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Tag: Titan

  • Zoop by Titan rebrands to connect with new-age kids

    Zoop by Titan rebrands to connect with new-age kids

    Mumbai: Kids’ watch brand Zoop from Titan Watches India unveiled its brand identity by drawing design inspiration from the world of ‘modern imagination’ and encouraging children to express themselves in fun and fascinating ways.

    With this revamp, the brand is reaching out to young storytellers in an effort to connect with kids who are utilising new-age mediums and technology to express their creativity and talent.

    As part of its rebranding initiative, Zoop announces the launch of “Hello Imaginators,” a nation-wide hunt for the next set of imaginators, in association with the World Cadet Chess Champion 2022 in the under-8 category, Charvi Anilkumar, on the occasion of Children’s Day.

    From a children’s brand that bubbled with gleeful energy, Zoop has transformed its brand identity into one that is modern and innovative while being fun and fashionable at the same time. Zoop, in response to the changing preferences and evolving aspirations of children, presents a visual world in the form of a creative imagination playground to daydreamers, allowing them to express themselves.

    Titan Company Ltd. marketing head of watches and wearables division Sirish Chandrashekar said, “We are excited to launch Zoop with innovative messaging that will connect deeply with the new-age kids. Introducing vividness and magic with its transformation, the brand acts as a badge of creative imagination for kids who think beyond the boundaries to create a world they imagine by using advanced technology. We have also launched the “Hello Imaginators” programme for the same, to recognise the young imaginators from across the country who truly represent what the brand stands for and encourage them to pursue their desired fields.”

    “I am thrilled to be associated with the “Hello Imaginators” programme by Zoop. Just like me, there are so many children in India who are dreaming big, striving every day to make their dreams come true across different fields. This is a wonderful initiative by Titan to recognise and reward such talents and bring them to light,” added Anilkumar.

    “Hello Imaginators” programme is inviting applications from kids between seven and 14 years of age who have excelled in fields such as the arts, academics, sports, social studies, science, and technology. The top three winners of the programme will be granted a scholarship worth Rs 50,000 each, along with other Zoop goodies. The programme is live at https://www.titan.co.in/zoop-hello-imaginators-2022, and children from all over India can participate by clicking on the link.

    The winners will be announced on 15 January 2023.

  • Wieden+Kennedy bags creative mandate of IRTH from the House of Titan

    Wieden+Kennedy bags creative mandate of IRTH from the House of Titan

    Mumbai: Women’s handbag IRTH from the House of Titan has partnered with DesignStudio for the brand presentation and visual architecture. The launch advertising work for IRTH has been developed by Wieden+Kennedy, New Delhi. Leading with the motto of “Yours to Define,” the W+K team took a visibly subversive approach to the brand.

    “From the first moment we spoke with the team at Titan, we began to understand the frustration with women’s handbags in Indian life today-they are beautiful to look at, but entirely impractical to use,” said DesignStudio principal for Asia Pacific David Storey.

    “So we created a brand rooted in the idea that IRTH is “Made to Delight,” added DesignStudio Asia Pacific executive creative director James Duru. “A brand that has a sense of joy at the heart of it—as can be seen through the entire visual expression, from the logo to the colour palette to the photography style. A brand that’s not just seen, it’s felt.”

    The campaign celebrates the live-and-let-live ethos, using warm language and nuanced, open-ended communication to drive home the brand idea.

    With its tagline “Yours To Define,” the brand adds meaning and value to every woman’s journey without any stereotype. IRTH bags are meant for the women of today to elevate their everyday lives. IRTH bags are centred on both design and functionality. Hence, the brand has launched a film, bringing to life the “Yours To Define” brand world. The beautiful frames capture the premium bags in the best way, showing the many possibilities any active woman has with IRTH bags. The brand will also be launching feature films that will highlight the many nuances of functionality built into each IRTH bag in the most stylish manner.

    “We were happy when we were given the creative mandate from the House of Titan to launch this wonderful product line up under the brand IRTH. With creative directors Amrish Kondurkar & Sunayna Sabharwal at the helm along with their team, we’ve tried to create a world that forever stays delightful to work on. The campaign traverses touchpoints, in a way that celebrates the product range and user in a casual candid way,” added Wieden+Kennedy India chief creative officer Santosh Padhi (Paddy).

