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Tag: TLC

  • From chocolates to toothpaste: Wavemaker’s Chintan Thakker switches lanes

    From chocolates to toothpaste: Wavemaker’s Chintan Thakker switches lanes

    MUMBAI: Chintan Thakker has traded sweet treats for dental care. The senior business director at Wavemaker India, who spent the past four years crafting campaigns for Mondelez’s snacking empire, is now leading the agency’s integrated marketing communications for Colgate.

    The move caps a 14-year career that began in social media analysis and meandered through entrepreneurship before landing Thakker in his current role. His time with Mondelez proved particularly fruitful: the campaigns he orchestrated earned India its first Cannes Titanium Lion and racked up over 300 national and international awards in just two and a half years.

    Thakker joined Wavemaker in May 2021 as director of innovation and integrated marketing communications, building a seven-person team and driving technology and content partnerships for Mondelez India. He was promoted to senior business director this month./

    His earlier ventures were less gilded. In 2015, Thakker co-founded twentythree, a boutique digital agency that worked with Discovery Channel, Animal Planet and TLC. He also launched Odd Giraffe Lifestyle, a women’s brand that folded after seven months in 2017—a failure he credits with sharpening his strategic instincts.

    Before striking out on his own, Thakker climbed the ranks at digital agencies Gozoop and EveryMedia Tech, managing social media for brands including Hyundai, PepsiCo and Bollywood studios. He started his career in 2011 as a video editor and reporter at Fuzion Productions.

    The Colgate account marks fresh territory for Thakker, who has spent recent years immersed in the language of indulgence. Now he must master the vocabulary of oral hygiene.

  • Warner Bros Discovery to launch Max in seven new markets

    Warner Bros Discovery to launch Max in seven new markets

    Singapore – Warner Bros. Discovery (Nasdaq: WBD) announced that its streaming service Max will launch on 19 November in Indonesia, Malaysia, Philippines, Singapore and Thailand, as well as Taiwan and Hong Kong. Max will be a brand new streaming experience in the region bringing fans blockbuster movies, series, iconic hits, engaging real-life content and family favorites through a strong product experience.

    Max brings together the highest quality entertainment from beloved brands like HBO, Harry Potter, the DC Universe, Cartoon Network, Max Originals, and the best of Hollywood movies, as well as can’t-miss programming from Discovery, TLC, AFN, Food Network, ID* and HGTV all in one place.

    From 19 November, subscribers can enjoy an elevated streaming experience on multiple devices with an easy to navigate interface including personalised recommendations, seamless search, genre rails and brand hubs. Providing a more intuitive way of exploring Max, subscribers can create up to five unique profiles, each customisable with favorite characters as avatars, receive content picks based on viewing habits and customise profiles for kids, curated with age-appropriate content and parental controls.

    Warner Bros. Discovery CEO and president of global streaming & games, JB Perrette said: “We are thrilled to bring Max to more consumers in Asia. Max brings together unparalleled quality content from iconic brands like HBO, Discovery, the DC Universe, Harry Potter, AFN, and Cartoon Network, as well as Hollywood blockbusters all in one place. Building on successful launches in the U.S., Latin America and Europe, Asia Pacific represents the next phase of Max’s globalization, making Max available now in over 72 markets with more to come in 2025.”

    Warner Bros. Discovery, APAC, president, James Gibbons said: “Warner Bros. Discovery has long entertained fans across Asia Pacific with culture-defining content from powerhouse brands. For the first time, this programming will be available in a brand new streaming app for regional audiences, with Max combining incredible breadth and depth and a best in class viewing experience.”

    Content offering

    Max will offer a collection of fan favorite content from theatrical hits, culture-defining shows, best in class real-life stories across food, home, lifestyle and documentaries, as well as family favorites.

    . As the exclusive streaming home for HBO Originals, Max will feature a slate of exclusive stories including new series Dune: Prophecy, the Game of Thrones prequel, A Knight of the Seven Kingdoms, IT: Welcome to Derry, the upcoming Harry Potter series, and new seasons of House of the Dragon, The White Lotus and The Last of Us. Subscribers will also have access to award-winning series, True Detective, Game of Thrones and Succession, as well as Max Original adult animation Creature Commandos, the first series out of the new DC Universe under James Gunn and Peter Safran.

    . Max will feature the best of Hollywood movies, including the full Harry Potter movie collection, Dune: Part Two, Barbie, Aquaman and The Lost Kingdom, Wonka, Mission Impossible: Dead Reckoning, Godzilla x Kong: The New Empire and the upcoming premiere of Beetlejuice Beetlejuice.  

