Tag: TLC

  • TLC is back with season 2 of ‘Masterchef Canada’

    TLC is back with season 2 of ‘Masterchef Canada’

    MUMBAI: TLC, India’s lifestyle destination is back with a brand new season of Masterchef Canada. After an exciting and successful run with the first season, the competition is back with top home cooks from across Canada who will battle for the title of Canada’s MasterChef.

    Returning judgeson the series will include celebrity chef Michael Bonacini who is the co-founder of one of Canada’s leading fine dining restaurant companies, Claudio Aprile, one of Canada’s most celebrated and visionary chefs and Alvin Leung, the self-proclaimed demon chef. On the line will be sixteen of Canada’s best home cooks who will be tested on their culinary skills and their ability to translate their vision into great dishes to impress the judges.

    The show will air every Friday to Sunday at 8 pm.

    With Season 1 of the series receiving a great response from viewers across the country, the new season promises to take the excitement and thrill to the next level with intense competition amongst the contestants. In each episode, judges will raise the stakes with new mystery box challenges, pressure tests and team challenges designed to bring the best out of the contestants. The series will feature contestantswho will present their creatively crafted dishes with the hopes of turning their culinary dreams into reality.

    After surviving a series of showdowns, the grand finale will witness a battle between the top two cooks for the title of MasterChef Canada. Only one will emerge victorious and lay claim to the title of Masterchef Canada.           

  • Discovery to showcase Indian content across the world, to further strengthen local programming

    Discovery to showcase Indian content across the world, to further strengthen local programming

    MUMBAI: The flagship Discovery Network is all set to optimise the content programming and channels under its stable, even as the network foresees a growth in India’s GDP in the year 2016 and plans to broaden its portfolio in the nation.

    The network is re-focusing on expanding its scale in India by coming up with better programming line-up, catering to the regional market and by going local using the local talent available in India.

    Discovery Communications, which launched in India back in 1995 with only one channel, has now grown into a conglomerate with as many as 11 channels in five languages. The leader in the factual entertainment genre, Discovery roughly has 550 advertisers on board with approximately 275 million cumulative households across India.

    The company’s portfolio in South Asia comprises Discovery Channel, Animal Planet, TLC, Discovery Science, Discovery Turbo, Discovery Tamil, Discovery Kids, Investigation Discovery, and three high-definition channels namely Discovery HD World, Animal Planet HD World and TLC HD World.

    “No other market in the entire world has shown a growth like India. We want to become a multi-genre platform and want to grow as a media company. With the fresh content line-up, we are broadening our portfolio from what it looks like and are targeting the local audience”, said Discovery Networks International president J B Perrette.

    The network believes that the strong brands under them are extremely powerful and are doing economically well for them.

    Discovery Networks is also considering launch of its over-the-top (OTT) platform in India soon once the bandwidth stabilizes and once 4G gets in place in the country. The network is dependent on the response from the market rather than following one particular model.

    The network already has two direct-to-customer OTT products offering in Europe – Dplay and Eurosport – which are doing exceptionally well for them. “The consumption of video content is rapidly increasing in Norway. The country has proved to be a beneficiary market for us”, added Perrette.

    Known for providing high quality content to its viewers across the nation, Discovery is embarking on a very ambitious content production programme with $2 billion global investment. “We are seeing enormous traffic in India. This year, we have invested $2½ billion on our content programming globally to provide good quality shows on our flagship channels”, added Perrette.

    As it is not a platform only for documentaries, the network will bring new non-fiction genres like sports, kids, non-organic fiction, etc to India. For the first time, the network will broadcast shows produced in India to the rest of the world.

    “Over the years we have increased our local productions in India, and will continue to invest in content to better serve our viewers and clients. Some of the local programmes also find resonance around the world, just like the global content which is viewed in India,” Perrette said.

    Targeting the younger generation at large, the network plans to providing content across all its platforms in an easy, simple, accessible way providing various options of entertainment.

