ITV

Tag: Titus Upputuru

  • Dentsu One to plan JK Tyre campaigns across TV and social media

    MUMBAI: Dentsu Aegis Network’s agency Dentsu One which has bagged the creative mandate for JK Tyre and Industries, will focus on two-wheeler tyres across TVC, print, radio, OOH, digital and activations.

    The multi-agency pitch included Contract India, McCann World Group India, and Law & Kenneth.

    JK Tyres and Industries India operations president Vivek Kamra added, “We are happy to have them on board and hope they will effectively communicate our key brand attributes including technological superiority, youthfulness, humility and progressiveness in a truly Indian grown brand, through our creative campaigns.”

    “We are grateful and delighted with this win. The teams had great fun working on it from ideation to creation. JK Tyres is a great home grown brand and we look forward to building preference and love for the two wheeler tyre segment of the brand through some powerful communication”, Dentsu One NCD Titus Upputuru said.

    “The challenge is to not only take the brand idea seamlessly into digital and other mediums but going forward to own it consistently so that it can stand differentiated in the consumer mind space over time”, Dentsu One Senior VP Sunita Prakash said.

  • Dentsu One creates ‘World Toilet Day’ campaign

    Dentsu One creates ‘World Toilet Day’ campaign

    MUMBAI: Over 300 million women in India daily undergo psychological trauma of having to defecate in open fields. Dentsu One, the full-service creative agency from Dentsu Aegis Network, has launched a campaign to promote “World Toilet Day”. 

    The film titled ‘Khushboo’ sheds light on this disturbing fact by showing a frighteningly painful story based on a real incident that had happened in Jharkhand.

    Set in a rural town, on a wet, rainy dawn, the film shows a man putting his daughter to sleep. In the background, we hear the voice of the young daughter tell her father how he used to give her everything that she ever asked for, except for one thing that she had asked for as she grew older.

    She had begged and pleaded for it. She even gave up food. But the father refused to fulfill her wish, saying that he was saving money for her marriage.

    As the father’s gentle patting turns into repeated thumps, we realize all is not well. The girl’s voice finally says that while her father had put her to sleep always, this one time, she was going to sleep by herself. 

    As we see the suicide note that she had left behind, we realize that the father had actually lost his mind and was patting his dead daughter all along.

    The father breaks down finally and starts crying bitterly while still thumping the shoulder of his dead daughter.

    As the camera pulls up we see the noose hanging from the fan and a lullaby begins to emerge in the sound of rain.

    To the haunting melody in the background, we learn that the girl Khushboo committed suicide because her father did not build a toilet in the house. 
    lives.

    The film directs the audience to visit the ProjectHers.com website and sign a petition that will influence the government to create a new law: If you have a house, you must have a toilet.

    The film ends with the logo of Project Hers that shows the typical sign on women’s loos with a noose sign.

    Writer-director Titus Upputuru says, “That a girl gave up her life because she did not have an access to a toilet was unbelievable. We found many other cases where women give up their lives. About 60% of India’s population does not have an access to toilet facilities. This film and Project Hers attempts to address this issue.”

  • Dentsu One creates ‘World Toilet Day’ campaign

    Dentsu One creates ‘World Toilet Day’ campaign

    MUMBAI: Over 300 million women in India daily undergo psychological trauma of having to defecate in open fields. Dentsu One, the full-service creative agency from Dentsu Aegis Network, has launched a campaign to promote “World Toilet Day”. 

    The film titled ‘Khushboo’ sheds light on this disturbing fact by showing a frighteningly painful story based on a real incident that had happened in Jharkhand.

    Set in a rural town, on a wet, rainy dawn, the film shows a man putting his daughter to sleep. In the background, we hear the voice of the young daughter tell her father how he used to give her everything that she ever asked for, except for one thing that she had asked for as she grew older.

    She had begged and pleaded for it. She even gave up food. But the father refused to fulfill her wish, saying that he was saving money for her marriage.

    As the father’s gentle patting turns into repeated thumps, we realize all is not well. The girl’s voice finally says that while her father had put her to sleep always, this one time, she was going to sleep by herself. 

    As we see the suicide note that she had left behind, we realize that the father had actually lost his mind and was patting his dead daughter all along.

    The father breaks down finally and starts crying bitterly while still thumping the shoulder of his dead daughter.

