ITV

Tag: TiVo

  • TiVo’s ‘TiVo KidZone’ to replace parents as TV viewing supervisor

    TiVo’s ‘TiVo KidZone’ to replace parents as TV viewing supervisor

    MUMBAI: The creator of television services for digital video recorders, TiVo has unveiled TiVo KidZone. It is a new service enhancement that for the first time gives parents the ability to ensure that quality children’s programming is always on when their children turn on their television sets.

    The launch of TiVo KidZone comes at a time when there is a remarkable surge in children’s daytime television viewing over the summer, which is also a time when TV viewing is even more unsupervised by parents and is a source of their growing concern, states an official release.

    TiVo KidZone is based on TiVo’s easy-to-use interface and provides all parents the freedom and flexibility to easily find and select the television programming they deem most appropriate for their families while also making it simple to easily block any programs and channels they do not want their children to view. Announced in March 2006, TiVo KidZone allows subscribers to:

    — Choose from entire menus of shows recommended by a variety of leading non-profit organizations focused on children and media including Common Sense Media, Parents’ Choice Foundation and the Parents Television Council and set automatic recordings based on those recommended menus — from their homes or using the internet.

    — Easily add or subtract specific programs or channels to further customize what is available for children.

    — Lock out all other live or recorded programming or channels that are not specified for TiVo KidZone from access by children, while making all channels and recordings available when a parent wants to watch television (after entering a four digit code, as with an ATM).

    “TiVo KidZone answers the many concerns of parents revealed in this survey, by empowering them with a breakthrough new service and by also giving children a continuous array of engaging, high-quality programming to choose from whenever they turn on their television sets,” says TiVo president & CEO Tom Rogers. “TiVo KidZone is offering families a personalized TV area where parents’ own judgments and the recommendations of widely respected national family media review organizations such as Common Sense Media are easily and safely applied to deliver the best children’s television programming.”

    “A number of parents of children under 18 say they are nervous about what their kids are watching, but 81 per cent in the survey say they do not utilize any blocking technology that prevents programming with a certain rating from coming into their homes. It is clear that parents need an easy to use service like TiVo KidZone to ensure that quality TV is always on at their house,” addsTiVo VP, sales & affiliate marketing, Joe Miller.

    Parental concerns are highlighted in the release today of a new survey of 1,000 Americans, sponsored by TiVo and conducted with leading international research firm, Ipsos Research. The survey showed that 64 percent of parents of children under age 18 are concerned that their children will see television programming that does not reflect their family’s values, especially as many of the country’s children are beginning their summer vacation from school, adds the release.

  • TiVo launches new Guru Guide recommendations

    TiVo launches new Guru Guide recommendations

    MUMBAI: TiVo is all set to launch the TiVo Guru Guide recommendations. TiVo’s newest feature will allow subscribers to discover exciting programming and automatically record great collections of shows, recommended by editorial experts at some of the nation’s top consumer magazines and news sources.

    Guru Guide recommendations will create a virtual television channel from each of these authorities, while leaving the ultimate selection and choice to the consumer.

    Gurus from Entertainment Weekly, Star, Sports Illustrated, Automobile, Billboard, CNET and others will offer TiVo subscribers program recommendations based on popular television categories including sports, films, music, comedies, drama and more. As an added benefit, TiVo subscribers will be able to automatically record Guru Guide recommendations via the company’s online scheduling feature.

    “TiVo is the proven brand for innovation and personalised home entertainment, making it the perfect partner to bring Star magazine to life on television. Making Star’s editorial experts available to TiVo subscribers is a unique, cutting-edge way for us to reinforce our brand awareness beyond print into a powerful electronic medium,” said American Media chief editorial director and executive vice president Bonnie Fuller.

    For TiVo, Guru Guide recommendations are the latest in a series of innovative offerings like recently announced TiVo KidZone and TiVo Mobile, and is designed to distinguish TiVo’s product and service from any other DVR in the marketplace.

    “Providing our users with a better, smarter way to enjoy their favorite television is at the core of what we do at TiVo and how we transform television viewing for consumers,” said TiVo president and CEO Tom Rogers.

    TiVo vice president and general manager programming Tara Maitra said, “By matching up TiVo technology with engaging Guru Guide recommendations from trusted sources, we are empowering TiVo subscribers with a brand new way to find, organize and view their favorite shows in an increasingly crowded television environment.”

    Each TiVo Guru Guide recommendation will offer between five and 10 programs of television per week and recommendations will be updated at least once per month to ensure that viewers always receive the freshest and most interesting content on television. Using TiVo’s online scheduling feature, subscribers will have the option of recording an entire TiVo Guru Guide selection, or they can pick individual programs from a given category based on their personal interests.

