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Tag: Titan

  • Jewellery leads Titan’s 54.3 percent Op Inc 29 per cent PAT growth in Q2-2015

    Jewellery leads Titan’s 54.3 percent Op Inc 29 per cent PAT growth in Q2-2015

    BENGALURU:  For the past few quarters, Titan Company (Titan) jewellery business has been pulling down the company’s numbers. This quarter (Q2-2015 which ended 30 September 2014), this business under its jewellery distribution brands Tanishq and Goldplus from Tata showed an upsurge in retail sales by as much as 75 per cent and 84 per cent, respectively. Overall, as per Titan’s investor presentation, jewellery business witnessed y-o-y growth in net income of 64.8 per cent from Rs 1,777 crore in Q2-2014 to Rs 2,929 crore in the current quarter.

    Note : 100,00,000 = 100 Lakhs = 10 million = 1 crore

    The company’s Total Income from Operations (TIO) went up 54.3 per cent in TIO to Rs 3593.07 crore in Q2-2015 from Rs 2328.97 crore in the corresponding year ago quarter and grew 24.3 per cent from Rs 2891.44 crore in the immediate trailing quarter Q1-2015.

    Titan has three revenue segments – watches having the brands –Titan, Xylus, Nebula, Sonata and Fastrack and Zoop; Jewellery (the largest segment in terms of revenue and consequently profits) with Tanishq, Zoya, Gold Plus from Tata, Mia and Fq teen diamonds; and ‘Other’ such as eyewear under the Titan EYE+ brand, apparel and eyewear also under Fastrack brand and precision engineering among others.

    Titan MD Bhaskar Bhat said, “This was an extra-ordinary quarter for the company and we witnessed an income growth of over 55 percent on account of an encouraging performance by all divisions, especially the jewellery business where the accounts of our Golden Harvest Scheme customers had to be closed based on regulatory changes. We have also seen an improvement in consumer sentiment in the second quarter and many of our brands ran successful activations to build on this sentiment and the festive mood. Gold prices have been stable and inflation is falling which would help in providing a lift to the economy. However, the coming quarter will have to be observed and tackled appropriately as some channels are beginning to report lower walk-ins. All our brands will invest in new campaigns in this quarter to improve our connect with the consumer.”

    Titan’s Watches division has also done well in the quarter backed by successful activations for both Titan and Fastrack brands, says the company in its press release. A new brand campaign on ‘gifting of time’ went on air for Titan watches. The income for watches was Rs 527.46 crore in Q2-2015 as compared to Rs 439.07 crore in the corresponding quarter last year.

    Other businesses of the company comprising Precision Engineering, a B2B business, the Eyewear business and accessories grew by 20.9 percent in Q2-2015 versus Q2-2014. The combined income of these businesses was Rs 137.90 crore in the current qaurter. Their last year income for Q2-2014 was Rs 114.03 crore.

    The company has spent higher amount towards advertising (ASP) in Q2-2015 at Rs 105.83 crore (2.9 percent of TIO), which was 12.2 percent higher than the Rs 94.35 crore (4.1 percent of TIO) in Q2-2014 and 6.6 percent more than the Rs 99.25 crore (3.4 percent of TIO) in Q1-2015.

    Over the 11 quarter period starting Q4-2012, Titan’s ASP shows an increasing trend in absolute rupee terms, but in terms of ASP as percentage of TIO, the trend shows a decline. Please refer to Fig A below.
    During the period under consideration, the company’s highest ASP in absolute rupee terms was in Q3-2014 at Rs 118.04 crore (4.4 percent of TIO). This was the highest ASP in FY-2014. Q3-2013 ASP was also the highest in FY-2013 at Rs 108.76 crore (3.6 percent of TIO).

    Also, during the period under consideration, the company’s highest ASP in terms of percentage of TIO was in Q1-2013 at 4.7 percent (Rs 103.44 crore). Historically, during the period under consideration, though Titan’s Q2-2013 TIO was higher than the TIO in Q1-2013, the company’s ASP had gone up in absolute rupee terms in Q3-2013, but was lower in terms of percentage of TIO as compared to both Q1-2013 and Q2-2013.

