MUMBAI: Aaren Initiative, the out-of-home solutions division of Lintas Integrated Marketing Action Group has bagged the out-of-home solutions account for the Tamil Nadu (TN) circle of Tata Teleservices. The account was won in a multi agency pitch, the incumbent being RMG David.
Tata Teleservices Limited is a leading player in the telecom sector and in Tamil Nadu. They currently operate in over 80 towns and have ambitious expansion plans to further augment their presence.
“We are extremely happy to have won this assignment. It is heartening to see that our strategic inputs, robust monitoring systems, proprietary planning tools like AiPT are helping us to win new business in the out-of-home solutions market. To me it also shows that the market is maturing and becoming more and more professional. I am confident that Aaren Initiative will provide the best possible service to Tata Teleservices,” says Integrated Marketing Action Group MD Ashish Bhasin.
Aaren Initiative has also recently launched AiMS, the Aaren Initiative Media System, a tool which provides error free and efficient operations in the outdoor field. AiPT, the proprietary planning tool of Aaren Initiative is touted as the only planning tool currently available in India, which lists more than 9000 out-of-home options in 9 cities, alongwith different angles of photographs, access maps and a unique rating system and visibility score.
Aaren Initiative has expanded its out-of-home operations in more than 126 cities and towns for blue chip clients like LG Electronics, Pantaloons, Big Bazar, Mont Blanc, Motul Lubricants, The Hindu, Bilt, Thai Airways and Dena Bank to name a few.
Aaren Initiative is a member of Lintas India’s Integrated Marketing Action Group which also has Linterland (Rural), dCell (Strategic Design), Lin Opinion (P.R.), Advent (Events), Lintas Personal (CRM & Direct Marketing), Lintertainment (Entertainment Marketing) and Lintas Healthcare as its members.