ITV

Tag: TO THE NEW Digital

  • TO THE NEW launches VideoReady

    TO THE NEW launches VideoReady

    MUMBAI: One of the leading digital services company TO THE NEW has launched VideoReady, a turnkey TV Everywhere/OTT solution.

    VideoReady is a flexible and robust video product that helps prepare, manage, deliver and monetize digital video content. VideoReady provides different experiences and features for full coverage of a pure play OTT service for content owners and broadcasters, while a comprehensive TVE solution with near TV experience for operators. The solution that comes with rich and intuitive multiscreen OTT/TV Everywhere reference applications can quickly adapt to client’s branding and can be customized for a faster time to market.

    “We have always been at the digital forefront and VideoReady is a testimony of our expertise in Video domain. The Turnkey OTT solution comes with a suite of multiscreen reference applications and enables OTT services to be launched in less than 6 weeks. Our aim with VideoReady is to simplify the Video OTT delivery eco-system and create solutions that can travel across domains and geographies,” said TO THE NEW video solutions EVP Dave Maan.

    “OTT video services and TVE will have close to 200 million users globally by 2019 contributing to a total of $ 37 billion online video market in revenues. These numbers are huge and looking at the current surge in usage and paid online subscriptions, the business case looks much stronger. This clearly indicates that cord cutting is happening as we speak, and content companies need to move much faster to provide compelling services to digital consumers to ensure sustainability in business,” said TO THE NEW CEO Deepak Mittal.

    At the upcoming Broadcast Asia 2016, TO THE NEW will demonstrate VideoReady and how it simplifies the entire OTT and TVE ecosystem and enables content owners and operators launch, manage and grow their online video offerings across platforms.

  • TO THE NEW launches VideoReady

    TO THE NEW launches VideoReady

    MUMBAI: One of the leading digital services company TO THE NEW has launched VideoReady, a turnkey TV Everywhere/OTT solution.

    VideoReady is a flexible and robust video product that helps prepare, manage, deliver and monetize digital video content. VideoReady provides different experiences and features for full coverage of a pure play OTT service for content owners and broadcasters, while a comprehensive TVE solution with near TV experience for operators. The solution that comes with rich and intuitive multiscreen OTT/TV Everywhere reference applications can quickly adapt to client’s branding and can be customized for a faster time to market.

    “We have always been at the digital forefront and VideoReady is a testimony of our expertise in Video domain. The Turnkey OTT solution comes with a suite of multiscreen reference applications and enables OTT services to be launched in less than 6 weeks. Our aim with VideoReady is to simplify the Video OTT delivery eco-system and create solutions that can travel across domains and geographies,” said TO THE NEW video solutions EVP Dave Maan.

    “OTT video services and TVE will have close to 200 million users globally by 2019 contributing to a total of $ 37 billion online video market in revenues. These numbers are huge and looking at the current surge in usage and paid online subscriptions, the business case looks much stronger. This clearly indicates that cord cutting is happening as we speak, and content companies need to move much faster to provide compelling services to digital consumers to ensure sustainability in business,” said TO THE NEW CEO Deepak Mittal.

    At the upcoming Broadcast Asia 2016, TO THE NEW will demonstrate VideoReady and how it simplifies the entire OTT and TVE ecosystem and enables content owners and operators launch, manage and grow their online video offerings across platforms.

  • TO THE NEW Digital’s GR8Conf IN partners #fame for live streaming

    TO THE NEW Digital’s GR8Conf IN partners #fame for live streaming

    MUMBAI TO THE NEW Digital organized and sponsored the first Indian edition of the renowned GR8Conf in partnership with OCI. #fame, a leading digital entertainment network, live streamed the entire conference making it virtually accessible to over 5000 viewers globally.

     
    The conference focused on GR8 technologies, featured an impressive list of technocrats including – Burt Beckwith, a renowned Grails Thought Leader and Author of Programming Grails, S?ren Berg Glasius – Co-founder – GR8Conf, Jacob Aae Mikkelsen – Senior Software Engineer – Lego Group, Naresha K – Chief Technologist – Channel Bridge Software Labs, Paul King – Co-author of Manning’s best-seller: Groovy in Action and many more. The speakers shared their mindset on the GR8 ecosystem and related technologies.

