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Tag: Titan Watches

  • Titan unveils its latest campaign – ‘Find Your Joy’

    Titan unveils its latest campaign – ‘Find Your Joy’

    Mumbai: Indian watchmaker – Titan has announced the launch of ‘c’. This vibrant, new campaign straddles the world of fashion and self-expression, celebrating ‘You’ in style. In a world where the quest to conform to trends overshadows the spirit of one’s own personality, the campaign focuses on helping people discover your style, uncovering a Titan Watch that perfectly complements who you and finding joy in the essence of your personality.

    This season’s ‘Find Your Joy’ campaign covers a spectrum of four in-vogue fashion themes, each representing a distinct style that resonates with diverse facets of personal expression and lifestyle. The sporty aesthetic to cater to an active lifestyle with a penchant for adventure and spontaneity. Minimalism appeals to those who find beauty in simplicity, and revel in the idea of ‘less is more’. Bold for those who thrive in making a statement infusing standout pieces into their aesthetic. Quiet luxury for those who appreciate understated sophistication and quality over an overt display of opulence. The campaign also highlights a line of couple watches designed to help you and your partner find joy together in a shared expression of style and elegance. Each watch within these themes features a variety of shapes, materials, and colors, reflective of its unique character and the finest of Titan’s design innovation.

    “Find Your Joy is a celebration of self,” said Titan Watches marketing head Aparna Ravi. “It’s about finding the watch that resonates with your spirit, a reflection of your passions and a testament to your journey. In today’s fast-paced world, it’s easy to get caught up in the chase for the latest trends, but true joy lies in discovering your style and what makes you, ‘You’. A Titan watch becomes an extension of this journey, a way to express your story on your wrist.”

    The campaign features captivating visuals, each exemplifying a distinct style. From the joy of flexing your wrist on the tennis court to exhibiting true luxury as time well spent doing the things you love, the visuals seamlessly transcend the campaign’s themes, shining a spotlight on the watch as a personification of individual style, a constant reminder of what truly resonates with you.

    The campaign comprises over 21 watches across five collections with the range starting at Rs 9495.

  • Wieden+Kennedy bags creative mandate of IRTH from the House of Titan

    Wieden+Kennedy bags creative mandate of IRTH from the House of Titan

    Mumbai: Women’s handbag IRTH from the House of Titan has partnered with DesignStudio for the brand presentation and visual architecture. The launch advertising work for IRTH has been developed by Wieden+Kennedy, New Delhi. Leading with the motto of “Yours to Define,” the W+K team took a visibly subversive approach to the brand.

    “From the first moment we spoke with the team at Titan, we began to understand the frustration with women’s handbags in Indian life today-they are beautiful to look at, but entirely impractical to use,” said DesignStudio principal for Asia Pacific David Storey.

    “So we created a brand rooted in the idea that IRTH is “Made to Delight,” added DesignStudio Asia Pacific executive creative director James Duru. “A brand that has a sense of joy at the heart of it—as can be seen through the entire visual expression, from the logo to the colour palette to the photography style. A brand that’s not just seen, it’s felt.”

    The campaign celebrates the live-and-let-live ethos, using warm language and nuanced, open-ended communication to drive home the brand idea.

    With its tagline “Yours To Define,” the brand adds meaning and value to every woman’s journey without any stereotype. IRTH bags are meant for the women of today to elevate their everyday lives. IRTH bags are centred on both design and functionality. Hence, the brand has launched a film, bringing to life the “Yours To Define” brand world. The beautiful frames capture the premium bags in the best way, showing the many possibilities any active woman has with IRTH bags. The brand will also be launching feature films that will highlight the many nuances of functionality built into each IRTH bag in the most stylish manner.

    “We were happy when we were given the creative mandate from the House of Titan to launch this wonderful product line up under the brand IRTH. With creative directors Amrish Kondurkar & Sunayna Sabharwal at the helm along with their team, we’ve tried to create a world that forever stays delightful to work on. The campaign traverses touchpoints, in a way that celebrates the product range and user in a casual candid way,” added Wieden+Kennedy India chief creative officer Santosh Padhi (Paddy).

    Talking about the launch campaign, Titan’s IRTH head of business Ruchika Khanna said, “It’s always a pleasure to work with clients who bring clarity and thought to a creative brief. For us, the challenge really was to give life to a new brand, to find a fresh voice in a category that already has many expressions. And to find a balance between the functionality of the product and the beauty of the brand.”

  • Police Watches announces its association with the much-awaited Bollywood movie Singham Returns

    Police Watches announces its association with the much-awaited Bollywood movie Singham Returns

    MUMBAI: At a star-studded event today, Police Watches, licensed exclusively by Titan Company in India, launched its special edition collection of timepieces inspired by Bajirao Singham, the lead character of the blockbuster SINGHAM Returns. Slated to release this Independence Day, Singham is played by Ajay Devgn who can be seen sporting many of the flagship Police watches. Police is the fashion time partner for the Bollywood movie Singham Returns.

     

    The special edition Singham collection from Police is true to its name and comprises a range of watches for those who are bold enough to follow their own rules and like to wear their personality on their wrist. A confluence of classic and contemporary styles – the dials are trendy grunge and the straps are classical textured leather. Like Bajirao Singham, this range of watches is representative of the unconventional, yet remains true to its identity.

     

    Speaking about the exciting association, Mr. H G Raghunath – CEO Titan Watches and Accessories Division at Titan Company Ltd. said, “This is a proud moment for us to announce the association of our licensed brand Police watches with the much-awaited Singham Returns. Titan is always on the look-out for unique associations to create excitement for our consumers while offering the best in world-class products. The brand Police represents unconventional and individualistic fashion sense and Bajirao Singham mirrors this philosophy is his character. Singham’s bold and larger-than-life attitude is much suited to the brand – it goes against the stereotype. We are very excited to be the fashion time partner for Singham Returns.”

     

    Sharing his thoughts at the event, Director Rohit Shetty expressed his enthusiasm to be associated with a brand like Police. “Singham and Singham Returns are movies that are very close to my heart. I am delighted to have Police watches as the fashion time partner for Singham Returns as there is such a unique connect. These special edition watches represent everything that Bajirao Singham stands for – they are unique, unconventional and an exceptionally designed collection”, he said.

     

    Bollywood star Ajay Devgn, the protagonist of the movie, was equally elated. “It is an honour to have a collection of Police watches created especially for my character in the movie. The watches are a reflection of Bajirao Singham, standing out of the crowd and unabashed. Police as a brand is iconic in the fashion space and this unique collection is for someone like me, who loves to wear their personality on their wrist.”

     

    The special edition Protector watches are available in four cities – Mumbai, New Delhi, Bangalore and Hyderabad, on special pre-bookings at Helios, Shoppers Stop, Amazon.com and other key multi-brand stores. Priced at Rs. 16995, the watch comes with a customized army chain in a specially designed.