    As the camera pulls up we see the noose hanging from the fan and a lullaby begins to emerge in the sound of rain.

    To the haunting melody in the background, we learn that the girl Khushboo committed suicide because her father did not build a toilet in the house. 
    lives.

    The film directs the audience to visit the ProjectHers.com website and sign a petition that will influence the government to create a new law: If you have a house, you must have a toilet.

    The film ends with the logo of Project Hers that shows the typical sign on women’s loos with a noose sign.

    Writer-director Titus Upputuru says, “That a girl gave up her life because she did not have an access to a toilet was unbelievable. We found many other cases where women give up their lives. About 60% of India’s population does not have an access to toilet facilities. This film and Project Hers attempts to address this issue.”

  • Dentsu Marcom gives ‘raw, real, ripped’ look to CB Hornet 160R

    Dentsu Marcom gives ‘raw, real, ripped’ look to CB Hornet 160R

    MUMBAI: Honda Motorcycle and Scooter India (HMSI) has premiered the television commercial (TVC) for its CB Hornet 160R. In sync with its aggressive warrior styling, the new commercial of CB Hornet 160R coincided with the much awaited world television premier of 2015’s biggest hit – Bajirao Mastani. 

    Developed by Dentsu Marcom, a Dentsu Aegis Network Company, the TVC that is running on air across channels has received a welcome  response from the youth.

    The brief to agency was to create an adrenalin high communication that reinforces the uniqueness of CB Hornet 160R and its advancements in terms of performance, style and technology to the target audience. 

    Elaborating on Honda’s communication line for the CB Hornet 160R, Honda Motorcycle & Scooter India sales and marketing SVP Yadvinder Singh Guleria said, “Honda launched the new CB Hornet 160R, heralding a new era of Street Naked Sports biking in India. Through this TVC, we have tried to showcase the attributes like unbridled power, ambition, sheer hard work and precision that goes behind sculpting those perfect bodies, be it today’s youth or their machine- the CB Hornet 160R. Within just 4 months of its launch, the CB Hornet 160R has stuck an immediate resonance with the customers and this TVC will definitely help us soar to even greater heights.”

    The film was conceptualised to show the inherent connect between new CB Hornet 160R and its identified target group.

    “The human body is incredibly built. It’s the greatest machine that is ever built on earth. And increasingly, more than ever before, gyms are mushrooming all over the country, in basements, on terraces, and in swank glass buildings. The new CB Hornet 160 is for this new generation that is as much passionate about building their bodies as it is about motorcycles,” said Dentsu Marcom, NCD Titus Upputuru.

    The ad film explores the parallel journey of men building their bodies and the CB Hornet 160R being built in the factory. Fast-paced and edgy, the TVC, though visual and sound spectacle shows the coming together of, ‘building of the human body’ and ‘building of the bike body’, for road ripping ride. This is followed by thrilling shots of the riders creating an X on the tarmac that resembles the X-shaped LED tail lamp on CB Hornet 160R. The film ends with the tagline ‘Built After You’ linked that how the CB Hornet 160R is just as raw. real. ripped as its rider. 

  • Dentsu Marcom gives ‘raw, real, ripped’ look to CB Hornet 160R

    Dentsu Marcom gives ‘raw, real, ripped’ look to CB Hornet 160R

    MUMBAI: Honda Motorcycle and Scooter India (HMSI) has premiered the television commercial (TVC) for its CB Hornet 160R. In sync with its aggressive warrior styling, the new commercial of CB Hornet 160R coincided with the much awaited world television premier of 2015’s biggest hit – Bajirao Mastani. 

    Developed by Dentsu Marcom, a Dentsu Aegis Network Company, the TVC that is running on air across channels has received a welcome  response from the youth.

    The brief to agency was to create an adrenalin high communication that reinforces the uniqueness of CB Hornet 160R and its advancements in terms of performance, style and technology to the target audience. 

    Elaborating on Honda’s communication line for the CB Hornet 160R, Honda Motorcycle & Scooter India sales and marketing SVP Yadvinder Singh Guleria said, “Honda launched the new CB Hornet 160R, heralding a new era of Street Naked Sports biking in India. Through this TVC, we have tried to showcase the attributes like unbridled power, ambition, sheer hard work and precision that goes behind sculpting those perfect bodies, be it today’s youth or their machine- the CB Hornet 160R. Within just 4 months of its launch, the CB Hornet 160R has stuck an immediate resonance with the customers and this TVC will definitely help us soar to even greater heights.”

