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Tag: Toby Jenner

  • Wavemaker bolsters leadership team with two new appointments

    Wavemaker bolsters leadership team with two new appointments

    Mumbai: Wavemaker has announced the appointment of Shipra Roy as its new global chief people, inclusion and culture officer and Helen Price as global chief investment officer. Both will be based in London and join CEO Toby Jenner’s global leadership team, said the company.

    Roy joins Wavemaker from a position as chief talent officer with McCann UK and Europe where her main responsibilities included setting the people strategy and working on key initiatives with a focus on DE&I, leadership development and succession planning. Previously, she worked at VMLY&R where she co-led the talent function globally with responsibility for EMEA, APAC, and key WPP global clients. In her new role, she will oversee all aspects of the people function in the organisation. She replaces James Edgar who left the agency in August.

    Price joins Wavemaker from IPG Mediabrands where she was head of global accountability and investment. She has over 20 years of experience in the media industry with a focus on media trading and investment and has a strong track record in building and developing innovative media value solutions which balance client savings and commercial opportunities. At Wavemaker, her focus will be on creating value for clients and commercial opportunities for the agency. She replaces Keith Tiley who will be retiring at the end of the year.

    In addition, Wavemaker has promoted global managing partner Simon Broderick to global head of investment.

    “Even in the face of a global pandemic, Wavemaker has had an incredibly strong year and, as our growth journey continues, I’m pleased to welcome Helen and Shipra to the team,” said Toby Jenner. “They are both tremendous resources in their fields, and I look forward to working closely with them to help us deliver positively provoking, innovative, and commercially sound solutions for both our clients and our people.”

     

  • Adidas consolidates global media mandate with MediaCom

    Adidas consolidates global media mandate with MediaCom

    MUMBAI: For the first time in their history, adidas has consolidated its global media business.

    As part of the brand’s drive behind their 2020 ‘Creating the New’ strategy, adidas will align all areas and territories and have appointed WPP’s MediaCom to execute the holistic approach from September 2018.

    After a competitive and multi layered pitch process MediaCom were selected as the agency to help adidas and Reebok continue the momentum behind both brands and deliver a winning media approach. The combined brief will be executed across all platforms with a focus on innovation aligned to the brand’s strategic business plan; ‘Creating the New’.

    The strategy for adidas has been concentrated on three strategic choices; Speed, Cities, and Open Source. These have all been channeled through a core belief – “Through sport, we have the power to change lives”. This new brief will align to these areas of focus with faster media implementation than ever before, a laser focus on the capital cities of culture and commerce as well as a world class digital ecosystem, and then a continued drive behind an open source approach to fuel innovation.

    The areas of responsibility for the agency teams across the world will include full funnel media planning, integrated media consultancy and buying, consumer insight and measurement. The two hubs for the global business will be London for adidas and New York City for Reebok with MediaCom staff also positioned around key focus locations for the brands across the world.

    adidas senior vice president for marketing Jocelyn Robiot says, “Through our partnership, we look forward to innovating ways of reaching and connecting to our consumers across the trend-leading cities whose influence on global culture is the key to unlocking desirability and demand.”

    Reebok VP of marketing Melanie Boulden adds, “After a vigorous pitch process, MediaCom stood out as an excellent strategic media partner for our brand. We feel that they are the right partner to help us achieve our goals and mission for 2020 and beyond. We are pleased to be working with them and look forward to kicking off our partnership.”

    MediaCom Worldwide COO Toby Jenner mentions, “We are delighted to have been selected by one of the world’s most ambitious and iconic brands as their partner. Our teams around the world can’t wait to get cracking. adidas is a business of great people and brands with enormous e-commerce opportunities moving forward. We’re looking forward to developing brilliantly creative and highly effective campaigns, which combine their brand heat and e-commerce, alongside their other agency partners.”