Tag: TO THE NEW Digital

TO THE NEW Digital ranks in 2015 Red Herring Top 100 Asia

MUMBAI: Digital services company TO THE NEW Digital has been chosen as a Red Herring Top 100 Asia Winner, a list honoring the year’s most promising private technology ventures from Asia.

Shortlisted from hundreds of innovative companies from across the continent, the selected nominees were judged on both quantitative and qualitative criteria, such as financial performance, technological innovation, management strength, market size and execution index from their respective industries.

“Winning Red Herring Top 100 Asia 2015 Award speaks volumes about TO THE NEW Digital’s long-standing experience, strategic vision and technological capabilities. We are focused on innovation and adapting razor edge technologies for client success. This award will further drive our efforts to consistently stay in digital forefront and to deliver ROI-driven customer experiences,” said TO THE NEW Digital CEO Deepak Mittal.

“Choosing the companies with the strongest potential was by no means a small feat,” said Red Herring publisher and CEO Alex Vieux. “After rigorous contemplation and discussion, we narrowed our list down from hundreds of candidates from across Asia to the Top 100 Winners.”

The Red Herring Top 100 Awards are held every year in Asia, Europe and North America to recognise some of the most exciting technology companies in the world.

September 23, 2015
TO THE NEW Digital client wins CMO Asia Award for Excellence in social media & digital marketing

MUMBAI: TO THE NEW Digital has announced that one of its prominent clients, Induslnd Bank has bagged the “Best Digital Integrated Campaign Award” at the recently held CMO Asia Awards for Excellence in Social Media & Digital Marketing in Singapore.

The award was presented to Induslnd Bank under the “Organizational Category”for the most innovative digital campaign and online communication initiatives.

TO THE NEW Digital strategized and executed the entire digital campaign for IndusInd Bank’s video branch service. The aim was to create awareness about the targeted service and increase customer engagement across different digital media platforms. The campaign helped the bank successfully achieve over 13 million media impressions and more than 400 video calls everyday within 10 days of the campaign launch.

“This is indeed an immense honor. We are delighted to share the accolades with IndusInd Bank. The award is a true testament of the work we have done together. CMO Asia Awards has always been among the most coveted awards and we are glad that our efforts have yielded such excellent results”, said Deepak Mittal, CEO, TO THE NEW Digital.

CMO Asia Award for Excellence in Social Media & Digital Marketing salutes the most outstanding innovative campaigns/online communication initiatives in the highly competitive and dynamic digital and social media arena.

August 19, 2015
TTND partners #fame for Lakmé digital marketing campaign

MUMBAI: TO THE NEW Digital (TTND) has partnered with #fame to power its client’s social media campaign. The digital agency, as part of the partnership has helped craft interactive campaigns for the Karan Johar led Lakmé School of Style (LSOS).

The campaign helped Lakmé School of Style increase customer engagement through various contests and interactive activities. The new campaigns on Twitter and Facebook trended and reached more than six million audiences, giving LSOS more than one lakh fan following on social media channels.

TO THE NEW Digital CEO Deepak Mittal said, “We are thankful to #fame for trusting us with this crucial responsibility of executing such a large scale project. Lakmé is their premium client and we are glad to have partnered with #fame in executing a campaign that’s a ‘first-ever’ in its category itself. We have managed all social media marketing efforts to support Lakmé School of Style’s long-term strategy of strengthening its brand by enhancing customer interaction and experience.”

The project was implemented through various social media campaigns and contests, including #MeraSummerSong, #LoveandLipstick and #The70sLook, which succeeded in engaging followers and created buzz around the brand across social media channels in India.

July 30, 2015
TO THE NEW Digital sponsors NodeSchool

MUMBAI: TO THE NEW Digital, a premium digital services company sponsored NodeSchool, an open source project run by volunteers with an aim to evangelize Node community. The event was held at TO THE NEW Digital’s Noida office and was attended by over 80 Node and JavaScript enthusiasts from companies like Paytm, Jabong, Magic Software, BluePi, UrbanClap, etc.

NodeSchool was a full day event comprising various interactive learning sessions and in-person hosted workshops. The event started with a keynote speech by Shweta Sharma, AVP, TO THE NEW Digital. She talked about Node.js and how it is taking the industry by storm.