    The film was conceptualised to show the inherent connect between new CB Hornet 160R and its identified target group.

    “The human body is incredibly built. It’s the greatest machine that is ever built on earth. And increasingly, more than ever before, gyms are mushrooming all over the country, in basements, on terraces, and in swank glass buildings. The new CB Hornet 160 is for this new generation that is as much passionate about building their bodies as it is about motorcycles,” said Dentsu Marcom, NCD Titus Upputuru.

    The ad film explores the parallel journey of men building their bodies and the CB Hornet 160R being built in the factory. Fast-paced and edgy, the TVC, though visual and sound spectacle shows the coming together of, ‘building of the human body’ and ‘building of the bike body’, for road ripping ride. This is followed by thrilling shots of the riders creating an X on the tarmac that resembles the X-shaped LED tail lamp on CB Hornet 160R. The film ends with the tagline ‘Built After You’ linked that how the CB Hornet 160R is just as raw. real. ripped as its rider. 

  • DS Group celebrates ‘goodness of humanity’ with Priyanka Chopra

    DS Group celebrates ‘goodness of humanity’ with Priyanka Chopra

    MUMBAI: In recognition of her undeniable talent, immense popularity, her humanitarianism and her innate shine of goodness, Rajnigandha Silver Pearls has named Priyanka Chopra as their Brand Ambassador.  She features in the new TVC announcing the launch of saffron blended, silver coated cardamom seeds, ‘Rajnigandha Silver Pearls’ from the house of DS Group.
     

    The new 60 sec TVC celebrates the little gestures of goodness that we make despite our hectic day-to-day life, with the slogan ‘Achai ki ek Alag hi Chamak hoti hai ’. The new catchphrase re-emphasizes on the brand’s belief that real goodness always shines through in our words and deeds, and sets us apart as heroes of real life.
     

    The newly signed brand ambassador Priyanka Chopra says, “I truly do believe that ‘Achai ki ek Alag Chamak hoti hai ’!  There is an innate goodness in all of us and I think in today’s time its hugely important to spread as much love and positivity as possible. I am delighted to have been chosen as the brand ambassador of Rajnigandha Silver Pearls.  It not only a delicious and refreshing product but also a brand that promotes such positive messages, which is something the world really needs.”

    Commenting on this occasion Mr. Rajeev Jain, Senior General Manager, Marketing, Dharampal Satyapal Ltd. said, “Rajnigandha brand has always been a hallmark of achievement and our new product ‘Rajnigandha Silver Pearls’ that shares the same brand’s DNA, can be seen as symbolic of individuals who are successful and yet uphold a strong humanistic approach to life. Priyanka Chopra has been appointed as the brand ambassador as she is an epitome of a global achiever, and at the same time a grounded and humble person who is always ready to give time and effort for a good cause. The TV commercial highlights exactly this aspect of her life”.
     

    The film has been created by Dentsu Marcom and narrates the story of a successful film-star who has a massive following because of her inherent goodness. It shows interwoven scenes that narrate examples of little acts of goodness— Priyanka Chopra is seen performing an Indian classical dance, making a moment special for a little boy, throwing a scarf at the screaming sailors and surprising an old woman with a birthday cake.

    Finally we see the classical dance performance culminating in her final act of goodness where Priyanka Chopra calls her team for the final bow in front of the audience to acknowledge their contribution to the applause that she has received. It is in the journey back home, that she tastes Rajnigandha Silver Pearls and her chauffer looks through the mirror to realize that ‘achchai ki ek alag chamak hoti hai’.

    Titus Upputuru, National Creative Director, Dentsu Marcom says “Rajnigandha Silver Pearls is saffron blended silver-coated cardamom seeds (Elaichi) Cardamom  is good for health, silver has shine, so we came up with ‘goodness shines’. At the same time we also considered the lineage of Rajnigandha which stood for success and achievement. When we decided to go ahead with Priyanka Chopra as the face of the brand, we thought let’s show stardom in a new light. Thus was born ‘achchai ki ek alag chamak hoti hai’”.

