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Tag: TO THE NEW

  • To The New scores a hat-trick as Prime Video’s preferred partner for 2025

    To The New scores a hat-trick as Prime Video’s preferred partner for 2025

    MUMBAI: To The New has once again made the cut as Prime Video Preferred Fulfillment Vendor (PFV) for 2025, proving it knows exactly how to package, polish, and push pixels to perfection.

    For the third year running, the digital technology services firm has been handpicked by Amazon Prime Video as part of its global PFV roster, a tightly curated club of partners trusted to handle the heavy lifting of content delivery, localisation, and OTT-ready packaging.

    “TO THE NEW has consistently demonstrated a deep understanding of our content fulfillment requirements,” said Prime Video & Amazon Studios head of global media vendor services, Paul Nguyen. “Their ability to deliver with accuracy, speed, and alignment to our standards has made them a valued partner in our global operations. Their continued recognition in our PFV program reflects our ongoing collaboration and their focus on meeting Prime Video’s expectations.”

    “We are pleased to continue our partnership with Amazon Prime Video as a Preferred Fulfillment Vendor,” said To The New co-founder & CEO, Narinder Kumar. “This recognition is a testament to our team’s deep domain expertise and our unwavering commitment to helping content creators and studios deliver exceptional viewing experiences to global audiences.”

    In the streaming world, where one glitch can trigger mass exits, consistency is currency. To The New brings both blending deep domain expertise with slick, automated workflows that keep content flowing fast, secure, and studio-grade.

    With marquee clients across media and entertainment, the firm has quietly become a behind-the-scenes juggernaut, ensuring your next binge-watch lands glitch-free and grammatically correct.

  • TO THE NEW and Irdeto partner to boost Pay-TV experience & monetisation

    TO THE NEW and Irdeto partner to boost Pay-TV experience & monetisation

    Mumbai: TO THE NEW, a global digital technology services company, and Irdeto, the world leader in secure digital platform experiences, are expanding their partnership to address the needs of Pay-TV and streaming operators which aim to support content super aggregation for end users. The collaboration also enables operators to unlock monetization opportunities beyond the primary content viewing use cases. Irdeto has selected TO THE NEW as a key technology partner for delivering a consistent user experience (UX) across the full suite of devices in its ecosystem.

    With TO THE NEW’s UX, apps, and experience management seamlessly integrated, operators can better utilize Irdeto’s award-winning streaming aggregation platform, Irdeto Experience, by optimizing content delivery and driving viewer engagement across all types of connected devices, including mobile, web, Smart TVs and set-top boxes. The collaboration between TO THE NEW and Irdeto provides flexibility for operators to customize the look and feel of apps, while also enabling studio-grade security and complete control over metadata and rights management using proven content management solutions. Irdeto Experience also allows easy integration with industry-leading tools for subscription management, data and analytics, digital marketing, and advertising engines.

    “Our partnership with Irdeto focuses on revolutionizing the OTT experience with a rich, flexible, and extendable solution, which enables content providers to delight their audiences across platforms, while also opening up new avenues for monetization”, TO THE NEW co-founder & CEO Narinder Kumar.

    “Irdeto is committed to providing secure and flexible solutions for streaming and pay-TV operators, and this partnership with TO THE NEW supports our mission to offer a comprehensive ecosystem that not only enhances user experience but also drives viewer engagement and revenue growth,” commented Irdeto COO of Video Entertainment Andrew Bunten. “This collaboration is particularly prominent in light of the growing demand for personalized content across devices including hybrid set-top boxes, so we are excited to see how our partnership translates into tangible impacts for our clients and their audiences,” he added.

  • The biggest opportunity for OTT lies in the holistic use of data and analytics to create differentiation: TO THE NEW vice president & business head – OTT Solutions & Services Manish Sinha

    The biggest opportunity for OTT lies in the holistic use of data and analytics to create differentiation: TO THE NEW vice president & business head – OTT Solutions & Services Manish Sinha

    Mumbai: By combining TO THE NEW’s VideoReady OTT solution with Vionlabs’ Cognitive AI solutions, this partnership aims to enhance the digital and technical capabilities and innovation ecosystem in OTT services, providing personalised content discovery based on the emotions each content category invokes to subscribers.

    Manish heads the OTT Solutions & Services business at TO THE NEW. With his deep understanding of the media value chain, Manish focuses on helping global media customers create better content, achieve higher monetisation & drive highly efficient media operations. Manish comes from a strong Strategy & Consulting background with deep media industry knowledge.