    The conference which had two parallel session tracks, commenced with the keynote speech of Burt Beckwith. The session “Functional Programming with Groovy” delivered by Naresh K, focused on the key aspects of Groovy technology and its application in designing high-end projects.
     

    The day long event witnessed great insights around Concurrency with GPars by Paul King, Tour De Plugin by S?ren Berg Glasius, Async Programming with RatPack by Prakash Balodi, Fun with Spring Security by Burt Beckwith, Dockerize it All by Puneet Behl and Bhagwat Kumar.

     

    According to Burt Beckwith, a renowned Grails Thought Leader, “The conferences like these are a great way to evangelize tech communities and reflect on the new advancements in the ecosystem. I am honored to be associated with GR8Conf.”

     

    “This was the first edition of GR8Conf in India and I am extremely happy with the way it has been conducted. It was great to see the enthusiasm among the attendees and I am looking forward to many more editions of GR8Conf in India”, said GR8Conf co founder, Soren Berg Glasius.

     

    “Groovy and Grails is one of the fastest growing technologies being adopted by many big names in the industry. GR8Conf IN is a great platform to learn about the latest updates around GR8 technologies. We are glad to organize such a prestigious event and contribute to the Groovy and Grail community”, said TO THE NEW Digital CEO Deepak Mittal.

     

    The conference was attended by more than 250 participants from a wide array of companies including Wipro Technologies, Info Edge India, Sapient, JellyFish Technologies, OnGraph Technologies, BristleCone India, Oodles Technologies, etc.

  • TO THE NEW Digital appoints Vishal Gera as VP – technology services

    TO THE NEW Digital appoints Vishal Gera as VP – technology services

    MUMBAI: TO THE NEW Digital has appointed Vishal Gera as vice president for its technology services.

     

    Gera brings over 19 years of IT consulting and software development experience with strong hold in strategic planning, stakeholder management, business growth and project management.

     

    Before joining TO THE NEW Digital, Gera served as director of engineering at Aricent India, where he led various engagements with several OEMs and worked closely with the innovation team and fueled growth for the company.

     

    Gera’s appointment aims to strengthen the company’s strategy, marketing and operations for its technology service line. He would initially be working towards ramping up Grails, Independent Testing, Java and Scala service offerings.

     

    “We are very happy to have Vishal in our team. He is a veteran of his game and his in-depth industry knowledge will surely be a value addition for driving TO THE NEW Digital’s growth strategy. We welcome him aboard,” said TO THE NEW Digital CEO Deepak Mittal.

  • TO THE NEW Digital appoints Dave Maan as EVP

    TO THE NEW Digital appoints Dave Maan as EVP

    MUMBAI: TO THE NEW Digital has appointed Dave Maan as executive vice oresident for its video solutions.

     

    With an experience of 20 years in software engineering, Maan has worked with companies like Altran, Ericsson, Hewlett Packard, Alcatel, Schlumberger and Sapient.

     

    Maan is an established industry expert in digital video, OTT and multi-screen convergence space supplemented by his digital experience in mobile ad platforms, digital marketing technologies, CDN-Cloud and predictive mobile data analytics.

     

    At TO THE NEW Digital, Maan will be responsible for contributing to the overall strategy and managing the delivery quality of products and services to the clients. He would primarily work towards increasing service offerings for Video Streaming Solutions and VideoReady (an end-to-end OTT Video solution).

     

    “We are excited to have Dave in our leadership team. His global experience will be an asset as we continue to grow our services breadth. I welcome him aboard,” said TO THE NEW Digital CEO Deepak Mittal.

     

    Maan added, “I am excited to join TO THE NEW Digital and work with the exceptional team. I look forward to utilise my experience for creating exciting new experiences for clients and contributing to the growth of the company.”

  • TO THE NEW Digital bets high on video content management

    TO THE NEW Digital bets high on video content management

    MUMBAI: Digital services company TO THE NEW Digital, has made a mark in the  digital ecosystem  with Fortune 500 clients like Sony, P & G, Airbus, Time Warner Cable and Nike. The company reached another milestone as it leveraged the power of videos by publishing 2.5 lakh hours of online video content and 1 lakh hours of YouTube channel management for different clients.