    In Q1-2014, the company’s ASP was higher in absolute rupees at Rs 104.67 crore as compared to the Rs 94.35 crore in Q2-2014. However, in terms of percentage of TIO, Titan’s Q1-2014 ASP at 3.4 percent was lower than the 4.1 percent in Q2-2014 or the 4.4 percent in Q3-2014.

    If the company wants to push towards record sales and profits in FY-2015, the chances of the company spending more towards advertising spends in Q3-2015 are quite high going by what Bhat has said in the company’s earnings release.

    Y-o-y the company’s PAT improved 28.6 percent to Rs 239.98 crore in Q2-2015 from Rs 186.65 crore and went up by 35.4 percent from Rs 177.27 crore in Q1-2015. Please refer to Fig B below.

    During the 11 quarter period under consideration, Titan’s PAT shows an upward trend in absolute rupee terms, but seems to have flattened out at about 7.2 percent of TIO, maybe could even decline fractionally.

  • Q2-2015: Reliance Retail juggernaut grows 20 per cent y-o-y

    Q2-2015: Reliance Retail juggernaut grows 20 per cent y-o-y

    BENGALURU:  The Mukesh Ambani led Reliance Industries Limited (RIL) announced its Q2-2015 results on 13 October reporting a y-o-y  de-growth of 4.3 per cent in consolidated turnover to Rs 1,13,396 crore in Q2-2015 from Rs 1,18,439 crore in Q2-2014, and a growth of 5.1 per cent versus the immediate trailing quarter Q1-2015 turnover of Rs 1,07,905 crore. During HY-2015, the company’s revenue grew just 1 per cent to Rs 2,21,301 crore from Rs 2,19,054 crore in HY-2014.
     
    The company’s organised retail segment contribution to RIL’s turnover grew from 2.93 per cent (Rs 3470 crore) in Q2-2014 to 3.67 per cent (Rs 4167 crore) in Q2-2015, registering a 20.1 per cent growth y-o-y. In Q1-2015, RIL’s retail segment contributed 3.71 per cent (Rs 3999 crore) to the company’s turnover registering a 4.1 per cent growth q-o-q.  In FY-2014, the segment had reported revenue of Rs 14,566 crore or 2.69 per cent of RIL’s turnover of Rs 5,41,599 crore. A Reliance earnings release for Q2-2014 says reports EBDIT figures for its retail segment at Rs 186 crore, recording a y-o-y EBDIT growth of 96 per cent.

    This quarter, the company’s overall operational outlet count crossed 2000 with a presence in 155 cities of the country.  Some of the store formats under Reliance Retail Brands include Reliance Retail, Reliance Market, Reliance Fresh, Reliance Digital, Reliance Trends, Reliance Footprint and Reliance Jewels.

     

    In the overall context of RIL numbers, its retail segment figures may seem small, but how many companies can boast of annual revenues of about Rs 15,000 crore plus, that the segment must cross this fiscal? Not too many.

     

    According to an Economic Times report, in comparison, Tata group’s retail divisions, including Titan, Croma, Trent and Landmark, had revenue of about Rs 17,000 crore. Kishore Biyani’s Future Retail had revenue of Rs 11,336 crore in fiscal 2014.

     

    India’s retail industry has been pegged at a quarter of India’s gross domestic product (GDP) about $525 million or Rs 31.5 lakh crore and is expected to double over the next five years leading to 2020. There is more than enough scope for the company’s organised retail segment to grow and contribute in a big way to RIL’s numbers over the next few years.

     

     

    Click here for the financial statement

     

  • Titan q-o-q advertising spend up 13.6 per cent in Q1-2015

    Titan q-o-q advertising spend up 13.6 per cent in Q1-2015

    BENGALURU: Titan Company Limited (Titan) increased its advertising spend (ASP) in Q1-2015 (current quarter) at Rs 99.25 crore (3.4 per cent of Total Income from Operations or TIO) by 13.6 per cent as compared to the Rs 87.37 crore (3.1 per cent of TIO) in the immediate trailing quarter,but was 5.2 per cent lower than the Rs 104.67 crore (3.4 per cent of YIO) in Q1-2013.