    . Fans of Warner Bros. Discovery’s beloved collections will be entertained by Friends, the DC Universe, The Conjuring Universe, The Matrix and Sex and the City.

    . For the first time, real-life stories from Warner Bros. Discovery’s renowned unscripted programming from Discovery, TLC, AFN, Food Network, ID* and HGTV will be available in one streaming destination. Individual brand hubs on Max will feature worldwide hits including Deadliest Catch, Ghost Adventures, Property Brothers, Gold Rush, Dr. Pimple Popper and Selena + Restaurant.

    . Max will be home to kids’ brands Cartoon Network and CARTOONITO offering a wide selection of content for kids and families from Adventure Time, We Bare Bears and Tom and Jerry, to Looney Tunes and Teen Titans Go!.

    Plans

    Max will offer a choice of different plans. Full details about pricing will be announced in the coming weeks and will vary by country and provider.

    Mobile

    . Watch only on mobile phone and tablet

    . 15 downloads to watch on the go

    . Stream on one mobile device at one

    . Standard HD video resolution

    The Mobile plan is available in Indonesia, Philippines, and via select providers in Indonesia, Malaysia, Philippines and Thailand.**

    Standard

    Stream on two devices at once

    Full HD video resolution

    Watch on more devices, including TVs

    30 downloads to watch on the go

    Ultimate

    . Stream on four devices at once

    . 4K UHD and Dolby Atmos as available

    . Watch on more devices, including TVs

    . 100 downloads to watch on the go (limits apply)

    Max will launch in Indonesia, Malaysia, Philippines, Singapore, Thailand, Taiwan and Hong Kong on 19 November. The Max app will be available for subscription through Max.com, and through select partners – additional details will be announced in the coming weeks.

  • Warner Bros Discovery unveils fresh content slate for South Asia

    Warner Bros Discovery unveils fresh content slate for South Asia

    Mumbai: Warner Bros Discovery has revealed its content slate for India, expanding programming on discovery+ and its linear channels, including Discovery Channel, Animal Planet, and TLC. By year-end, it aims to deliver over 3,000 hours of fresh content, with a focus on Indian originals and global titles. DTamil will also feature top global content like Hollywood films and series dubbed in Tamil.

    A Warner Bros Discovery study, conducted by Ormax Media, identified key trends in non-fiction, including national pride, cultural preservation, and vicarious experiences, with strong interest in sub-genres like history, survival, wildlife, and food. Credibility emerged as a crucial factor due to declining trust in digital media, presenting television as a reliable alternative.

    Key releases include Secrets of the Buddha Relics on discovery+ and Discovery Channel, hosted by Manoj Bajpayee and created by Neeraj Pandey. Another show, Reality Ranis of the Jungle, premiered on 23 September, hosted by Varun Sood, and features 12 reality stars in an off-grid jungle adventure.

    Upcoming shows include Mystery Hunter with Rannvijay Singha, Star vs Food Survival season two with Kartik Aaryan, Shikhar Dhawan, and others, and the sequel Legends of Shiva, set for early 2025. Cult will also return with its second season following My Daughter Joined A Cult.

    Expressing his excitement, Warner Bros Discovery, South Asia, head of factual & lifestyle cluster – Sai Abishek remarked, “As the category leaders in the non-fiction content genre, our focus on enhancing viewer engagement and expanding our content offering is paramount. The newly announced India originals and our strategic programming across both linear and streaming platforms are a testament to our commitment to creating cross-platform experiences. The recent revamp of DTamil underscores our focus on bringing the best of global content in regional languages to Tamil audiences. We will continue to bolster our content library and deliver strong and compelling stories that reflect the interests of the Indian viewer and create value across India and South Asia.”

    Warner Bros Discovery is rolling out a new content strategy with curated offerings for the festive season across its platforms. discovery+ will feature Chris Brown: A History of Violence (31 Oct) and Harry Potter: Wizards of Baking (Dec ’25), as well as BBC shows like Dynasties S2 (18 Nov) and Frozen Planet II (Jan ’25, TBC).

    Discovery Channel will introduce five new series, including Bear Grylls’ Jesus: Refugee and Expedition Unknown S9 with Josh Gates, plus new seasons of Naked & Afraid. Local originals like Star vs. Food Survival will also be featured.