    “Music programming on television and the integration of music into shows has come a long way. Our recommendations are an eclectic assortment of programs aimed at enhancing the music discovery experience. Through Billboard’s Guru Guide recommendations, TiVo subscribers will enjoy some of the freshest new shows out there,” said Billboard Magazine group editorial director Scott McKenzie.

    “With so much sport-related content on television today, it’s easy to overlook some really great shows. Sports Illustrated’s Guru Guide will provide viewers with recommendations compiled by our editorial team which will feature an interesting mix of television programming-everything from the best match-ups of the week, to the history of rugby, to the impact of exercise on childhood obesity,” said Sports Illustrated’s website’s managing editor Paul Fichtenbaum.

    TiVo Guru Guide recommendations help viewers find engaging programming in popular content areas such as sports, music, TV, movies, beauty and fashion, technology, and urban culture. Other key partners to offer the very first TiVo Guru Guide recommendations include CNET, Automobile Magazine, and H20 (Hip Hop On Demand.)

    Additional TiVo Guru Guides categories will become available to subscribers throughout the year at no additional cost.

  • TiVo and DirecTV extend relationship for three years

    TiVo and DirecTV extend relationship for three years

    MUMBAI: The creator and a leader in television services for digital video recorders (DVR) TiVo Inc., and digital television service provider DirecTV, Inc. announced a three-year extension to the TiVo-DirecTV commercial agreement.

    Existing DirecTV TiVo subscribers will be able to continue to receive the TiVo service, with TiVo providing ongoing maintenance and support. In addition, TiVo and DirecTV agreed not to assert patent rights against the other. The agreement also extends the advertising relationship between the two companies. DirecTV will continue to service existing DirecTV receivers with TiVo service. While specific financial terms of the agreement were not disclosed, the recurring monthly economics of the agreement are similar to the economics for DirecTV receivers with TiVo service activated since 2003.

    “We are pleased to have reached an agreement with DirecTV that will allow us to continue to provide our service to the more than 2 million DirecTV TiVo households. As the pioneer in the DVR market, we have created a service that is highly valued by consumers because of our technology, the wide range of our unique features and the unparalleled ease of our user experience. This agreement reflects TiVo’s popularity among DirecTV subscribers and importantly respects the value of our intellectual property as well,” said TiVo CEO Tom Rogers.

    “By extending our agreement with TiVo, we are ensuring quality support for DirecTV customers who already own a DirecTV TiVo unit. We are pleased to cooperate with TiVo in a way that will best serve DirecTV and our DirecTV TiVo customers,” said DirecTV chief technology officer Romulo Pontual.

  • Tivo announces winner of ambassador competition in the US

    Tivo announces winner of ambassador competition in the US

    MUMBAI: TiVo, which creates television services for digital video recorders (DVR), has announced the winner of a contest to crown the top TiVo enthusiast in the US.

    As the winner of the Tivo Ambassador contest, San Diego resident Matt Ward will enjoy $50,000 in cash and prizes — including a new Mini Cooper convertible — and a once in a lifetime opportunity to help spread the word about the joys of owning a Tivo DVR.

    Tivo VP consumer marketing Katie Ho says, “We have seen an unprecedented loyalty and passion for TiVo since the company’s inception. Through this contest we have heard from a growing fan base eager to share how TiVo has transformed the way they watch TV. With the Tivo ambassador contest, we wanted to put our top enthusiasts in the spotlight — and honour their contribution to the TiVolution.”

    Ward, who is currently working on his first children’s novel, won the award through a clever and humorous depiction of how Tivo has transformed the way he watches television. His winning video shows Ward running for the office of the TiVo Ambassador, and features a TiVo DVR as a valued real-life member of the family. Viewers see the box playing board games with the kids, consuming milk and cookies, and snuggled beside Ward on the sofa.

    He says, “It is amazing to be named the Tivo Ambassador and to win these prizes. But it’s also really nice to be honoured by this organization, whose product I am so passionate about. And the timing couldn’t be more perfect — my earnings will allow me to continue work on a children’s novel, a project that has been a dream of mine for many years.”

    The contest, announced in September 2005, was open to all Tivo Rewards members who had earned 25,000 points in the programme by referring friends to the TiVo(R) service prior to the contest start date. Those vying for the top spot submitted personal essays and creative videos showcasing their passion for Tivo. In just over a year and a half, more than 350,000 TiVo subscribers have enrolled in the company’s rewards programme.

    The programme grants points redeemable for great rewards to Tivo owners who refer new subscribers. As the TiVo Ambassador, Ward will gather with legions of fans throughout the year to spread the word about the celebrated ability of Tivo to deliver the best way to watch television.

  • In the brave new digital world, content could really be king

    In the brave new digital world, content could really be king

    “If content is King and distribution is God, then God save the King!” That was Prasar Bharati CEO KS Sarma speaking at a recent industry seminar.

