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Tag: TLC

  • TLC to target Tamil, Telugu markets

    TLC to target Tamil, Telugu markets

    MUMBAI: The groundswell of serving Indian audiences with regional content has now proved to be a battlefield. Broadcasters are realising the potential in the southern areas of India. Days after Living Foodz decided to add southern language feeds, Discovery Networks-owned TLC is all set to target the Tamil and Telugu markets.

    Speaking to Indiantelevision.com, Discovery Networks Asia Pacific VP premium and digital networks Zulfia Waris said, “We are particularly keen on the Tamil and Telugu languages.” She adds that the languages are in the pipeline and no specific launch date has yet been decided.

    She says that TLC has a strong line-up of international shows and other franchises that will be launching one by one. “We have kept our focus on what we are good at and we ensure that we telecast the best programming that our audience may like,” she added.

    Highlighting on today’s marketing strategies, she says that they have taken a very different form and the traditional marketing roots are not completely relevant in the case of TLC.

    The channel has lately been inclusive of Indian faces and local content. Last year, it launched a comedy series titled Queens of Comedy, dedicating it entirely to the female comedians who will compete and be judged. At the time of launch, Waris had said that this was one of the several shows the company has in mind to reach out to Indian female millennials.

    Broadcast Audience Research Council’s historical data shows that lifestyle channels have equal male and female viewership. The top six cities witness highest numbers coming from the age group of 41 to 50 followed by 2-14 years.

    Giving an update on Discovery’s recently launched digital channels that focus on categories like military, girlist, automotive and food, Waris said that the first two genres on the channel Veer had done well. For now, all of Discovery’s digital channels focus on Hindi language unlike the TV channels.

    Waris claimed that when they kick-started the first digital channel—Veer, it had crossed 10 million views within a month. Marketing and promotion were entirely dependent on digital.

    Veer will now be available on Jio, Airtel Wynk and YouTube along with its four-episodic new show named Breaking Point: The Indian Submariners that will premiere on Discovery Channel starting 19 March at 9 pm.  The series has attracted marquee advertisers including Byju’s The Learning App, Skybags, Too Yumm, BigBasket, Woodland, Toyota Kirloskar Motors and Abu Dhabi Tourism to its fold.

    Also Read :

    Living Foodz to add Tamil feed in FY 18-19

    GST fails to spoil Food Food’s party

  • Colors Infinity SD, Zee Cafe and TLC surprise

    Colors Infinity SD, Zee Cafe and TLC surprise

    MUMBAI: Colors Infinity SD topped the English entertainment, according to all-India BARC week 38 data. Zee Cafe slipped badly and MNX climbed in the English movies genre. 

    Discovery Channel emerged as the leader this week dethroning History TV18. TLC made an entry in the Top 5 lifestyle channels’ list while NDTV Good Times dropped out of the list.

    English Entertainment

    Colors Infinity SD climbed two slots to the top position with 232 Impressions (000s) sum as compared to 196 Impressions (000s) sum last week. Star World jumped to the second slot with 226 Impressions (000s) sum from the fourth position in the previous week. 

    Comedy Central slipped a slot to the third position with a slight fall in the ratings from 306 Impressions (000s) sum to 222 Impressions (000s) sum this week. Zee Cafe slipped to the fourth position from the top last week witnessing a major fall in the ratings from 315 Impressions (000s) sum to 183 Impressions (000s) sum. AXN sat at the same fifth position as last week’s.

    English Movies

    Movies Now sat at the top position with a clear difference from its closest competitor Sony PIX as compared to last week’s data with 2822 Impressions (000s) sum and 2820 Impressions (000s) sum, respectively. 

    MNX climbed a slot to the third position with a slight increase in ratings from 2274 Impressions (000s) sum to 2666 Impressions (000s) sum. Star Movies slipped a slot to fourth position with 2232 Impressions (000s) sum. HBO sat at the fifth position with 1568 Impressions (000s) sum.

    Infotainment

    Discovery Channel emerged as the leader with 3325 Impressions (000s) sum in the infotainment genre while History TV18 jumped to the second position with 2979 Impressions (000s) sum.

