NEW DELHI: Dentsu Webchutney India has bagged the digital mandate for Titan’s jewellery brand, Tanishq. The account was won following a multi-agency pitch.
Championing today’s bride’s love for tradition without being bound by the constraints of it, was the challenge that inspired Dentsu Webchutney to take on this latest mandate. The agency aims to chart an aggressive creative growth strategy which captures the timeless essence of Tanishq, the agency said in a press statement.
Dentsu Webchutney planning director Shambhavi Ramanathan said, “We are thrilled to be associating with one of the finest brands in India – Tanishq. As champions of change, always testing waters and staying ahead of its time, we found a complete vision match as digital brand-building partners. It is a privilege to join forces to shape emerging culture and progressive womanhood.”
Dentsu Webchutney creative director Binaifer Dulani added, “With a fierce, woman-strong team and some of the brightest young talent from the industry, we look forward to making jewellery a powerful form of self-expression through digital.”
Ranjani Krishnaswamy, general manager-marketing, Tanishq, added, “We’re absolutely thrilled to join forces with the young and dynamic team at Dentsu Webchutney to lead our digital mandate. Partnering with them sets us off on yet another exciting journey of meaningfully engaging with our consumers on digital. We’re sure that Dentsu Webchutney, with their nuanced understanding of the digital landscape, will fuel our vision to be the country’s most loved jewellery brand.”
NEW DELHI: The third quarter of FY21 pushed lifestyle giant Titan on an impressive growth journey after a stunted performance for almost six months in the wake of the Covid2019 crisis. The festive season, headlined by the Hindu festivals of Dussehra and Diwali, prompted the jewellery division to cross the threshold of recovery into the growth phase. Two other divisions, namely watches & wearables and eyewear also moved closer to full recovery.
The jewellery business announced a 15 per cent growth in the 30-day festive period and a similar growth overall in Q3, excluding the sale of raw gold of around Rs 334 crore. The quarter also witnessed a well-rounded recovery with improvement in walk-ins and pick of sales in metros. CaratLane delivered growth of around 39 per cent.
Watches and wearables recorded a recovery rate of 88 per cent in Q3. The recovery was led by e-commerce channels, showcasing an absolute growth of over 30 per cent. The company scaled its omnichannel capability by up to 80 per cent.
Eyewear section had a recovery of around 92 per cent compared to the same quarter last year. Other businesses had a revenue recovery of around 80 per cent.
New ventures
Titan also launched a slew of initiatives through the year that were positively received by consumers. In the high-value studded jewellery section, ‘Moods of the Earth’ collection was launched for fashion-forward women. Zoya customer experience zones were opened as shop-in-shop in four Tanishq stores. In the plain jewellery section, the division added 24 Tanishq stores on a net basis.
Titan launched the latest line of smartwatches TRAQ, and two premium collections for the festive season – Titan Grandmaster and Raga Moments of Joy. Fastrack also launched four major collections in the period.
For the eyewear section, eco-lite stores were introduced, which require lower investment and improve the profitability of the franchisee. A made-in-India IndiFit collection called Titan Crest was also launched.
New Delhi: The recently concluded festive season fared well for Titan Co. The jewellery division of the company witnessed a mid-teens growth (around 15 per cent) for the 30 day festive stretch from Dussehra till Diwali over the corresponding period last year, with a decent recovery in studded jewellery sales.
The company includes brands like Tanishq, Mia, Zoya and Caratlane in its jewellery division business.
Tanishq has over 270 stores in the country and it clocked almost Rs 18,600 crore retails sales in the last year. On the other hand, Caratlane products are available both offline and online. It is available across 90 stores in multiple Indian cities.
Interestingly, the Titan company advertised its jewellery division to invite consumers to make purchases during Diwali. It came up with multiple ads for brand Tanishq during the festive season. However, on both the occasions, the creatives were attacked by netizens and the brand had to pull back the films.
The first ad focused on promoting communal harmony, where it showcased a Hindu girl married in a Muslim family getting ready for a baby shower ceremony. The idea was extremely simple as the film was a nod to the peaceful co-existence of the two communities.
The second ad featured four actors – Neena Gupta, Nimrat Kaur, Sayani Gupta and Alaya Furniturewala – talking about their Diwali plans. One of the protagonists spoke about not bursting firecrackers, leading to certain sections of social media taking offence at her personal opinion.
In both instances, trollers pointed out that the ads had hurt Hindu sentiments.