    Indiantelevisoin.com caught up with the  To The New  vice president & business head – OTT solutions & services Manish Sinha.

    Edited excerpts

    On-demand for OTT solutions and services changed since the start of the pandemic

    The pandemic restricted mobility and made people confined to their homes. As a result, the people had more free time at their disposal and they needed some entertainment to kill their time. This led to a sudden surge in demand and consumption for streaming services such as Netflix, Prime Video, Disney+, and Hulu. This surge in demand intensified the race and competition for releasing new content and features on the OTT platforms which resulted in high demand for OTT solutions and services across engineering and content.     

    We were quick to notice and respond to the trend to be able to meet evolving and rapidly growing industry needs. We ramped up our OTT engineering team significantly by additional hiring and internal movements from teams serving other industries, such as travel and hospitality and retail, that were facing a slowdown due to the pandemic. We also ramped up our media services team to be able to support our large OTT clients with content operations that are required after any large content deals and there were during and post-pandemic period.

    Additionally, due to rapid growth, competition and the need for speed in the industry, we significantly revamped our VideoReady OTT solution to be able to deliver our customers the speed and agility needed while having them meet their business needs of user experience and monetisation.         

    On the recent work that TO THE NEW has worked on in the OTT industry

    These are interesting times in the OTT space. The OTT euphoria that we saw in the last few years has slowed down and OTT businesses are looking to find their niche to stand out and aim for profitability and long-term sustainability. Based on the market needs and priorities, TO THE NEW picked up three key areas over the past 12-18 months – Monetisation, Sports Streaming and FAST. Additionally, we have always focussed on delivering a fully integrated solution with full ownership to be able to deliver business value to our customers.

    On monetisation, TO THE NEW launched a Monetisation-as-a-Service solution that enables new levers and multi-dimensional monetization for both subscription and advertising-based streaming services.

    With a growing demand for sports streaming and innovations in the space, we launched VideoReady Sports with a reimagined sports experience and high fan engagement features.

    We recently also launched the VideoReady FAST solution that provides content owners with tech for creating channels for FAST-based platforms such as Pluto TV, Roku Channel, Xumo etc.

    The main challenge across all areas is the fact that the industry is used to OTT implementations with a mix of point solutions that don’t provide an integrated approach for achieving business objectives and there’s always resistance to disrupt such fragile implementations. The greenfield implementations done by us though have created success stories that help us convince our brownfield customers of the value and long-term benefit of an integrated solution approach.       

    On the biggest opportunities for growth in the OTT industry over the next few years

     The biggest opportunity for OTT lies in the holistic use of data and analytics to create differentiation, unique user experience and multi-dimensional monetisation. TO THE NEW understands this imperative well and is building solutions and positioning itself in this direction to be more and more relevant to the industry.

    The industry will start moving away from point solutions-based implementations to more integrated solutions that aggregate data from all parts of the OTT value chain and unleash insights and actionable that deliver the real business outcome. TO THE NEW has been enhancing and expanding its VideoReady OTT solution in that direction where it can be an end-to-end but bespoke solution for the customer as per their business shape and size.    

    On TO THE NEW USP and the key factors setting it apart in the cluttered market

    Our USP is our deep understanding of the OTT domain and our speed of delivery. We have been working in the OTT space for over a decade now and we understand the whole OTT value chain including the involved technologies, the processes and business nuances. This knowledge helps us understand, consult, and design customer needs much faster with a first-time-right model and helps us deliver to them at speed.    

    On the UX and design applications for OTT by TO THE NEW

    User Experience is one of the three key pillars of any OTT platform with the other two being Content and Monetisation. TO THE NEW has designed multiple OTT applications across small are large screen devices for its customers, across the globe, that includes GEC and Sports Broadcasters, Film and TV Production Studios, Sports Leagues, Publishers, Gaming companies and Fitness Studios.   

    On the importance of cloud infrastructure and technology in developing and managing OTT platforms

    OTT is an infra and tech-heavy business and content and cloud are the two biggest cost components for any OTT platform. Within the cloud, streaming is the biggest cost component and requires high scalability and flexibility. The cloud provides this necessary scalability and flexibility in a business where the highs and lows, growth and concurrency of users can vary significantly. Similarly, the content processing-related infra requirement is high whenever there’s a new large content deal and hence this need for flexibility and consumption-based costing is there as well. The OTT businesses are difficult to imagine in a not-cloud setup.