    National Geographic Channel retained its third position with 2594 Impressions (000s) sum as compared to 2292 Impressions (000s) sum in the previous week.

    Animal Planet climbed to the fourth position this week with 2553 Impressions (000s) sum from the fifth position in week 37, whereas Nat Geo Wild slipped a slot to the fifth position with 1973 Impressions (000s) sum this week.

    Lifestyle

    Living Foodz with 1560 Impressions (000s) sum retained its leading position, albeit with a fall in the ratings as compared to last week’s 1759 Impressions (000s) sum.

    Fox Life with 1049 Impressions (000s) sum, FYI TV18 with 815 Impressions (000s) sum, Food Food with 542 Impressions (000s) sum retained their respective second, third and fourth positions, but with a fall in ratings as compared to the last week.

    TLC made an entry in the top 5 list with 541 Impressions (000s) sum replacing NDTV Good Times which occupied the position in the previous week.

  • Fox Life dethrones Living Foodz, Epic climbs but Star World slips

    Fox Life dethrones Living Foodz, Epic climbs but Star World slips

    MUMBAI: NDTV Goodtimes has made an entry in the Top 5 lifestyle channels pushing out TLC from the list, according to BARC’s all-India data in week 36. Fox Life emerged as the leader this week dethroning Living Foodz.

    Nat Geo Wild re-entered the Top 5 list at the fifth position as Animal Planet exited the infotainment genre list. Epic channel, which made an entry on the fourth position last week, jumped to the third slot in week 36.

    MNX climbed a slot to reach the third spot as compared to the last week’s data whereas Sony Pix slid a slot to the fourth position in English movies genre.

    Star World, from its third position last week, slipped to the fifth position in the English movies genre list, according to BARC’s all-India data Week 36.

  • Discovery may emerge as sole Scripps bidder

    MUMBAI: Scripps is reportedly moving ahead on talks with Discovery, and Viacom is out of the bidding race. TV network owners are struggling owing to a decline in subscriptions for satellite and cable services as they lose viewers to social networks and online video services.

    Viacom, the owner of Comedy Central, MTV, and Nickelodeon, had earlier reportedly made an all-cash bid for Scripps, the value of which could be as much as $10.6 billion. Scripps was popular among pay-TV distributors that offer low-cost and smaller bundles of family-centric channels to budget-conscious subscribers.

    Discovery Communications, the owner of TLC and Animal Planet, is reportedly offering around $90 a share for Scripps Networks Interactive, eventually closing in on a potential cable TV merger which could be worth around $12 billion. The offer was good enough to reportedly pressure Viacom Inc. to leave its efforts to buy the owner of Food Network and HGTV. Discovery and Viacom declined comment.

    The companies are in the process of discussing unspecified issues and may not reach a definitive agreement until next week.

    Buying Scripps, with its popular programming on travel, food, and home repair, could help Discovery reduce costs, gain negotiating leverage with distributors and expand internationally as its U.S. TV businesses face pressure.

    While Discovery networks such as Investigation Discovery and TLC are no stranger to reality programming, the company’s main focus has been on shows centered on nature, science, and exploration. Its focus on non-fiction is seen as a smooth fit with Scripps, whose networks focus on travel, food, and home-improvement.

    The negotiation between Discovery and Scripps may result in a deal as early as next week, though the talks could still fail.

    AlsO Read :

    Discovery & Scripps reported to be discussing merger

     

  • TLC to launch India’s first-ever women’s comedy show on 24 Sept

    MUMBAI: The comedy genre has exploded over the last few years in India with new comedy clubs sprouting and stand-up comedians achieving celebrity status. However, the limelight seems to be squarely focused on the men with very few women making a mark in this burgeoning space. Given the scenario, TLC, India’s go to lifestyle channel, is launching ‘Queens of comedy’ – India’s first-ever female comedy show.

    ‘Queens of comedy’ provides a unique platform to the talented female comedians to compete with the best and prove that when it comes to being funny, they can give the men a run for their money!