    In these times of increasing channel influx onto already overloaded analogue cable systems, the distribution God is certainly making the content king do the merry carriage dance. Reminds one of the ever-worsening infrastructural mess that is Mumbai actually, where people are paying more and more for less and worse but with a big difference. Mumbai’s is a story that is looking more hopeless by the day, while in this case there is much optimism about the future.

    True, for the short to medium term, it will be the distribution God in whose hands will lie the fate of the content King. But once the dust has settled on all of this and the new platforms like digital cable, DTH, IPTV and mobile TV have reached critical mass, then it will be content that will hold sway, and how.

    True, for the short to medium term, it will be the distribution God in whose hands will lie the fate of the content King
    _____****_____

    Disney’s ABC network is already pointing one of the ways forward with its new online service of free programming. As part of a two-month-long experiment, Disney-ABC Television Group will be offering ad-supported, full-length episodes of four ABC primetime series online at www.abc.go.com.

    What’s the logic working here? Is ABC getting Get ‘Desperate’ and ‘Lost’ as regards its online strategy. Not at all. It all makes sense if we keep in mind that if there is one place where the dominant culture is to access content for free, it is the Web.

    So if ABC is trying to transpose the “traditional advertising driven network model” onto the Web there is already an inbuilt advantage over television. It is that while the whole TiVo, time-shifting, DVR mentality is now carrying over to the Web, the consumer cannot zap out the ads. And since many of the ads will be interactive, advertisers will be guaranteed even greater value.

    The content creators that stay ahead of the curve and the distribution platform providers most alive to the challenges and opportunities that the digital world offers will be the ones who will reap the benefits
    _____****_____

    Closer to home, companies like Reliance and Airtel expect to start IPTV services by the end of this year. And for a basic package they are promising rates as cheap as your current cable TV charges. No one is trying to say there won’t be teething problems (and knowing the ground realities here, these would probably be pretty severe). In India the biggest problem is going to be unbundling of the so called last mile, which basically means that incumbent operators like BSNL or MTNL should allow other operators to use their copper wires.

    With the imminent arrival of Tata-Sky DTH, Zee’s Dish TV ramping up and the big telecom players aggressively pushing ahead with IPTV and mobile TV, the value of quality content can only go up. We see some sort of shakeout — both on the content as well as the technology side by 2008.

    In the meanwhile, the content creators that stay ahead of the curve and the distribution platform providers most alive to the challenges and opportunities that the digital world offers will be the ones who will reap the benefits.

    There could well be a lesson in this for the cable fraternity too. Market forces could soon make the whole CAS debate irrelevant and the MSOs may well end up “missing the addressability bus”.

    Maybe MSOs should instead be focussing their efforts on attractively packaging and marketing CAS to their direct points to begin with and concurrently convincing their franchisees of the need to get CAS going, government or no government.

    The cable fraternity has a huge first mover advantage vis-?-vis pushing addressability because they own the last mile. Maybe they should as aggressively be chasing market-driven addressability as they are the mandating of CAS. A twin strategy would better cover their bases one would think.

    As for the content game, to quote John Hendricks, chairman of Discovery Communications Inc, from a recent report: “Newly empowered TV consumers will drive networks to improve their offerings, putting a ‘great squeeze’ on ‘marginal quality content’. They’re in control now.”

    Not in India, they’re not. But they will be. Of that nobody need have any doubt.

  • Wake up call for broadcasters: Jain, Kalle

    Wake up call for broadcasters: Jain, Kalle

    MUMBAI: “My time is prime time. Today consumers want to watch television at their own time, place and convenience. The scenario is moving from a phase when the broadcaster used to define prime time… now it’s the consumer who takes the call,” said The Walt Disney Company India managing director Rajat Jain.

    Jain attributed this phenomenon to the changing times, dynamic technology, the changing consumer, changing media scenario and rise in consumer friendly technological devises.
    He also stressed on the three screens that will gain importance in the future: television, mobile and computer. “India has 80 million phones, 37.5 million internet and broadband users, 4.3 million computer and 473,000 laptops. The buying power among Indians is also on the rise and there is an emergence of a new tribe ‘Technobabies’ who are born to be wired and tech savvy. They do their homework online and also buy CDs and books online,” he said.

    Jain reiterated the point that technologies like IPTV, DTH, TiVo and broadband will make the environment more dynamic with interactivity coming in. He gave examples of BBC and ITV teaming up in a “multicasting” trial to broadcast their main channels over the Internet for the first time.

    Jain emphasized on the breakthrough iPod technology, wherein television shows could be downloaded on the iPod for 99 cents. However, Sony Pictures Television International vice president international networks Superna Kalle pointed out that while it was brilliant that people were downloading and watching shows on the iPod; but it also meant that they were not watching them on their television sets and hence broadcasters and advertisers were both losing out. “These disruptive technologies are reshaping the broadcast landscape. Broadcasters have to rethink their strategy,” Kalle emphasized.