    TO THE NEW, a premium partner for all top public cloud providers brings deep cloud expertise and leverages it to design and deploy a solution that uses cloud in very robust and efficient ways. It also provides a multi-cloud strategy for large players where needed to be based on business needs.    

  • TO THE NEW develops ‘Performance Smartboard’ for Ministry of External Affairs

    TO THE NEW develops ‘Performance Smartboard’ for Ministry of External Affairs

    MUMBAI: TO THE NEW, a leading digital technology company was recently appointed by the Ministry of External Affairs to design and develop the ‘MEA Performance Smartboard’. The dashboard is an initiative of the government to provide quick insights into various citizen-centric services like visas, Pilgrims, OCI cards and even the posts of MEA across the world, in one glance.

    The ‘MEA Performance Smartboard’ was launched by Minister of External Affairs S Jaishankar, on Wednesday, at the Jawaharlal Nehru Bhawan, New Delhi. The dashboard is a major priority set by the PM for all the ministries, bringing transparency and accountability across all systems of government and is a tool for performance monitoring, allowing citizens and senior officials to view the key performance indicators of MEA. It encourages users to deep dive into key metrics of the various schemes, programs, and initiatives of MEA, in one glance.

    The dashboard is an integration of three types of Dashboards – Operational (for real-time monitoring), Tactical (for analysis and benchmarking) and Strategic (for tracking the achievement of strategic objectives). It further details out MEA's global and Indian footprint showcasing key information such as 'Mission and Posts', 'Iconic Projects', the number of Passport Seva Kendras pan India and lots more.

    "Thanks to TO THE NEW for their services in the successful creation and launch of a wonderful and beautifully designed MEA Performance Smartboard, with many world-class features! Their razor-sharp insights into website design, technical solutions, and data analytics are truly commendable, as also their commitment to timely delivery of the Product. It was wonderful to work with and know the ever-reliable and creative team at TO THE NEW,” said MEA joint secretary (eG&IT&CD) Upender Singh Rawat.

    Commenting on the engagement, TO THE NEW CEO & co-founderDeepak Mittal said, “We are very excited to design and develop the Smartboard for the Ministry of External Affairs. This platform will certainly help people to access very useful information with a click of a button. The Government of India has truly embarked on a Digital Transformation journey and we are glad to be an integral part of it. We are proud to be playing a critical role in the Digital India initiatives that will propel our country to the forefront of the global landscape.”

    TO THE NEW has followed a rigorous experience design process to analyze the end objectives and the workflow of the website. Leveraging a time tested open source content management system; TO THE NEW has built a superior digital experience for the Ministry of External Affairs.

    The superior UX design ensures that the visitor has access to a variety of information in just a couple of clicks. In the coming days, TO THE NEW also plans to offer backend data analytics and integration that will continuously enhance the user experience as well as update all data on an almost real-time basis where available.

  • TO THE NEW showcased digital analytics services at 3rd Marketing Analytics Summit, 2019

    TO THE NEW showcased digital analytics services at 3rd Marketing Analytics Summit, 2019

    MUMBAI: TO THE NEW, a premium digital technology company that provides end-to-end digital marketing services was a sponsor and exhibit partner at the 3rd Marketing Analytics Summit, 2019 held on 24-25th  June, 2019 in Mumbai. The 3rd Marketing Analytics Summit was packed with insightful sessions and practical knowledge to strengthen the marketing measurement efforts and uplift the overall marketing ROI.

    The summit was designed for professionals who wanted to take a deep dive into measuring the metrics; from retail to e-tail: making your bricks click; analytics transforming customer loyalty programs; testing new digital marketing strategies to drive acquisition, etc. TO THE NEW showcased its digital intelligence and digital analytics capabilities that enable brands and website owners to craft an effective marketing journey.

    TO THE NEW was a perfect partner for Marketing Analytics Summit, as they have been a part of the Digital marketing industry for more than a decade and offer to curate and repurpose marketing and analytics strategies for brands. Their digital marketing offerings and services for web and mobile applications aim to make marketing more technology and data-driven for enriched and actionable insights.

