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Tag: Tmall.com

  • Alibaba’s Tmall.com partners Disney to distribute movie merchandise

    Alibaba’s Tmall.com partners Disney to distribute movie merchandise

    MUMBAI: China’s third-party B2C platform for brands and retailers Tmall.com, which is a part of the Alibaba Group, has teamed up with The Walt Disney Company as the first exclusive distributor of their Marvel Studio’s 2015 film Avengers: Age of Ultron merchandise.

     

    This is the first time Alibaba Group has opened up its resources in connecting brands and filmmakers to establish a convenient model in developing a movie-related merchandise market made available online for movie fans.

     

    By leveraging Alibaba Group’s strong foundation of merchants and user base, Tmall.com partners with Taobao ticketing platform to collaborate with more than 40 premium brands including Audi, Lego, Ecovacs, Hasbro, Li Ning, etc., to bring a selection of genuine Avengers: Age of Ultron merchandise to Chinese consumers as the movie opens yesterday in cinemas across China. These superhero themed merchandise are available on Disney’s flagship store on Tmall.com.

     

    “We are pleased to be working with Disney and brands on Tmall to bring genuine movie merchandise to our online consumers. This marks another effort into further enhancing the collaboration between the participants within our platforms and to also fully utilize the resources we have across Alibaba,” said Tmall.com director of co-marketing Sherry Lang.

     

    For the first time, Alibaba Group worked with Taobao ticketing platform and Tmall.com to establish a convenient connection between filmmakers and authorized intellectual property merchants on the website.

     

    Avengers: Age of Ultron sequel topped US box office for the second weekend in a row with an estimated $77.2 million according to Rentrak as of 10 May, 2015. The movie opened in theatres in China yesterday.

     

    Merchandise ranging from superhero themed t-shirts, gold pendants, cleaning robots, and special designed cars are available on Tmall.com.

  • Tata Group to be the ‘Alibaba’ of India?

    Tata Group to be the ‘Alibaba’ of India?

    MUMBAI: The multiple investments made by its chairman emeritus Ratan Tata in e-tail and the steep rise in the e-commerce industry seems to have inspired the Tata Group too, which is now reportedly planning a big entry into the e-commerce space with a marketplace-based model.

     

    The Economic Times reported that the site will be headed by its subsidiary Tata industries and that Tata is modeling its business on Tmall.com, which is the marketplace in the Alibaba Group.

     

    The new marketplace business, modelling on Alibaba’s Tmall.com, would allow third-party sellers on the platform. It would help generate revenues by charging a fee or commission from merchants, who will use the platform.

     

    The yet-to-be-named venture is likely to be rolled out in 2015, and will initially showcase Tata’s existing retail chain brands such as Westside, Croma and Star Bazaar. Tata is also planning to tie up with its partner Zara, which only sells online through its own sites.

     

    It will also allow other merchants to sell alongside Tata’s various units. The group has already reportedly begun enrolling vendors and hiring people, the report added.

     

    Tata already has a substantial presence in real-world retail, including joint ventures with Britain’s Tesco, Spain’s Zara and coffee chain Starbucks. Last month Ratan Tata, chairman emeritus of Tata Sons, bought a stake in Snapdeal and online jewellery retailer Bluestone.

     

    India’s e-commerce market has been booming in recent years with market leader Flipkart clocking a valuation of $7 billion in a July funding round when it raised $1 billion from a clutch of existing investors and a day later, Amazon announced plans to invest $2 billion in India.

     

    Also, India’s online retail business is expected to surge to between $19 billion and 38 billion, from about $2.3 billion in annual sales now. Enticed by the potential, other business houses like Reliance Industries and Aditya Birla Group have reportedly been hinting at forays into the e-commerce space but have not revealed any concrete plans so far.