    Note : 100,00,000 = 100 lakh = 10 million = 1 crore

    Titan has three revenue segments – watches having five major brands –Titan, Xylus, Nebula, Sonata and Fastrack; Jewellery (the largest segment in terms of revenue and consequently profits) with Tanishq, Zoya, Gold Plus from Tata, Mia and Fq teen diamonds; and ‘Other’ such as eyewear under the Titan EYE+ brand, apparel and eyewear also under Fastrack brand and precision engineering among others.

    While the company’s ASP in terms of absolute rupee value shows an icreasing linear trend, in terms of percentage of TIO, the trend is downwards across 10 quarters starting with Q4-2012 until the current quarter. Refer to figure 1 below.

    The company has seen a drop in PAT on both y-o-y and q-o-q basis.  PAT in Q1-2015 at Rs 177.27 crore (6.13 per cent of Total Income from operations  or TIO), which was 14.1 per cent lower than the PAT of Rs 206.44 crore (4.8 per cent of TIO) in the immediate trailing quarter and 2.9 per cent lower than the Rs 182.48 crore (5.9 per cent of TIO) reported for the corrseponding quarter of last year.

    The company has seen a 3.1 per cent increase in its TIO in Q1-2015 at Rs 2891.44 crore versus Rs 2903.38 crore in Q4-2014 and 7 per cent lower than the Rs 3107.67 crore in Q1-2014.

    Titan managing director Bhaskar Bhat explains thelower y-o-y TIO, “The consumer discretionary spend in the current quarter was far more stable than what we witnessed in the past few quarters. With stability in the policitcal environment, the market mood has been positive. However, due to extraordinary first quarter witnessed by jewellery business last year, the topline growth in this quarter was tough. Regulatory pressures faced by jewellery business have amplified the challenge.”

    Titan, in its earnings press release, says that it has put together exciting plans to stimulate demand for all its product categories through innovative advertising campaigns and new product launches.

    As per figure 2 below, Titan’s TIO shows an upward linear trend across the 10 quarters under consideration, as does PAT in absolute rupee terms. In terms of PAT as percantage iof TIO, the linear trend is almost flat, with a slight dip.

    The company says that its watches business witnessed a growth of 10.4 per cent from Rs 389.68 crore in the year ago quarter to Rs 439.95 crore in Q1-2015. Its jewellery business, which contributes majorly to TIO, declined 10.1 per cent to Rs 2325.27 crore in the current quarter versus Rs 2586.61 crore in Q1-2014. The company’s other businesses –Eyewear, Precision Engineering and accessories grew 3.8 per cent 123.18 crore to Rs 127.83 crore this year.

    Click here to read the standalone unaudited/audited result

    Click here to read the press release

  • Titan’s Q4-2014 q-o-q Ad expenses down 26 per cent

    Titan’s Q4-2014 q-o-q Ad expenses down 26 per cent

    BENGALURU:  Titan Company (Titan), formerly known as Titan Industries, reported a (-25.98) per cent drop in advertisement expenses (Advt Exp) in Q4-2014 at Rs 87.37 crore (3.12 per cent of Income from Operations or Op Inc) as compared to the Rs 118.04 crore (4.18 per cent on Op Inc) in the immediate trailing quarter Q3-2014, but 31.13 per cent more than the Rs 66.663 crore (2.55 per cent of Op Inc) spent in the year ago quarter of Q4-2013.

    Note: Rs 100 lakh = Rs100,00,000 = Rs 1 crore = Rs 10 million

    Titan has three revenue segments – watches with five major brands – Titan, Xylus, Nebula, Sonata and Fastrack; Jewellery (the largest segment in terms of revenue and consequently profits) with Tanishq, Zoya, Gold Plus from Tata, Mia and Fq teen diamonds; and ‘Others’ that include eyewear under the Titan EYE+ brand, apparel and eyewear also under Fastrack brand and precision engineering among others.