    Animal Planet will offer 100-plus hours of new programming, including Deadly Strike, Snake Dynasty, and the year-end special 50 Days: 50 Tales. TLC will air over 100 hours of fresh content, including Halloween, Diwali, and Christmas specials, along with 100 Day Dream Home and Forbidden Love.

    Discovery Science will focus on medical science with shows like Dr Pimple Popper and Dinosaur with Stephen Fry. Discovery Turbo will release two new shows monthly, including Custom Carolina and Roadkill Garage. Investigation Discovery will spotlight relationship crimes with Mother, May I Murder? and Married to Evil.

    This content strategy aims to expand viewership, offering global content in India and original stories that reflect historical and cultural narratives.

  • Shamoly Khera’s Bedazzle helps people to master the art of self-confidence

    Shamoly Khera’s Bedazzle helps people to master the art of self-confidence

    New Delhi: Shamoly Khera a multi-faceted speaker, a TV presenter, producer, public speaker and speaking coach who has made her mark in the Indian media and TV industry. Khera is coming up with her latest book titled ‘Bedazzle’ where she answers several mind boggling questions that we come across in our daily lives but never really work towards them to find an answer.

    Some of these questions include– ‘How one's childhood can have a deep impact on one's self-confidence?’, ‘What affects a person’s confidence adversely and why does that matter?’, ‘How do animals with lesser thinking capacity step out to hunt, deeply motivated, every single day, despite a previous failed attempt?’, ‘How a sportsperson performs repeatedly even after multiple failures?’, ‘Where does that confidence come from, despite of a past failure and what can we learn from this?’, and ‘Our environment can affect the way our confidence is built everyday?

    Answers to these critical questions have the potential to change one’s life. However, most people are so busy in their daily lives that they do not really focus on them and continue the way they are going.

    The book is published by Bloomsbury and is available in both Paperback and Kindle editions here. #BedazzleTheBook is also trending in the non-fiction pre-order lists.

    “I have always been intrigued by what makes a person more confident than the others – and often you will notice that confidence has a deeper correlation to success than talent. This book is an exploration of what one can do to achieve a level of eternal confidence, by being able to create a stream of constant infinite confidence within, through practical insights,” says Khera.

    Hailing from the field of medicine and with a special interest in neuroscience, Khera believes in backing every remark with apt research. “I believe in factual evidence and I avoid making a point until and unless strongly supported by relevant studies. Finding the missing link between a confident and an under-confident person, Bedazzle aims to stimulate the reader in understanding his own psyche of success. Each person’s disposition is different, and we all get affected by failures and success differently,” adds Khera.

    Bedazzle deconstructs the core aspects of subconscious motivation in all such scenarios and handpicks the triggers to understand confidence at a deeper level so that anyone can use it to their best advantage. The book reveals multiple action plans that can aid a person in developing and maintaining consistent confidence, awakening deep motivation in self and actualizing one’s full self-potential. Bedazzle unravels the perceptions of the human mind and how we can rewire our inner programming to reinforce positive perceptions.

    Bedazzle reveals the art and science of confidence in today’s world. The book puts a spotlight on how the human mind has the power to self-actualize its truest potential through self-evaluation, self awareness and reach heights of achievement. As they say that those who are truly awakened to their inner powers can truly Bedazzle.

    Khera penned the book during the lockdown. “This idea came to me sometime last year but it fully caught steam only in the months of lockdown. Lockdown has provided many writers and artists the perfect environment for brewing ideas and giving them shape –for only in such dedicated environments do novel ideas thrive!’

    She goes on to mention that self belief is most important for a person’s confidence. “Because what you believe about yourself to be true, turns out to be a self-fulfilling prophecy, so believe carefully – and when you do, believe fully!’

    Khera has had an illustrious career and been the face of various television networks, such as Zee, TLC, Colors and MBC and has devised multiple shows that impacted across cultures and continents.

    Currently, she is the director at her content distribution house, One Take Media Co. With an unflinching passion for the field of neuroscience and performance psychology, she has founded 'Speak to Inspire Academy' – where she has coached hundreds of leaders to become impactful speakers and discover their authentic story.

