ITV

Tag: Toaster

  • Netflix India unveils its Diwali campaign ‘Har Parivaar Ke Liye’

    Netflix India unveils its Diwali campaign ‘Har Parivaar Ke Liye’

    Mumbai: Netflix India has unveiled a brand new campaign for Diwali that goes beyond entertainment, and celebrates the magic of shared moments through storytelling. The brand film titled ‘Har Parivaar Ke Liye’,  is an ode to the power of stories in bringing people together. It reflects how Netflix brings families, friends, and even strangers closer, celebrating togetherness and discovery through its wide variety of high-quality and emotionally resonant stories.

    Whether it’s a busy train, a boys’ hostel, or a family movie night, Netflix is right there—connecting family, friends, and strangers through memes, marathon binges, or that familiar ‘Are you still watching?’ prompt.

    Netflix India VP – marketing Srivats TS said, “Netflix has a variety of stories for everyone to discover, and is a conduit for conversations and connections. These are stories that fans connect over, whether it’s through that heartwarming scene that you can’t help but share with a friend living continents away, or even when bonding with a stranger over your most loved characters while you wait for the train. This Diwali, as we all celebrate with the families we love, we as Netflix wanted to celebrate this growing parivar of fans that have forged special connections with our films, series and brand in India.”

    The film has been created in collaboration with Toaster, is directed by Akash Bhatia and produced by LoudMouth.

    Toaster CCO Ira G added, “The film is a giant greeting card from Netflix to its Fans. The simple insight for us was – where there is family there is connection and where there’s connection there’s family. A shared love for a piece of film or series is enough to spark a connection and today ‘what are you watching’ is the new ‘khaana khaya kya’. With this film, we’re celebrating all the beautiful connections we make.”

    The campaign uses relatable moments and vibrant visuals to highlight Netflix as a friend who introduces audiences to unforgettable characters, stories, and shared experiences. It will be amplified across digital, TV, OOH and in-cinema.

    This Diwali, Netflix celebrates not just the family you watch with, but everyone who watches with you.

  • Toaster India expands leadership team with new appointments

    Toaster India expands leadership team with new appointments

    Mumbai: Toaster, a leading independent creative agency, has announced the expansion of its senior management team with the appointment of two new leaders. Mohini Varma joins Toaster India as chief strategy officer, while Abhishek Deshwal assumes the role of executive creative director. These strategic hirings mark a significant milestone for Toaster India as it grows and expands its creative capabilities.

    Mohini Varma brings over 15 years of diverse experience in advertising and journalism to her new role as chief strategy officer at Toaster. With an impressive portfolio that includes leading brands such as Google, the Reckitt stable of brands, GSK, Pepsi Foods, Uber, Domino’s, Pernod Ricard, UNICEF, and The Gates Foundation, Mohini has also been a contributing strategist for award-winning campaigns, including winning a Gold APAC Effie for Positive Change and the Glass Lion for Change at Cannes.

    Mohini Varma said “I couldn’t be more excited to join Toaster at such a great inflection point in their growth story. In a world that is getting increasingly more attention deficit, Toaster is testimony to the power of cut-through, disruptive, digital & culture-first storytelling. I cannot wait to write the next chapter of the Toaster success story in India along with Bhawika, Ira, and the rest of the fantastic team.”

    Abhishek Deshwal, the newly appointed executive creative director at Toaster, brings over 17 years of creative prowess to the agency. With a career spanning renowned agencies like Lowe Lintas, JWT, and Wieden+Kennedy, Abhishek has earned a reputation for pushing creative boundaries and delivering standout campaigns. His work with brands like Google, Jio True 5G, and OLX exemplifies his ability to create memorable and impactful brand experiences.

    “When interesting people get together, interesting stuff happens. It’s this simple belief that I share with Toaster. I’m looking forward to the magic I’ll be a part of, working with this crazy creative gang” said Abhishek Deshwal.