    The show will be judged by three acclaimed artists – Actor Richa Chadha – The Bholi Punjaban of Bollywood has left a remarkable mark with her varied choice of movie roles and now she’s all set to make her TV debut and set to display a whole new set of skills. She is all set to leave you in splits of laughter with her impeccable comic timing in Queens of Comedy; Rohan Joshi – one-fourth of AIB, from electronic engineering to a comedian, he has broken many hearts along the way. But it’s okay since his jokes can make even the toughest of audience laugh in no time; Kaneez Surka – One of the first improvisers in the country, her impeccable comic timing and her witty improv skills will leave you ROFL-ing. With her flourishing career, she also has her own comedy game show in tow; Varun Thakur of ‘Struggling Actor Vicky Malhotra’ fame will host the show.

    The show will premiere on 24 September and will air on weekends at 10 pm, only on TLC.

    Discovery Communications India business head – female & family entertainment products Zulfia Waris said, “There is a strong perception that women are not inherently funny and take themselves very seriously. Queens Of Comedy will change the way how females are perceived in the comedy circuit in India. With their insights and perspectives, women can combine humor and self-deprecating wit with hilarious results.”

    “Queens Of Comedy is the first of many new shows that we plan to launch targeted at the Indian female millennials,” added Zulfia.

    Talking about the show, Richa Chadha said, “Women in our society are expected to be quiet, well-mannered and submissive while men are encouraged to be flamboyant, opinionated and even combative. So, it is not surprising that women are under-represented in the comedy circuit in India. I think there has been a dearth of investment and platforms to showcase their talent. TLC’s initiative to launch India’s first ever female TV comedy show is a significant step forward to address this gap. I am extremely excited to be part of this breakthrough show.”

    Rohan Joshi added, “Comedy is a very potent tool. The mike in your hand gives you the power to speak your mind while the world takes note. While being fun, comedy can also empower. I would encourage any and every woman to participate and bring their funniest selves forward and show the world what they’ve got!”

    “It is important for television to reflect a range of voices – share new and different stories. Queens of Comedy has a completely fresh, uninhibited outlook. I am delighted that the show has adopted digital format of entries which makes it democratic and easy for women to participate. It is dramatically different from all the physical toils we went through when I started,” said Kaneez Surka.

    Host Varun Thakur said, “Women deserve every chance and opportunity to put their best selves forward in any field they choose to. The opportunities to do this in comedy were limited. Hence a show like QOC becomes paramount and I would encourage all the women out there who love comedy to give this a shot. Because in finding the funny you may also end up finding yourself!

    All the entries will be uploaded on the QoC microsite www.queensofcomedy.in. The 50 shortlisted entries will be opened for voting where audience can rate them on a scale of ‘ROFL’ to ‘HAHA’ and ‘NAY’. The top eight shortlisted contestants will battle against each other and feature in the reality show on TLC in their quest to be India’s next female comedy sensation.

  • Discovery & Scripps reported to be discussing merger

    MUMBAI: Media companies Scripps Networks and Discovery Communications are reportedly in merger talks, supposedly revisiting a probable deal that did not materialise around three years ago.

    Channels of Scripps, which has a market value around US$ 8.8 billion, are — HGTV, Travel Channel and a significant major stake in Food Network. It has been seeking a purchaser when it is under pressure to grow, Reuters reported sources as saying. Discovery, which has around US$ 15 billion market value, telecasts a channel by the same name, as well as others such as Animal Planet and TLC, the WSJ added.

    Reuters sources added that Viacom Inc also was in discussion to buy Scripps. All three companies denied comment.

    A deal between Scripps and Discovery may lead to creation of a US$19-billion cable network that primarily concentrates on non-scripted shows.

    Discovery CEO David Zaslav had said that there were discussions about potential deals at a time when broadband and cable companies were merging and need content to de-commoditise and differentiate that pipe. RBC Capital Markets’ Steven Cahall had said that a combination of the non-fiction programmers made good sense.

    Also Read :

    Scripps TV looks for opportunities to grow, seeks to extend debt maturity

    Scripps Network not to renew deal with Netflix

  • Eleven TV channels directed to go off air for fixed periods in last three years

    NEW DELHI: Eleven television channels have been asked to suspend transmission for limited period of a minimum one day up to 30 days for violations of Programme or Advertisement Codes since 2014.