     

  • Discovery to showcase Indian content across the world, to further strengthen local programming

    Discovery to showcase Indian content across the world, to further strengthen local programming

    MUMBAI: The flagship Discovery Network is all set to optimise the content programming and channels under its stable, even as the network foresees a growth in India’s GDP in the year 2016 and plans to broaden its portfolio in the nation.

    The network is re-focusing on expanding its scale in India by coming up with better programming line-up, catering to the regional market and by going local using the local talent available in India.

    Discovery Communications, which launched in India back in 1995 with only one channel, has now grown into a conglomerate with as many as 11 channels in five languages. The leader in the factual entertainment genre, Discovery roughly has 550 advertisers on board with approximately 275 million cumulative households across India.

    The company’s portfolio in South Asia comprises Discovery Channel, Animal Planet, TLC, Discovery Science, Discovery Turbo, Discovery Tamil, Discovery Kids, Investigation Discovery, and three high-definition channels namely Discovery HD World, Animal Planet HD World and TLC HD World.

    “No other market in the entire world has shown a growth like India. We want to become a multi-genre platform and want to grow as a media company. With the fresh content line-up, we are broadening our portfolio from what it looks like and are targeting the local audience”, said Discovery Networks International president J B Perrette.

    The network believes that the strong brands under them are extremely powerful and are doing economically well for them.

    Discovery Networks is also considering launch of its over-the-top (OTT) platform in India soon once the bandwidth stabilizes and once 4G gets in place in the country. The network is dependent on the response from the market rather than following one particular model.

    The network already has two direct-to-customer OTT products offering in Europe – Dplay and Eurosport – which are doing exceptionally well for them. “The consumption of video content is rapidly increasing in Norway. The country has proved to be a beneficiary market for us”, added Perrette.

    Known for providing high quality content to its viewers across the nation, Discovery is embarking on a very ambitious content production programme with $2 billion global investment. “We are seeing enormous traffic in India. This year, we have invested $2½ billion on our content programming globally to provide good quality shows on our flagship channels”, added Perrette.

    As it is not a platform only for documentaries, the network will bring new non-fiction genres like sports, kids, non-organic fiction, etc to India. For the first time, the network will broadcast shows produced in India to the rest of the world.

    “Over the years we have increased our local productions in India, and will continue to invest in content to better serve our viewers and clients. Some of the local programmes also find resonance around the world, just like the global content which is viewed in India,” Perrette said.

    Targeting the younger generation at large, the network plans to providing content across all its platforms in an easy, simple, accessible way providing various options of entertainment.

     

  • TLC celebrated this year with #TakeTheLeap digital campaign

    TLC celebrated this year with #TakeTheLeap digital campaign

    New Delhi: March 8, 2016: TLC, India’s favourite lifestyle destination celebrated the leap day this year by inspiring people to create a memory by indulging in their passion. With a unique digital campaign – #TakeTheLeap, TLC connected with thousands of millennials urging them to tick off items from their bucket list.

    From jumping off a cliff to starting a new fitness regimen to helping people in need, fans expressed the change they wanted to bring about this leap day on TLC’s social media pages. The campaign gave fans a reason to turn their dreams into reality take the leap from thinking to doing.

    The month-long campaign gained immense popularity on Facebook, Twitter and Instagram, and invited fans to make the most of the bonus day by sharing their experiences on social media with the hashtag #TakeTheLeap. Thousands of fans participated in the contest on the TLC India Facebook and Twitter pages and won exclusive merchandise.

  • TLC celebrated this year with #TakeTheLeap digital campaign

    TLC celebrated this year with #TakeTheLeap digital campaign

    New Delhi: March 8, 2016: TLC, India’s favourite lifestyle destination celebrated the leap day this year by inspiring people to create a memory by indulging in their passion. With a unique digital campaign – #TakeTheLeap, TLC connected with thousands of millennials urging them to tick off items from their bucket list.

    From jumping off a cliff to starting a new fitness regimen to helping people in need, fans expressed the change they wanted to bring about this leap day on TLC’s social media pages. The campaign gave fans a reason to turn their dreams into reality take the leap from thinking to doing.

