MUMBAI: Tick, style, tock. Tommy Hilfiger is giving timepieces a dose of star power and this one comes with a British accent and signature smirk. Actor and Tommy Family brand ambassador Lucien Laviscount is once again the face of Tommy Hilfiger’s Spring Summer 2025 watch campaign. Following his Fall 2024 debut, Laviscount continues to bring “effortless cool and natural charisma” to the brand’s evolving vision of American classic-meets-modern swag.
“It’s chic, elegant and hits all the right notes,” Laviscount said, waxing lyrical on the collection. “That’s pure Tommy through and through.” He’s not wrong.
The SS25 men’s lineup hits the fast lane with the Bank, a motorsport-inspired model featuring a red aluminium pusher guard and an integrated silicone strap for peak performance. It’s style with speed on the wrist. Meanwhile, the TH85 Carbon Chronograph leans into the luxe lane with enamel dials, sub-dials, monograms, and Cordura straps that scream sport-meets-slick.
Not to be outdone, the women’s range plays with poise and punch. From tank-shaped silhouettes with sculpted metal bracelets and sunray dials, to crystal-dotted “boyfriend watches” with sport-luxe vibes, these watches are all about timelessness with a wink.
The SS25 collection is available across India via Titan World, Helios, Shoppers Stop, Lifestyle, Tommy Hilfiger stores and other premium outlets. And of course, it’s all over Instagram.
Whether you’re racing against deadlines or fashionably late to everything, these timepieces make every second count with Lucien Laviscount, quite literally, in your corner.