  • Condé Nast India, Myntra, TLC, Discovery Plus join hands for a cause

    Condé Nast India, Myntra, TLC, Discovery Plus join hands for a cause

    NEW DELHI: Condé Nast India announces the launch of ‘Behind the Mask’, a mammoth, multilayered social awareness campaign with Myntra, helmed by a five-episode video series, to be showcased on TLC, TLC HD and Discovery Plus with a call-to-action that benefits Indian karigars (craftspeople). These videos ‘unmask’ five of India’s leading fashion designers – Manish Malhotra, Anita Dongre, Tarun Tahiliani, Gaurav Gupta and Rahul Mishra on film, giving us an intimate peek into their lives during the pandemic. In these episodes, each designer also creates a prototype of a mask using elements from Indian art and culture, based on the current times. These designs then serve as inspiration for five unique mask collections, each an ode to a craft or a community. Myntra will be offering an assortment of 34 styles and 20 designs that will be available in packs of one, four, five and 20.

    Condé Nast India managing director Alex Kuruvilla elaborates, “Behind the Mask’ is one of the most ambitious projects we’ve ever undertaken. From video concept and production to packaging and product design to bringing on board multiple partners, this activity was entirely orchestrated by Condé Nast India during the lockdown, managed remotely by multiple stakeholders. Our objective is twofold: to promote the wearing of masks, and to raise funds for the karigars (artisans) who tirelessly work behind the scenes of the Indian textile industry and are among those worst hit by the pandemic. This initiative achieves the first objective by mass-producing masks inspired by the designers’ prototypes. And it raises funds by donating all profits from the sales of these masks to GiveIndia—all this while creating great content that is at the core of Condé Nast India’s legacy.”

    This is also the first time two Condé Nast India titles, Vogue and GQ, have joined forces for a campaign of this scale. What makes this project interesting is the extent of collaboration required to pull it off, especially since it was entirely produced in the era of lockdown and self-isolation where nothing but the “essential” was permitted. The making of the video series is a case study in itself, with everything from conceptualising to scripting and shooting done remotely, with help from the designers’ loved ones who happily agreed to play co-filmmakers. Using mobile phones and digital cameras, with extensive notes from the director and DOP and briefings over video calls, the team managed to pull off these videos, that too in broadcast specifications.

    To execute this project, Condé Nast India brought onboard Myntra to produce and sell the masks, TLC, TLC HD to broadcast and Discovery Plus to stream the episodes, and GiveIndia to ensure the profits from the sales reach the right NGOs.

    Myntra CEO Amar Nagaram added, “Behind the Mask’ is an extraordinary initiative, a coming together of enthusiastic and dedicated folks for a common, but the profound cause. We wholeheartedly appreciate the efforts of Condé Nast and are proud to be a part of this ‘one-of-a-kind’ association. Our wide shopper base and reach will enable these masks, inspired by the concepts of India’s leading fashions designers, to reach millions of consumers across the country, thereby supporting this fundraiser campaign in a big way.”

    Discovery Managing Director south Asia- Megha Tata said, “Given the pandemic, there is a need for various stakeholders to come together for the larger good of society. This cause led initiative has the potential to engage audiences in a very endearing way and leave an indelible mark on the audiences. We are proud to have played our part in supporting Kaarigars and remain committed to support such meaningful initiatives in the future as well.”

    GiveIndia President Ashok Kumar ER says: "Our crafts artisans represent the backbone of India's rich heritage and these have been extremely challenging times for them. So we are very grateful that through this partnership Condé Nast India will not only support the karigars but also highlight the crucial role they play in the textile industry. For those of us continuing to stay safe at home, 'Behind The Mask' also acts as a reminder not to take the lives of those less fortunate for granted. Since mid-March GiveIndia has been supporting communities worst-hit by the COVID2019 crisis through our India COVID Response Fund, having disbursed Rs 114+ crore so far. And we welcome Condé Nast India's contribution."

    The episodes will be streamed on the Myntra app on 12 August 2020 and aired on TLC and TLC HD and streamed on Discovery + on 17 August/18 August 2020. The masks will be available for sale on Myntra from 12 August onwards.

    To buy the masks go to www.myntra.com

  • TLC gets ready for the wedding season with its new short format series – ‘The Bonafide Bride’

    TLC gets ready for the wedding season with its new short format series – ‘The Bonafide Bride’

    MUMBAI – Undoubtedly, one of the most exciting aspects of the entire wedding preparation process for any bride is to find the perfect look for herself. However, the process of selecting the perfect outfit is not always as fun and easy as it might seem.  There are a gazillion things running through your head, and things seem to just be happening in one big daze. Whether you've been dreaming of your wedding dress since you were 5 and know the exact specifications you want for it down to the last sequin. Finding your perfect wedding look can be stressful.