The ads were part of a campaign to promote Tanishq’s Ekatvam range of jewellery.
Over the years, Tanishq has emerged as the biggest advertiser in the jewellery division of Titan company followed by Caratlane. The brand works with multiple endorsers across geographies to reach out to its audiences and create an appeal for its products.
Titan company in an official statement further stated that the watches and wearables business also did quite well during the festive season, with recovery close to last year levels. Eyewear business has also witnessed good traction.
NEW DELHI: Last week, #BabaKaDhaba went viral and showed the positive impact social media can have when used constructively. However, this week the internet was once again caught in a digital storm, divided on an ad posted by Titan Group’s Tanishq. The popular jewellery brand recently launched a new ad titled Ekatvamto celebrate “unity in oneness.”
The 45-second Tanishqspot, released ahead of the festive season, showed a baby shower being thrown by a Muslim family for their daughter-in-law, who is a Hindu. In the video, the young woman, realising that the ceremony has been organised conforming with Hindu traditions, anxiously asks her mother-in-law: "Par yeh rasam toh aapke ghar mein nahi hoti hai na? (But this ceremony is not observed at your place, is it not so?)," to which the latter replies, "Bitiya ko khush karne ki rasam toh har ghar mein hoti hai na? (The ceremony to make the daughter happy is held in every house, isit not so?)"
The description of the Tanishq commercial is as follows: “She is married into a family that loves her like their own child. Only for her, they go out of their way to celebrate an occasion that they usually don’t. A beautiful confluence of two different religions, traditions, and cultures.”
No sooner was the ad posted than it met with vicious trolling and expletives by a section of social media users who alleged that it promoted ‘love jihad’ and began trending the hashtag #BoycottTanishq.
However, another section of users on Twitter also supported India’s most trusted jewellery brand, lauding its effort to highlight that interfaith marriages can work and upholding the idea of a secular India.
Taken aback by the controversy, Tanishq pulled down the spot, tweeting, “One as a Nation. One as Humanity.’ That is what Ekatvam stands for,” to reiterate the message of communal harmony in the film.
Tanishq has officially withdrawn their ad after being trolled viciously. Here's why this is a very sad state of affairs, and context from other such ads that were trolled (and some, withdrawn) https://t.co/Nb0cSiTPHXpic.twitter.com/sn3IMBqdmC
Yesterday, it once again gave a lengthier explanation on Twitter why it took the extreme step: “The idea behind the Ekatvam campaign is to celebrate the coming together of people from different walks of life, local communities and families during these challenging times and celebrate the beauty of oneness. This film has stimulated divergent and severe reactions, contrary to its very objective. We are deeply saddened by this inadvertent stirring of emotions and withdraw this film, keeping in mind the hurt sentiments and well-being of our employees, partners and store staff.”
Which once again got the trollers annoyed, who stated the boycott Tanishq campaign would continue as the brand had insinuated that the trollers would resort to strong arm tactics, showing “Hindus” in poor light.
Various brands in India have faced a similar situation where they had to buckle to the collective pressure on social media. But should brands bow down to these attacks?
Brand expert N. Chandramouli says that brands that have attempted to take a brave moral stance should anticipate recoil from those on social media. "The portents are not good if a brand takes a step back, as it shows a lack of courage, conviction, and spine."
He further says that a brand may do away with an ad under various circumstances, and not all of them are due to boycott calls. “Sometimes there are certain calls that may get made that pressurise the management. Sometimes, of course, the boycott calls are so vociferous, that the brand does so on its own. However, in both cases, the brand’s image gets tarnished due to the pull-back.”
Brand-nomics MD Viren Razdan has a different take on the issue, when he asks: "If the ad has been pulled down, did Tanishq not foresee any such issues? Or were they okay with the controversy it would kick up? If it’s the latter then it’s really a new brand direction for them.”
Nevertheless, this is not for the first time that a creative product has been brutally trolled for portraying Hindus and Muslims doing things out of the ordinary with each other. In 2019, just before the festival of Holi, Surf Excel had released an wherein a Hindu girl respects a young Muslim boy dressed all in white (going for his prayers) and prevents her friends from spraying him with coloured water. She then rides him to the mosque on her cycle, giving him a shield of protection all the way. Apparently, the film evoked a severe reaction on social media for promoting love jihad and for describing the colours of Holi as daag (stain).
Around the same time, Brooke Bond too got called out on Twitter for “portraying Kumbh Mela in a bad light” and “hurting the sentiments of Hindu pilgrims.”