    Commenting upon the team expansion, Toaster India MD Bhawika Chhabra said “Past few years we have built a strong reputation by delivering great creative solutions for Google, YouTube, and new clients like Myntra, OYO, Swiggy, Nykaa, to name a few. With Toaster entering its next phase of growth and diversification, we needed someone who could lead and formulate our vision of brand strategy. Mohini comes with diverse experience across categories. Her curiosity and love for advertising make her a great cultural fit for Toaster. We believe her critical thinking will help us strengthen strategic partnerships with our client partners. This is also in line with our expansion of the Senior Management team this year with another significant hire, Abhishek Deshwal as ECD, who has joined us after his last stint at Wieden+Kennedy.”

    Toaster India chief creative officer Ira G said “Our tribe is growing! It’s fantastic to work with equally crazy and talented people – Toaster has always been extremely curated in its hirings and I am so proud to have Mohini and Abhishek on board who are not just great at what they do but also so amazing as who they are. Abhishek is one of the funniest people I know so looking forward to all the mad stuff he’s gonna be up to here. Also with Mohini heading strategy – so proud to be the only agency in India with three women at the fore. To more, more and more!”

  • Tinder celebrates the peak season of making new connections with a new brand film

    Tinder celebrates the peak season of making new connections with a new brand film

    Mumbai: Tinder releases the year’s first brand film made for India – ‘You Up’ as a part of the brand’s global message “It Starts with A Swipe”. As Tinder continues to redefine the narrative around dating by exploring the possibilities that extend beyond the search for ‘the one’, the brand film celebrates young adults using the online app to build new experiences and memories that bolster their own personal stories. The 90-second film releases ahead of the peak season for making new connections on Tinder (from Dating Sunday which falls this year on January 7 until Valentine’s Day on February 14) as singletons bring their new year energy and intentions into their quest for making new connections. Last year during this period, 58.7 million more likes were sent compared with the rest of the year.2

    Conceptualised by Toaster, the brand film centres on a young woman who chooses a variety of first date experiences without worrying about the outcome. Young 18-25 year old singles, who make up more than half of Tinder globally, nowadays are ditching the pressure of rushing to a “happily ever after” and are Not Attached To Outcomes (aka N.A.T.O), a dating trend revealed by Tinder’s Year in Swipe 2023.  

    Crafted through the eyes of a young woman, the brand film’s narrative highlights the diverse dating adventures she encounters when using the Tinder app and explores who and how she likes to date. Whether it is a date that teaches her to dance spontaneously or a familiar face from the office, she is able to explore her individuality and fluidity with endless new experiences that await at every turn. Set to the iconic track ‘Zindagi Meri Dance’ (My life is dance) by Vijay Benedict and Alisha Chinai, the soundtrack embodies the euphoria of putting yourself out there for all kinds of possibilities, syncing perfectly with characters’ dating experiences.  

    Tinder India marketing director Anukool Kumar said, “This campaign is a reflection of the new generation of daters who are embracing a low-pressure, zero-labels approach to dating that opens them up to new types of relationships. In India, 65 per cent of 18-25-year-olds using Tinder’s Relationship Type feature say they are “open to exploring”, and a quarter (25 per cent) using the relationship goals feature say they are “still figuring it out”.3 Tinder doesn’t tell you who or how to date, but we empower all kinds of possibilities. With newly launched features like Tinder Matchmaker™, bringing your trusted circle into the dating journey, we remain committed to ensuring that Tinder continues to be the go-to platform for the next generation of daters in India.`

    The brand film is live across Tinder India’s social channels Instagram, YouTube.

    1 Internal Tinder data comparing 8 January 2023 with yearly averages.

    2 Internal Tinder data comparing the period of 1 January to 14 February 2023 with yearly averages

    3 Data from Tinder’s relationship goals feature from 1 Jan to 1 Oct 2023.

  • Toaster elevates Ira G & Bhawika Chhabra to CCO & MD, respectively

    Toaster elevates Ira G & Bhawika Chhabra to CCO & MD, respectively

    Mumbai: Toaster, the London-based digital-first full-service creative agency, has announced a significant elevation of its senior leadership in India with Ira G being promoted to chief creative officer (CCO) and Bhawika Chhabra to managing director (MD), effective immediately.