    Over nine quarters staring from Q4-2012 until Q4-2014, Titan’s Advt Exp shows an upward trend in terms of absolute rupee value, but a drop in terms of Advt Exp as percentage of Op Inc.

    During FY-2014, Titan spent 7.25 per cent more towards Advt Exp at Rs 404.43 crore (3.7 per cent of Op Inc) as compared to the Rs 377.09 crore ((3.73 per cent of Op Inc). Though the Advt Exp in terms of absolute rupees in FY-2014 was higher, in terms of percentage of Op Inc, the drop in Advt Exp was 0.03 per cent.

    Please refer to Fig 1 and Fig 1A below for Titan’s Advt Exp trends.

    Titan’s Op Inc for Q4-2014 at Rs 2803.38 crore was 4.77 per cent more than the Rs 2675.77 crore in Q3-2014 and was 7.28 per cent more than the Rs 2613.24 crore in Q4-2013. In FY-2014, Titan’s Op Inc at Rs 10915.79 crore was 7.94 per cent more than the Rs 10112.67 crore in FY-2013.

    PAT for Q4-2014 at Rs 206.44 crore  (7.36 per cent of Op Inc) was 24.68 per cent more than the Rs 165.57 crore  (6.19 per cent of Op Inc) in Q3-2014 and 11.61 per cent more y-o-y than the Rs 184.97 crore (7.08 per cent of Op Inc). PAT for FY-2014 at Rs 741.14 crore (6.79 per cent of Op Inc) was 2.2 per cent more than the Rs 725.18 crore (7.17 per cent of Op Inc) in FY-2013. Please refer to Fig 2 and Fig 2A for Op Inc and PAT details.

    The company says that weak consumer demand continues and this is affecting growth in both watches and jewellery. It claims that Reserve Bank of India (RBI) has given approval to it for hedging of its gold inventory on international commodity exchanges – brings back efficiency to hedging.

    Titan says further that issues with gold supply in the market persist – high premium on gold continues encouraging smuggling and though the sale of gold coins has resumed the uptake has been very lukewarm.

    It avers that Titan’s focus on retail network expansion continues – 39 stores (44000 sq. ft.) were added during

    Q4-2014 across divisions. Year-to-date there has been an addition of 125 stores (180,000 sq. ft), including 30 TitanOne conversions.

    Titan informs that it has entered into a JV agreement with Montblanc for single brand retail trade in India

  • Den Networks appoints Sheetal Garg as VP – finance

    Den Networks appoints Sheetal Garg as VP – finance

    MUMBAI: Multi system operator (MSO), DEN Networks, today announced the appointment of Sheetal Garg as the vice president finance for its broadband division. The announcement has come at a time when the MSO is gearing at launching its broadband services, soon.

    Garg, prior to joining DEN Networks was working as Ernst & Young vice president transaction advisory services. In his four years stint with Ernst & Young, Garg has been involved with advising clients on nuances of the sectors through an in-depth analysis of the financial and operating metrics.  He has also  executed over 100 due diligence assignments including strategic buy outs, PE investments and carve outs in diverse sectors including IT/ITes, media & entertainment, education, real estate, infrastructure projects (Power & Road), equity and commodity brokerage, telecommunication, telecom towers, airlines and automobiles.

    Earlier, he was associated with Deloitte for over two years. His major clients included Hero Honda Motors, Godfrey Phillips India, Goodyear India, Idea Mobile Communications, Titan and ITC (Hotels Division).

  • Titan’s Q3-2014 higher q-o-q advertising spend helps improve income

    Titan’s Q3-2014 higher q-o-q advertising spend helps improve income

    BENGALURU: India’s largest specialty retailer, Titan Company (Titan), formerly known as Titan Industries, reported a 25.11 per cent increase in ad spends to Rs 118.04 crore in Q3-2014 as compared to the Rs 94.35 crore during the immediate trailing quarter that resulted in a 15.74 per cent jump in operating income to Rs 2650.46 crore as compared to the Rs 2290.02 crore in Q2-2014.