    She further added, “Channel brands do not matter anymore as most people in the US are using the TiVo technology where you can zap ads and watch what you want to watch. It is the shows that are becoming a brand now.”

    Kalle also pointed out the various opportunities in digital broadcast. “Do not alienate existing audiences but continue to march towards the inevitable future. Each approach requires a different device and each changes viewers in a different way. Emerging digital technologies can be an opportunity or a threat for broadcasters,” she concluded.

    “Consumers today want seamless availability of content for their personalized viewing. They want control over time and place of viewing content and pay per view could well be the new norm in the near future,” Jain said.

    He signed off by quoting The Walt Disney Company CEO Robert Iger as saying, “Technology also powers creativity and innovation. Across our company, we are using technology to improve our product and remain on the leading edge of entertainment offerings. We firmly believe in a platform agnostic approach to distribution. Applying technology to enhance our content and extend its distribution enables us to get closer to our increasingly more sophisticated customers worldwide.”

  • Tivo reports a 45 per cent growth in subscriptions

    Tivo reports a 45 per cent growth in subscriptions

    MUMBAI: American firm Tivo which creates television services for digital video recorders (DVRs), has reported financial results for the fourth quarter and the year ended 31 January, 2006.

    Total subscriptions were approximately 4.4 million, which represents a 45 per cent growth in the subscription base during the past year. Service and technology revenues for the year increased 48 per cent to $170.9 million, compared to $115.5 million last year. Service and technology revenues for the quarter increased 37 per cent to $47 million, compared to $34.2 million for the same period last year.

    TiVo achieved its first positive cash flow from operations. For the year, Tivo lessened its net loss to $34.4 million and net loss per share of ($0.41). This was a 57 per cent and 59 per cent improvement respectively, compared to a net loss of ($79.8) million, or ($0.99) per share for the previous year.

    For the fourth quarter, Tivo reported a net loss of ($19.5) million and net loss per share of ($0.23), a 42 per cent and 45 per cent improvement respectively, compared to a net loss of ($33.7) million, or ($0.42) per share, for the fourth quarter of last year.

    Tivo-owned subscription gross additions were 221,000 for the quarter, compared to 276,000 in the fourth quarter of last year. This fiscal fourth quarter was the second best quarter in Tivo’s history in terms of Tivo-owned subscription net additions. Tivo-owned subscription net additions were 183,000 compared to 251,000 in the fourth quarter of last year. These numbers represent a decline compared to last year, reflective of the more challenging competitive environment. However, the fourth quarter results also suggest an improvement in year-over-year trends.

    In terms of sequential quarter-over-quarter percentage growth, this year represented a significant improvement over last year, showing early traction from the company’s new marketing programmes. Separately, as expected, TiVo added 173,000 DirecTV subscriptions in the quarter, compared to 379,000 in the third quarter of the year.

    Tivo CEO Tom Rogers said “This was a steady quarter for Tivo as our subscription base continued to grow, even in this more competitive environment. During the last six months, we have implemented a number of marketing programs designed to support our long-term goal of driving increased scale in our
    subscription base.

    “We are starting to see the results of these programmes as the fourth quarter was our best on-line quarter ever through TiVo.com. In addition, virtually all new subscriptions during the quarter signed on for a minimum one-year period, helping to further reduce our already comparatively low churn rate.

    “One of the key ways to drive our subscription base is to continue to differentiate TiVo’s service features from those of generic DVRs, which is an important driving force for us in 2006. Along those lines, we have just introduced a groundbreaking way for parents to supervise television in the home with all the simplicity that the Tivo service has come to be known for. TiVo has stepped in to solve an age old problem in the children’s television arena with the support of the largest children’s television groups in the country,
    Common Sense Media and The Parents Television Council.

    “As the pioneer in the DVR market, we continue to blaze the trail by providing our subscribers with unique content and programming features like TiVo KidZone, TiVoToGo, Advertising Search and the Yahoo! partnerships for TV scheduling, traffic, and photo distribution, which will continue to separate the TiVo service as a best of breed product.

    “In addition, as demonstrated by the Verizon Wireless announcement earlier this week, and a number of device integration initiatives made in the fourth quarter including the updated capability in our TivoToGo feature to transfer TV shows to portable devices including the Sony PSP and our work with Intel to seamlessly integrate content from TiVo units with Intel’s Viiv platform. Tivo is demonstrating that it is a central point of integration in the home with other digital devices and services,” adds Rogers.

    Tivo has also announced new, simplified pricing structures that make it easier for consumers to add Tivo to their home entertainment options. TiVo developed the new pricing structure after completing several months of market research among new and existing Tivo subscriptions and extensively testing the pricing options in the marketplace.