    The month-long campaign gained immense popularity on Facebook, Twitter and Instagram, and invited fans to make the most of the bonus day by sharing their experiences on social media with the hashtag #TakeTheLeap. Thousands of fans participated in the contest on the TLC India Facebook and Twitter pages and won exclusive merchandise.

  • Masterchef Canada to debut on TLC

    Masterchef Canada to debut on TLC

    MUMBAI : TLC is all set to unleash a new culinary battle on TV with the launch of Masterchef Canada. MasterchefCanada will premiere on4 March and will air Friday to Sunday at 8 PM.

    The internationally acclaimed franchise will present a line-up of 50 professional and home cooks from various parts of Canada who will compete for the title of Canada’s first ever MasterChef.

    The distinguished judging panel will include celebrity chef Michael Bonacini who is the co-founder of one of Canada’s leading fine dining restaurant companies, Claudio Aprile, one of Canada’s most celebrated and visionary chefs and Alvinleung, the self-proclaimed ‘Demon Chef.’ In each episode, the judges will up the stakes by bringing in new hurdles and twists for the amateur cooks as they undergo a series of pressure tests, mystery box challenges and team challenges on their way to the top.

    In the quest to become Canada’s first-ever MasterChef, contestants will fight each other in their bid to impress three of Canada’s most popular and celebrated chefs. The judges will test contestants on their skills, creativity and their ability to withstand pressure against all odds. The series will feature contestants who will present their creatively crafted dishes with the hopes of turning their culinary dreams into reality.

    After a series of nail-biting showdowns, the series will bring the culinary battle down to two cooks in the grand finale. 

  • Masterchef Canada to debut on TLC

    Masterchef Canada to debut on TLC

    MUMBAI : TLC is all set to unleash a new culinary battle on TV with the launch of Masterchef Canada. MasterchefCanada will premiere on4 March and will air Friday to Sunday at 8 PM.

    The internationally acclaimed franchise will present a line-up of 50 professional and home cooks from various parts of Canada who will compete for the title of Canada’s first ever MasterChef.

    The distinguished judging panel will include celebrity chef Michael Bonacini who is the co-founder of one of Canada’s leading fine dining restaurant companies, Claudio Aprile, one of Canada’s most celebrated and visionary chefs and Alvinleung, the self-proclaimed ‘Demon Chef.’ In each episode, the judges will up the stakes by bringing in new hurdles and twists for the amateur cooks as they undergo a series of pressure tests, mystery box challenges and team challenges on their way to the top.

    In the quest to become Canada’s first-ever MasterChef, contestants will fight each other in their bid to impress three of Canada’s most popular and celebrated chefs. The judges will test contestants on their skills, creativity and their ability to withstand pressure against all odds. The series will feature contestants who will present their creatively crafted dishes with the hopes of turning their culinary dreams into reality.

    After a series of nail-biting showdowns, the series will bring the culinary battle down to two cooks in the grand finale. 

  • TLC presents the ultimate food hunt in a new series ‘Man Finds Food’

    TLC presents the ultimate food hunt in a new series ‘Man Finds Food’

    MUMBAI: Going to a restaurant and ordering what is on the menu is passé! People in India and across the world are increasingly looking for newer, more exciting food experiences and are willing to go to great lengths to find that perfect burger, pizza or golgappa!

    TLC is a pioneer in presenting the finest lifestyle programming and ushering new trends on television ranging from travel, cuisine to makeover. Capturing the growing interest amongst Indians to discover offbeat food, TLC will premiere an appetizing new series – Man Finds Food, with renowned host Adam Richman. In the series, Adam sets off on the ultimate hunt to uncover hidden food treasures across America. Man Finds Food will premiere on 8th February and will air Monday to Thursday at 8:30 PM only on TLC.