Boycott karne se pehle dekh lena khareedne ki aukaat hai bhi ya nahi! #tanishq
— Ritu (सत्यसाधक) #EqualRightsForHindus (@RituRathaur) October 12, 2020
Even after producing brilliant creatives and thought-provoking ads, the question that arises in light of the Tanishq episode is: whether advertisers have any space for experimenting or going bold or touching grey areas while expressing oneselfcreatively?
Chandramouli says that owing to the current state of affairs in the country, social media has become highly polarised. Trolls who have seen their actions yield ‘results’ resort to the tactics of provocation and outrage to drive negative sentiment against whatever challenges their biased views. “It must be remembered that when a big brand pulls back, it further encourages the trolls, and sets an incorrect impediment for other brands attempting to venture to do something bold.”
Mirum India director of brand strategy and client services Mohit Ahuja also agrees that Tanishq’s fearful reaction has set a wrong precedent. "It not only bows to the pressure tactics of trolls who get braver by actions like these but also encourages similar action by other brands. It will make communication as a whole poorer. If advertising does not foster love and inclusivity, what will? Is communication like this not the main reason that most of us remain in advertising?"
Using religion and politics in advertising is a ticking time bomb, as it requires a nuanced understanding of how the people of India, beyond one's Facebook friends, think.
Scarecrow M&C Saatchi founder Raghu Bhatt opines that an ad is supposed to create goodwill and sales, not rancour and a product boycott.“If an ad is offending people, every brand will be sensible about it, apologise, and withdraw. The people who are criticising Tanishq for its action have nothing to lose. Unlike brand creators, brands can't have egos. Tanishq is sending a message that it doesn't want to hurt anyone's feelings,” he asserts.
Rediffusion Y&R former president Dhunji S. Wadia wrote on his Facebook page: “Community before commerce has been the founding tenet of the Tata group (of which Titan and Tanishq are a part). If the life of even one employee is threatened then it's prudent to act in the individual's interest. Check out the threats to the marketing person on social media. Withdrawing the ad seems far gracious than putting your employee's life in danger. Keyboard warriors can keep bashing on. It won't tarnish the reputation of the group whose humane quality remains unmatched, #TanishqAd".
Taproot Dentsu chief creative officer and co-founder Santosh Paddy declares that it’s high time that the industry stood together on issues such as these. “Why is our industry being targeted every single time? Creativity is the core of our business and we cannot be pushed in the corner every single time. We are the soft targets as brands are involved. It’s high time we give a hard push back, to theauthorities for this biased behaviour. It’s creative freedom for some and beating for some?”
It's really sad to watch what kind of country we are turning into. An ad uniting two religions has to be taken down in the country which used to be called secular since forever.#tanishqpic.twitter.com/8E7UDl7PeH
indiantelevision.com has compiled a list of ads which have faced criticism in the recent past: –
Anouk Myntra
The ad with the tagline 'Bold is Beautiful' by Anouk fashion brand under Myntra was applauded as well as criticised for taking on the sensitive topic of homosexuality. The ad featured a lesbian couple preparing to break the news to one set of parents.
Kalyan Jewellers
In 2018, Kalyan Jewellers withdrew an ad featuring Amitabh Bachchan and his daughter after it came under attack for creating 'distrust' in the banking system. People threatened to sue the brand for accusing it of "casting aspersion and hurting the sentiments of millions of personnel" through the advertisement.
Amazon
The e-commerce company found itself in the midst of a controversy for allegedly selling products like slippers, doormats, and toilet seat covers with the pictures of Hindu gods and goddesses. The pictures were widely circulated on social media and Amazon was roundly criticised for hurting the sentiments of Hindus. People expressed their displeasure on social media and raised calls to boycott the e-tailer.
Gillette
The brand launched a commercial asking men to be better versions of themselves, which sparked a debate about whether companies should simply stick to promoting their products or sell social causes.
Ola
Ride-hailing app, Ola rolled out an ad a few years back to promote the affordability proposition for its Micro service. The ad featured a young couple out shopping on the streets. The boyfriend, who is paying for his better half, eventually says: “My girlfriend costs Rs 525 per Km but Ola Micro costs just Rs 6 per km". The underlying message was that using an Ola Micro is cheaper than dating a woman. The campaign was attacked on social media for being sexist and was withdrawn by the company.