    Talking about the launch campaign, Titan’s IRTH head of business Ruchika Khanna said, “It’s always a pleasure to work with clients who bring clarity and thought to a creative brief. For us, the challenge really was to give life to a new brand, to find a fresh voice in a category that already has many expressions. And to find a balance between the functionality of the product and the beauty of the brand.”

  • Titan Company ventures into the handbag category with IRTH

    Titan Company ventures into the handbag category with IRTH

    Mumbai: Titan Company, one of the leaders in consumer categories, has announced the launch of its latest handbag brand, IRTH. IRTH from the House of Titan is a thoughtfully designed women’s handbag brand. Every woman carries a bag and owns multiple.

    However, to this huge potential market, the existing solutions today are largely catering to the vanity. Hence, Titan sees potential in organised styling as a space that is unoccupied by anyone. Also given the large loyal base of women consumers that Titan caters to, this is yet another endeavour to enhance her every day.

    These bags are thoughtfully designed with deeper understanding for women of today to elevate their everyday, delivering premium quality at an affordable price. IRTH, the next big venture from Titan, addresses its consumers’ evolving ambitions by presenting a trusted, women’s bag brand that responds to all their requirements.

    Commenting on the launch, Titan Company Ltd managing director CK Venkataraman said, “Titan has continuously pushed the boundaries to offer elevating experiences with our products. We saw a huge potential in the women’s bags category and are delighted to explore the opportunity with the launch of IRTH. The brand IRTH represents the values and trust of Titan and our understanding of the women consumer and their evolving needs. We are proud to present a brand that is centred on design and functionality.”

    Sharing his thoughts on the launch, Titan Company Ltd CEO & vice president -fragrance and fashion accessories division Manish Gupta said, “IRTH intends to create long meaningful relationships with its consumers, making their purchase process exciting and special. Suggestive of the brand’s name, IRTH symbolises the care and attention applied to the product design and exemplifies the sense of wonder and emotion inherent in the brand.”

    IRTH has a product portfolio ranging from workbags, tall totes, shoulder bags, handhelds, slings, cross body, clutches and wallets. Delights and organisers are the categories unique to IRTH. Delights is a range of special bags. Many specific need based bags today are carrying solutions but are not the most stylish. The Delights range is an evolving cluster starting with Mom Bags. Mom bags come with insulated milk bottle slots, changing mats, water repellent slots for soiled clothes, and can be hands free with detachable straps to be hooked on to the stroller. There are many more little pockets to organise the little things of both mom and the baby.

    Detachable organisers cluster is here to make mobility styling organised. The launch pack comes in four different sizes, S, M, L and XL, based on the carrying needs. The delight in IRTH bags are the little features: padded shoulders, key holders, wire organisers, detachable sanitiser pouch, detachable pouches etc. to keep your secret things secret and precious things safe.

    These packed IRTH bags are priced economically to suit every pocket, Rs2595 – Rs 5995.The launch pack of IRTH has a wide choice of 90 bags + 4 organisers in two colour ways to choose from. IRTH bags come with a 9 months warranty policy against manufacturing defects.

  • Tanishq unveils Diwali collection Alekhya with ‘Pehli Diwali’ campaign

    Tanishq unveils Diwali collection Alekhya with ‘Pehli Diwali’ campaign

    Mumbai: With the onset of the festive season, jewellery brand Tanishq has unveiled the much awaited Diwali campaign “Pehli Diwali.” The TVC introduced is a tribute to every Indian woman celebrating her ‘firsts’ along the journey of reinventing herself, which is truly worthy of a “Pehli Diwali” celebration. The festive campaign emphasises the optimism that evokes emotions associated with every first.

    The festive campaign comes on the back of Tanishq’s exclusive Diwali collection ‘Alekhya,’ inspired by the indigenous heritage artforms, where every piece of jewellery in the collection stands as an ode to today’s woman, celebrating her as the author of her own story, as the ‘karigar’ of her life.

    Staying true to its narrative, Tanishq’s series of festive films, “Pehli Diwali,” conceptualised by Lowe Lintas, captures the essence of those invigorating occasions. The films encapsulate some of the priceless moments that remind us of our personal and professional growth journey that truly call for a celebration. Every ‘first’ of our life, whether big or small, is extremely special and needs to be treasured forever. The thought-provoking films are a gentle reminder that every milestone in our lives is worthy of a grand celebration, just like that of a “Pehli Diwali.”

