Tag: Titan Sonata

Lowe Lintas & Partners bags creative mandate Flipkart

MUMBAI: Lowe Lintas & Partners has bagged the creative duties of online major Flipkart. The business was awarded to the company on the back of a multi-agency pitch process that lasted approximately two months.

Flipkart senior director Shoumyan Biswas said, “Our business landscape is rapidly expanding and our growth rates have been exponential – in this environment we need our brand to also evolve at the same pace. We felt the need to have a more strategic approach to be able to address a wider variety of consumers and markets. “

“With this is mind, we felt that we needed more than one brand partner to be able to deliver on this challenge with even greater commitment and rigour. We are thrilled to announce that Lowe Lintas + Partners with their strong planning rigour completing their creative abilities as shown across the brands they’ve built in the past, have emerged as the front runner,” he added.

The leading e-commerce player has been in the news this year for all the right reasons, from its announcement in March that it has crossed $1 billion in gross merchandise, a year before the target date of 2015, followed by the announcement of its acquisition of Myntra and more.

Lowe Lintas and Partners CEO Joseph George said, “We are privileged to be chosen as Flipkart’s partner in this epic journey going forward. The e-commerce game of today is akin to cola wars of yesteryears. The challenges, the excitement and the sheer opportunities that lay ahead of us in this category are both daunting and mouthwatering!”

“In a way, we’ve been the agency of choice for the Indian startups for a very long time. The addition of Flipkart to our portfolio should strengthen our equity in that direction further,” he added.

Lowe Lintas has built over 50 brands in India, right from their days as a startup. Some of the recent examples include Idea Cellular, Woodland, Croma, Pureit, ICICI Prulife, Titan Sonata, Tanishq, Fastrack, Micromax and Havell’s.

September 22, 2014
JWT continues to strengthen its planning team with senior hires

MUMBAI: JWT India announced senior level appointments of Gulshan Singh as vice president and strategic planning director and Jasravee Kaur Chandra as vice president and strategic planning director across its Delhi and Mumbai offices.

JWT India VP and strategic planning director Gulshan Singh

A graduate of HEC Paris, Gulshan combines the skill sets of an MBA from a top global business school with over 10 years in building brands in various capacities. Gulshan joins from Lowe Lintas, Bangalore, where he was leading planning for brands such as Tanishq, Titan Sonata, MRF, USL, Apollo Hospitals, 3M and Tata Tea, which won an Effie in 2012.

His previous work experience includes market research with IMRB and TNS, planning with FCB and a brief stint in consulting – spread across India, the Middle East, and Europe. He has worked across categories such as automotive, consumer electronics, education, energy, FMCG, F&B, financial services, healthcare, logistics and media and entertainment with a wide array of brands including DHL, GM, Indian Oil, ITC Foods, Marico, Nestle, P&G, Voltas, and the Zee Network. He will be working towards creating an ‘Indian consumer-friendly‘ approach to sustainable lifestyles, and is looking forward to exploring this in JWT.

JWT India VP strategic planning director Jasravee Kaur

JWT India chief strategy officer Bindu Sethi said, “We have responsibility of some of the most iconic, the biggest and best brands in the country. Our quest is to be thought and idea driven to ensure that our brands lead their markets and categories. Gulshan and Jasravee will add to JWT‘s robust planning talent pool with fresh experiences and perspectives.”

Jasravee has over 13 years of experience in understanding and building brands. She started her career with ORG-MARG where she was involved in innovative and participatory research (ethnography, critical incident, semiotics etc.) for brands like Knorr, Annapurna, HBO, Lux, Coke and Dove. She transited to strategic planning with stints at Lowe Lintas, Leo Burnett and Rediffusion Y&R. She has strategised for both national and MNC brands such as Lifebuoy, Hamam, FAL, Lacto Calamine and taken up blue sky projects for Uninor, Liril and Lakme.

Quick-witted and profound, Jasravee has a keen eye for the meeting point ‘betwixt contradictions‘. She loves arriving at paradoxes as well as breaking myths about consumers. Astute and intuitive, Jasravee loves to witness and participate in the inherent drama of diverse subcultures; be it rural households, youth, truckers or the small city migrants. Her exposure to diverse categories has ensured as well as sustained this.

August 1, 2013
TBWA hires Aejaz Khan as EVP- Mumbai

MUMBAI: TBWAIndia has appointed Aejaz Khan as executive vice president and head of its Mumbai operations.

Khan was with Lowe Lintas- Bangalore where he was working as SVP and was responsible for Tata Group brands such as Fastrack, Titan Sonata, Tanishq and Tata Tea.

TBWAIndia managing director Nirmalya Sen said, “Aejaz is a rich reservoir of experience and knowledge on Indian and global brands alike. This will be invaluable as he comes on board to lead an office that works with some large global brands on the one hand and several Indian majors on the other.”

Khan said, “This is a fantastic new chapter in my life and career. TBWA is known for its great people who care about big ideas. The network has a deep creative culture with Disruption at the core of its DNA. I’ll chase fame, fun and fortune for the agency and our brands.”

Khan comes in with over 19 years of experience in advertising. Prior to joining Lowe Lintas, he had also worked with agencies like Publicis Ambience, Impact BBDO, Ogilvy & Mather and McCann Erickson India. He has worked with brands like Vaseline, HSBC, Tata Sumo and Safari, Signal, BP, Rexona, Axe and Pepsi.

September 11, 2012