Mumbai: Advertising and marketing world is buzzing with ideas on making Mother’s Day more special for their audiences. Brands are leaving no stones unturned to mark their presence on social media. Today is International Mother’s Day, an occasion that reminds us the reason for our existence. During this lockdown, family is the only thing that is keeping us sane. No matter how difficult the times are, there is one person we can always lean our shoulders on: our mothers. Yes, in this quarantine buying a bouquet of flowers or buying a card may be a little difficult, but you can definitely look at these creative campaigns to make your day little happier.
We’ve come up with a bunch of fun, innovative and emotional campaigns that will want you to hug your moms immediately. So, let’s have a look at the Mother’s Day campaigns for 2020.
Mamaearth
Toxin-free personal care brand Mamaearth has decided to launch a special Mother’s Day Campaign this year. It’s a fun and refreshing tribute to Indian mothers, who are having a hard time during this pandemic. The video of this song showcases Indian moms of all ages, sizes, and communities.https://we.tl/t-hOL7V2e3dX
Wakefit.co
Wakefit.co’s Mother’s Day Campaign ‘MaaTeri Lori is an emotional ode to the mother who is currently away from her child due to this lockdown. The company has tied up with film, TV and social media celebrities such as Sumeet Vyas, Rasika Dugal, Atul Srivastava, Abhay Mahajan, Ashish Verma and Sulagna Panigrahi, who feature in the videos.
ShareChat
ShareChat, the Indian social media platform, is running a five-day #MAA4ME campaign to commemorate motherhood and recognize all the selfless efforts made by the mothers.
Glucon-D
On this Mother’s Day Glucon-D salutes mothers across the nation with its campaign #EnergyGharKi. Through this campaign, users on social media will be able to create virtual packs with their mother’s name embedded with a personalised picture instead of Glucon-D’s logo
Surprise your mother too by creating a virtual pack: https://glucon-d.com/
Havmor has come up with an interesting campaign celebrating the essence of motherhood. This is the first time that the brand has taken a digital route to convey a special message. The film highlights the fact that mothers can be carefree and it’s time we live and celebrate the kid in them.
Dineout
Dineout celebrates Mother’s Day in a diversified manner. The video showcases the idea of different languages but one love. Dineout’s employees shared videos of the most common dialogues of their mothers.
Whirlpool of India
Whirlpool launches a social campaign to acknowledge the lessons learnt from mothers that prepares one for life. The #PreparedToTakeCare campaign has been designed to celebrate the unwavering spirit of mothers.
On this special day Sony Music Kids launches ‘Mother’s Day Rap Party’ playlist in an effort to drive up the entertainment quotient for moms. Celebrity parents Soha Ali Khan, Mahi Vij, Tahira Kashyap and Angad Bedi will be seen bopping to these unusual beats.
bit.ly/SonyMusicKids_MothersDay
Lotte ChocoPie
Lotte India Corporation Limited celebrates this Mother’s Day with two unique digital campaigns #PauseToThank (Lotte ChocoPie) and #ArgumentsWithMom (Coffy Bite).
Titan
Titan has launched ‘Tune for Ma’ Mother’s day campaign to make this day special. The campaign is conceptualised by Ogilvy. In this film, Titan shares an evocative message on the healing power of Mothers and Music.
Asus
Electronics firm Asus has also launched a new campaign #LikeMotherLikeAsus to celebrate the consistent productivity of mothers while juggling with several other tasks.The campaign is conceptualised by Dentsu Webchutney.
Voltas Becko
On this day, Voltas Beko is paying tribute to single mothers through its emotive campaign “#IAmEnough”. The video, conceptualized by Momspresso, is inspired by single moms. With this DVC, Voltas Beko is reinforcing its commitment as the ‘partners of everyday happiness’ to mothers across India.
CK Birla
Columbus India (A Dentsu Aegis Network Company) created a beautiful and emotional video for CK Birla Group Hospitals which will be posted on all its social media handles to honor the brave health care workers in the hospital.
AIS
AIS did an amazing post saluting the mothers for their undying will and unconditional love for the family. Such a simple yet impactful thought to thank the strength of the whole family during this time of the pandemic. A true inspiration who deserves appreciation every day for being our savior like an unsung hero. #ThankYouMa
Disney Junior
This Mother’s Day, Disney Junior is celebrating the special relationship between mothers and their little ones across its digital platforms. These mothers along with their adorable kids, gave a glimpse of a few special moments spent with their pre-schoolers.
https://www.instagram.com/disneyjrindia/
Some of the other interesting posts that caught our intention include:
New Delhi: Alpenliebe – the iconic candy brand from the house of the global confectionary group Perfetti Van Melle marks 25 glorious years in India. One of India’s most-loved candy brands, Alpenliebe has been helping consumers create sweet memories with its delectable portfolio of deposited candies, filled candies and lollipops.