    The film is shot like a trailor of a Hollywood movie, complimented by a special song as the background score with the lyrics ‘Dil bada toh tu bada’, which has been written and sung to an Indian melody to bring out the idea that one is only as big as one’s heart is. This is an ATL & BTL campaign which will encompass print, outdoor, radio, digital and OOH mediums to extend the thought of ‘Acchai ki ek alag chamak hoti hai’.

  • Monster India shakes up passive jobseekers with new campaign

    Monster India shakes up passive jobseekers with new campaign

    MUMBAI: We wake up every morning; follow our usual routine, sleepwalk our way to work, complete our average jobs and then crib about not being happy. This is the situation with many people in the country and thus Monster India, one of the leading online career and recruitment solutions provider and flagship brand of Monster Worldwide, has launched a new campaign “Wake Up” with an aim to jiggle the passive jobseekers to take an action.

    Monster India has launched its new brand positioning of ‘Find Better’ with a tag line – ‘Get lucky. Get Active on Monster’. The campaign addresses a majority of jobseekers who become comfortable with their average jobs and are ignorant of the limitless opportunities that exist. The campaign urges them to rise above mediocrity, ‘Wake- up’ to their true potential and capitalise the opportunity.

    The company has put in a lot of creativity to grab the attention of jobseekers. “We had to come up with a creative idea that would not just make people sit up and notice but actually wake them up. So we thought of several ideas and ways to wake people up. Need we say, we put those many waking hours! We had a ball too, going from fiction to mythology to the jungles and almost everywhere. So while a shrilly opera singer, a bleating sheep and a goofy Tarzan try to wake up our protagonist, we had to go underwater to find the ideal one to wake our guy up – someone more dead than him!” said Dentsu Marcom National Creative Director Titus Upputuru.

    The new campaign has been launched after a recent global survey conducted by Monster and Gfk that revealed that “70 percent people have expressed that they are content with their current jobs but they are not”.

    “Their feedback made it evident that they would like to explore more. Hence, ‘Wake Up’ call is targeted at this vast majority of people who need to make the most out of the opportunity that exists out there,” said Monster.com managing director Sanjay Modi.

    ‘Wake Up’ is a unique proposition that uses interesting relatable characters to convey the core message strongly. The serious message of ‘wake up to the new opportunity’ is communicated in a unique and creative fashion with the use of animation that e-recruitment category in India has never seen. The campaign conveys the message in a direct, clean and humorous manner.

  • Monster India shakes up passive jobseekers with new campaign

    Monster India shakes up passive jobseekers with new campaign

    MUMBAI: We wake up every morning; follow our usual routine, sleepwalk our way to work, complete our average jobs and then crib about not being happy. This is the situation with many people in the country and thus Monster India, one of the leading online career and recruitment solutions provider and flagship brand of Monster Worldwide, has launched a new campaign “Wake Up” with an aim to jiggle the passive jobseekers to take an action.

    Monster India has launched its new brand positioning of ‘Find Better’ with a tag line – ‘Get lucky. Get Active on Monster’. The campaign addresses a majority of jobseekers who become comfortable with their average jobs and are ignorant of the limitless opportunities that exist. The campaign urges them to rise above mediocrity, ‘Wake- up’ to their true potential and capitalise the opportunity.

    The company has put in a lot of creativity to grab the attention of jobseekers. “We had to come up with a creative idea that would not just make people sit up and notice but actually wake them up. So we thought of several ideas and ways to wake people up. Need we say, we put those many waking hours! We had a ball too, going from fiction to mythology to the jungles and almost everywhere. So while a shrilly opera singer, a bleating sheep and a goofy Tarzan try to wake up our protagonist, we had to go underwater to find the ideal one to wake our guy up – someone more dead than him!” said Dentsu Marcom National Creative Director Titus Upputuru.

    The new campaign has been launched after a recent global survey conducted by Monster and Gfk that revealed that “70 percent people have expressed that they are content with their current jobs but they are not”.

    “Their feedback made it evident that they would like to explore more. Hence, ‘Wake Up’ call is targeted at this vast majority of people who need to make the most out of the opportunity that exists out there,” said Monster.com managing director Sanjay Modi.