    Showcasing the different aspects of what goes into Bride’s look, TLC, India’s leading lifestyle channel, launched one of its kind short format series ‘The Bonafide Bride’ starting October 21 on TLC SD and TLC HD World. In partnership with leading brands such as OPPO, Philips Straighteners & MDH, the series highlights the journey of a bride and everything that goes into creating the ultimate wedding look, will feature high profile designers such as Neeta Lulla and Ishaa Amin alongside celebrity hairstyle and make-up expert Bianca Lauzado.

    Adding to the excitement of the upcoming series, Neeta Lulla, Indian stylist and designer said, “Majorly all the brides come to me with a request to replicate Bollywood celebrities’ look for their wedding which they have imagined for the D-Day. It might be a costume for a normal girl but for the bride it is filled with hopes and dreams. There is a huge amount of emotional investment and thought that goes behind creating that perfect wedding look. TLC’s ‘The Bonafide Bride’ reflects the work that goes behind giving that perfect look filled with emotions and expectations.”

    Speaking on the occasion, Celebrity designer, Eshaa Amiin, said, “The 5-minute format is a novel idea especially when its focuses on a subject like ‘Bride look’. My role as a stylist is very crucial as they have a set expectation from me. Every bride must look spectacular and I need to make sure that she’s comfortable throughout the ceremony and feels her best in every outfit she adorns. TLC’s ‘The Bonafide Bride’ reflects the work that goes behind that perfect wedding look.”

  • TLC, India’s one-stop destination channel for global lifestyle, kickstarts 15th anniversary celebrations in India

    TLC, India’s one-stop destination channel for global lifestyle, kickstarts 15th anniversary celebrations in India

    MUMBAI: India’s leading and one-stop destination channel for global lifestyle – TLC – has kick started celebrations of its 15th anniversary in style by launching the best of programming line-up across genres such as Baking, Fashion, Food & Travel, Wedding and home and renovation-based programming. The channel has refreshed its brand identity and adopted a new fun, vibrant and bold packaging to engage deeper with passionate communities who are aspiring to indulge in exotic experiences from fascinating cultures, spectacular locations and the latest in global lifestyle.

    The newly launched anniversary campaign from TLC celebrates 15 years of limitless desires and the undeniable bond the channel has created with audiences in India. 

    Speaking on the occasion, Sai Abishek. Director – Content, Factual & Lifestyle Entertainment, Discovery, said, “AT TLC, we love to indulge our audience in exotic experiences from fascinating cultures, food, spectacular locations and the latest in global lifestyle. The 15th anniversary offers us a fascinating opportunity to capture every facet of global lifestyle with the best of programming across genres for our discerning audiences.”

    Th best of programming line-up on TLC:

                Genre

    Name of the show

    Best of Baking

    Cake Boss and Buddy Vs Duff

    Best of Food & Travel

    Master Chef Canada, Food Paradise, Jamie’s Quick & Easy Food, Diners, Drive-ins and Dives and Bizarre foods

    Best of Weddings

    Say Yes to the dress, Bride by Design

    Best of Fashion

    Project Runway, American Beauty Star

    Best of Homes

    Restaurant Impossible, Property Brothers, Mediterranean life & Extreme Homes
  • Indulge in some homemade festive delicacies with TLC’s new short format videos “Home Made Love” with Ranveer Brar.

    Indulge in some homemade festive delicacies with TLC’s new short format videos “Home Made Love” with Ranveer Brar.

    MUMBAI:  TLC, India's go to lifestyle channel is launching an unconventional food-based short format series titled ‘Home Made Love’ from September 9. This first of its kind multi-part cooking based series ‘Home Made Love’ is powered by leading brands such as TTK Prestige, Tata Sampann Spices and Tupperware.

    In this special short format series, TLC will take viewers on a delicious journey across the country with the Chef Ranveer Brar. Having missed out on many festive meals with his family due to his work, Ranveer is now back and is on a quest to find the best festive dishes. He will be teaming up with his mother and some other mothers too from across various regional and cultural backgrounds to make some lip-smacking dishes for various festivals such as Ganesh Chaturthi, Onam, Navratri, Durga Puja, Diwali and so on.