Introduced in 1995, Alpenliebe made way into the hearts of consumers with its unique deposited candy technology and innovative pillow-pack packaging. Its rich and smooth taste established a strong emotional bond with consumers, true to the brand essence of ‘bringing hearts closer’. Apart from the core offering of caramel candy, Alpenliebe has been extended into multiple formats across the years – Deposited lollipop (2003), Filled caramel candy (Creamfills, 2006), Liquid filled fruit candy (Mangofillz, 2009) and into deposited Jellies in 2012.
To mark this milestone Alpenliebe packs will carry a special commemorative logo throughout the year. Alpenliebe has also planned a consumer engagement contest to help Alpenliebe families create sweet memories. The campaign would be supported by a special TVC aired on TV and digital mediums. As part of the contest, 25 lucky winners stand a chance to win Holiday vouchers worth Rs 1 lakh. Participants can also win Zoop by Titan watches every 25 minutes during the contest period.
Speaking on the occasion, Rajesh Ramakrishnan, Managing Director, Perfetti Van Melle India said, “It has been a great innings for Alpenliebe in India especially on the back of product innovations and memorable campaigns over the years. We have created a strong, innovative product and marketing playbook which caters to the ever evolving consumer needs under the brand portfolio. 25 years later, we can take pride in saying that Alpenliebe has been successful in delighting consumers with its variants and flavours, and the core essence has remained relevant and engaging.”
Commenting on the milestone and the launch, Rohit Kapoor, Director – Marketing, Perfetti Van Melle India said, “It has been an amazing journey for the Alpenliebe where the brand played the role of creating the category. Alpenliebe’s superior indulgent experience, category first innovations and heart-warming communication done over the years managed to win consumer preference. We would like to thank our consumers for trusting us with their love. This milestone besides celebrating Alpenliebe’s 25 years of Indian journey in India also celebrates the journey of the brand going beyond just being a candy but being a connector – for families and relationships. The current campaign is another attempt to engage with our consumers and provide them an opportunity to deepen the family bond”
MUMBAI: Celebrating Valentine’s Day with a refreshing take, Skinn by Titan in collaboration with The Timeliners has released a new digital short film, It’s a date. Conceived by Ogilvy Bangalore the short is a heartwarming story of modern love – not limited to romance between couples, but also the affection for people who are important to you.
The film is a celebration of the unique bond between two best friends. Initially, one would assume that the protagonists are a live in-couple. Soon after, they would assume that the male lead is about to propose. Only later they would realise that the gift was no more than an expression of platonic love towards his flatmate and that his date is with another male friend.
Titan Company Ltd marketing head fragrances Ankit Kasliwal said, “There are often many things which remain unsaid in a relationship & even when you want to say sometimes the words aren’t just enough to convey a gamut of emotions. Gifting a Skinn perfume is a very warm, thoughtful & personal gesture which the protagonist does in the film to convey his feelings to his flatmate. The film is progressive in the brand’s take on not limiting love to certain boxes and boundaries.”
TVF global head – content and business Rahul Sarangi quoted, “Youth today have strong opinions, preferences and feelings that they don’t hold back. With changing trends, Skinn by Titan has struck the right chord and has taken a great route to bring to life the openness of today’s time. We are delighted with this partnership with them for 'It’s a date’ and our aim is to ensure that the thought reaches far and wide as well as to the right audience.”
Wavemaker VP Kishan Kumar said, “Skinn, as the brand signifies, wanted to take a contemporary approach on this Valentine’s Day. We believed the best way would be to strike a powerful communication which personifies Skinn as an enabler of love and friendships. So instead of building the usual pressure of finding a date, the team along with Ogilvy and The Timeliners co-created ‘It’s A Date’ – a heartwarming story of modern love.”
MUMBAI: Titan’s eyewear business announces celebrated actor and national award winner Ayushmann Khuranna as the new brand ambassador. Khuranna will be endorsing all the three categories frames, sunglasses, and lenses and feature in upcoming multi-media campaigns for Titan frames and sunglasses.