    The India operations of Toaster has witnessed noticeable growth in the past 3 years on the back of delivering award-winning work for Google India and onboarding new clients such as Myntra, Bumble, OYO, Nykaa, and a few more to its roster. The agency has bagged awards like Kyoorius, MMA Smarties (APAC & India), Campaign India DigiCrest Awards, ET Brand Equity DG+, e4m IMA Awards and many more for its campaign work for Google India.

    Ira has written dialogues for Netflix’s Class and Feels Like Ishq and has featured as a jury for YouTube Works Awards & Campaign India Film Crest Awards this year. Chhabra, who helped set up Toaster in India eight years ago, has donned multiple hats from managing new businesses agenda to spearheading large scale campaigns, and growing the company into its new avatar today.

    Toaster co-founder & CEO Tom Dunn said, “Bhawika & Ira have built a formidable partnership and have played instrumental roles in shaping the agency in India, setting a standard as a high performing, multi-award winning team. We’re proud to announce this double promotion and look forward to exciting times for Toaster in the region – building on the highest standards of creativity, continuing to deliver innovative and meaningful work to our clients, and fostering a workplace that people thrive in.”

    Commenting on the announcement, Ira said, “I’m elated with this news. Our endeavour has been to foster an idea-first creative culture within Toaster and I feel that over the last 3 years we’ve successfully transitioned from handling pure digital mandates to now managing full-scale integrated creative campaigns. For the next phase of our growth, we’re keen to induct new & diverse talent and continue to build on the culture we’ve developed that we’re quite proud of.”

    Chhabra added, “I’m quite proud of how far we’ve come. We’ve got a great momentum going and our plan is to further strengthen client partnerships, acquire new businesses, and deliver higher profitability – all this while delivering the best creative work for our clients. A shout out to our client partners at Google India for their trust in us – who are an important chapter of our growth story.”

  • Myntra & Toaster urge viewers to ‘Find your own beauty’ with new campaign

    Myntra & Toaster urge viewers to ‘Find your own beauty’ with new campaign

    Mumbai: Myntra Beauty has announced the launch of its new marketing campaign strengthening its positioning as the ultimate premium and luxury beauty destination. The campaign film has a unique, musical take on how in a world full of trends that change every day, it’s important to find what’s best & trendy for you.

    Myntra Beauty is a host to thousands of premium & luxury beauty brands that provide an array of high-performing beauty, skincare, and hair care products, among others. This particular campaign highlights how shoppers can discover products that effortlessly cater to individual beauty and personal care requirements.

    Myntra director – digital marketing Abhishek Gour said, “In a world where beauty knows no bounds, our new Myntra Beauty Brand Campaign speaks directly to those who embrace their individuality, irrespective of what’s trending. ‘Find Your Own Beauty’ is more than a tagline – it’s an invitation to celebrate the unique canvas that is ‘you’. Through the lens of this captivating ad film, we spotlight the essence of effective, tailor-made beauty and personal care solutions. We truly believe that each person’s beauty journey is as distinct as their personality, and this campaign brings Myntra Beauty’s high-performing range of premium and luxury offerings to the fore, especially for shoppers on their quest to find individualized, impactful head-to-toe self care solutions.”

    Toaster India chief creative officer (CCO) Ira G quoted, “Beauty as a concept is complex and as a category it’s cluttered. We wanted to do something that solved for both. The message is clear – our beauty needs are unique & we now have a destination where you can easily find what’s best suited for your nuanced beauty needs vs settling for what’s trending or the bestsellers. The film is delivered in a fresh and super entertaining way. We’re lucky to have Abhishek and the team at Myntra who trusted our vision on this brief.”

    Toaster India managing director Bhawika Chhabra added, “With more than 2000 brands to choose from, we wanted to position Myntra Beauty as a luxury beauty & personal care destination that speaks to the nuanced needs of the self-aware audience who are looking for specific solutions in an influencer and algorithm driven world that tries to push seemingly personalised ideas to them.”

    The film was brought to life by EO2 Exp as the production house seen through the eyes of Disha Daswani, the director.