    Commenting on the same, Mr. Raman Mittal, Co-Founder and CMO, TO THE NEW, said “We are glad to sponsor the 3rd Marketing Analytics Summit. With our expertise in Digital Marketing and Analytics we implement, audit and report for more than 30 clients across the globe. Our focus is to constantly keep the digital transformation of our partners ahead of their competition by providing them with cutting- edge solutions to help them reach their business goals.” TO THE NEW has a strong expertise in leading industry tools such as Adobe Analytics, Google Analytics, Launch by Adobe, Firebase, MixPanel and the likes. 

    The event featured speakers from across industries like Ankoor Dasgupta, VP-Marketing at Sheroes; Binda Dey, Head Marketing at Red Chillies Entertainment; Kani Manoharan, Senior Manager at Accenture; Karthik Kumar, Head Marketing Analytics, Amazon, etc.

    Every year, the summit attracts a diverse community of industry professionals and this year’s edition witnessed over 150 attendees.

  • TO THE NEW announces the appointment of Mr. Najam Kidwai on the Company’s Board

    TO THE NEW announces the appointment of Mr. Najam Kidwai on the Company’s Board

    MUMBAI: TO THE NEW, a premium digital services technology company today announced that it has appointed Mr. Najam Kidwai on the company’s board.

    Najam is a seasoned leader, advisor, venture capitalist, entrepreneur, and global technology investor. He also serves on the boards and advisory boards of many global consumer & internet businesses including 23&Me, Boxed, Forge Global, G3NIU7, Infomedia, Moov, EQUIAM LLC, FUSION foundation and Princeville Global.  Najam is also the founding CEO of two companies that have successfully IPO’d.

    Mr. Kidwai holds a BSc (Hons) in Technology Management, a Masters in Business Innovation and also received an Honorary Doctorate in Business Administration from the University of Lincoln.

    TO THE NEW specializes in cutting and emerging technologies and has helped many global enterprises and internet businesses across US, UK, Europe, Middle East, Asia, and India successfully transform using digital technology.

    The company has been riding on top of the digital transformation and product engineering services market and has been growing at an incredible pace and now expanding into new markets such as the Middle East.

    “I am thrilled to join TO THE NEW. The company has been doing exceptionally well in terms of revenue growth, adding global customers and building a great team with extensive expertise in innovative and disruptive technologies. I am looking forward to working with this team and helping the company advance in its growth trajectory.” said Mr. Najam Kidwai.

    Welcoming Najam to TTN, Deepak Mittal, CEO, TO THE NEW quoted “Najam has a fabulous track record on helping businesses scale. Adding him to the board is a step ahead in the direction of building a robust strategy for the company with a focus on increasing company growth, technology competency and offerings to ultimately deliver services that address the needs of clients across the globe.”

    On his appointment, Narinder Kumar, EVP – Technology Services at TO THE NEW said “Najam is a technology evangelist and a specialist in mobile payments, e-commerce, entertainment & gaming, digital health, robotics, IoT and AI. We are confident leveraging his extensive experience in working with new age-digital startups to full-scale internet businesses will help us accelerate the company’s growth.”

  • FEN Learning selects TO THE NEW to support its technology overhaul

    FEN Learning selects TO THE NEW to support its technology overhaul

    New Delhi: April 26, 2016: FEN Learning, one of the world’s leading online family and teacher community has selected TO THE NEW to support its technology revamp plan across its entire business.

    Primarily, TO THE NEW will help FEN Learning in revamping and migrating its web properties to a new CMS platform with an aim to provide engaging experience to its users and improve efficiency in content management. In addition, TO THE NEW will also provide social media marketing and content amplification services to support FEN’s long term marketing strategy.

    Abhi Arya, President of FEN Learning says, “We compared a range of technology companies but TO THE NEW stood out for its in-depth experience in CMS ecosystem, technology upgradation and building business critical applications. Their expertise will help us rebuild a scalable and flexible infrastructure to support our future vision and deliver unparalleled customer experience.”                                

    “We are delighted to have been selected by FEN Learning to work on this crucial initiative. In this fast paced digital world, online businesses need Agile operations to stay competitive and ahead of the curve. We are confident that we will be able to drive value for FEN Learning through our strong understanding of technology and digital marketing. We look forward to deliver our best to FEN Learning”, said Deepak Mittal, CEO of TO THE NEW.