    ‘Wake Up’ is a unique proposition that uses interesting relatable characters to convey the core message strongly. The serious message of ‘wake up to the new opportunity’ is communicated in a unique and creative fashion with the use of animation that e-recruitment category in India has never seen. The campaign conveys the message in a direct, clean and humorous manner.
     

  • Monster India shakes up passive jobseekers with new campaign

    Monster India shakes up passive jobseekers with new campaign

    MUMBAI: We wake up every morning; follow our usual routine, sleepwalk our way to work, complete our average jobs and then crib about not being happy. This is the situation with many people in the country and thus Monster India, one of the leading online career and recruitment solutions provider and flagship brand of Monster Worldwide, has launched a new campaign “Wake Up” with an aim to jiggle the passive jobseekers to take an action.

    Monster India has launched its new brand positioning of ‘Find Better’ with a tag line – ‘Get lucky. Get Active on Monster’. The campaign addresses a majority of jobseekers who become comfortable with their average jobs and are ignorant of the limitless opportunities that exist. The campaign urges them to rise above mediocrity, ‘Wake- up’ to their true potential and capitalise the opportunity.

    The company has put in a lot of creativity to grab the attention of jobseekers. “We had to come up with a creative idea that would not just make people sit up and notice but actually wake them up. So we thought of several ideas and ways to wake people up. Need we say, we put those many waking hours! We had a ball too, going from fiction to mythology to the jungles and almost everywhere. So while a shrilly opera singer, a bleating sheep and a goofy Tarzan try to wake up our protagonist, we had to go underwater to find the ideal one to wake our guy up – someone more dead than him!” said Dentsu Marcom National Creative Director Titus Upputuru.

    The new campaign has been launched after a recent global survey conducted by Monster and Gfk that revealed that “70 percent people have expressed that they are content with their current jobs but they are not”.

    “Their feedback made it evident that they would like to explore more. Hence, ‘Wake Up’ call is targeted at this vast majority of people who need to make the most out of the opportunity that exists out there,” said Monster.com managing director Sanjay Modi.

    ‘Wake Up’ is a unique proposition that uses interesting relatable characters to convey the core message strongly. The serious message of ‘wake up to the new opportunity’ is communicated in a unique and creative fashion with the use of animation that e-recruitment category in India has never seen. The campaign conveys the message in a direct, clean and humorous manner.
     

  • Honda CB Trigger TVC lures the youth, ask them to ‘Untame’

    Honda CB Trigger TVC lures the youth, ask them to ‘Untame’

    MUMBAI: With a new TVC, Honda aims to strengthen its 150cc sports bike segment. The automobile manufacturer is now positioning its new offering CB Trigger as ‘fun of riding for the youth’.  

    Created by Dentsu Marcom, the 30 second TV campaign showcases a young man’s life filled with dilemmas. How it is not in his control and how everyone in his generation is pressed to be put through a factory of conformity. Honda CB Trigger through the campaign, says ‘No More.’ The new TVC calls the youth as it asks them to ‘Untame’.

    The film starts with the backdrop of a jingle (about a domesticated ‘cutie pie’), where the protagonist is being tamed by his friends, girlfriend and other members of the society in their own ways. The voice over in the background asks: “Do they make my choice? Do they define my life? Do they make my destiny?” Honda’s new bike is trigger for him to realise that enough is enough and he breaks the shackles of society saying: “I don’t belong to them. I belong to myself.”

    “The new CB Trigger combines the raw power of 150 cc and macho styling. So we asked, ‘Why tame yourself?’ Youth enjoy college life and the life after because it seems to liberate them from the 12 years of schooling. Little do they realise that there is another kind of schooling that follows them in these and the following years. Fact is, people around you continue to teach you, what is cool, what isn’t, they tell you that you must join a gym, build your muscle, party hard etc. The new CB trigger gives them a physical tool to break out of all this and live by themselves,” said Dentsu Marcom national creative director Titus Upputuru.

    Commenting on the campaign Dentsu India executive vice president and national planning director Narayan Devanathan said: “The simple but key insight into the life of the 18-year-old prospective biker is this: at a time when the 18-year-old is tasting freedom for the first time, the shackles of conformity try to bind him, hold him back, and worse, define him for who he really is not. Along comes Honda to remind him that there is indeed a time and a place to become domesticated. And that the new Honda CB Trigger is here to take him far, far away from them.”