     

    Titan has three revenue segments – watches with five major brands – Titan, Xylus, Nebula, Sonata and Fastrack; Jewellery (the largest segment in terms of revenue and consequently profits) with Tanishq, Zoya, Gold Plus from Tata, Mia and Fq teen diamonds; and ‘Others’ that include eyewear under the Titan EYE+ brand, apparel and eyewear also under Fastrack brand and precision engineering among others.

     

    Facing a slowdown in the economy along with inflation resulted in weak consumer demand. Titan says that its jewellery segment witnessed a sharp decline in demand. The other factors that affected the jewellery segment’s performance included: average gold price during the quarter was 10 per cent lower than previous year level; RBI’s ban on gold-on-lease facility continues even today; Issues with gold supply in the market persist – premium on gold was above 10 per cent of gold rate in the quarter; Sale of gold coins was discontinued to help the government’s efforts to reduce CAD.

     

    During the nine month period that ended December 31, 2013, Titan’s ad spend was up by 2.13 per cent at Rs 317.06 crore as compared to the Rs 310.46 crore during the corresponding period of last year. Operating revenue for the current nine month period was 8.26 per cent higher at Rs 8028.77 crore as compared to the Rs 7415.92 crore during the corresponding period of last year. Titan had spent Rs 377.09 crore during FY2013.

     

    However, the company’s Q3-2014 operating revenue was 13.64 per cent lower than the Rs 2962.89 crore in Q3-2013. PAT for Q3-2014 at Rs 165.57 crore too was 11.29 per cent lower than the Rs 186.65 crore in Q2-2014 and lower by 18.81 per cent than the Rs 203.92 crore during the corresponding quarter of last year. Its nine month PAT for the current period at Rs 534.70 crore was 1.2 per cent lower than the Rs 540.21 crore during the corresponding period of last year.

     

    Let us look at the percentages of total revenues spent towards advertising by Titan…

     

    Last fiscal (FY2013) Titan spent Rs 377.09 crore or 3.73 per cent of its total revenue of Rs 10112.67 crore.

     

    During the nine month period in the current fiscal, Titan’s ad spend was 3.91 per cent of total revenue of Rs 8112.41 crore, while during the nine month period of the previous fiscal, its ad spend was 4.14 per cent of revenue of Rs 7415.92 crore.

     

    During Q3-2014, Titan spent 4.41 per cent of its total revenue of Rs 2675.77 crore; in Q2-2014, ad spend was 4.05 per cent of total revenue of Rs 2328.97 crore, while in Q3-2013 it spent 3.6 per cent of total revenue of Rs 3017.8 crore.

     

    The watch segment revenue during Q3-2014 at Rs 455.58 crore grew by 2.97 per cent as compared to the Rs 442.36 crore during the immediate trailing quarter and 7.54 per cent more than the Rs 423.53 crore in Q3-2013. The result from this segment at Rs 51.3 crore was 10.49 per cent more than the Rs 46.43 crore from Q2-2014 and 0.29 per cent more than the Rs 51.15 crore in Q3-2013.

     

    Titan’s jewellery segment had revenue of Rs 2126.67 crore for Q3-2014 which was 18.28 per cent higher than the Rs 1798.07 crore in Q2-2014, but 15.45 per cent lower than the Rs 2515.24 crore in Q3-2013. Its result for Q3-2014 at Rs 216.9 crore was 9.96 per cent lower than the Rs 240.89 crore in Q2-2014 and 12.03 per cent lower than the Rs 246.57 crore in Q3-2013.

     

    The ‘Others’ segment of the brand reported revenue of Rs 116.52 crore during Q3-2014 which was 2.15 per cent more than the Rs 114.07 crore in Q2-2014 and 18.58 per cent more than the Rs 98.26 crore in Q3-2013. This segment returned a loss of Rs (-1.68) crore in Q3-2014; loss of Rs (-0.25) crore is Q2-2014 and a profit of Rs 1.7 crore during Q3-2013.

     

    Click here for full report

  • Titan’s new TVC defines the joy of gifting

    Titan’s new TVC defines the joy of gifting

    New Delhi: Titan has launched a new advertising campaign that aims to infuse warmth into the very moment a gift changes hands.