     

    TO THE NEW Digital CEO Deepak Mittal says, “Digital revolution has compelled companies to capitalize on new-age communication tools. Video management is the need of the hour for brands to get the maximum out of their video content. At TO THE NEW Digital, we provide end-to-end video optimization and distribution services to promote video content to relevant target audience. We are delighted that we have earned trust of the best brands in the market.”

     

    As per TO THE NEW Digital’s market analysis, by 2020, Asia will be the largest hub for social networkers and mobile operators with about 60 percent digitally-inclined population. Driven by this estimation, TO THE NEW Digital plans to be at the forefront of exploding digital landscape, creating eye-catching content, promoting technocratic practices for the existing and emerging businesses as a sure-shot method of achieving unwavering success, and ultimately delivering the best digital solutions.
     

    ETV, a large network of satellite TV channels in India, approached TO THE NEW Digital to optimize, publish and manage its content on YouTube channel for their 17 regional channels. ETV wanted a 24×7 support system and operations to increase visits and traction through video SEO services. TO THE NEW Digital helped them increase their monthly subscriber growth rate by 254 percent.

    Digital multi-channel network #Fame also engaged TO THE NEW Digital for end-to-end services for their multi-channel content publishing, management and promotion to increase viewership/subscriptions. By deploying analytics-driven content curation, contextualization and multi-platform content publishing, #Fame achieved a significant growth in their monthly viewership rate.

  • Sonam Kapoor becomes the biggest brand promoter on Social Media

    Sonam Kapoor becomes the biggest brand promoter on Social Media

    MUMBAI:  Celebrity endorsement is one of the best ways for creating buzz for the brand. TO THE NEW Digital celebrity index for the month of September confirms that Sonam Kapoor made maximum use of her social media accounts as a means for promoting the brands she endorses. 32 of her posts out of a total of 144 across all her social media accounts (Facebook, Twitter and Instagram) were basically promotions for various brands. It comes out to be 22 per cent of her total posts.

    Ranveer Singh ranks second among celebrities using social platforms for brand promotions, with a total of 17 posts out of 57 talking about his endorsements. Brand Promotion constituted 30 per cent of the total posts made by Singh.

    As per the reports there were an equal proportion of posts by male as well as female celebrities when it comes to brand promotions on Facebook. Sonam Kapoor uses Facebook as a medium of brand promotion the most, among all other celebrities. The promoted brands included beauty & fashion products such as L’Oreal and Vogue.

    Very fewer celebrities used instagram as a platorm for brand promotions. Only 25 percent of celebrities were found to be promoting brands via instagram, Ranveer Singh having the highest number of posts here promoting brands like Vogue and Adidas.

    Even on twitter, Sonam Kapoor ranks as the most active celebrity in promoting brands, with almost 10 per cent of her tweets in September dedicated to her endorsements. Sonam Kapoor has actively promoted Vogue India, L’oreal India and Kayson NZ.

     Hrithik Roshan was the 1st runner up in the race of brand endorsement, promoting his in-house brand HRX with Tiger Shroff.  A total of 42 brand related tweets were posted by all the celebrities together Ranveer Singh, Yami Gautam, Alia Bhatt, Madhuri Dixit, Shraddha Kapoor, Sonakshi Sinha, Amitabh Bachchan and Akshay are amongst the other celebrities who promote brands on twitter frequently in the month of September. 

  • Salman tops the chart for being most savvy on digital media

    Salman tops the chart for being most savvy on digital media

    MUMBAI: Salman Khan emerged as the most digital savvy celebrity with an overall score of 16.1, according to TO THE NEW Digital Celebrity Index for the month of September. Khan ranked as number one while Shahrukh Khan and Amitabh Bachchan ranked at number two and three scoring 14.6 and 14.5 respectively.

    As per the TO THE NEW Digital data, Priyanka Chopra has emerged as the most active celebrity in social media, on the basis of highest number of posts on all the platforms including Facebook, Twitter and Instagram. Chopra topped the chart with a total of 531 posts. Amitabh Bachchan is the second most active celebrity after Chopra with a total of 168 posts.