    The three 40-second heartening films are woven together on the premise of celebrating an expansive view of “Pehli Diwali.” The visually delightful series of campaign films gives viewers a sneak peek into the lives of women who believe in celebrating every milestone that contributes to their self-development. The uplifting background score, coupled with a soulful voiceover, rides high on emotions.

    The first film features an entrepreneur celebrating Diwali for the first time at her new office with family and friends, and ends with a mischievous banter with her husband, who compliments her dedication and her infectious energy as they rejoice in their special moments together. The second film breaks into the life of a lieutenant in the Indian Air Force, celebrating her first Diwali away from home with her Air Force family. The third film opens with a single mother who plans to go on her first bike trip with her daughter.

    Speaking about the campaign, Titan Company’s Tanishq vice president of category, marketing & retail Arun Narayan said, “Pehli Diwali holds a very special significance in our country where families celebrate the first Diwali after a wedding or after welcoming a child. Our festive campaign is an insightful take on this tradition, seeking to celebrate and commemorate the many new journeys that women have begun in recent times. These journeys, whether small or big, are special as they hold a deeper personal meaning. We are therefore happy to wish every woman on the occasion of the “Pehli Diwali” of all her new beginnings.”

    Quoting the film, Lowe Lintas chief creative officer Sagar Kapoor said, “Diwali has always been a symbol of life stages in an individual’s journey. In this context, “Pehli Diwali” has a huge significance, which is followed by a life-changing decision. We wanted to capture those emotional milestones of “Pehli Diwali” across different age groups, keeping them real and relatable. The idea was to break away from the usual Diwali advertising that celebrates the festival at a surface level.”

  • Titan Eye+ launches integrated campaign with Ayushmann Khurrana

    Titan Eye+ launches integrated campaign with Ayushmann Khurrana

    Mumbai: Titan Eye+ announced the launch of its new integrated campaign featuring Bollywood actor Ayushmann Khurrana. Created by Ogilvy, The campaign “Expert Who Cares” focuses on the consumer’s approach to buying eyewear and aims to make them aware of the important aspects of the process.

    The TVC features Khurrana with a kid in a Titan Eye+ showroom in an instance where they have to buy spectacles. Khurrana begins the process as most consumers would, by checking how the frames look.

    The film takes an interesting turn when the kid urges Khurrana to reconsider his questions and takes charge of the situation. Through this engaging ad film, Titan Eye+ conveys the importance of asking the right questions about your eye health and assures consumers that they have all the right answers to their concerns.

    Commenting on the new campaign, Titan Company marketing head for eyecare division Maneesh Krishnamurthy said, “Today, consumers restrict their questions to style and price while purchasing eyewear and our new campaign is born out of the desire to change this very perspective. We had very serious questions to ask. What better way than to ask it disarmingly with a child’s innocence.”

    “The Titan Eye+ brand promise is expertise and empathy, and the ‘Experts Who Care’ campaign advances that conversation. Titan Eye+ insists that only qualified optometrists test eyes through our unique 20-step eye test as well as recommend the correct eye care for each consumer’s needs,” he added.

    Titan Eye+ has led the category conversation since its inception, starting by being the first retailer to offer an open-browse format and standard pricing across all stores. With a 4.9 star rating on Google by over five lakh consumers, Titan Eye+ is its customers’ favourite and trusted eyewear brand. With a wide range of designs and styles that cater to different functionalities, the brand, with its new campaign, successfully puts out the idea that eye testing and expert advice should override every other buying decision when it comes to eyewear.

    Sharing the idea behind the campaign, Ogilvy Bangalore COO Puneet Kapoor said, “With this campaign, Titan Eye+ champions a behavioural insight in the category, which is an eye-opener for most seasoned spectacle wearers. The entire category is so heavily dominated only by the style of conversation that the conversation around accurate vision correction is diluted. While style is important, and we have frames that have won enough design awards, the conversation around accurate testing and accurate prescription needs to be rescued from the blind spot it sits in right now. That is where this campaign succeeds and strikes the proper balance in the conversation we need to have.”