Commenting on this development, Titan CEO eyewear division Ronnie Talati said, “Titan as a brand and eyewear as a category caters to consumers from 6 to 60 years age bracket and represents a grounded, inclusive and pioneering persona. Given this context, there could not have been a better ambassador to personify Titan’s Eyewear business than Ayushmann Khurrana.”
Titan marketing head eyewear division Shalini Gupta said, “We are extremely delighted to welcome on board Ayushmann, the most celebrated actor of mainstream cinema pushing the boundaries of typical Bollywood content. His commitment to his craft reflects Titan’s unflinching commitment to quality and design excellence. He is a celebrated actor, singer, and writer – a versatility that resonates so well with Titan.”
Talking about the association, Ayushmann Khurrana said, “I am glad to associate with Titan Frames & Sunglasses – an iconic brand that has redefined the eye-wear industry for the last 10 years. I love my eyeglasses and consider it a very important part of any look which makes this association, with a brand I adore, even more exciting. I am totally looking forward to unveiling my looks in the months to come and I can assure you they will be as diverse as my movies.”
Raksha Bandhan, the celebration of sibling love has come a long way and so has the tradition of exchanging gifts on this auspicious occasion. Considered as an expression of love, joy and celebration, selecting a gift on Raksha Bandhan for the sibling can prove to be a difficult task. A gift card thus provides an opportunity to give your sibling the power to choose their gifts – a nice perfume, a beautiful dress, a classic watch, a planned trip to an exotic location, or an OTT subscription, as they would prefer.
Starting today, Qwikcilver, the end-to-end gift solution provider is launching “The Gifting Carnival” till August 18, 2019.
A close up of text on a white surface Description automatically generatedThe Gifting Carnival is an omni-channel carnival that brings together more than 200 brands across 20+ categories on one platform, thereby giving consumers the power to shop as per their choices and avail benefits of exclusive Gift Card Offers.
The gifting carnival is live across a range of categories including e-commerce, large format stores, travel & hospitality, specialized retail, fashion & apparel, entertainment, and food & beverages. Some of the brands participating in this carnival are Myntra, Lifestyle, Croma, Levi’s, The Raymond Store, Central, Titan, Zomato, Zivame, Big Bazaar, BookMyShow, PC Jeweller and Zee5.
The gift cards can also be gifted through www.woohoo.in & the Woohoo app. Woohoo is a gift card superstore for personal and occasion-based gifting. With Woohoo app and Woohoo.in, consumers can gift their loved one’s apparels, jewelry, a meal at a restaurant, a movie, spa outing or even a holiday at a resort or a luxury hotel. To enhance the experience, the gift card can be personalized with photos, GIFs, voice messages and more, with the ease to gift directly through WhatsApp or e-mail.
The recipient of the gift cards can also store the gift cards on woohoo.in or Woohoo app so that there are no concerns about the card getting stolen or lost. Woohoo is India’s largest gifting platform.
The gift card holder can either redeem the card online on the brands’ portals, or can walk into a participating brand store, across 2000+ cities in the country to redeem their gift card.
It can’t get better than this! This Raksha Bandhan, surprise your sibling with a new age gift and make him/ her smile!
“The Gifting Carnival…where Gifting meets Gift Cards”
MUMBAI: Skinn, a range of fine French perfumes from Titan, has launched its campaign ‘There’s something about it’.
The campaign features a new fragrance, Amalfi Bleu, which has been crafted by award-winning master perfumers using the best quality ingredients. Bottled in France the fragrances are available in 1,350 outlets in the country, across the World of Titan stores, multi-brand lifestyle and accessories stores, online partners and authorised dealers.
Ogilvy South chief creative officer Mahesh Gharat said, “This was chapter two of the ‘Skinn ‘There’s Something About It’ campaign. Skinn perfumes share the traits of those who use them. Its smell is charming and magical. It attracts. It helps to influence. So much so that the wearer becomes the centre of attraction.”
“We’ve carried forward this very storyline. But what’s different this time around is that we’ve woven the variant story seamlessly into it. The brief was to launch the new aqua variant of Skinn. So by integrating the variant into the brand thought we’ve created another memorable and charming piece of communication,” he added.
https://ogilvy.egnyte.com/dl/rctknJMJaL
The TVC showcased how everything in a social setting sways to the Skinn man’s advantage. It does not pinpoint the reason behind the influence. An everyday or a special occasion falls into place for the protagonist because of some invisible traits. One among these invisible strengths is Skinn.
indiantelevision.com has compiled a list of ads which have faced criticism in the recent past: –