    The brand wants the buyers to look at the iconic brand, and the original owner of the gifting platform, in a brand new light. A special part of this objective was to return the brand’s ever-popular theme music to its earlier status as gifting as a warmest mnemonic. The message is supported by a wide range of watches across several collections; one for every kind of gifting moment, or relationship.
     

    The creative rendition of the brief celebrates the long-forgotten ‘Joy of Gifting’. The television commercial created by Ogilvy India showcases a playful and warm situation set in a college classroom. What initially appears to be routine mischief in an otherwise regular lecture snowballs into a heartening group effort by the students to thank their teacher. A rendition of Titan’s classic signature melody is recreated by the students in acapella form, by thumping on desks and classroom stationery, and of course their own voices. While the teacher looks on, overwhelmed by emotion, a student walks up to him and hands him a book that celebrates their memories. Upon flipping the pages, he finds in one of the pages, a sophisticated Titan watch.

    Titan Watches Global marketing head & product head Rajan Amba said, “The new TVC rekindles an emotional bond that plays an important role in shaping our lives. Gifting is as much about receiving as it is about giving, and giving freely without expectations greatly increases the joy of giving. We have brought back the Titan tune in an emotional yet contemporary manner which is bound to bring back memories among an audience of all ages.”

    Ogilvy executive chairman and national creative director Piyush Pandey, also shared his views on the commercial, “The new Titan campaign dovetails the introduction of more world class watches by Titan. The campaign explores deep human emotions associated with gifting. The first in the series is a tribute to the great Indian tradition of gurushishya.”

  • Fastrack launches helmets; eyes revenue of Rs 500 crore

    Fastrack launches helmets; eyes revenue of Rs 500 crore

    BENGALURU: Titan’s urban youth brand Fastrack announced the launch of a new category – helmets in Bengaluru. The new range will see 24 different variants for ‘guys and girls’ in different colours and graphics, making them a style-essential for its TG. Titan plans to include a range of bicycle headgear and accessories in the near future.

    Fastrack, which was launched in 1998, has seen revenue growth of more than fifty times from Rs 30 crore to Rs 770 crore, hence making it the largest fashion accessories brand in the country, claim Titan officials. By the end of this fiscal in March 2014, the company expects revenue of just Rs 8 to 10 crores from the helmet stream and about Rs 50 crore during FY-2014-15.

    We are looking at revenue of about Rs 500 crore from this stream over the next five years, says Titan managing director Bhaskar Bhatt

    The company says that the present size of the organised helmet market which constitutes about 45 per cent of the overall market is Rs 400 crore in India and is estimated to grow to about Rs 1500 crore over the next five years. “We are looking at revenue of about Rs 500 crore from this stream over the next five years,” reveals Titan managing director Bhaskar Bhatt to www.indiantelevision.com.

    “India has one of the highest numbers of two-wheelers in the world. With unorganised players currently driving the helmet business, the category has a large potential in the market. We are trying to buck the trend – even if a person doesn’t want to buy a helmet, she or he will buy it because it’s from Fastrack, because we believe that it is not the helmet that the person will buy, but brand Fastrack,” Bhatt further adds.

    For the present Fastrack helmets will be sold through the 147 Fastrack stores across the country. Titan plans to increase the number of Fastrack outlets to 200 by 31 March, 2014. The company also plans to sell helmets online through its own portal as well as other fashion online retailers such as Myntra, Jabong, etc., in the near future.

    “We are looking at outdoor promotions over the next few months. We’ll probably launch a multimedia campaign including TVCs sometime in the near future,” informs Titan Vice President and Chief Marketing Officer Ronnie Talati. Lowe Lintas handles the creative duties and Maxus the media buying for Fastrack.

    Company sources peg the outdoor Fastrack helmets campaign at about Rs 2 crores till the end of this fiscal, and then depending upon the response, will chalk out a campaign for the next year.

    “Being in the business of youth fashion accessories, helmets were a natural extension for us after watches, sunglasses and bags. Many of today’s youth use protective gear to make bold fashion statements. The youth being the dominant consumers for the category, launching the helmets range under the Fastrack umbrella would help keep a firm grip on the capricious youth market,” adds Talati.