  • Titan Raga ropes in Alia Bhatt as brand ambassador

    Titan Raga ropes in Alia Bhatt as brand ambassador

    Mumbai: Titan Raga has signed Alia Bhatt as its new ambassador. The onboarding of the vibrant actress also marks the launch of the brand’s new TVC campaign ‘Boldly Beautiful’. Conceptualized by Ogilvy, the new TVC campaign is an ode to young Indian women who aspire to break the societal barriers of inhibitions around self-expression and desires.

    Raga by Titan, known for its contemporary conversations around gender, celebrates women who embrace their authentic bold self-expression in the new film. With Alia in her naturally vibrant and feisty spirit, the film normalizes spontaneity in typical familial conversations. 

    The newly-wedded actor is seen as a bride-to-be who is expressing herself uninhibitedly in tune with her raga amidst a typical wedding set-up. Through a light-hearted concept ‘Boldly Beautiful’ encourages consumers to be themselves unapologetically, and establishes Raga as the perfect accessory for these bold and beautiful expressions. 

    Speaking of this new campaign, Titan marketing head Sirish Chandrashekar said, “We are delighted to have Alia Bhatt on board as Titan Raga’s brand ambassador. Titan Raga symbolises expressiveness. Be it through product design or advertising, the brand always expresses a definitive point of view that resonates with the contemporary young woman. Alia, being bold and expressive herself, is an ideal choice to amplify the brand’s narrative”

    On associating with Titan Raga, Alia Bhatt said, “I am thrilled about associating with Titan Raga and look forward to working with this iconic brand. Titan Raga has always expressed a woman’s point of view interestingly. The new campaign seeds a deeper connection through designs that are beautifully expressive and contemporary. I hope to inspire authentic and bold stories of young Indian women with Titan Raga.”

    Talking about the TVC, Ogilvy South chief creative officer Puneet Kapoor said, “It is true that you don’t just match brands to your body, but your personality and to your soul. There’s always something about a great brand that goes beyond the beautiful design and functionality and connects deeper within. Titan Raga’s tone and manner has been one such stellar voice that’s always been beautifully bold, unabashed and authentic in expression. This story is an attempt to capture that spirit with our ever-changing, ever-evolving social scenario.” 

  • Ambuj Narayan takes over as Taneira CEO

    Ambuj Narayan takes over as Taneira CEO

    Mumbai: Taneira – the women’s ethnic wear brand from Titan – the Tata Group company has announced the appointment of Ambuj Narayan as chief executive officer. Narayan will spearhead the brand’s journey to drive exponential growth and establish Taneira as the key industry leader in the ethnic apparel segment.

    With experience of over 25 years in sales and operations across retail and consumer durables industries, Narayan has been associated with companies like Metro Cash & Carry, Walmart, Whirlpool and BPL. He has been instrumental in achieving significant business turnarounds and transforming businesses into profitable entities through sustainable practices.

    A Physics (hons) graduate from Delhi University, Narayan has completed his PGD in marketing management from Symbiosis Institute of Management Studies in 1996 and Certificate of Business Excellence from University of California, Berkeley, Haas School of Business in 2017.

    Speaking on his new role, Ambuj Narayan said, “I am thrilled to be a part of this young, dynamic brand – Taneira that has been committed to bring the best of India’s authentic weaves and crafts from across the country to present contemporary ensembles for the modern Indian women. The brand has been working closely with the rural karigars to upskill them, build exceptional quality products and has made its mark within a short span of time. I look forward to leading the strategic thinking and strengthening the brand value proposition, making Taneira the most loved women’s ethnic-wear brand in the country.”

    Taneira was launched in 2017 to bring about innovation in the largely unorganised women’s ethnic wear category through differentiated designs from over 65 clusters in India.

  • Taneira onboards Shalini Gupta as GM to spearhead growth

    Taneira onboards Shalini Gupta as GM to spearhead growth

    Mumbai: Taneira – the women’s ethnic wear brand from Titan, the Tata Group company has announced the appointment of Shalini Gupta as general manager – marketing, category, design, and supply chain. Gupta will lead the way to achieve the ambitious growth target set for FY23 by the brand by solidifying the brand value proposition, said the brand in a statement.  

    An alumna from SVKM’s Narsee Monjee Institute of Management Studies (NMIMS), Gupta has been associated with Titan for almost two decades. She has donned numerous leadership positions in the company, such as heading marketing for Sonata watches, being the business head of Helios and licensed brands in the watches division of the company to being the CMO for Titan Eye Plus, the eyewear business of the company.