     “I have always believed in the power of mothers to make us happy and joyous through our food at any point in time. To celebrate Indian cuisine is incomplete without celebrating the home-cooked food. There are three pillars that our food stands on – home-cooked food, royal food and street food – and all of them are equally important. While enough has been spoken about street food and royal food, more and more needs to be spoken about homemade food and the home makers who have carried that tradition forward. I’m looking forward to Home Made Love to do that, to spread the message of joyous home cooked food through TLC, said, Chef Ranveer Brar. “As far as TLC goes, this is the beginning to many more things that TLC and I will be doing together in the food, travel and lifestyle space.”

     “TTK Prestige has powered the love of relationships in a family for many decades. Every product that we innovate and offer is inspired by  ‘the love of cooking’ in fact we work and believe in a thought ‘Nurturing love, togetherness and food’. The concept of mother’s inspiring festive cooking is unique and a great fit for our brands," said, TTK Prestige Executive Vice president – Sales & Marketing Dinesh Garg.

    Tata Chemicals Business Head – Spices and Marketing, Consumer Products Business Sagar Boke  states that the association with TLC’s ‘Home Made Love’ is a perfect fit for Tata Sampann  as the brand nestles its belief in the power of wholesome Indian food, “Tata Sampann’s core philosopy is inspired from the Indian Food wisdom. We believe that “ghar ka khana” cooked with good quality ingredients is most suitable for Indians. Our purpose is turn everyday Indian food into powerhouses of nutrition. That’s why everything that emerges from the Tata Sampann table is always pure, most authentically sourced – wanting to bring moments of delight and a unique nutritional benefit in every meal that you cook for your family.”

  • TLC ties-up with Lotus Makeup to bring special programming ‘Lotus Make up Style Sutras’

    TLC ties-up with Lotus Makeup to bring special programming ‘Lotus Make up Style Sutras’

    MUMBAI: TLC, India’s go to lifestyle channel, has tied-up with Lotus Makeup, a leading brand in natural cosmetics category, to produce special programming series titled ‘Lotus Make up Style Sutras’’. As a part of the same, TLC will create multiple short form style chapters, each focussing on a specific aspect of the paring of Lotus Makeup with India Fashion Week. 

    “We are delighted to partner with Lotus Makeup to highlight emerging trends with specially curated programming produced to attract attention of keen and discerning consumers of fashion and makeup across the country,” said, Vikram Tanna, Head of Advertising Sales and Business Head of Regional Clusters, Discovery Communications India. “We will continue to innovate and create interesting ways of delivering value to our partners.”

    Nitin Passi, Joint Managing Director, Lotus Herbals Pvt Ltd, said, “‘Lotus Make up Style Sutras is an innovative and impactful way of presenting the effervescent pairing of Lotus Makeup with creations of varied designers at the India Fashion Week. We will explore the latest makeup trends, bridal styles for 2019, talented young turks be it models, designers, stylists etc, and Bollywood glamour on the ramp as a part of this series.”

  • TLC launches an unconventional short-format food series ‘Hungry for Home Cooked Food’

    TLC launches an unconventional short-format food series ‘Hungry for Home Cooked Food’

    MUMBAI: TLC, India’s go to lifestyle channel, has launched an unconventional food-based series – ‘Hungry for Home Cooked Food’ where host Kirthi Shetty will explore gastronomical wonders of India by visiting homes of brilliant home-chefs for a day, cooking and eating authentic regional food.  This first of its kind multi-part bite-sized series launched on TLC, TLC HD World, and digital channel Rise by TLC, is powered by leading brands such as India Gate, Amul, Swiggy and South Africa Tourism.

    Speaking on the occasion, Vikram Tanna, VP, Head of Advertising Sales and Business Head of Regional Clusters, Discovery Communications India, said, “Our aim is to introduce a snackable food-based content series which engages with the audiences in an endearing way making it easier for the audiences to imbibe. The format, which explores India’s rich gastronomic heritage, also offers interesting opportunities to integrate our partners in a very organic way.”

    In the first episode, Kirthi Shetty will kick start his adventurous and delightful journey with the home-chef Gitika Saikia’s house to taste delicious Assamese food; while in the second episode Ananya Banerjee will open her home to adventurous diners looking to sample the zesty Ethiopian cuisine. Viewers can look forward to Prabha Kini’s meals in the third episode which highlights the wide-ranging variety of foods from the Mangalore region and ensures to educate guests about the historical influences of the cuisine.

    Venture partners mother-son Nafisa & Munaf will make sure that their guest will go gaga over their Bohri Cuisines in the fourth episode. While in the fifth episode Kirthi will land at chef Smita Deo’s house who will serve an interesting amalgamation of both Karwari and Kolhapuri cuisines.