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Tag: title sponsor

  • IPL 2022: Muthoot FinCorp extends title sponsorship with RCB

    IPL 2022: Muthoot FinCorp extends title sponsorship with RCB

    Mumbai: Muthoot FinCorp, a non-banking financial company and flagship entity of Muthoot Pappachan Group has announced that it will continue as the title sponsor of Royal Challengers Bangalore (RCB) for the third consecutive year.

    As part of the association, the Muthoot FinCorp logo will be prominently placed on RCB’s match and training jerseys. The collaboration will also look to further connect with millions of fans across the country with social media integrations as well as TV commercials featuring RCB players, said the statement.

    “Our association with Royal Challengers Bangalore is a reflection of the common core values—grit, determination and creating limitless opportunities,” commented Muthoot Blue and Muthoot FinCorp director Thomas George. “RCB boasts of maximum fan base among all the T20 teams and we believe with their pan-India following, this partnership will aim to provide simple solutions to save hard-earned earnings and maintain the trust of millions of fans.” 

    “RCB has a prolific collaboration with Muthoot Blue so far and we are thrilled to enter the third consecutive year of partnership. We look forward to seeing this association grow further and bring great value,” added RCB VP and head Rajesh Menon. 

    The 15th edition of the cricket extravaganza is scheduled to start on 26 March. Team RCB will begin its campaign on 27 March against Punjab Kings at the DY Patil Stadium in Navi Mumbai. 

  • Tata Group to replace Vivo as title sponsor of IPL

    Tata Group to replace Vivo as title sponsor of IPL

    Mumbai: Business conglomerate Tata Group is all set to replace Vivo as the title sponsor for the Indian Premier League (IPL) next year, said the league chairman Brijesh Patel on Tuesday. The decision was announced post the governing council meeting.

    “Yes. Tata Group will replace Vivo as title sponsor,” Patel told PTI. The Chinese manufacturer still has two years left in its sponsorship deal with the league, and consequently, Tata will remain the main sponsor during this period.

    Meanwhile, the two new teams including Sanjiv Goenka’s RPSG group for the Lucknow Franchise and CVC Capital’s Ahmedabad team also received formal clearance from the Board of Cricket Control in India (BCCI).

    Vivo had a Rs 2200 crore deal for title sponsorship rights from 2018 to 2022 but the brand had to take a year-long break in between due to the ongoing tension between India and China. Dream11 had joined the league during the period. However, the Chinese giant returned as the title sponsor in 2021.

  • My11Circle joins Lucknow IPL Team as official Title Sponsor

    My11Circle joins Lucknow IPL Team as official Title Sponsor

    Mumbai: Games24x7’s fantasy sports platform, My11Circle has signed up with RP-Sanjiv Goenka group’s newly announced Lucknow franchise as the official title sponsor. The three-year deal will see the My11Circle logo featured on the Lucknow team jersey, as it begins its IPL journey this year.

    “We are excited to announce our first IPL team sponsorship and the Lucknow team is a perfect fit as it represents the heartland of the country where cricket fans have ardently supported the sport and now get an opportunity to support their own team,” said Games24x7 co-founder Bhavin Pandya. “We launched My11Circle in 2019 and within a short span, it has emerged as one of the most popular fantasy sports platforms in the country. We witnessed a 100 per cent growth last year primarily because of our ability to connect with the discerning Indian cricket fan, where our campaigns have celebrated and rewarded their fervor and skill. We believe that this partnership will further strengthen our engagement with millions of cricket fans across India.”

    The team will fight their first IPL game this year, with Gautam Gambir as the mentor, and former Zimbabwean cricket coach, and former cricketer Andy Flower as head coach. “We are delighted to have My11Circle as our Principal Team Sponsor. We thank them for the faith they have shown in our new franchise and are confident that this will be a winning partnership,” said RPSG Sports CEO Raghu Iyer.

  • Tata Motors becomes title sponsor of Yuvin Valorant Invitational

    Tata Motors becomes title sponsor of Yuvin Valorant Invitational

    Mumbai: Homegrown e-sports organisation Yuvin Esports on Wednesday announced Tata Motors as the title sponsors for the upcoming Yuvin Valorant Invitational (YVI) tournament, scheduled from 2-5 September. The partnership marks the auto major’s foray into the e-sports domain which has seen a rapid rise in the recent past.