    Speaking on her new role, Gupta said, “Over the past few years, Taneira has brought the best Indian weaves under one roof for the progressive Indian women and has also supported the weaver community from across the country. The brand has won the hearts of many customers in a short period of time, and is now poised to scale up exponentially. I look forward to playing a role in making Taneira the most loved brand for women’s ethnic wear in India”.

    Taneira was launched in 2017 to bring about innovation in the women’s ethnic wear category, which   is still largely unorganised, through differentiated designs from over 65 weaving clusters in India, celebrating the diverse textiles and craftsmanship and authenticity of handcraft, said the brand.

    The business began with the launch of sarees and has now gradually expanded to festive & bridal lehengas, dress materials, ready-to-wear blouses, salwar and kurtas, stoles and dupattas.

  • Titan launches ‘Solidarity Collection’ celebrating human compassion

    Titan launches ‘Solidarity Collection’ celebrating human compassion

    Mumbai: The year 2020 has nudged the world to prioritise the values of community and enhanced empathy towards each other. It is this mass movement of coming together in the hour of need, leaving self-interest aside is one that deserves recognition and celebration, said Titan as it releases its new collection.

    The watch brand’s latest collection is a symbolic special edition set of watches where the dial has a circular design represented by people coming together – showing solidarity. The communication is aligned with the current consumer sentiments and helps to bring out the larger cause of celebrating human compassion and solidarity, said the company.

    “The Solidarity collection is a tribute to the people who stood by each other in their hour of need. It celebrates the human spirit of solidarity, that triumphed against all odds to bring hope in bleak times. So, it was only fitting that we do our bit too,” said Titan marketing head Sirish Chandrasekhar. “The watches are made with recycled metal and vegan straps, making it a timeless piece for the social and ecologically conscious. To further this initiative, we have ensured that all proceeds go to the Taj Public Welfare Trust.”

    The brand has also released an ad film created by Ogilvy Bangalore to celebrate the launch.

    EMBED : https://we.tl/t-gvCgiUhigw 

    Ogilvy India (South) CCO Mahesh Gharat said, “When Titan told us about their initiative to create a special watch as a tribute to everyone who helped fight the second wave, we knew it deserved different communication. The film showcases the interconnectedness of humanity. It is meant to serve as a reminder to us all that when people come together, they become invincible.” 

  • Titan appoints Ashok Sonthalia as CFO, Swadesh Behera as chief people officer

    Titan appoints Ashok Sonthalia as CFO, Swadesh Behera as chief people officer

    Mumbai: Tata group-owned Titan Company on Thursday announced the appointment of Ashok Kumar Sonthalia as its new chief financial officer. He will be responsible for the company’s overall finance and accounts functions, it said in a statement. The watches and jewellery maker also announced Swadesh Behera as the chief people officer of the company.  Both appointments are effective from 1 July, it added.

    In his most recent role, Sonthalia worked as a chief financial officer at Larsen & Toubro Infotech. He has also worked in senior positions at Greaves Cotton Ltd, Tata Chemicals, and Tata Steel.

    Commenting on his appointment, Sonthalia said, ”It’s an absolute honor and privilege to be a part of Titan, a company I have long admired for evoking trust and transforming consumer retail experience in India. I am looking forward to working with the team here on executing its strategic growth plans in India as well as in select international markets. Its philosophy of creating value for all its stakeholders will remain central in all our endeavours.”

    Sonthalia is a chartered accountant with around 30 years of experience in areas of strategic financial planning, business development, M&A, treasury, finance, and accounts in diverse industry verticals in multi-cultural and multi-national environments.

    Behera was previously associated with Boston Scientific Corp as senior director-HR. His past professional stints also include Ranbaxy, Coca Cola, MSD, and Tata Steel. He has extensive change management experience which encompasses setting up Greenfield operations, building capability, talent acquisition during high growth phases of business.

    Behera shared, “Delighted to join Titan and be a part of a leadership team which truly believes in putting people first in everything they do, where employee care and happiness is valued as much as the business growth. Looking forward to working with the team whose continuous endeavour has been to build a strong leadership pipeline, future capabilities, an inclusive culture to propel the growth aspirations and making Titan as an employer of choice.”