  • FEN Learning selects TO THE NEW to support its technology overhaul

    FEN Learning selects TO THE NEW to support its technology overhaul

    New Delhi: April 26, 2016: FEN Learning, one of the world’s leading online family and teacher community has selected TO THE NEW to support its technology revamp plan across its entire business.

    Primarily, TO THE NEW will help FEN Learning in revamping and migrating its web properties to a new CMS platform with an aim to provide engaging experience to its users and improve efficiency in content management. In addition, TO THE NEW will also provide social media marketing and content amplification services to support FEN’s long term marketing strategy.

    Abhi Arya, President of FEN Learning says, “We compared a range of technology companies but TO THE NEW stood out for its in-depth experience in CMS ecosystem, technology upgradation and building business critical applications. Their expertise will help us rebuild a scalable and flexible infrastructure to support our future vision and deliver unparalleled customer experience.”                                

    “We are delighted to have been selected by FEN Learning to work on this crucial initiative. In this fast paced digital world, online businesses need Agile operations to stay competitive and ahead of the curve. We are confident that we will be able to drive value for FEN Learning through our strong understanding of technology and digital marketing. We look forward to deliver our best to FEN Learning”, said Deepak Mittal, CEO of TO THE NEW.

  • TO THE NEW launches VideoReady

    TO THE NEW launches VideoReady

    MUMBAI: One of the leading digital services company TO THE NEW has launched VideoReady, a turnkey TV Everywhere/OTT solution.

    VideoReady is a flexible and robust video product that helps prepare, manage, deliver and monetize digital video content. VideoReady provides different experiences and features for full coverage of a pure play OTT service for content owners and broadcasters, while a comprehensive TVE solution with near TV experience for operators. The solution that comes with rich and intuitive multiscreen OTT/TV Everywhere reference applications can quickly adapt to client’s branding and can be customized for a faster time to market.

    “We have always been at the digital forefront and VideoReady is a testimony of our expertise in Video domain. The Turnkey OTT solution comes with a suite of multiscreen reference applications and enables OTT services to be launched in less than 6 weeks. Our aim with VideoReady is to simplify the Video OTT delivery eco-system and create solutions that can travel across domains and geographies,” said TO THE NEW video solutions EVP Dave Maan.

    “OTT video services and TVE will have close to 200 million users globally by 2019 contributing to a total of $ 37 billion online video market in revenues. These numbers are huge and looking at the current surge in usage and paid online subscriptions, the business case looks much stronger. This clearly indicates that cord cutting is happening as we speak, and content companies need to move much faster to provide compelling services to digital consumers to ensure sustainability in business,” said TO THE NEW CEO Deepak Mittal.

    At the upcoming Broadcast Asia 2016, TO THE NEW will demonstrate VideoReady and how it simplifies the entire OTT and TVE ecosystem and enables content owners and operators launch, manage and grow their online video offerings across platforms.

  • TO THE NEW launches VideoReady

    TO THE NEW launches VideoReady

    MUMBAI: One of the leading digital services company TO THE NEW has launched VideoReady, a turnkey TV Everywhere/OTT solution.

    VideoReady is a flexible and robust video product that helps prepare, manage, deliver and monetize digital video content. VideoReady provides different experiences and features for full coverage of a pure play OTT service for content owners and broadcasters, while a comprehensive TVE solution with near TV experience for operators. The solution that comes with rich and intuitive multiscreen OTT/TV Everywhere reference applications can quickly adapt to client’s branding and can be customized for a faster time to market.

    “We have always been at the digital forefront and VideoReady is a testimony of our expertise in Video domain. The Turnkey OTT solution comes with a suite of multiscreen reference applications and enables OTT services to be launched in less than 6 weeks. Our aim with VideoReady is to simplify the Video OTT delivery eco-system and create solutions that can travel across domains and geographies,” said TO THE NEW video solutions EVP Dave Maan.

    “OTT video services and TVE will have close to 200 million users globally by 2019 contributing to a total of $ 37 billion online video market in revenues. These numbers are huge and looking at the current surge in usage and paid online subscriptions, the business case looks much stronger. This clearly indicates that cord cutting is happening as we speak, and content companies need to move much faster to provide compelling services to digital consumers to ensure sustainability in business,” said TO THE NEW CEO Deepak Mittal.

    At the upcoming Broadcast Asia 2016, TO THE NEW will demonstrate VideoReady and how it simplifies the entire OTT and TVE ecosystem and enables content owners and operators launch, manage and grow their online video offerings across platforms.