The first session on Node Streams was presented by Kushal Likhi, Founder, Innox Technologies. He shed light on different types of streams and their power in Node.js and how streams in modern web applications can be used to build highly scalable applications. Another power packed session was delivered by Kashish Gupta and Deepak Vishwakarma, Software Consultants, TO THE NEW Digital. They discussed hapi.js, a rich framework for building API driven applications and services and also demonstrated various plugins.

The event also included few interactive workshops on ‘learnyounode’ and ‘stream-adventures’ which gave hands on learning to attendees.

TO THE NEW Digital AVP Shweta Sharma said, “We must keep organizing such events where professionals from different companies come together and share their views to upgrade the current ecosystem. NodeSchool is a perfect medium to expand our community and welcome suggestions required to initiate topics on regular intervals. These events help in interconnecting the community and new opportunities surface regularly.”

July 10, 2015
TTND wins Amazon Partner Network Excellence Award

MUMBAI: Digital services company TO THE NEW Digital (TTND) has won the Amazon Partner Network Excellence Award for “Customer Obsession – North India” at the recently held AWS India Partner Summit in New Delhi.

TTND won the award for its role of implementing and managing AWS infrastructure most effectively to meet the needs of its customers.

TTND provides consulting, migration, implementation and managed services on Amazon Cloud. It is one of the few companies, which is a consulting partner of AWS with managed services provider and big data competencies.

“At TO THE NEW Digital, customer focus is the heart of everything we do. We are really excited to be awarded with Amazon Partner Network Excellence Award and this recognition is a validation to our success in delivering robust and secure cloud based solutions to our customers. We look forward to grow our cloud practice with AWS competencies,” said TTND CEO Deepak Mittal.

May 25, 2015
TO THE NEW consolidates digital agencies; eyes Europe, US markets

MUMBAI: Internet products and services company TO THE NEW Ventures has consolidated its specialized service businesses namely Ignitee Digital, Intelli Grape Software, Tangerine Digital and Techsailor under one brand called TO THE NEW Digital.

Additionally, the agency is also planning to expand its global footprints from its current eight offices in six countries (India, Singapore, China, Malaysia, Indonesia and Philippines) to markets like Europe and US. By 2017, the agency aims to triple its current manpower strength of 600 people to 2000.

Headquartered in Singapore, TO THE NEW had set up its foundation in Asia including India, Singapore and China in early 2011 by acquiring a Delhi based content management company called Tangerine Digital. In December 2011, TO THE NEW acquired Delhi-based Intelligrape, a technology company that develops web and mobile applications using cutting edge technologies. In 2012, the company acquired Mumbai-based digital marketing services company Ignitee Digital. This was followed by the acquisition of Techsailor in China and Singapore in 2013.

Disrupting the digital landscape, the company has been strategically investing to further strengthen the innovation and resources in order to integrate them under a single digital brand.

Through this consolidation, TO THE NEW Digital is now uniquely placed to combine the power of technology, analytics, creative and content for digital transformation. The consolidation gives TO THE NEW Digital a competitive edge and a bigger playfield with more than 300 clients spread across 30 countries.

TO THE NEW Digital CEO Deepak Mittal said, “Our clients will benefit through our extended service offerings for the next-generation digital experience. We already have a large portfolio of clients, which boasts of Fortune 500 companies as well as Silicon Valley start-ups including Time Warner Cable, Sony, Procter & Gamble, Castrol, Airbus, Citi Bank, Samsonite and Mat.se. We look forward to serve our global client base while exploring new opportunities to drive innovation and global growth.”

TO THE NEW Ventures co-founder and CEO Puneet Johar added, “TO THE NEW Digital positions itself as a premium digital services company providing full spectrum of digital solutions. This is a significant step forward and enables us to execute on our long-term vision of value creation for our clients as a strategic partner. We aim to further accelerate digital disruption in the global market.”

May 19, 2015
Brands enhance ROI with TO THE NEW Digital’s Social Media Analytics

MUMBAI: The ICC Cricket World Cup has been the most talked about event on digital platforms recently, with most official broadcasters providing live online and mobile streaming and users consuming digital content on the go.