    Man Finds Food will follow Adam Richman on his crisscrossing ride across the country to find the undiscovered delicacies in America. Occasionally nestled in locations that are nearly impossible to find, Adam and his crew will hunt down and reveal these classified creations one by one. From a ‘life-changing’ burger in LA to the best south Asian cuisine in the American Midwest, Adam and his crew traverse the length and breadth of America to find the perfect culinary creations.

    Rahul Johri, EVP and GM, South Asia, Discovery Networks Asia-Pacific, said “TLC is a pioneer in presenting the best of lifestyle stories around the world from the finest travel experiences to the most bizarre cuisines.”

    In MAN FINDS FOOD, Adam scours restaurants across the US to uncover off-beat food items that only those in-the-know are able to find. With constant surprises and delicious treats in every corner of the country, this series will satisfy the taste buds of the most demanding foodie.

    Along the way, Adam talks to the creators of these dishes and connects with the locals to find out about their favourite food joints and other scrumptious secrets the towns might be harboring.

    Tune in to MAN FINDS FOOD as each episode builds up to reveal the most outlandish, delicious, off-the-menu creations, only on TLC

  • TLC presents the ultimate food hunt in a new series ‘Man Finds Food’

    TLC presents the ultimate food hunt in a new series ‘Man Finds Food’

    MUMBAI: Going to a restaurant and ordering what is on the menu is passé! People in India and across the world are increasingly looking for newer, more exciting food experiences and are willing to go to great lengths to find that perfect burger, pizza or golgappa!

    TLC is a pioneer in presenting the finest lifestyle programming and ushering new trends on television ranging from travel, cuisine to makeover. Capturing the growing interest amongst Indians to discover offbeat food, TLC will premiere an appetizing new series – Man Finds Food, with renowned host Adam Richman. In the series, Adam sets off on the ultimate hunt to uncover hidden food treasures across America. Man Finds Food will premiere on 8th February and will air Monday to Thursday at 8:30 PM only on TLC.

    Man Finds Food will follow Adam Richman on his crisscrossing ride across the country to find the undiscovered delicacies in America. Occasionally nestled in locations that are nearly impossible to find, Adam and his crew will hunt down and reveal these classified creations one by one. From a ‘life-changing’ burger in LA to the best south Asian cuisine in the American Midwest, Adam and his crew traverse the length and breadth of America to find the perfect culinary creations.

    Rahul Johri, EVP and GM, South Asia, Discovery Networks Asia-Pacific, said “TLC is a pioneer in presenting the best of lifestyle stories around the world from the finest travel experiences to the most bizarre cuisines.”

    In MAN FINDS FOOD, Adam scours restaurants across the US to uncover off-beat food items that only those in-the-know are able to find. With constant surprises and delicious treats in every corner of the country, this series will satisfy the taste buds of the most demanding foodie.

    Along the way, Adam talks to the creators of these dishes and connects with the locals to find out about their favourite food joints and other scrumptious secrets the towns might be harboring.

    Tune in to MAN FINDS FOOD as each episode builds up to reveal the most outlandish, delicious, off-the-menu creations, only on TLC

  • Living Foodz, for the premium and evolved

    Living Foodz, for the premium and evolved

    MUMBAI: Alpha Club, the recently launched monthly communique by BARC that offers analysis and insights into NCCS A1, A2, and A3 viewership of 6 Mega Cities has shared GTVTs of channels under the food and lifestyle genre. Living Foodz, the premium foodtainment channel has sweeped the GTVTs with 50% share as compared to the complete genre by achieving 1591 GTVTs in this exclusive audience pie.

    With the goal of building robustness into the analysis, Alpha Club presents cumulative data of preceding 4 weeks for Rat’000, Coverage’000, and ATS(Viewer). Channels for which data has been released for all 4 weeks are covered.

    With consistent innovation in programming, marketing and distribution to make Food Fun, Living Foodz has maintained its pole position and with new line up of shows the channel is sure to enthrall one and all. 

    Data: Market Share & Avg weekly GTVT, TG: 4+ Mega cities NCCS A1, Period: Wk 41 – WK 44. Source: BARC