Tag: title sponsorship

Hero MotorCorp rides away with Hockey India League title sponsorship.

MUMBAI: Wish a lot many more sports had this kind of support. Strengthening its commitment to the growth and development of hockey, the world’s largest maker of bikes and scooters Hero MotoCorp has signed on as the title sponsor of the Hockey India League (HIL) for the next three seasons, starting from 2024-25. Specific sponsorship amounts were not disclosed, but guesstimate are that it is in the double digit crore territory.Coal India was the previous title sponsor.

This alliance between Hero MotoCorp and the HIL aims to rejuvenate one of India’s most cherished sports, expanding its reach and fostering a vibrant platform for emerging talent.

The tournament, set to begin on 28 December will feature eight men’s teams and, for the first time, four women’s teams. The introduction of the Women’s HIL marks a historic milestone in Indian hockey, underscoring a significant step forward for the inclusion and empowerment of women in sports.

Hero MotoCorp executive vice-president Sanjay Bhan said, “Hero MotoCorp is deeply committed to nurturing and supporting sports globally, with a special emphasis on India. Hockey holds a unique place in our hearts, reflecting our nation’s rich sporting heritage. The Hero Hockey India League is more than just a competition – it’s a celebration of our shared passion for the sport, an inspiration for future athletes, and a unifier for communities.”

HIL governing committee chairperson Dilip Tirkey said: “Hero MotoCorp has always been a pioneer in supporting Indian sports, and their association with the Hero Hockey India League will elevate the tournament’s stature. With their title sponsorship, we are confident that the Hero Hockey India League will reach greater heights, inspiring players and fans alike. Together, we aim to make this league a true celebration of hockey as IndiaKaGame.”

HIL governing committee member Bhola Nath Singh added, “Hero MotoCorp’s partnership is a testament to the growing popularity of the HIL.Their support will not only enhance the league’s visibility but also strengthen the narrative of hockey as a unifying force in India.”

The Hero HIL can be watched through a wide array of platforms, including television, digital channels, and radio, ensuring that audiences remain connected to every thrilling match and moment. With Hero MotoCorp’s support, the league aims to nurture the sport, inspire future generations of players, and spotlight India’s hockey talent on the global stage.

(Picture courtesy Hockey India League website)

December 14, 2024
Tiger Woods’ Hero World Challenge renews title sponsorship deal with Hero MotoCorp till 2030

MUMBAI: Veteran champion golfer Tiger Woods’ events production company TGR Live has found a hero. The world’s largest two-wheeler maker Hero MotoCorp has agreed to extend its title sponsorship of the Hero World Challenge, which is under the TGR Live umbrella. The PGA-sanctioned tournament will now remain at Albamy, Bahamas through the 2030 playing. Additionally, the Indian two-wheeler firm has said yes to continuing with Woods as its global corporate partner.

The tournament rounds will be held between 5 and 8 December and it will be televised on the Golf Channel during all its rounds and by NBC during the third and final rounds.

The Hero World Challenge is the longest-running PGA Tour event managed by TGR Live. The event was started by Woods and his father Earl in January 2000 to raise funds for the TGR Foundation. Hero MotoCorp first title sponsored the tournament in 2014 at Isleworth Golf & Country Club. In 2015, the tournament moved to Albany, Bahamas where it will be played for the ninth time in 2024.Under Hero’s title sponsorship, the tournament has grown from 18 players to 20.

Right from its inception, Woods vision has always been to utilise the event to raise awareness, support and resources that make a positive impact in the lives of youth around the world. Proceeds from the 2024 Hero World Challenge benefit TGR Foundation, Tavistock Foundation and Bahamas Youth Foundation.

“Hero MotoCorp has played a vital role in the tournament’s evolution, growth and success; and their commitment is felt by everyone who joins us at Albany,” said Woods “Through the years I have come to respect Pawan (Munjal, the executive chairman of Hero MotoCorp) as a visionary leader and more importantly a trusted friend. His progressive leadership has made a significant impact not only on the future of global mobility but also the game of golf.”

On his part, Munjal said he was proud to extend the partnership with Woods as the money raised from it goes towards the foundation which helps bring in meaningful change in communities just like Hero Motocorp group pioneers transformative innovations in the automotive industry.

“Over the past decade, I have witnessed firsthand his extraordinary impact – not only as one of the greatest athletes in history but also as a global ambassador of excellence and a beacon of inspiration for millions,” Munjal elaborated. “This enduring collaboration is more than a testament to shared values; it’s a commitment to redefining boundaries, driving innovation, and shaping a better world. Together, we remain resolute in our mission to create a meaningful and lasting legacy that transcends sports and inspires generations to come. Together with Tiger, we are committed to elevating the Hero World Challenge as a powerful platform for positive social impact and global inspiration.”

Scottie Scheffler won the Hero World Challenge in 2023 with his score being 20 under and his his margin of victory being three strokes. Runner-up was Sepp Straka.