    However, Minister of State for Information and Broadcasting Rajyavardhan Rathore told Parliament today that the orders were kept in abeyance in three cases – DY 365, NDTV Good Times, and TLC.

    Of all the channels, News Time Assam was asked to stop transmission for one day for three different programmes.

    Only one channel – Satlon News – was asked to go off air for as many as thirty days in March 2015.

    The other channels asked to stop transmission for fixed periods were: WB, NTV, Jai Hind, Al Jazeera TV, NDTV India, and Care World.

  • Valentine’s eve: TLC to premiere three exciting series

    Valentine’s eve: TLC to premiere three exciting series

    MUMBAI: This Valentine’s Day, TLC will be celebrating love, dating and relationships with a line-up of exciting shows and a marketing campaign targeted at millennial women. The line-up includes international hits customised for Indian viewers.

    The Valentine’s line-up will premiere on 13 February, and will air Monday to Friday from 9pm – 12 midnight.

    The Valentine’s Day special premieres will include ‘Undressed’, a new show that redefines dating and personal chemistry between two people; Love Ka Menu, which has men cooking to impress the woman they want to date and; Sister Wives, a reality show about a man, his four wives and the dynamics of their relationship. With a unique take on love in each show, TLC will celebrate the power of women making choices in relationships.

    Undressed turns the concept of dating on its head. Two strangers meet, undress each other and then get to know each other as they answer personal questions. Beyond the provocative headline, at its heart are funny, adorable and sometimes awkward connections that people form on the show.

    Love Ka Menu hands over the reins to women to find romance. In each episode, a lucky woman enjoys three very special meals cooked for her by three eager blind dates. After the dates, the woman decides who she will date.

    Sister Wives is a tale of a man who fell in love not once, twice but four times and married all four women. The equation between the four women and how they manage the affection of the same man, make this an exciting reality series.

  • Valentine’s eve: TLC to premiere three exciting series

    Valentine’s eve: TLC to premiere three exciting series

    MUMBAI: This Valentine’s Day, TLC will be celebrating love, dating and relationships with a line-up of exciting shows and a marketing campaign targeted at millennial women. The line-up includes international hits customised for Indian viewers.

    The Valentine’s line-up will premiere on 13 February, and will air Monday to Friday from 9pm – 12 midnight.

    The Valentine’s Day special premieres will include ‘Undressed’, a new show that redefines dating and personal chemistry between two people; Love Ka Menu, which has men cooking to impress the woman they want to date and; Sister Wives, a reality show about a man, his four wives and the dynamics of their relationship. With a unique take on love in each show, TLC will celebrate the power of women making choices in relationships.

    Undressed turns the concept of dating on its head. Two strangers meet, undress each other and then get to know each other as they answer personal questions. Beyond the provocative headline, at its heart are funny, adorable and sometimes awkward connections that people form on the show.

    Love Ka Menu hands over the reins to women to find romance. In each episode, a lucky woman enjoys three very special meals cooked for her by three eager blind dates. After the dates, the woman decides who she will date.

    Sister Wives is a tale of a man who fell in love not once, twice but four times and married all four women. The equation between the four women and how they manage the affection of the same man, make this an exciting reality series.

  • Samsung’s new campaign on customer service

    Samsung’s new campaign on customer service

    MUMBAI: Samsung India recently launched a nationwide digital and television campaign showcasing its initiative to take customer service to the doorsteps of consumers in the hinterlands.

    The new campaign – conceptualised by Cheil India and unveiled across 50 channels — showcases the journey of a young Samsung engineer, who is on his way to help with services in a remote village in India. The commercial underlines Samsung’s vision of creating long-term relationship with its consumers through timely service.

    Samsung India CMO Ranjivjit Singh said their new initiative of expanding to rural India, right up to the taluka level, helps them in taking care of their valued customers, wherever they were. The new campaign video gives a glimpse of yet another initiative towards ‘Make for India’ commitment.

    Cheil India CCO Sagar Mahabaleshwarkar said even the most advanced products needed some TLC once in a while. While others might expect visiting the service centres, Samsung visits the consumer instead. That’s the measure of Samsung’s emotional investment in its customers.