  • Getting married? Confess your desires

    Getting married? Confess your desires

    MUMBAI: With the wedding season upon us, jewellers, designers, decorators, planners, videographers and photographers are busy vying for attention (and assignments) from prospective brides and grooms.

    In such a scenario, Tanishq, the Tata Group’s jewellery brand, has come up with an innovative digital campaign that may well help it stand head and shoulders above the competition, while putting a smile on the face of the bride-to-be.

    Christened ‘Confessions of a Bride’, the month-long campaign is an extension of Tanishq’s recent wedding campaign and seeks to fulfill the innermost desires of every new-age bride; be it an immaculately designed wedding dress or a personalised jewellery set or even a romantic honeymoon in the Swiss Alps.

    So if you’re going to be a blushing bride, all you need to do is log onto: http://tanishqweddings.com and make your confession. Rest assured, your secret wish is then Tanishq’s command…

    Exults Titan vice president retail and marketing (jewellery division) Sandeep Kulhalli: “As family jewellers in a progressive society, we understand that every Indian bride wants to give an individualistic touch to her wedding and is ready to get out of the realms of comfort to fulfil the same. This campaign attempts to live up to the confessions that the bride makes so as to gift wrap a beautiful experience and present it to her that will go down memory lane.”

    On connecting with the audience, says Titan head marketing (jewellery division) Deepika S Tewari: “At Tanishq, digital campaigns have always been a great medium to connect with our customers. With more than 75% of internet users in India falling under the age of 35 – the digital medium is the best mode to reach out to them. In the past, we have had successful digital campaigns like My Expression, Mia on Wheels etc. which were well accepted by the audience. Confessions of a Bride is an attempt to celebrate differentiated weddings of the progressive Indian bride.”

    Tanishq is pulling out all stops to promote its new campaign, particularly on digital platforms. The brand is promoting the contest and various features of the website organically on social media platforms supported by paid promotions on facebook to relevant audiences, Google search, Google display network, YouTube and chats with stylists on twitter.

     “Bloggers have always been a critical part of Tanishq online campaigns. We reach out to them not only for publicising our digital activities but also take their inputs as they understand the pulse of the tech-savvy audience to refine and streamline our campaigns. For this campaign, we have reached out to bloggers who have been writing on weddings and similar themes to come on board and help us in making this a huge success!” Tewari says.
    Tanishq has partnered with Interactive Avenues on the campaign. 

  • Titan ties up with Italian motorcycle brand Ducati to sell its limited range

    Titan ties up with Italian motorcycle brand Ducati to sell its limited range

    NEW DELHI: In a novel marketing technique, the Titan brand of watches has tied up with Italian motorcycle brand Ducati to release a new range inspired by the technology and finesse of the Italian brand.

    The Titan Ducati collection comprises eight watches and will be available in Delhi, Bengaluru and Mumbai for the next eight to 12 months.

    Said to have been inspired by the naked Ducati bike models, the watches costing Rs 22,995 to Rs 26,995 have features like multiple piece case construction, stainless steel body, carbon fibre dials and fully automatic multifunction calibres.

    Titan will not sell these watches in volumes but expects to sell 5000 models, showcasing the features of Titan as a brand and a timepiece, along with the personality of Ducati.

    According to Titan Global marketing and product head Rajan Amba said, “Collaborations are nothing new for Titan that has in the past partnered with other brands as well. From cars to Marvel super heroes, Titan thrives on shared messaging and mutually beneficial alliances.”

    Referring to the high price, he said the look, feel and design intricacy of the movement and not the price mattered.

    Amba says “We are going to use outdoor publicity in Bangalore and Bombay, while in Delhi the focus would be print. We are choosing large hoardings and good locations.”

    Ducati Motor holding S.p.A B.U. director apparel & brand development Lucio Attin? said, “We are delighted that a great company such as Titan selected the brand Ducati to launch a new collection of sport inspired watches in India. This represents the confirmation that Ducati is more and more a global brand expressing the values of sport, style and performance, well beyond the boundaries of the motorcycle world.”