December 3, 2024
Mastercard acquires title sponsorship rights for all BCCI international & domestic home matches

Mumbai: Mastercard has announced its collaboration with the Board of Control for Cricket in India (BCCI) to broaden its strategic outreach to Indian audiences. During this association, Mastercard will be the title sponsor for all international (both men’s and women’s) matches played on home soil, domestic cricket matches such as the Irani Trophy, Duleep Trophy, and Ranji Trophy organised by the BCCI, and all junior cricket (Under 19 and Under 23) matches played in India.

This sponsorship and the activities around it are aimed at enhancing Mastercard’s connection with cricket lovers across the country and beyond. For a brand that is invested in sponsorships worldwide with marquee properties like the UEFA Champions League, the Grammys, the Cannes Film Festival and the Australian and French Open tennis tournaments, Mastercard’s tie-up with the BCCI further enhances its portfolio of partnerships.

BCCI president Sourav Ganguly said, “The BCCI welcomes Mastercard as the title sponsor for home cricket matches for the 2022–23 season. Along with the international home series, the BCCI’s domestic tournaments are crucial as they are a stepping stone towards making India a strong international side. The BCCI truly values Mastercard’s support in building Indian cricket.”

“This sport is more than a passion point, it’s a way of life and we look forward to some innovative experiences for the fans via this partnership and delivering value to Mastercard through this collaboration,” he added.

BCCI honorary secretary Jay Shah said, “The BCCI is pleased to be associated with a global marquee brand-Mastercard.”We are in for an exciting period in Indian cricket as we have Australia and South Africa coming over for white-ball series before the T20 World Cup and Sri Lanka, New Zealand and the prestigious Border-Gavaskar Trophy early next year, while domestic cricket has a packed calendar with the return of the Duleep Trophy and a full-fledged Ranji Trophy season. The 2022-23 season will witness a lot of action across age groups, and I am confident that this will be an enriching partnership.”

Mastercard chief marketing and communications officer Raja Rajamannar said, “Cricket is a perfect amalgamation of sports and entertainment with immense potential to deliver priceless moments. Our globally recognised “priceless” platform offers us the unique opportunity to delight our cardholders, customers and partners worldwide. Cricket enjoys unparalleled popularity not just in India where it is a singular unifying force for the nation, but also in several countries around the world. It is therefore particularly relevant and opportune for us to have acquired the title sponsor rights for all home international and domestic cricket matches organised by the BCCI.”

Former Indian cricket captain MS Dhoni, who has been Mastercard’s ambassador for over four years, added, “Cricket has been my life and given me everything I have. I am thrilled that Mastercard is sponsoring all the home cricket matches of the BCCI, especially the domestic, junior, and women’s cricket. The Ranji and junior players of today will play for the country tomorrow and continue to embody the pride of 1.3 billion Indians.”

According to the brand, Mastercard endeavours to enhance its strong international base of sponsorship assets across passion points with uniquely Indian ones. Mastercard has worked to amplify this passion area with the signing on of MS Dhoni, the former Indian cricket captain, as its brand ambassador over four years ago.

September 8, 2022
IPL 2022: Muthoot FinCorp extends title sponsorship with RCB

Mumbai: Muthoot FinCorp, a non-banking financial company and flagship entity of Muthoot Pappachan Group has announced that it will continue as the title sponsor of Royal Challengers Bangalore (RCB) for the third consecutive year.

As part of the association, the Muthoot FinCorp logo will be prominently placed on RCB’s match and training jerseys. The collaboration will also look to further connect with millions of fans across the country with social media integrations as well as TV commercials featuring RCB players, said the statement.

“Our association with Royal Challengers Bangalore is a reflection of the common core values—grit, determination and creating limitless opportunities,” commented Muthoot Blue and Muthoot FinCorp director Thomas George. “RCB boasts of maximum fan base among all the T20 teams and we believe with their pan-India following, this partnership will aim to provide simple solutions to save hard-earned earnings and maintain the trust of millions of fans.”

“RCB has a prolific collaboration with Muthoot Blue so far and we are thrilled to enter the third consecutive year of partnership. We look forward to seeing this association grow further and bring great value,” added RCB VP and head Rajesh Menon.

The 15th edition of the cricket extravaganza is scheduled to start on 26 March. Team RCB will begin its campaign on 27 March against Punjab Kings at the DY Patil Stadium in Navi Mumbai.

March 26, 2022
BCCI invites tenders for 2015-2019 international & domestic seasons

MUMBAI: The Board of Control for Cricket in India (BCCI) has published an invitation to tender (ITT) for the title sponsorship relating to the BCCI home series and tournaments – both international and domestic – for the 2015-16, 2016-17, 2017-18 and 2018-19 seasons.

The rights on offer include sponsor branding of the relevant series with the title sponsor logo, official designation as the ‘title sponsor’ of the relevant international or domestic series, visibility at the stadium during both international and domestic matches, broadcast sponsorship rights, and a host of other rights.

The ITT document will be available at the BCCI headquarters in Mumbai between 11 am and 5pm from 22 June until 28 July, 2015, at a non-refundable and non-adjustable cost of Rs 2,00,000.

June 22, 2015