of watching movies in Dolby Atmos. As three moviegoers step into their local theater, they find themselves instantly transported into the film through the visceral, emotional experience of Dolby Atmos. The commercial is the latest installment of Dolby’s “Love More in Dolby” campaign, which kicked off earlier this month in India with the debut of a short concert vignette starring Ed Sheeran.

     

    Adding to the celebration, movie lovers are invited to step into the world of Dolby Atmos through a digital fan experience at LoveMoreinDolby.com/In. At the site, Dolby is also offering the opportunity to enter a sweepstakes for a chance to win movie tickets which ends on 10 March 2024, at 23:59hrs IST. Terms and conditions apply. No purchase is necessary.