TO THE NEW Digital, a Social, Mobility, Analytics, Cloud and Knowledge (SMACK) player and an internet solutions company across Asia, has derived Social Media Analytics on trends and real time conversation taking place amongst users across all social media channels.

One of the key aspects tracked by them is: how brands have used different social media channels to capitalize on this World Cup. For millennial population, who are born in the 21st century, the social media has emerged as the most preferred channel to consume cricket content and therefore brands leveraged this event to a great extent.

A lot of them have launched some innovative campaigns on social media channels, spent a lot on these campaigns and engaged many social users especially the millennial, but at the same time it is important for them to measure the impact of the Buzz about their brand.

TO THE NEW Digital’s Social Media Impact Index served as an effective framework for brands to derive hardcore insights on their social media campaigns and suggestive future course of action. This innovative framework combines the insights from the number of social media mentions and impressions along with net sentiment to arrive at a holistic metric called Social Impact Index.

For brands, unlike TRPs, it is not right to measure the effectiveness of social media campaigns on the basis of a single metric like total number of views of World Cup videos on YouTube channels, number of tweets, re-tweets, mentions and impressions generated. However, with the advent of Social Media Monitoring and Analytics, Social Media Sentiments have become an important metric to gauge the true reflection of how the audience reacts offline.

On the basis of these analytics, TO THE NEW digital CEO Deepak Mittal gave his recommendation on social media strategies for brands. He said, “For brands who’ve managed to capture low media sentiments, should invest in Online Reputation Management exercise and brands who have got low Social Media Mentions should invest heavily in improving outreach by investing in Paid Social Media campaigns and seeding their content to relevant Target Groups. The Brands who haven’t received favourable response both on social mentions and social sentiment front should engage in Online Reputation Management exercise to improve their Net Sentiment as well as paid social media campaigns to improve their outreach. They can also think about evaluating their campaign further and move to a new positioning for their brand on social media front.”

March 31, 2015
Pakistan cricket team loses face in front of their fans: TO THE NEW analyses

MUMBAI: It’s just the start of the ICC Cricket World Cup 2015 and it has gone from bad to worse for the Pakistan cricket team. Almost everything has gone against them starting from key players being banned from international cricket to losing two critical matches in the start of the tournament against India and West Indies that have brought them to the bottom of the Pool B Points Table. To add to this, they are now hit by fresh scandals like the fake retirement announcement of Younis Khan and their chief selector– Moin Khan doing the rounds of casinos post his team losing the match.

TO THE NEW Digital, a digital services company carried out a detailed social media research on how these events have led to a total let down of the Pakistan cricket team in the eyes of their fans. The report analysed more than 105,648 mentions on various social channels like blogs, forums, news and Twitter and found a net negative sentiment of – 62 per cent against the team.

The Pakistan’s Team Report Card clearly labels captain Misbah-ul-Haq for his bad decisions in both the matches and Sohail Khan for his bad bowling performance against West Indies as the top villains with a net negative sentiment of – 56 per cent and – 55 per cent respectively. The next on the card, are the undesired ones for Pakistan who have now aged a bit to fit into the team – Younis Khan with a negative sentiment of – 47 per cent and Shahid Afridi with a negative sentiment of – 43 per cent.

Amongst the lineup of events that have pushed Pakistan to further criticism, Younis Khan’s fake news of retirement after the Cricket World Cup 2015 received the most negative mentions with a net negative sentiment of – 86 per cent and Moin Khan’s casino visit received 18,500 mentions across social media channels with a net negative sentiment of – 65 per cent. The onus now lies with the Pakistan team to turn the tables with their performance in the upcoming fixture against Zimbabwe on 1 March, 2015.

TO THE NEW Digital CEO Deepak Mittal said, “Social media sentiments are true reflection of how the audience reacts offline. Sentiment analysis on various social channels can help not only the national teams in Cricket World Cup to analyze the mood of their fans but the scope will also expand to events like IPL and EPL. This would definitely help clubs in these leagues to strategize their social positioning by identifying their true fan base, analyzing the kind of social media buzz that leads to positive and negative sentiments across their follower base.”

February 28, 2015