    On Facebook, Chopra had 75 posts during the month of September whereas Bachchan was close second with 71 posts during the same month. Female celebrities are more active when it comes to Instagram as compared to males. On Instagram, Chopra has total number of 66 posts. Sonam Kapoor was the second most active celebrity with a total of 45 posts.

    Chopra had 704 tweets, most of which were about her American TV show Quantico, which was launched on 27th Sep. Amitabh Bachchan grabbed the second spot in the list with a total of 140 tweets which were more generic in nature.

    Madhuri Dixit emerged as the most engaging celebrity on the basis of highest number of netizens she had engaged with on all platforms including likes, comments and shares on Twitter, Facebook and Instagram. The posts made by Dixit were found to be most engaging among all the celebrities with a score of 11.8 M. Shahid Kapoor remained the second most engaging celebrity with a total engagement of 1.0 M.  Shahrukh Khan was the most engaging celebrity with a total engagement of 694,913 for the month of September.  Most of the tweets made by Shahrukh Khan were generic in nature where 32 per cent of his total tweets were re-tweets.  

    Madhuri Dixit received the highest engagement ratio of 47 per cent with 25.1M of total fans. Shahrukh ranked at number two with 38 percent of engagement ratio with 18.2M of total fans. Alia Bhatt, Shahid Kapoor and Sonam Kapoor ranked at number three, four and five with 34 per cent of engagement ratio with 9.6 M, 3.2M and 1.6 M of total fans. .

    Deepika Padukone has the highest reach across social media platforms (Twitter, Facebook and Instagram) with total of 39.8 M fans. It was also observed that despite very high number of posts, Priyanka Chopra could not gather many fans and ended up securing only fifth position among all the celebrities with total fan base of 31.7 M fans on all the social media platforms combined. Padukone had the highest number of Facebook fans among all the celebrities that was close to 27.6 M while Salman khan was close second with a total of 27.1 M fans and Amitabh Bachchan was close to 21.9 M of fans and ranked at number three. Padukone also topped the fan base on Instagram with 3.7M fans. Alia Bhatt was a close second with a total of 3.5 M fans.  Priyanka Chopra secured third position with 3.4 M.

    It was noticed that male celebrities had higher number of fans as compared to female celebrities when it comes to Twitter.  Unlike Facebook or Instagram, Amitabh Bachchan has the biggest fan base on Twitter with a close to 17.3 M followers. Shahid Kapoor remained a close second with a total of 15.7 M fans. Even after having the biggest celebrity base on Facebook as well as Instagram, Deepika Padukone could only secure 4th place with respect to the fan base on Twitter.

    Salman Khan came up as the most searched celebrity by netizens on Google with a total of 4.5 M searches during the month of September. That also overlapped the other celebrities in a big way, since the second most searched celebrity, Paukone could only secure 2.5 M searches for the same duration. Anushka Sharma bagged third position with 2.4M searches, Shahrukh Khan secured fourth spot with 2.3 M and Akshay Kumar grabbed fifth place with 1.5 M searches.

  • TO THE NEW Digital organises Tech-a-Thon

    TO THE NEW Digital organises Tech-a-Thon

    MUMBAI: TO THE NEW Digital recently organised a Tech-a-Thon, a programming event for the programmers and hackers community. The two-day event was co-sponsored by Aarvee Idealabs (LoudShout) and ShopClues.

     

    Tech-a-Thon witnessed participation of 10 teams working 48 hours at a stretch to develop applications from scratch on different technology platforms including Grails, Node.js, MongoDB and Android. The winning team was from TO THE NEW Digital, which created an interactive chat application called Ping that offered features like messaging, video chat and video conferencing.

     

    The winners were picked by a panel of industry experts like ShopClues.com CEO and co-founder Sanjay Sethi, TO THE NEW Digital CEO Deepak Mittal and e-commerce architect Amitabh Misra.

     

    “We are really proud to co-sponsor Tech-a-Thon. This is a great initiative to enlighten this exciting ecosystem and bring together the tech community in order to explore new opportunities. This not only brings out news ideas but also some promote entrepreneurship,” said Mittal.

     

    The event also had different workshops and sessions on niche technologies given by industry experts like Adobe director of engineering Ankush Sharma, Microsoft developer solutions architect Vivek Goyal, and B2B Startup founder and CTO Vangapelli Santhosh Kumar.