    Founded in 2018, Yuvin Esports has been focussing on building and grooming talent from India, South Asia and Southeast Asia for a competitive international arena.

    “The exciting competition will feature India’s top eight Valorant teams battling it out in a single-elimination format,” said the statement. “The teams will be contesting in a best-of-three format while the grand finale will have best-of-five format on 5 September,” it added.

    “Tata Motors has time and again come forward to show its support to all kinds of sports and with this association, we commence our maiden journey into the e-sports arena. The Indian e-sports industry is growing at a very fast pace and is becoming a preferred choice of entertainment of young millennials and Gen Zs,” said Tata Motors, PVBU, head – digital marketing, Nikhil Kurian. “At Tata Motors, we cater to the young and aspirational needs of our customers and electronically played sports are one such promising channel. We look forward to a fruitful association with Yuvin Valorant Invitational and hope to encourage the growth of budding talent in this new age field.”  

    “The brand name and presence like Tata Motors always incites an environment of awe and veneration for all the communities out there irrespective of the medium they are currently in,” said Yuvin Esports Pvt Ltd, CEO & founder, Sharang Naicker. “Tata Group has been supportive of multiple sports for centuries and now everything becoming ‘e’, it is the perfect time for the grand entry into e-sports.”

    The tournament’s engagement with Tata Motors will coincide with the recently launched Tata Tiago NRG. “We are extremely proud and excited that Tata Motors has partnered with us to promote Tiago NRG through a modern medium of e-sports. This is the first of many events we have planned for the massive e-sports enthusiasts’ community,” Naicker further said.

    The YVI tournament will be streamed LIVE on Yuvin Esports’ YouTube channel in English and Hindi.

  • IPL 2020 logs record-breaking viewership

    IPL 2020 logs record-breaking viewership

    MUMBAI: When the Indian Premier League (IPL) went on hiatus in March due to the Covid2019 pandemic, fans wondered when they would get to see their favourite teams and cricketers play, if at all. But the IPL did return – with a bang. In spite of being held in the UAE, that too without in-stadia audience, the tournament has logged a record-breaking increase of 28 per cent in viewership as compared to the previous edition.

    From September 19 through November 10, the IPL enthralled fans with non-stop action which involved cliffhanger matches, splendid bowling spells, and spectacular batting. It not only enlivened the people after months of Covid-induced gloom, but also lifted up certain sections of the economy. In fact, IPL 2020 had 18 sponsors and 110 brands on board, which is the highest number of partners and advertisers in the history of the league.

    There are many noteworthy firsts for IPL 2020. For the first time, the title sponsor of IPL is a sports brand, Dream11. Fan engagement was driven digitally by creating digital fan walls in the stadium and the commentary box. The four large virtual fan walls include pre-recorded videos of cheerleaders on branded walls of sponsors. IPL teams like Mumbai Indians and Rajasthan Royals launched digital initiatives to connect with fans. Mumbai Indians launched ‘MI Live’ and ‘Paltan Play’ and Rajasthan Royals started a community-based programme called ‘Super Royals’.

    IPL chairman Brijesh Patel said, “IPL has always endeavoured to provide a world-class sports event for its fans.”

    He thanked title sponsor Dream11, which associated itself with the hugely popular league after the BCCI parted ways with its earlier partner, Vivo.

    “With Dream11 coming on board as the title sponsor for IPL 2020, we are happy to see a  digital sports brand like Dream11 increasing fan engagement through fantasy sport. It is equally heartening to see how Dream11 has integrated its users in all Dream11 IPL match activations. The match countdown, Dream11 champion fans wall and the virtual guest box have all been brought about to bring the fans to the forefront.”

    Similar fan activity and engagement was witnessed on the fantasy sports app Dream11 too. The platform experienced a surge of 44.4 per cent traffic volume as against the final match of IPL 2019 and achieved above 5.3 million user concurrency.

    Dream11 chief marketing officer Vikrant Mudaliar said, “IPL is the biggest sports event in India that witnesses extremely high fan fervour, and we are happy to see similar engagement on Dream11. Fantasy sports have increasingly become integral to fan engagement with every IPL. Sports fans are at the centre of everything we do, and we have integrated our users in all Dream11 IPL match activations.”